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Rating The Audience
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Book Synopsis Rating the Audience by : Mark Balnaves
Download or read book Rating the Audience written by Mark Balnaves and published by A&C Black. This book was released on 2011-10-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Book Synopsis Audience Ratings by : Hugh Malcolm Beville
Download or read book Audience Ratings written by Hugh Malcolm Beville and published by Psychology Press. This book was released on 1988 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Book Synopsis Tracking the Audience by : Karen Buzzard
Download or read book Tracking the Audience written by Karen Buzzard and published by Routledge. This book was released on 2012 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice's history from its early beginnings up to its most recent advances.
Book Synopsis Rating the Audience by : Mark Balnaves
Download or read book Rating the Audience written by Mark Balnaves and published by A&C Black. This book was released on 2011-10-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2005-10-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Book Synopsis The Audience Studies Reader by : Will Brooker
Download or read book The Audience Studies Reader written by Will Brooker and published by Psychology Press. This book was released on 2003 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key writings exploring questions of reception, interpretation and interactivity. The fan audience, the active audience, gender and audience, nation and ethnicity, internet audiences.
Download or read book The Audience written by Herbert Blau and published by . This book was released on 1990 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Terence Grieder Publisher :McGraw-Hill Humanities, Social Sciences & World Languages ISBN 13 : Total Pages :528 pages Book Rating :4.F/5 ( download)
Book Synopsis Artist and Audience by : Terence Grieder
Download or read book Artist and Audience written by Terence Grieder and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1996 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare your students to be intelligent participants in art with Artist and Audience. Author Terence Grieder gives your students a taste of the world of art in the opening chapter before moving into the various elements and media. Part V offers a historical survey of world art in which students learn to appreciate the various styles as they appeared across the globe and throughout history.
Book Synopsis An Audience of One by : Srinivas Rao
Download or read book An Audience of One written by Srinivas Rao and published by Penguin. This book was released on 2018-08-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creator of the Unmistakable Creative podcast makes a counterintuitive argument: By focusing your creative work on pleasing yourself, you can increase your productivity, happiness, and (eventually, paradoxically) the size of your audience. Creating for your own pleasure--whether you're writing a novel, composing songs, or painting a landscape--can seem pointless. It's tempting to focus on pursuing money and fame, rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life, rather than being a source of joy. Rao, host of the podcast The Unmistakable Creative, argues that we should counter this thinking by intentionally creating art for ourselves alone--an audience of one. In this book he shares the fascinating true stories of creatives who took this path, along with actionable tips and the research of creativity experts. You'll learn, for example: • How Oprah's intentional focus on her own work rather than the opinions of everyone else catapulted her into one of the most popular talk shows of all time. • How being process-driven can not only help you produce more work, but can make you happier outside of your creative time. • How to put together a creative "team of rivals" whose feedback can help you hone your craft and filter out useless feedback. By playing to an audience of one, we can find more happiness, increased productivity, and a greater sense of community.
Book Synopsis Captive Audience by : Susan Crawford
Download or read book Captive Audience written by Susan Crawford and published by Yale University Press. This book was released on 2013-01-08 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market—it also threatens the economic future of the nation. This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.
Book Synopsis Television Audiences Across the World by : J. Bourdon
Download or read book Television Audiences Across the World written by J. Bourdon and published by Springer. This book was released on 2014-01-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
Author :Harvard Business Review Harvard Business Review Publisher :Harvard Business Press ISBN 13 :159139113X Total Pages :175 pages Book Rating :4.5/5 (913 download)
Book Synopsis Harvard Business Essentials by : Harvard Business Review Harvard Business Review
Download or read book Harvard Business Essentials written by Harvard Business Review Harvard Business Review and published by Harvard Business Press. This book was released on 2003 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. Contents include: Understanding the optimal "medium" to present information Learning the best timing to deliver a message Delivering an effective presentation Drafting proposals Writing effective e-mails Improving self-editing skills Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site. Series Adviser: Mary Munter Professor Mary Munter has taught management communication for over twenty-five years, for seven years at the Stanford Graduate School of Business and since 1983 at the Tuck School of Business at Dartmouth. Professor Munter is considered one of the leaders in the management communication field. Among her publications isGuide to Managerial Communication-recently published in its sixth edition and named "one of the five best business books" by the Wall Street Journal. She has also published many other articles and books and consulted with over ninety corporate and not-for-profit clients. Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.
Book Synopsis Audience Economics by : Philip M. Napoli
Download or read book Audience Economics written by Philip M. Napoli and published by Columbia University Press. This book was released on 2003 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
Book Synopsis Fighting Words by : Kimberly Brubaker Bradley
Download or read book Fighting Words written by Kimberly Brubaker Bradley and published by Penguin. This book was released on 2021-08-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Newbery Honor Book* *Boston Globe-Horn Book Honor* A candid and fierce middle grade novel about sisterhood and sexual abuse, by two-time Newbery Honor winner and #1 New York Times best seller Kimberly Brubaker Bradley, author of The War that Saved My Life Kirkus Prize Finalist Boston Globe Best Book of the Year Horn Book Fanfare Best Book of the Year School Library Journal Best Book of the Year Booklist Best Book of the Year Kirkus Best Book of the Year BookPage Best Book of the Year New York Public Library Best Book of the Year Chicago Public Library Best Book of the Year ALSC Notable Book "Fighting Words is raw, it is real, it is necessary, a must-read for children and their adults—a total triumph in all ways." —Holly Goldberg Sloan, New York Times bestselling author of Counting by 7s Ten-year-old Della has always had her older sister, Suki: When their mom went to prison, Della had Suki. When their mom's boyfriend took them in, Della had Suki. When that same boyfriend did something so awful they had to run fast, Della had Suki. Suki is Della's own wolf--her protector. But who has been protecting Suki? Della might get told off for swearing at school, but she has always known how to keep quiet where it counts. Then Suki tries to kill herself, and Della's world turns so far upside down, it feels like it's shaking her by the ankles. Maybe she's been quiet about the wrong things. Maybe it's time to be loud. In this powerful novel that explodes the stigma around child sexual abuse and leavens an intense tale with compassion and humor, Kimberly Brubaker Bradley tells a story about two sisters, linked by love and trauma, who must find their own voices before they can find their way back to each other. "Della’s matter-of-fact narration manages to be as funny and charming as it is devastatingly sad. . . . This is a novel about trauma [but] more than that, it’s a book about resilience, strength and healing. For every young reader who decides to wait . . . there will be others for whom this is the exact book they need right now." —New York Times Book Review "One of the most important books ever written for kids."—Colby Sharp of Nerdy Book Club "One for the history books."—Betsy Bird for A Fuse #8 Production/SLJ "Gripping. Life-changing...I am awe-struck."—Donna Gephart, author of Lily and Dunkin "Compassionate, truthful, and beautiful."—Elana K. Arnold, author of Damsel "I am blown away. [This] may be Kimberly Brubaker Bradley's best work yet."—Barbara Dee, author of Maybe He Just Likes You "A book that lets [kids] know they have never been alone. And never will be."—Kat Yeh, author of The Truth About Twinkie Pie "Meets the criteria of great children's literature that [will] resonate with adults too."—Bitch Media * "At once heartbreaking and hopeful."—Kirkus (starred review) * "Honest [and] empowering...An important book for readers of all ages."—SLJ (starred review) * "Sensitive[,] deft, and vivid."—BCCB (starred review) * "Prepare to read furiously."—Booklist (starred review) * "An essential, powerful mirror and window for any reader."—PW (starred review) * "Enlightening, empowering and--yes--uplifting."—BookPage (starred review) * "Unforgettable."—The Horn Book (starred review)
Download or read book The Midnight Library written by Matt Haig and published by Penguin. This book was released on 2023-05-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestselling WORLDWIDE phenomenon Winner of the Goodreads Choice Award for Fiction | A Good Morning America Book Club Pick | Independent (London) Ten Best Books of the Year "A feel-good book guaranteed to lift your spirits."—The Washington Post The dazzling reader-favorite about the choices that go into a life well lived, from the acclaimed author of How To Stop Time and The Comfort Book. Somewhere out beyond the edge of the universe there is a library that contains an infinite number of books, each one the story of another reality. One tells the story of your life as it is, along with another book for the other life you could have lived if you had made a different choice at any point in your life. While we all wonder how our lives might have been, what if you had the chance to go to the library and see for yourself? Would any of these other lives truly be better? In The Midnight Library, Matt Haig's enchanting blockbuster novel, Nora Seed finds herself faced with this decision. Faced with the possibility of changing her life for a new one, following a different career, undoing old breakups, realizing her dreams of becoming a glaciologist; she must search within herself as she travels through the Midnight Library to decide what is truly fulfilling in life, and what makes it worth living in the first place.
Download or read book Reach written by Becky Robinson and published by Berrett-Koehler Publishers. This book was released on 2022-04-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact. Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you'll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others. Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas. This is a long-term process-one that doesn't normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.
