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Author :
Publisher :
ISBN 13 :
Total Pages : 432 pages
Book Rating : 4.3/5 ( download)
Download or read book PRWeek Contact written by and published by . This book was released on 2007 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold Burson
Publisher : RosettaBooks
ISBN 13 : 0795350449
Total Pages : 390 pages
Book Rating : 4.7/5 (953 download)
Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
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Publisher :
ISBN 13 :
Total Pages : 1350 pages
Book Rating : 4.E/5 ( download)
Download or read book Gale Directory of Publications and Broadcast Media written by and published by . This book was released on 1990 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifies specific print and broadcast sources of news and advertising for trade, business, labor, and professionals. Arrangement is geographic with a thumbnail description of each local market. Indexes are classified (by format and subject matter) and alphabetical (by name and keyword).
Author : Kevin Roberts
Publisher : powerHouse Books
ISBN 13 : 1576878309
Total Pages : 200 pages
Book Rating : 4.5/5 (768 download)
Download or read book 64 Shots written by Kevin Roberts and published by powerHouse Books. This book was released on 2016-06-21 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: 64 Shots: Leadership in a Crazy World is a compendium of value-accelerators for business and life. It is gathered as a 64 shot method from the astute observations and remarkable life of creative business leader and iconoclast Kevin Roberts. A provocative figure traversing the peaks of global commerce, media and sport, Kevin Roberts - creator of the groundbreaking idea Lovemarks - is recognized as one of today's most uncompromisingly-positive and inspirational leaders. In 64 Shots, Roberts draws on the biggest ideas, toughest experiences and greatest influences of his life to present 16X4 stripped down, straight-forward and instantly-absorbable insights on how to bring order to the chaos of business and life. The punchy insights into winning - hitting readers lightly jab after jab - are an array of one-liners, sound bites, tweets, charts, quotes and historical reference points. They are loaded with Roberts' experience, story, brio, provocation and direction. The language is extreme, brimming with the irrepressible attitude and provocation that fueled Roberts' meteoric career. While there is a sequence, the 64 shots are stand-alone signposts towards living an enterprising and winning life. Anyone can dip into the book anywhere and find value. The writing is accompanied by (not necessarily linked to) a visual order of black-and-white photos of leaders in their cultural fields, some modern, many historical, some famous, and all personal. This eclectic selection of people are both direct and indirect influences to Kevin Roberts' life. They all have an interesting - and some mysterious - connection to concepts of leadership in a crazy world. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player). The book is high touch and glossy. It feels like Apple, not Shakespeare. 64 Shots - will you take them?
Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 111845295X
Total Pages : 308 pages
Book Rating : 4.1/5 (184 download)
Download or read book The Athena Doctrine written by John Gerzema and published by John Wiley & Sons. This book was released on 2013-04-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.
Author : Aeron Davis
Publisher : Manchester University Press
ISBN 13 : 9780719060694
Total Pages : 240 pages
Book Rating : 4.0/5 (66 download)
Download or read book Public Relations Democracy written by Aeron Davis and published by Manchester University Press. This book was released on 2002-05-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.
Author : Alvin C Croft
Publisher : Routledge
ISBN 13 : 1136614516
Total Pages : 324 pages
Book Rating : 4.1/5 (366 download)
Download or read book Managing a Public Relations Firm for Growth and Profit written by Alvin C Croft and published by Routledge. This book was released on 2013-09-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future. Information in Managing a Public Relations Firm for Growth and Profit, Second Edition is based on author A. C. Croft’s extensive experience in the field—almost twenty years as a consultant to PR firm principals and more than 25 years as an employee or principal of three medium-sized successful PR agencies. Croft begins each chapter with a brief profile of a seasoned and successful PR firm principal from a mid-sized firm. These professionals tell of their successes and also relate early mistakes that you would do well to avoid. The text includes tables and figures to make data easily understood. The extensively revised Managing a Public Relations Firm for Growth and Profit, Second Edition discusses pertinent topics such as: keys to new business success developing a marketing plan serving clients communication to prospects management strategies for success installing efficient systems and procedures managing staff productivity forecasting income management systems and procedures managing profitability client and agency budgeting recruiting, training, and retaining staff crisis planning planning the future of your firm Covering everything from billing practices and self-promotion to the use of computers and student interns, Managing a Public Relations Firm for Growth and Profit, Second Edition is one guide you are sure to refer to again and again for practical advice. It is must reading for owners of small- and medium-sized PR firms; senior managers of small, medium, and national firms who wish to expand their management knowledge and ability or who are considering starting their own firm; lower-level staff members who want to increase their knowledge of agency management; and university public relations professors who would like to include a primer on PR firm management in their classes.
Author : Mary Karr
Publisher : Harper Perennial
ISBN 13 : 9780062699831
Total Pages : 96 pages
Book Rating : 4.6/5 (998 download)
Download or read book Tropic of Squalor written by Mary Karr and published by Harper Perennial. This book was released on 2020-03-31 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new volume of poetry from the New York Times bestselling and esteemed author of The Liar’s Club and Lit. Long before she earned accolades for her genre-defining memoirs, Mary Karr was winning poetry prizes. Now the beloved author returns with a collection of bracing poems as visceral and deeply felt and hilarious as her memoirs. In Tropic of Squalor, Karr dares to address the numinous—that mystery some of us hope towards in secret, or maybe dare to pray to. The "squalor" of meaninglessness that every thoughtful person wrestles with sits at the core of human suffering, and Karr renders it with power—illness, death, love’s agonized disappointments. Her brazen verse calls us out of our psychic swamplands and into that hard-won awareness of the divine hiding in the small moments that make us human. In a single poem she can generate tears, horror, empathy, laughter, and peace. She never preaches. But whether you’re an adamant atheist, a pilgrim, or skeptically curious, these poems will urge you to find an inner light in the most baffling hours of darkness.
Author : Clare Redman
Publisher : Cision
ISBN 13 : 9781906035037
Total Pages : 1550 pages
Book Rating : 4.0/5 (35 download)
Download or read book Willings Press Guide written by Clare Redman and published by Cision. This book was released on 2007-12 with total page 1550 pages. Available in PDF, EPUB and Kindle. Book excerpt: This press guide aims to provide a comprehensive, accurate and informative guide to the UK press, both print and broadcast and to give details about the leading newspapers and periodicals in the United Kingdom.
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Publisher :
ISBN 13 :
Total Pages : 1318 pages
Book Rating : 4.3/5 (91 download)
Download or read book Willing's Press Guide written by and published by . This book was released on 2000 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.
Author : Cathy Bussey
Publisher : Pearson UK
ISBN 13 : 0273746596
Total Pages : 131 pages
Book Rating : 4.2/5 (737 download)
Download or read book Brilliant PR written by Cathy Bussey and published by Pearson UK. This book was released on 2012-07-09 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact. Brilliant Outcomes : Learn how to present yourself or your business to the public Understand the elements of a PR campaign and how to pitch to the media Find out how to manage a crisis Discover the power of social networking and how to get noticed online
Author : Richard Houghton
Publisher : Emerald Group Publishing
ISBN 13 : 1787568857
Total Pages : 106 pages
Book Rating : 4.7/5 (875 download)
Download or read book Grow, Build, Sell, Live written by Richard Houghton and published by Emerald Group Publishing. This book was released on 2019-09-30 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
Author :
Publisher :
ISBN 13 :
Total Pages : 788 pages
Book Rating : 4.:/5 ( download)
Download or read book Marketing written by and published by . This book was released on 2009 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Dollins
Publisher : Routledge
ISBN 13 : 1000461947
Total Pages : 228 pages
Book Rating : 4.0/5 (4 download)
Download or read book Engaging Employees through Strategic Communication written by Mark Dollins and published by Routledge. This book was released on 2021-10-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
Author : Robert Phillips
Publisher : Unbound Publishing
ISBN 13 : 178352085X
Total Pages : 346 pages
Book Rating : 4.7/5 (835 download)
Download or read book Trust Me, PR Is Dead written by Robert Phillips and published by Unbound Publishing. This book was released on 2015-01-26 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy). But then he quit his job as CEO EMEA of Edelman – the world's largest PR firm – for one simple reason: he no longer believed in what he was doing. Messages can no longer be managed. The age of 'spin' is over. In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional industries are facing a near inevitable demise. How can the PR industry be so seemingly unaware that it is experiencing its own death throes? And if everything is dead, what comes next? Using nearly 200 anecdotes, interviews, and case studies (including companies like Unilever, John Lewis Partnership, and Patagonia), Robert Phillips answers these questions and proposes a new model of leadership and accountability across business and politics.
Author :
Publisher :
ISBN 13 :
Total Pages : 1162 pages
Book Rating : 4.E/5 ( download)
Download or read book Franchise Times written by and published by . This book was released on 2008 with total page 1162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1134369220
Total Pages : 377 pages
Book Rating : 4.1/5 (343 download)
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
