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Public Relations In Japan
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Book Synopsis Public Relations in Japan by : Tomoki Kunieda
Download or read book Public Relations in Japan written by Tomoki Kunieda and published by Routledge. This book was released on 2018-09-21 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.
Book Synopsis Public Relations in Japan by : Tomoki Kunieda
Download or read book Public Relations in Japan written by Tomoki Kunieda and published by Routledge. This book was released on 2020-09-30 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field. Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.
Book Synopsis Public Relations in Hyper-globalization by : Takashi Inoue
Download or read book Public Relations in Hyper-globalization written by Takashi Inoue and published by Routledge. This book was released on 2018-04-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use social media to recruit members and to broadcast executions, in which the very existence of the nation state is in question, where everyone can communicate globally 24 hours a day at no cost, and in which a leader is much more likely to be at the center of a crisis. Today, successful global leaders will be those that have a working knowledge of strategic public relations as described in this book. For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders. Written by a veteran public relations professional and a visiting professor of major graduate schools of management.
Book Synopsis Mass Communication in Japan by : Anne Cooper-Chen
Download or read book Mass Communication in Japan written by Anne Cooper-Chen and published by Wiley-Blackwell. This book was released on 1991-01-16 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communication in Japan offers a rare inside look at mass media in an information society intimately related to and infinitely different from our own. Anne Cooper-Chen's overview of Japan's mass media reaches from its origins and functions to its current status and future prospects. She profiles segments of the industry: newspapers, news agencies, magazines and comics, broadcasting, advertising, and public relations. Cooper-Chen also examines such cross-media issues as law and regulations, journalism education and training, ethical crises, media images of women, minority/immigrant media, broadcast satellites and cultural imperialism.
Book Synopsis Media and New Religions in Japan by : Erica Baffelli
Download or read book Media and New Religions in Japan written by Erica Baffelli and published by Routledge. This book was released on 2016-02-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Open Access version of this book, available at www.taylorfrancis.com/books/9781135117849, has been made available under a Creative Commons Attribution-Non Commercial-No Derivative 4.0 license. Japanese "new religions" (shinshūkyō) have used various media forms for training, communicating with members, presenting their messages, reinforcing or protecting the image of the leader, and, potentially, attracting converts. In this book the complex and dual relationship between media and new religions is investigated by looking at the tensions groups face between the need for visibility and the risks of facing attacks and criticism through media. Indeed media and new technologies have been extensively used by religious groups not only to spread their messages and to try to reach a wider audience, but also to promote themselves as a highly modern and up-to-date form of religion appropriate for a modern technological age. In 1980s and early 1990s some movements, such as Agonshū , Kōfuku no Kagaku, and Aum Shinrikyō came into prominence especially via the use of media (initially publications, but also ritual broadcasts, advertising campaigns, and public media events). This created new modes of ritual engagement and new ways of interactions between leaders and members. The aim of this book is to develop and illustrate particular key issues in the wider new religions and media nexus by using specific movements as examples. In particular, the analysis of the interaction between media and new religions will focus primarily on three case studies predominantly during the first period of development of the groups.
Book Synopsis Media Convergence in Japan by : Various
Download or read book Media Convergence in Japan written by Various and published by Kinema Club. This book was released on 2016-05-20 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese media system is in a state of flux as a result of shifts in the digital economy, new audience metrics and declining print and broadcast revenues. This volume examines issues of media consolidation, participatory culture and franchising in contemporary Japan, and explores how the Japanese media system is adapting to change in light of its tendency toward prioritizing domestic markets, restricting access and co-opting fan movements. The chapters consider conflict and negotiations within the Japanese media system, structural transformations, emerging modes of producer and audience relations and potential sites of innovation.
Book Synopsis The New Japanese Woman by : Barbara Sato
Download or read book The New Japanese Woman written by Barbara Sato and published by Duke University Press. This book was released on 2003-04-16 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA study of the "modern" woman in Japan before World War II./div
Book Synopsis Media Theory in Japan by : Marc Steinberg
Download or read book Media Theory in Japan written by Marc Steinberg and published by Duke University Press. This book was released on 2017-02-24 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connections between early Japanese television and consumer culture; and architecture's intersection with communications theory. Tracing the theoretical frameworks and paradigms that stem from Japan's media ecology, the contributors decenter Eurocentric media theory and demonstrate the value of the Japanese context to reassessing the parameters and definition of media theory itself. Taken together, these interdisciplinary essays expand media theory to encompass philosophy, feminist critique, literary theory, marketing discourse, and art; provide a counterbalance to the persisting universalist impulse of media studies; and emphasize the need to consider media theory situationally. Contributors. Yuriko Furuhata, Aaron Gerow, Mark Hansen, Marilyn Ivy, Takeshi Kadobayashi, Keisuke Kitano, Akihiro Kitada, Thomas Looser, Anne McKnight, Ryoko Misono, Akira Mizuta Lippit, Miryam Sas, Fabian Schäfer, Marc Steinberg, Tomiko Yoda, Alexander Zahlten
Book Synopsis Global Public Relations by : Alan R. Freitag
Download or read book Global Public Relations written by Alan R. Freitag and published by Routledge. This book was released on 2009-01-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Book Synopsis The State and the Mass Media in Japan, 1918-1945 by : Gregory J. Kasza
Download or read book The State and the Mass Media in Japan, 1918-1945 written by Gregory J. Kasza and published by Univ of California Press. This book was released on 2023-09-01 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gregory Kasza examines state-society relations in interwar Japan through a case study of public policy toward radio, film, newspapers, and magazines.
Book Synopsis Closing the Shop by : Laurie Anne Freeman
Download or read book Closing the Shop written by Laurie Anne Freeman and published by Princeton University Press. This book was released on 2012-10-04 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is the relationship between the Japanese state and Japanese society mediated by the press? Does the pervasive system of press clubs, and the regulations underlying them, alter or even censor the way news is reported in Japan? Who benefits from the press club system? And who loses? Here Laurie Anne Freeman examines the subtle, highly interconnected relationship between journalists and news sources in Japan. Beginning with a historical overview of the relationship between the press, politics, and the public, she describes how Japanese press clubs act as "information cartels," limiting competition among news organizations and rigidly structuring relations through strict rules and sanctions. She also shows how the web of interrelations extends into, and is reinforced by, media industry associations and business groups (keiretsu). Political news and information are conveyed to the public in Japan, but because of institutional constraints, they are conveyed in a highly delimited fashion that narrows the range of societal inquiry into the political process. Closing the Shop shows us how the press system in Japan serves as neither a watchdog nor a lapdog. Nor does the state directly control the press in ways Westerners might think of as censorship. The level of interconnectedness, through both official and unofficial channels, helps set the agenda and terms of political debate in Japan's mass media to an extent that is unimaginable to many in the United States and other advanced industrial democracies. This fascinating look at Japan's information cartels provides a critical but often overlooked explanation for the overall power and autonomy enjoyed by the Japanese state.
Book Synopsis Media and Politics in Japan by : Susan Pharr
Download or read book Media and Politics in Japan written by Susan Pharr and published by University of Hawaii Press. This book was released on 1996-03-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan is one of the most media-saturated societies in the world. The circulations of its "big five" national newspapers dwarf those of any major American newspaper. Its public service broadcasting agency, NHK, is second only to the BBC in size. And it has a full range of commercial television stations, high-brow and low-brow magazines, and a large anti-mainstream media and mini-media. Japanese elites rate the mass media as the most influential group in Japanese society. But what role do they play in political life? Whose interests do the media serve? Are the media mainly servants of the state, or are they watchdogs on behalf of the public? And what effects do the media have on the political beliefs and behavior of ordinary Japanese people? These questions are the focus of this collection of essays by leading political scientists, sociologists, social psychologists, and journalists. Japan's unique kisha (press) club system, its powerful media business organizations, the uses of the media by Japan's wily bureaucrats, and the role of the media in everything from political scandals to shaping public opinion, are among the many subjects of this insightful and provocative book.
Book Synopsis Japanese Media Cultures in Japan and Abroad: Transnational Consumption of Manga, Anime, and Media-Mixes by : Manuel Hernández-Pérez
Download or read book Japanese Media Cultures in Japan and Abroad: Transnational Consumption of Manga, Anime, and Media-Mixes written by Manuel Hernández-Pérez and published by MDPI. This book was released on 2019-06-24 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last few decades, Japanese popular culture productions have been consolidated as one of the most influential and profitable global industries. As a creative industry, Japanese Media-Mixes generate multimillion-dollar revenues, being a product of international synergies and the natural appeal of the characters and stories. The transnationalization of investment capital, diversification of themes and (sub)genres, underlying threat in the proliferation of illegal audiences, development of internet streaming technologies, and other new transformations in media-mix-based production models make the study of these products even more relevant today. In this way, manga (Japanese comics), anime (Japanese animation), and video games are not necessarily products designed for the national market. More than ever, it is necessary to reconcile national and transnational positions for the study of this cultural production. The present volume includes contributions aligned to the analysis of Japanese popular culture flow from many perspectives (cultural studies, film, comic studies, sociology, etc.), although we have emphasized the relationships between manga, anime, and international audiences. The selected works include the following topics: • Studies on audiences—national and transnational case studies; • Fandom production and Otaku culture; • Cross-media and transmedia perspectives; • Theoretical perspectives on manga, anime, and media-mixes.
Book Synopsis International Public Relations by : Hugh M. Culbertson
Download or read book International Public Relations written by Hugh M. Culbertson and published by Routledge. This book was released on 2013-11-05 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.
Book Synopsis Japan’s Nationalist Right in the Internet Age by : Jeffrey J. Hall
Download or read book Japan’s Nationalist Right in the Internet Age written by Jeffrey J. Hall and published by Routledge. This book was released on 2021-04-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan’s nationalist right have used the internet to organize offline activism in increasingly visible ways. Hall investigates the role of internet-mediated activism in Japan’s ongoing historical and territorial disputes. He explores the emergence of two right-wing activist organizations, Nihon Bunka Channel Sakura and Ganbare Nippon, which have played a significant role in pressure campaigns against Japanese media outlets, campaigns to influence historical memorials, and campaigns to assert Japan’s territorial claim to the Senkaku/Diaoyu Islands. Taking a multi-disciplinary approach, he analyses how activists maintained cohesion, raised funds, held protests that regularly drew hundreds to thousands of participants, and used fishing boats to land activists on disputed islands. Detailing events that took place between 2004 and 2020, he demonstrates how skilled social actors built cohesive grassroots protest organizations through the creation of shared meaning for their organization and its supporters. A valuable read both for scholars seeking insight into the dynamics surrounding Japan’s history disputes and territorial issues, as well as those seeking to compare Japanese right-wing internet activism with its counterparts elsewhere.
Book Synopsis Information Media Trends in Japan 2019 by : Dentsu Media Innovation Lab
Download or read book Information Media Trends in Japan 2019 written by Dentsu Media Innovation Lab and published by ダイヤモンド社. This book was released on 2019-08-26 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2019 26th fifth This book summarizes a carefully selected set of basic data to give readers an overview of the information media environment in Japan. Commentaries are provided for data in the following eight fields: Print, Broadcasting, Telecommunications, Films and Videos, Pop Culture, Games, Online Services and Advertising, including 70 charts and graphs. This is the digest version in English of “A Research for the Information and Media Society of Japan” edited by Dentsu Media Innovation Lab . * The original Japanese edition, which offers a wide range of data sets and in-depth commentaries for key industries, has served as a very good reference book for all those interested in grasping the landscapes of information and media industries in Japan. Published every year, the latest 2019 edition marks the 26th publication. The English edition is reorganized from the Japanese and has been released for the fifth time as an e-book, with the first release being in 2014. * Dentsu Media Innovation Lab is the think-tank department of Japan’s largest advertising agency, Dentsu Inc. Media Innovation Lab conducts original and proprietary studies on a variety of fields related to media, publishes key findings and insights, and offers advisory and consulting services to the clients involved in the information and media industries.
Book Synopsis The Foreign Policy of Modern Japan by : Robert A. Scalapino
Download or read book The Foreign Policy of Modern Japan written by Robert A. Scalapino and published by Univ of California Press. This book was released on 1977 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
