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Author : Michael C. Keith
Publisher : Taylor & Francis
ISBN 13 : 0240808509
Total Pages : 392 pages
Book Rating : 4.2/5 (48 download)
Download or read book The Radio Station written by Michael C. Keith and published by Taylor & Francis. This book was released on 2007 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1135176833
Total Pages : 2383 pages
Book Rating : 4.1/5 (351 download)
Download or read book The Concise Encyclopedia of American Radio written by Christopher H. Sterling and published by Routledge. This book was released on 2010-04-12 with total page 2383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average American listens to the radio three hours a day. In light of recent technological developments such as internet radio, some argue that the medium is facing a crisis, while others claim we are at the dawn of a new radio revolution. The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. It brings together the best and most important entries from the three-volume Museum of Broadcast Communications Encyclopedia of Radio, edited by Christopher Sterling. Comprised of more than 300 entries spanning the invention of radio to the Internet, The Concise Encyclopedia of American Radio addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio. The Concise Encyclopedia of American Radio include suggestions for further reading as complements to most of the articles, biographical details for all person-entries, production credits for programs, and a comprehensive index.
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1135456496
Total Pages : 2848 pages
Book Rating : 4.1/5 (354 download)
Download or read book Encyclopedia of Radio 3-Volume Set written by Christopher H. Sterling and published by Routledge. This book was released on 2004-03 with total page 2848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.
Author : John Allen Hendricks
Publisher : Taylor & Francis
ISBN 13 : 1351816322
Total Pages : 881 pages
Book Rating : 4.3/5 (518 download)
Download or read book The Radio Station written by John Allen Hendricks and published by Taylor & Francis. This book was released on 2018-05-01 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Author : John Allen Hendricks
Publisher : CRC Press
ISBN 13 : 1136027858
Total Pages : 588 pages
Book Rating : 4.1/5 (36 download)
Download or read book Keith's Radio Station written by John Allen Hendricks and published by CRC Press. This book was released on 2014-08-07 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Author : Ashley Herweg
Publisher : Taylor & Francis
ISBN 13 : 1136026819
Total Pages : 286 pages
Book Rating : 4.1/5 (36 download)
Download or read book Radios Niche Marketing Revolution FutureSell written by Ashley Herweg and published by Taylor & Francis. This book was released on 1997-06-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.
Author : Museum of Broadcast Communications
Publisher :
ISBN 13 :
Total Pages : 608 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Museum of Broadcast Communications Encyclopedia of Radio written by Museum of Broadcast Communications and published by . This book was released on 2004 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A premise of this unique encyclopedia is that radio broadcasting is so pervasive that its importance can be easily overlooked. More than 600 articles provide ample illustration of the role this medium plays throughout the world. From radio's invention to radio on the Internet, the cross-referenced and thoroughly indexed articles analyze over 100 years of topics, programs, issues, people, and places, and provide leads to further reading. Some 250 photographs "give visual context to an often unseen world." Scholars, old-time-radio admirers, and curious readers will appreciate the unparalleled comprehensiveness of this source."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004.
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1136694552
Total Pages : 225 pages
Book Rating : 4.1/5 (366 download)
Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Author : Ed Shane
Publisher : Gulf Professional Publishing
ISBN 13 : 9780240803272
Total Pages : 492 pages
Book Rating : 4.8/5 (32 download)
Download or read book Selling Electronic Media written by Ed Shane and published by Gulf Professional Publishing. This book was released on 1999 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Michael Müller-Bungart
Publisher : Springer Science & Business Media
ISBN 13 : 3540723161
Total Pages : 307 pages
Book Rating : 4.5/5 (47 download)
Download or read book Revenue Management with Flexible Products written by Michael Müller-Bungart and published by Springer Science & Business Media. This book was released on 2007-09-18 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. To help readers with their own simulation studies, it provides an implementation as a Microsoft Windows executable file.
Author : Alan B. Albarran
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (321 download)
Download or read book The Radio Broadcasting Industry written by Alan B. Albarran and published by Allyn & Bacon. This book was released on 2000 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to current programming, ownership and regulatory developments - and previews future technological considerations. By placing a strong emphasis on the business of radio, readers develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with other media forms. For anyone interested in Radio, the Broadcasting Industry, Media Economics, and Media Management.
Author : Tim Crook
Publisher : Routledge
ISBN 13 : 113460694X
Total Pages : 309 pages
Book Rating : 4.1/5 (346 download)
Download or read book Radio Drama written by Tim Crook and published by Routledge. This book was released on 2002-01-04 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio Drama brings together the practical skills needed for radio drams, such as directing, writing and sound design, with media history and communication theory. Challenging the belief that sound drama is a 'blind medium', Radio Drama shows how experimentation in radio narrative has blurred the dividing line between fiction and reality in modern media. Using extracts from scripts and analysing radio broadcasts from America, Britain, Canada and Australia, the book explores the practicalities of producing drama for radio. Tim Crook illustrates how far radio drama has developed since the first 'audiophonic production' and evaluates the future of radio drama in the age of live phone-ins and immedate access to programmes on the Internet.
Author : United States. U.S. Congress. Senate. Committee on interstate commerce
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.F/5 ( download)
Download or read book To Prohibit the Advertising of Alcoholic Beverages by Radio written by United States. U.S. Congress. Senate. Committee on interstate commerce and published by . This book was released on 1939 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Interstate Commerce
Publisher :
ISBN 13 :
Total Pages : 1576 pages
Book Rating : 4.:/5 (51 download)
Download or read book To Prohibit the Advertising of Alcoholic Beverages by Radio written by United States. Congress. Senate. Committee on Interstate Commerce and published by . This book was released on 1939 with total page 1576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (555 download)
Download or read book Communication Booknotes written by and published by . This book was released on 1992 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 866 pages
Book Rating : 4.3/5 (91 download)
Download or read book Printers' Ink Monthly written by and published by . This book was released on 1923 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 974 pages
Book Rating : 4.3/5 (91 download)
Download or read book Broadcasting, Combined with Broadcast Advertising written by and published by . This book was released on 1955-11 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt:
