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Author : Yong Wang
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (477 download)
Download or read book Relationship Marketing in Arts Fundraising written by Yong Wang and published by . This book was released on 2001 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daragh O'Reilly
Publisher : Routledge
ISBN 13 : 1135012210
Total Pages : 444 pages
Book Rating : 4.1/5 (35 download)
Download or read book The Routledge Companion to Arts Marketing written by Daragh O'Reilly and published by Routledge. This book was released on 2013-12-17 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
Author : Ken Burnett
Publisher : John Wiley & Sons
ISBN 13 : 0787966819
Total Pages : 386 pages
Book Rating : 4.7/5 (879 download)
Download or read book Relationship Fundraising written by Ken Burnett and published by John Wiley & Sons. This book was released on 2002-10-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising
Author : Henry Kurkowski
Publisher :
ISBN 13 : 9781696942669
Total Pages : 114 pages
Book Rating : 4.9/5 (426 download)
Download or read book The Artful Ask written by Henry Kurkowski and published by . This book was released on 2019-10-26 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts and cultural organizations need successful relationships with businesses in order to thrive. This how-to guide provides arts councils, arts administrators and their organizations' board members with indispensable tools to help them build strong, sustainable corporate partnerships. The Artful Ask offers innovative talking points and research that will help convince businesses of both the tangible and the intangible benefits of sponsoring arts events, performances and programs. This easy-to-read handbook takes a frank look at today's business environment, social responsibility and cause marketing, offering concrete ideas on how to enhance fundraising and friendraising. It includes examples of successful partnerships, as well as interviews with business executives who have taken their partnerships with arts organizations to the next level. Author Henry Kurkowski is a business owner, entrepreneur and arts advocate whose articles have been featured on Forbes.com. He has spent the better part of two decades working with nonprofits as a board member, committee member and corporate sponsor. Henry's leadership and expertise have resulted in the creation of innovative arts partnerships that have gained national attention and benefited both businesses and cultural organizations, as well as their entire community.
Author : Olvera-Lobo, María Dolores
Publisher : IGI Global
ISBN 13 : 179986801X
Total Pages : 319 pages
Book Rating : 4.7/5 (998 download)
Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author : Adrian Sargeant
Publisher : Routledge
ISBN 13 : 1134114915
Total Pages : 499 pages
Book Rating : 4.1/5 (341 download)
Download or read book The Routledge Companion to Nonprofit Marketing written by Adrian Sargeant and published by Routledge. This book was released on 2007-11-22 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
Author : Tom Ahern
Publisher : John Wiley & Sons
ISBN 13 : 0470080396
Total Pages : 484 pages
Book Rating : 4.4/5 (7 download)
Download or read book Keep Your Donors written by Tom Ahern and published by John Wiley & Sons. This book was released on 2007-11-27 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
Author : Elizabeth Hill
Publisher : Routledge
ISBN 13 : 1136413332
Total Pages : 382 pages
Book Rating : 4.1/5 (364 download)
Download or read book Creative Arts Marketing written by Elizabeth Hill and published by Routledge. This book was released on 2012-06-25 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
Author : Liz Hill
Publisher : Routledge
ISBN 13 : 1315447665
Total Pages : 360 pages
Book Rating : 4.3/5 (154 download)
Download or read book Creative Arts Marketing written by Liz Hill and published by Routledge. This book was released on 2017-10-10 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function’s deeper involvement in broad organizational issues. This fully updated and revised third edition features: Audience diversity and audience development The impact of digital technologies on the industry An exploration of the increasingly complex relationship between public and private funding for the arts Ethics and sustainability issues for arts marketers Cultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
Author : George Smith
Publisher : The White Lion Press Limited
ISBN 13 : 9780951897119
Total Pages : 236 pages
Book Rating : 4.8/5 (971 download)
Download or read book Asking Properly written by George Smith and published by The White Lion Press Limited. This book was released on 1996 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fran Hyde
Publisher : Routledge
ISBN 13 : 1000514196
Total Pages : 191 pages
Book Rating : 4.0/5 (5 download)
Download or read book Charity Marketing written by Fran Hyde and published by Routledge. This book was released on 2021-12-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.
Author : Roger Bennett
Publisher : Routledge
ISBN 13 : 1351055097
Total Pages : 118 pages
Book Rating : 4.3/5 (51 download)
Download or read book Nonprofit Marketing and Fundraising written by Roger Bennett and published by Routledge. This book was released on 2018-07-26 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions ‘why people donate’ and ‘what characteristics describe the "giving type"’? ‘theories of giving’ and of donor retention, including foundational research relating to nonprofit relationship marketing; charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.
Author : Alvin H. Reiss
Publisher : Theatre Communications Grou
ISBN 13 : 9781559361057
Total Pages : 174 pages
Book Rating : 4.3/5 (61 download)
Download or read book Don't Just Applaud, Send Money written by Alvin H. Reiss and published by Theatre Communications Grou. This book was released on 1995 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Don't Just Applaud, Send Money! noted arts management consultant Alvin H. Reiss details marketing and fund-raising strategies of enormous value to all arts organizations. Drawing on sources throughout the arts community (including orchestras, opera, dance and theatre companies, galleries, museums, arts councils, performing arts centers, and a zoo), Reiss has collected more than 100 new ideas proven successful in actual practice. Each case is clearly presented in a unique CPR format (Challenge, Plan, Result), and many are illustrated with a reproduction of the flyer, brochure, poster or letter used in the fund-raising or marketing campaign. The result is a handbook of concepts which can be adapted for immediate use...and which may inspire hundreds of other effective ideas.
Author : Roger Bennett
Publisher : Routledge
ISBN 13 : 1135743800
Total Pages : 199 pages
Book Rating : 4.1/5 (357 download)
Download or read book New Horizons in Arts, Heritage, Nonprofit and Social Marketing written by Roger Bennett and published by Routledge. This book was released on 2013-09-13 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.
Author : Michael J. Rosen
Publisher : John Wiley & Sons
ISBN 13 : 0470915331
Total Pages : 390 pages
Book Rating : 4.4/5 (79 download)
Download or read book Donor-Centered Planned Gift Marketing written by Michael J. Rosen and published by John Wiley & Sons. This book was released on 2010-11-29 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort. Full of useful and proven tips you can implement for immediate results Offers practical tools including forms and checklists Includes a worksheet to help organizations calculate their planned giving potential Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.
Author : Alex Turrini
Publisher : EGEA spa
ISBN 13 : 8831322648
Total Pages : 421 pages
Book Rating : 4.8/5 (313 download)
Download or read book Fundraising for the arts written by Alex Turrini and published by EGEA spa. This book was released on 2023-05-05T00:00:00+02:00 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of fundraising has transformed into a sophisticated and com-petitive profession, attracting talented and dedicated leaders who wish to use their skills to contribute to a secure financial future for their organizations. The arts and cultural field has not been an exception to these pressures above all in times when new emergencies and pres-sures shrink the funding opportunities of arts organizations both in Europe and in the US. This book aims to be a reference point for up-per-level undergraduate students, graduate students, and junior practi-tioners in the arts management field. It will provide core insights about and inspiration for careers in fundraising for the arts and high-quality content (including on advanced topics such as the organizational dy-namics of creating a culture of philanthropy, E-D-I in fundraising, the use of digital and social media platforms, board involvement, perfor-mance management and accountability) that will appeal to novice or experienced practitioners.
Author : Yuha Jung
Publisher : Oxford University Press
ISBN 13 : 0197621619
Total Pages : 881 pages
Book Rating : 4.1/5 (976 download)
Download or read book The Oxford Handbook of Arts and Cultural Management written by Yuha Jung and published by Oxford University Press. This book was released on 2024 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Oxford Handbook of Arts and Cultural Management surveys contemporary research in arts and cultural management, fulfilling a crucial need for a curated, high quality, first-line resource for scholars by providing a collection of empirical and theoretical chapters from a global perspective. With a focus on rigorous and in-depth contributions by both leading and emerging scholars from international and interdisciplinary backgrounds, the Handbook presents established and cutting-edge research in arts and cultural management and suggests directions for future work"--
