The Athena Doctrine

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The Athena Doctrine

Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 111845295X
Total Pages : 308 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Athena Doctrine by : John Gerzema

Download or read book The Athena Doctrine written by John Gerzema and published by John Wiley & Sons. This book was released on 2013-04-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Spend Shift

Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 0470902329
Total Pages : 289 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Spend Shift by : John Gerzema

Download or read book Spend Shift written by John Gerzema and published by John Wiley & Sons. This book was released on 2010-09-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

The Rule of Thoughts (The Mortality Doctrine, Book Two)

Author : James Dashner
Publisher : Ember
ISBN 13 : 0385741421
Total Pages : 338 pages
Book Rating : 4.3/5 (857 download)

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Book Synopsis The Rule of Thoughts (The Mortality Doctrine, Book Two) by : James Dashner

Download or read book The Rule of Thoughts (The Mortality Doctrine, Book Two) written by James Dashner and published by Ember. This book was released on 2016-05-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: From James Dashner, author of the #1 New York Times bestselling MAZE RUNNER series, comes the second book in the bestselling Mortality Doctrine series, an edge-of-your-seat cyber-adventure trilogy that includes The Eye of Minds and The Game of Lives. Includes a sneak peek of The Fever Code, the highly anticipated conclusion to the Maze Runner series—the novel that finally reveals how the Maze was built! Michael thought he understood the VirtNet, but the truth he discovered is more terrifying than anyone at VirtNet Security could have anticipated. The cyber terrorist Kaine isn’t human. It’s a Tangent, a computer program that has become sentient. And Michael just completed the first step in turning Kaine’s master plan, the Mortality Doctrine, into a reality. The Mortality Doctrine will populate Earth entirely with human bodies harboring Tangent minds. The VNS would like to pretend the world is perfectly safe, but Michael and his friends know that the takeover has already begun. And if they don’t stop Kaine soon, it will be game over for humanity. Praise for the Bestselling MORTALITY DOCTRINE Series: “Dashner takes full advantage of the Matrix-esque potential for asking ‘what is real.’” —io9.com “Set in a world taken over by virtual reality gaming, the series perfectly capture[s] Dashner’s hallmarks for inventiveness, teen dialogue and an ability to add twists and turns like no other author.” —MTV.com “A brilliant, visceral, gamified mash-up of The Matrix and Inception, guaranteed to thrill even the non-gaming crowd.” —Christian Science Monitor

The Dynamics of Doctrine

Author : Timothy T. Lupfer
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis The Dynamics of Doctrine by : Timothy T. Lupfer

Download or read book The Dynamics of Doctrine written by Timothy T. Lupfer and published by . This book was released on 1981 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper is a case study in the wartime evolution of tactical doctrine. Besides providing a summary of German Infantry tactics of the First World War, this study offers insight into the crucial role of leadership in facilitating doctrinal change during battle. It reminds us that success in war demands extensive and vigorous training calculated to insure that field commanders understand and apply sound tactical principles as guidelines for action and not as a substitute for good judgment. It points out the need for a timely effort in collecting and evaluating doctrinal lessons from battlefield experience. --Abstract.

The Brand Bubble

Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 047044939X
Total Pages : 284 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The Brand Bubble by : John Gerzema

Download or read book The Brand Bubble written by John Gerzema and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

A.D. 381

Author : Charles Freeman
Publisher : Abrams
ISBN 13 : 1590205227
Total Pages : 269 pages
Book Rating : 4.5/5 (92 download)

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Book Synopsis A.D. 381 by : Charles Freeman

Download or read book A.D. 381 written by Charles Freeman and published by Abrams. This book was released on 2009-02-05 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A chronicle of one significant year in Christian history.” —Kirkus Reviews In A.D. 381, Theodosius, emperor of the eastern Roman empire, issued a decree in which all his subjects were required to subscribe to a belief in the Trinity of the Father, Son, and Holy Spirit. This edict defined Christian orthodoxy and brought to an end a lively and wide-ranging debate about the nature of God; all other interpretations were now declared heretical. It was the first time in a thousand years of Greco-Roman civilization free thought was unambiguously suppressed. Why has Theodosius’s revolution been airbrushed from the historical record? In this groundbreaking book, acclaimed historian Charles Freeman argues that Theodosius’s edict and the subsequent suppression of paganism not only brought an end to the diversity of religious and philosophical beliefs throughout the empire, but created numerous theological problems for the Church, which have remained unsolved. The year A.D. 381, as Freeman puts it, was “a turning point which time forgot.” “A well-argued and -documented study of the rise of the monotheistic state in the late Roman Empire and its aftereffects.” —Library Journal

What Great Brands Do

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
ISBN 13 : 111861125X
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis What Great Brands Do by : Denise Lee Yohn

Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

The Athena Doctrine

Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 111859620X
Total Pages : 308 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis The Athena Doctrine by : John Gerzema

Download or read book The Athena Doctrine written by John Gerzema and published by John Wiley & Sons. This book was released on 2013-03-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Spiraling Upward

Author : Wendy Wallbridge
Publisher : Routledge
ISBN 13 : 1351860720
Total Pages : 286 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Spiraling Upward by : Wendy Wallbridge

Download or read book Spiraling Upward written by Wendy Wallbridge and published by Routledge. This book was released on 2016-11-03 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dual Winner -- 2016 Nautilus Gold Award (Women) and Silver Award (Business & Leadership). Women comprise 51 percent of the world's population, make up over half the workforce, and control 85 percent of consumer decisions. Never before have women been so degreed or so represented as decision makers in all areas of influence. Why, then, do we still feel as if success eludes us? Why do we sometimes struggle to keep our drive alive? The linear, heads-down, forward-at-all-cost approach to success that has been forged by men will never take us to the heart of fulfillment. Women are not designed for the straight and narrow path. But until now there hasn't been another choice. Pioneering corporate coach Wendy Wallbridge recognizes this unmet need of professional women for an alternative path to success. Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise offers a cogent, step-by-step roadmap for professional women to unlock their power and achieve success on their own terms. The "Spiral Up" method teaches women to cultivate the five co-creative powers of energy, thoughts, feelings, speech, and action--the fundamentals of self-creation--in order to redefine success and re-author their lives. If you're ready to rise up and express your creativity, authenticity, voice, and power to effect the changes you want, Spiraling Upward will show you the way. Complete with easy-to-follow steps and exercises, as well as inspiring stories of successful women, this book offers a cogent road map for professional women looking to unlock their power and achieve success on their own terms.

Out of Adventism

Author : Jerry A. Gladson
Publisher : Wipf and Stock Publishers
ISBN 13 : 1532631251
Total Pages : 365 pages
Book Rating : 4.5/5 (326 download)

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Book Synopsis Out of Adventism by : Jerry A. Gladson

Download or read book Out of Adventism written by Jerry A. Gladson and published by Wipf and Stock Publishers. This book was released on 2017-10-17 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its humble beginnings in the nineteenth century, Seventh-day Adventism has remarkably grown to become one of America's largest, home-grown faiths, numbering nearly nineteen million members worldwide. Yet Adventism harbors dark secrets within its history. This is the true story of how one Adventist pastor, and university and seminary professor discovered these dark secrets and learned through painful, personal experience that neither the denomination nor its doctrine could be trusted. As his odyssey takes him from pastoral assignments in rural and urban congregations and finally into teaching religion at an Adventist university, he suddenly finds himself caught up in the maelstrom of a church's greatest theological crisis. For him, the denomination's theology and practice agonizingly unravel, forcing him to choose between loyalty to his church, his vocation, and his personal integrity. Rich in anecdotes and personal experiences, Out of Adventism guides readers interested in religious history, cults, and sects through the ins and outs of a religious community in crisis. Along the way, the reader not only gets an insider's view of Adventism, but also discovers a careful critique of the peculiar teachings of Seventh-day Adventism.

The Dogma of High Magic

Author : Eliphas Levi
Publisher : Lulu.com
ISBN 13 : 0935461221
Total Pages : 167 pages
Book Rating : 4.9/5 (354 download)

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Book Synopsis The Dogma of High Magic by : Eliphas Levi

Download or read book The Dogma of High Magic written by Eliphas Levi and published by Lulu.com. This book was released on 2011-03-20 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ungodly Rage

Author : Donna Steichen
Publisher : Ignatius Press
ISBN 13 : 0898703484
Total Pages : 426 pages
Book Rating : 4.8/5 (987 download)

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Book Synopsis Ungodly Rage by : Donna Steichen

Download or read book Ungodly Rage written by Donna Steichen and published by Ignatius Press. This book was released on 1991-01-01 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a Catholic journalist who has investigated feminism on its own ground, this remarkable book fully exposes the hidden face of Catholic feminism for the first time, revealing its theoretical and psychological roots in loss of faith. A definitive account of a movement impelled by vengeful rage to revolt against all spiritual authority.

Baby Bust

Author : Stewart D. Friedman
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631332
Total Pages : 116 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis Baby Bust by : Stewart D. Friedman

Download or read book Baby Bust written by Stewart D. Friedman and published by University of Pennsylvania Press. This book was released on 2013-10-15 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new book based on a groundbreaking cross-generational study reveals both greater freedom and new constraints for men and women in their work and family lives.

Leading Gracefully

Author : Monique Svazlian Tallon
Publisher :
ISBN 13 : 9780996984423
Total Pages : 200 pages
Book Rating : 4.9/5 (844 download)

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Book Synopsis Leading Gracefully by : Monique Svazlian Tallon

Download or read book Leading Gracefully written by Monique Svazlian Tallon and published by . This book was released on 2016-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading Gracefully is a must-read for women who want to get to the next level in their career. Through personal stories, interviews of female executives as well as the latest neuroscience research, you will learn how to successfully use 'feminine' strengths combined with traditional traits to breakthrough gender bias to lead with confidence.

Her Place at the Table

Author : Deborah M. Kolb
Publisher : John Wiley & Sons
ISBN 13 : 0470944668
Total Pages : 256 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Her Place at the Table by : Deborah M. Kolb

Download or read book Her Place at the Table written by Deborah M. Kolb and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated and with a new Introduction by the authors, this paperback edition of Her Place at the Table draws on extensive interviews with women leaders to help all women negotiate their path to leadership success. A Woman's Guide to Taking Her Place at the Leadership Table "It's time for women to take their places at the leadership tables alongside men. Why? Because the skills we developed at the foot of the table—bringing people together, building bridges across differences, and thinking outside the box—are in great demand. But to use this time and these skills to the greatest advantage, read this book. The authors have set a great meal for you...just devour it." —Marie C. Wilson, president and founder, The White House Project "Does she have the right stuff? That question follows women whenever they are promoted to visible leadership positions. Her Place at the Table lays out the pragmatic moves that can help any woman in business show she has the right stuff. I encourage all women with leadership aspirations to use this book as a guide." —Patricia Fili-Krushel, executive vice president, Time Warner "Women roar—they are the leaders we need in corporations today, but there are still some barriers. This book will help individual women negotiate what they need to succeed as leaders and help their firms support them in their efforts. That way we all win!" —Tom Peters, management consultant and author, Reimagine! Business Excellence in a Disruptive Age For more information about Her Place at the Table or a group discussion guide, visit http://www.herplaceatthetable.com. Completely Updated with a New Introduction by the Authors

Becoming Athena

Author : Martha Mayhood Mertz
Publisher : MMM Publications
ISBN 13 : 9780615372471
Total Pages : 0 pages
Book Rating : 4.3/5 (724 download)

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Book Synopsis Becoming Athena by : Martha Mayhood Mertz

Download or read book Becoming Athena written by Martha Mayhood Mertz and published by MMM Publications. This book was released on 2010-03-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Becoming ATHENA, Mertz offers a distinctive, transforming approach for leading in the twenty-first century. With survey research and real-life stories, Mertz demonstrates how time-tested women's ways of leading have become the gold standard for great leaders of both genders, and the building blocks for success in today's global economy.

Healing Leadership

Author : Baro
Publisher :
ISBN 13 : 9780999050026
Total Pages : 326 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Healing Leadership by : Baro

Download or read book Healing Leadership written by Baro and published by . This book was released on 2021-03-23 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profound global crises call for innovative approaches to navigate change successfully. A new leadership style is emerging, and this book delivers its message: Leaders are healers, and the first step is to heal ourselves. Healing Leadership will transform the way you view your role as a leader, how you lead yourself and contribute to others. In this valuable guide based on in-depth experience, heartfelt stories and interviews with distinguished industry experts, Dr. Ginny A. Baro takes you on a delightful journey to discover the critical leadership skills leaders must possess to overcome challenges and thrive in a shifting world. Strong leaders like yourself will turn to this new book to learn: The secrets to healing leadership, from creating meaningful connections to leading with love and inclusivity. Expert advice on how to lead, engage and influence others authentically. A unique road map to develop, coach, mentor, and retain talent. Strategies and microsteps to awaken your strengths and resources to skyrocket your career. Are you ready to unleash your full potential and become a fearless leader and role model? Dr. Baro invites you to elevate your leadership skills to generate massive results where you're needed most. After all, exceptional leaders do not get where they are alone!