Rational Decisions in Organisations

Download Rational Decisions in Organisations PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1000543102
Total Pages : 245 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!


Book Synopsis Rational Decisions in Organisations by : Frédéric Adam

Download or read book Rational Decisions in Organisations written by Frédéric Adam and published by CRC Press. This book was released on 2022-05-30 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managers in organisations must make rational decisions. Rational decision making is the opposite of intuitive decision making. It is a strict procedure utilising objective knowledge and logic. It involves identifying the problem to solve, gathering facts, identifying options and outcomes, analysing them, considering all the relationships and selecting the decision. Rational decision making requires support: methods and software tools. The identification of the problem to solve needs methods that would measure and evaluate the current situation. Identification and evaluation of options and analysis of the available possibilities involves analysis and optimisation methods. Incorporating intuition into rational decision making needs adequate methods that would translate ideas or observed behaviours into hard data. Communication, observation and opinions recording is hardly possible today without adequate software. Information and data that form the input, intermediate variables and the output must be stored, managed and made accessible in a user-friendly manner. Rational Decisions in Organisations: Theoretical and Practical Aspects presents selected recent developments in the support of the widely understood rational decision making in organisations, illustrated through case studies. The book shows not only the variety of perspectives involved in decision making, but also the variety of domains where rational decision support systems are needed. The case studies present decision making by medical doctors, students and managers of various universities, IT project teams, construction companies, banks and small and large manufacturing companies. Covering the richness of relationships in which the decisions should and must be taken, the book illustrates how modern organisations operate in chains and networks; they have multiple responsibilities, including social, legal, business and ethical duties. Nowadays, managers in organisations can make transparent decisions and consider a multitude of stakeholders and their diverse features, incorporating diverse criteria, using multiple types and drivers of information and decision-making patterns, and referring to numerous lessons learned. As the book makes clear, the marriage of theoretical ideas with the possibilities offered by technology can make the decisions in organisations more rational and, at the same time, more human.

Rational Decision Making

Download Rational Decision Making PDF Online Free

Author :
Publisher :
ISBN 13 : 9783642028519
Total Pages : 447 pages
Book Rating : 4.0/5 (285 download)

DOWNLOAD NOW!


Book Synopsis Rational Decision Making by : Franz Eisenführ

Download or read book Rational Decision Making written by Franz Eisenführ and published by . This book was released on 2010 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rational Decisions

Download Rational Decisions PDF Online Free

Author :
Publisher : Princeton University Press
ISBN 13 : 1400833094
Total Pages : 216 pages
Book Rating : 4.4/5 (8 download)

DOWNLOAD NOW!


Book Synopsis Rational Decisions by : Ken Binmore

Download or read book Rational Decisions written by Ken Binmore and published by Princeton University Press. This book was released on 2008-12-29 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely held that Bayesian decision theory is the final word on how a rational person should make decisions. However, Leonard Savage--the inventor of Bayesian decision theory--argued that it would be ridiculous to use his theory outside the kind of small world in which it is always possible to "look before you leap." If taken seriously, this view makes Bayesian decision theory inappropriate for the large worlds of scientific discovery and macroeconomic enterprise. When is it correct to use Bayesian decision theory--and when does it need to be modified? Using a minimum of mathematics, Rational Decisions clearly explains the foundations of Bayesian decision theory and shows why Savage restricted the theory's application to small worlds. The book is a wide-ranging exploration of standard theories of choice and belief under risk and uncertainty. Ken Binmore discusses the various philosophical attitudes related to the nature of probability and offers resolutions to paradoxes believed to hinder further progress. In arguing that the Bayesian approach to knowledge is inadequate in a large world, Binmore proposes an extension to Bayesian decision theory--allowing the idea of a mixed strategy in game theory to be expanded to a larger set of what Binmore refers to as "muddled" strategies. Written by one of the world's leading game theorists, Rational Decisions is the touchstone for anyone needing a concise, accessible, and expert view on Bayesian decision making.

Decision Making and Rationality in the Modern World

Download Decision Making and Rationality in the Modern World PDF Online Free

Author :
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Decision Making and Rationality in the Modern World by : Keith E. Stanovich

Download or read book Decision Making and Rationality in the Modern World written by Keith E. Stanovich and published by Oxford University Press, USA. This book was released on 2010 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Decision Making and Rationality in the Modern World, Keith E. Stanovich demonstrates how work in the cognitive psychology of decision making has implications for the large and theoretically contentious debates about the nature of human rationality. Written specifically for undergraduate psychology students, the book presents a very practical approach to decision making, which is too often perceived by students as an artificial set of skills used only in academia and not in the real world. Instead, Stanovich shows how good decision-making procedures support rational behavior that enables people to act most efficiently to fulfill their goals. He explains how the concept of rationality is understood in cognitive science in terms of good decision making and judgment. Books in the Fundamentals of Cognition series serve as ideal instructional resources for advanced courses in cognitive psychology. They provide an up-to-date, well-organized survey of our current understanding of the major theories of cognitive psychology. The books are concise, which allows instructors to incorporate the latest original research and readings into their courses without overburdening their students. Focused without being too advanced--and comprehensive without being too broad--these books are the perfect resource for both students and instructors.

Global Encyclopedia of Public Administration, Public Policy, and Governance

Download Global Encyclopedia of Public Administration, Public Policy, and Governance PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030662527
Total Pages : 13623 pages
Book Rating : 4.0/5 (36 download)

DOWNLOAD NOW!


Book Synopsis Global Encyclopedia of Public Administration, Public Policy, and Governance by : Ali Farazmand

Download or read book Global Encyclopedia of Public Administration, Public Policy, and Governance written by Ali Farazmand and published by Springer Nature. This book was released on 2023-04-05 with total page 13623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This global encyclopedic work serves as a comprehensive collection of global scholarship regarding the vast fields of public administration, public policy, governance, and management. Written and edited by leading international scholars and practitioners, this exhaustive resource covers all areas of the above fields and their numerous subfields of study. In keeping with the multidisciplinary spirit of these fields and subfields, the entries make use of various theoretical, empirical, analytical, practical, and methodological bases of knowledge. Expanded and updated, the second edition includes over a thousand of new entries representing the most current research in public administration, public policy, governance, nonprofit and nongovernmental organizations, and management covering such important sub-areas as: 1. organization theory, behavior, change and development; 2. administrative theory and practice; 3. Bureaucracy; 4. public budgeting and financial management; 5. public economy and public management 6. public personnel administration and labor-management relations; 7. crisis and emergency management; 8. institutional theory and public administration; 9. law and regulations; 10. ethics and accountability; 11. public governance and private governance; 12. Nonprofit management and nongovernmental organizations; 13. Social, health, and environmental policy areas; 14. pandemic and crisis management; 15. administrative and governance reforms; 16. comparative public administration and governance; 17. globalization and international issues; 18. performance management; 19. geographical areas of the world with country-focused entries like Japan, China, Latin America, Europe, Asia, Africa, the Middle East, Russia and Eastern Europe, North America; and 20. a lot more. Relevant to professionals, experts, scholars, general readers, researchers, policy makers and manger, and students worldwide, this work will serve as the most viable global reference source for those looking for an introduction and advance knowledge to the field.

Rational Choice in an Uncertain World

Download Rational Choice in an Uncertain World PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 1412959039
Total Pages : 393 pages
Book Rating : 4.4/5 (129 download)

DOWNLOAD NOW!


Book Synopsis Rational Choice in an Uncertain World by : Reid Hastie

Download or read book Rational Choice in an Uncertain World written by Reid Hastie and published by SAGE. This book was released on 2010 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Second Edition of Rational Choice in an Uncertain World the authors compare the basic principles of rationality with actual behaviour in making decisions. They describe theories and research findings from the field of judgment and decision making in a non-technical manner, using anecdotes as a teaching device. Intended as an introductory textbook for advanced undergraduate and graduate students, the material not only is of scholarly interest but is practical as well. The Second Edition includes: - more coverage on the role of emotions, happiness, and general well-being in decisions - a summary of the new research on the neuroscience of decision processes - more discussion of the adaptive value of (non-rational heuristics) - expansion of the graphics for decision trees, probability trees, and Venn diagrams.

Risk and Rationality

Download Risk and Rationality PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 0199672164
Total Pages : 273 pages
Book Rating : 4.1/5 (996 download)

DOWNLOAD NOW!


Book Synopsis Risk and Rationality by : Lara Buchak

Download or read book Risk and Rationality written by Lara Buchak and published by Oxford University Press. This book was released on 2013-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lara Buchak sets out a new account of rational decision-making in the face of risk. She argues that the orthodox view (expected utility theory) is too narrow, and suggests an alternative, more permissive theory: one that allows individuals to pay attention to the worst-case or best-case scenario, and vindicates the ordinary decision-maker.

Artificial Intelligence Techniques for Rational Decision Making

Download Artificial Intelligence Techniques for Rational Decision Making PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319114247
Total Pages : 168 pages
Book Rating : 4.3/5 (191 download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence Techniques for Rational Decision Making by : Tshilidzi Marwala

Download or read book Artificial Intelligence Techniques for Rational Decision Making written by Tshilidzi Marwala and published by Springer. This book was released on 2014-10-20 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develops insights into solving complex problems in engineering, biomedical sciences, social science and economics based on artificial intelligence. Some of the problems studied are in interstate conflict, credit scoring, breast cancer diagnosis, condition monitoring, wine testing, image processing and optical character recognition. The author discusses and applies the concept of flexibly-bounded rationality which prescribes that the bounds in Nobel Laureate Herbert Simon’s bounded rationality theory are flexible due to advanced signal processing techniques, Moore’s Law and artificial intelligence. Artificial Intelligence Techniques for Rational Decision Making examines and defines the concepts of causal and correlation machines and applies the transmission theory of causality as a defining factor that distinguishes causality from correlation. It develops the theory of rational counterfactuals which are defined as counterfactuals that are intended to maximize the attainment of a particular goal within the context of a bounded rational decision making process. Furthermore, it studies four methods for dealing with irrelevant information in decision making: Theory of the marginalization of irrelevant information Principal component analysis Independent component analysis Automatic relevance determination method In addition it studies the concept of group decision making and various ways of effecting group decision making within the context of artificial intelligence. Rich in methods of artificial intelligence including rough sets, neural networks, support vector machines, genetic algorithms, particle swarm optimization, simulated annealing, incremental learning and fuzzy networks, this book will be welcomed by researchers and students working in these areas.

Bounded Rationality in Decision Making Under Uncertainty: Towards Optimal Granularity

Download Bounded Rationality in Decision Making Under Uncertainty: Towards Optimal Granularity PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319622145
Total Pages : 164 pages
Book Rating : 4.3/5 (196 download)

DOWNLOAD NOW!


Book Synopsis Bounded Rationality in Decision Making Under Uncertainty: Towards Optimal Granularity by : Joe Lorkowski

Download or read book Bounded Rationality in Decision Making Under Uncertainty: Towards Optimal Granularity written by Joe Lorkowski and published by Springer. This book was released on 2017-07-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses an intriguing question: are our decisions rational? It explains seemingly irrational human decision-making behavior by taking into account our limited ability to process information. It also shows with several examples that optimization under granularity restriction leads to observed human decision-making. Drawing on the Nobel-prize-winning studies by Kahneman and Tversky, researchers have found many examples of seemingly irrational decisions: e.g., we overestimate the probability of rare events. Our explanation is that since human abilities to process information are limited, we operate not with the exact values of relevant quantities, but with “granules” that contain these values. We show that optimization under such granularity indeed leads to observed human behavior. In particular, for the first time, we explain the mysterious empirical dependence of betting odds on actual probabilities. This book can be recommended to all students interested in human decision-making, to researchers whose work involves human decisions, and to practitioners who design and employ systems involving human decision-making —so that they can better utilize our ability to make decisions under uncertainty.

Extendable Rationality

Download Extendable Rationality PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 144197542X
Total Pages : 161 pages
Book Rating : 4.4/5 (419 download)

DOWNLOAD NOW!


Book Synopsis Extendable Rationality by : Davide Secchi

Download or read book Extendable Rationality written by Davide Secchi and published by Springer Science & Business Media. This book was released on 2010-10-20 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: “How do people make decisions in organizations?” is the question at the core of this book. Do people act rationally? Under what conditions can information and knowledge be shared to improve decision making? Davide Secchi applies concepts and theories from cognitive science, organizational behavior, and social psychology to explore the dynamics of decision making. In particular, he integrates “bounded rationality” (people are only partly rational; they have (a) limited computational capabilities and (b) limited access to information) and “distributed cognition” (knowledge is not confined to an individual, but is distributed across the members of a group) to build upon the pioneering work of Herbert Simon (1916-2001) on rational decision making and contribute fresh insights. This book is divided into two parts. The first part (Chapters 2 to 5) explores how recent studies on biases, prospect theory, heuristics, and emotions provide the so-called “map” of bounded rationality. The second part (Chapter 6 to 8) presents the idea of extendable rationality. In this section, Secchi identifies the limitations of bounded rationality and focuses more heavily on socially-based decision processes and the role of “docility” in teaching, managing, and executing decisions in organizations. The practical implications extend broadly to issues relating to change and innovation, as organizations adapt to evolving market conditions, implementing new systems, and effectively managing limited resources. The final chapter outlines an agenda for future research to help understand the decision making characteristics and capabilities of an organization.

Decision Theory and Rationality

Download Decision Theory and Rationality PDF Online Free

Author :
Publisher : OUP Oxford
ISBN 13 : 0191567728
Total Pages : 199 pages
Book Rating : 4.1/5 (915 download)

DOWNLOAD NOW!


Book Synopsis Decision Theory and Rationality by : José Luis Bermúdez

Download or read book Decision Theory and Rationality written by José Luis Bermúdez and published by OUP Oxford. This book was released on 2009-02-19 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of rationality is a common thread through the human and social sciences — from political science to philosophy, from economics to sociology, and from management science to decision analysis. But what counts as rational action and rational behavior? José Luis Bermúdez explores decision theory as a theory of rationality. Decision theory is the mathematical theory of choice and for many social scientists it makes the concept of rationality mathematically tractable and scientifically legitimate. Yet rationality is a concept with several dimensions and the theory of rationality has different roles to play. It plays an action-guiding role (prescribing what counts as a rational solution of a given decision problem). It plays a normative role (giving us the tools to pass judgment not just on how a decision problem was solved, but also on how it was set up in the first place). And it plays a predictive/explanatory role (telling us how rational agents will behave, or why they did what they did). This controversial but accessible book shows that decision theory cannot play all of these roles simultaneously. And yet, it argues, no theory of rationality can play one role without playing the other two. The conclusion is that there is no hope of taking decision theory as a theory of rationality.

Autonomy, Rationality, and Contemporary Bioethics

Download Autonomy, Rationality, and Contemporary Bioethics PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 0198858582
Total Pages : 298 pages
Book Rating : 4.1/5 (988 download)

DOWNLOAD NOW!


Book Synopsis Autonomy, Rationality, and Contemporary Bioethics by : Jonathan Pugh

Download or read book Autonomy, Rationality, and Contemporary Bioethics written by Jonathan Pugh and published by Oxford University Press. This book was released on 2020 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal autonomy is often lauded as a key value in contemporary Western bioethics, and the claim that there is an important relationship between autonomy and rationality is often treated as an uncontroversial claim in this sphere. Yet, there is also considerable disagreement about how we should cash out the relationship between rationality and autonomy. In particular, it is unclear whether a rationalist view of autonomy can be compatible with legal judgments that enshrine a patient's right to refuse medical treatment, regardless of whether ". . . the reasons for making the choice are rational, irrational, unknown or even non-existent". In this book, I bring recent philosophical work on the nature of rationality to bear on the question of how we should understand autonomy in contemporary bioethics. In doing so, I develop a new framework for thinking about the concept, one that is grounded in an understanding of the different roles that rational beliefs and rational desires have to play in personal autonomy. Furthermore, the account outlined here allows for a deeper understanding of different form of controlling influence, and the relationship between our freedom to act, and our capacity to decide autonomously. I contrast my rationalist with other prominent accounts of autonomy in bioethics, and outline the revisionary implications it has for various practical questions in bioethics in which autonomy is a salient concern, including questions about the nature of informed consent and decision-making capacity.

Rational Choice in an Uncertain World

Download Rational Choice in an Uncertain World PDF Online Free

Author :
Publisher : SAGE Publications
ISBN 13 : 1483342840
Total Pages : 393 pages
Book Rating : 4.4/5 (833 download)

DOWNLOAD NOW!


Book Synopsis Rational Choice in an Uncertain World by : Reid Hastie

Download or read book Rational Choice in an Uncertain World written by Reid Hastie and published by SAGE Publications. This book was released on 2009-11-17 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors are highly respected as leading figures in the field of judgment and decision making. There are many existing books on topics related to judgment and decision making, but this book makes a unique contribution to this field because of its systematic and scholarly approach, and its breadth of coverage." —Robert Goldstone, Indiana University "Reid Hastie and Robyn Dawes are two of the most eminent researchers in the field. I know these authors to be excellent writers and I have no doubt that their writing style will be suitable for my students." —William Goldstein, University of Chicago In the new edition of this award-winning text, renowned authors Reid Hastie and Robyn Dawes compare and contrast the basic principles of rationality with actual behavior in making decisions. This book explores theories and research findings from the field of judgment and decision making in a non-technical manner, using anecdotes as a teaching device. Intended as an introductory textbook for advanced undergraduate and graduate students, the material not only is of scholarly interest but is practical as well. New to This Edition Chapter introductions, conclusions, and cross-references between chapters make the text more student friendly An abundance of examples from areas such as finance, medicine, law, and engineering anchor concepts to the real world Increased consideration of descriptive, psychological models of decision making augment the original emphasis on normative, rational, "Expected Utility Theory" models, bring the book up to date Balance among the three major approaches to judgment and decision making: cognitive psychological analyses of mental processes and heuristics, descriptive algebraic models of judgment and decision processes, and rational models of decision making

Causality, Correlation and Artificial Intelligence for Rational Decision Making

Download Causality, Correlation and Artificial Intelligence for Rational Decision Making PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 9814630888
Total Pages : 208 pages
Book Rating : 4.8/5 (146 download)

DOWNLOAD NOW!


Book Synopsis Causality, Correlation and Artificial Intelligence for Rational Decision Making by : Tshilidzi Marwala

Download or read book Causality, Correlation and Artificial Intelligence for Rational Decision Making written by Tshilidzi Marwala and published by World Scientific. This book was released on 2015-01-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Causality has been a subject of study for a long time. Often causality is confused with correlation. Human intuition has evolved such that it has learned to identify causality through correlation. In this book, four main themes are considered and these are causality, correlation, artificial intelligence and decision making. A correlation machine is defined and built using multi-layer perceptron network, principal component analysis, Gaussian Mixture models, genetic algorithms, expectation maximization technique, simulated annealing and particle swarm optimization. Furthermore, a causal machine is defined and built using multi-layer perceptron, radial basis function, Bayesian statistics and Hybrid Monte Carlo methods. Both these machines are used to build a Granger non-linear causality model. In addition, the Neyman–Rubin, Pearl and Granger causal models are studied and are unified. The automatic relevance determination is also applied to extend Granger causality framework to the non-linear domain. The concept of rational decision making is studied, and the theory of flexibly-bounded rationality is used to extend the theory of bounded rationality within the principle of the indivisibility of rationality. The theory of the marginalization of irrationality for decision making is also introduced to deal with satisficing within irrational conditions. The methods proposed are applied in biomedical engineering, condition monitoring and for modelling interstate conflict. Contents:Introduction to Artificial Intelligence based Decision MakingWhat is a Correlation Machine?What is a Causal Machine?Correlation Machines Using Optimization MethodsNeural Networks for Modeling Granger CausalityRubin, Pearl and Granger Causality Models: A Unified ViewCausal, Correlation and Automatic Relevance Determination Machines for Granger CausalityFlexibly-bounded RationalityMarginalization of Irrationality in Decision MakingConclusions and Further Work Readership: Graduate students, researchers and professionals in the field of artificial intelligence. Key Features:It proposes fresh definition of causality and proposes two new theories i.e. flexibly bounded rationality and marginalization of irrationality theory for decision makingIt also applies these techniques to a diverse areas in engineering, political science and biomedical engineeringKeywords:Causality;Correlation;Artificial Intelligence;Rational Decision Making

Rationality and Decision Making

Download Rationality and Decision Making PDF Online Free

Author :
Publisher : BRILL
ISBN 13 : 9004359478
Total Pages : 374 pages
Book Rating : 4.0/5 (43 download)

DOWNLOAD NOW!


Book Synopsis Rationality and Decision Making by :

Download or read book Rationality and Decision Making written by and published by BRILL. This book was released on 2018-02-08 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume Rationality and Decision Making: From Normative Rules to Heuristics analyses rational and irrational decision making by individuals as well as by groups. The contributors adopt methodological, logical, linguistic, psychological, historical, and evolutionary perspectives.

Understanding Foreign Policy Decision Making

Download Understanding Foreign Policy Decision Making PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 1139487221
Total Pages : pages
Book Rating : 4.1/5 (394 download)

DOWNLOAD NOW!


Book Synopsis Understanding Foreign Policy Decision Making by : Alex Mintz

Download or read book Understanding Foreign Policy Decision Making written by Alex Mintz and published by Cambridge University Press. This book was released on 2010-02-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Foreign Policy Decision Making presents a psychological approach to foreign policy decision making. This approach focuses on the decision process, dynamics, and outcome. The book includes a wealth of extended real-world case studies and examples that are woven into the text. The cases and examples, which are written in an accessible style, include decisions made by leaders of the United States, Israel, New Zealand, Cuba, Iceland, United Kingdom, and others. In addition to coverage of the rational model of decision making, levels of analysis of foreign policy decision making, and types of decisions, the book includes extensive material on alternatives to the rational choice model, the marketing and framing of decisions, cognitive biases, and domestic, cultural, and international influences on decision making in international affairs. Existing textbooks do not present such an approach to foreign policy decision making, international relations, American foreign policy, and comparative foreign policy.

Bounded Rationality

Download Bounded Rationality PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 9780262571647
Total Pages : 404 pages
Book Rating : 4.5/5 (716 download)

DOWNLOAD NOW!


Book Synopsis Bounded Rationality by : Gerd Gigerenzer

Download or read book Bounded Rationality written by Gerd Gigerenzer and published by MIT Press. This book was released on 2002-07-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a complex and uncertain world, humans and animals make decisions under the constraints of limited knowledge, resources, and time. Yet models of rational decision making in economics, cognitive science, biology, and other fields largely ignore these real constraints and instead assume agents with perfect information and unlimited time. About forty years ago, Herbert Simon challenged this view with his notion of "bounded rationality." Today, bounded rationality has become a fashionable term used for disparate views of reasoning. This book promotes bounded rationality as the key to understanding how real people make decisions. Using the concept of an "adaptive toolbox," a repertoire of fast and frugal rules for decision making under uncertainty, it attempts to impose more order and coherence on the idea of bounded rationality. The contributors view bounded rationality neither as optimization under constraints nor as the study of people's reasoning fallacies. The strategies in the adaptive toolbox dispense with optimization and, for the most part, with calculations of probabilities and utilities. The book extends the concept of bounded rationality from cognitive tools to emotions; it analyzes social norms, imitation, and other cultural tools as rational strategies; and it shows how smart heuristics can exploit the structure of environments.