Promotions

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Little Book of Big Promotions

Author : Lisa Cyr
Publisher : Rockport Publishers
ISBN 13 : 1616736461
Total Pages : 352 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Little Book of Big Promotions by : Lisa Cyr

Download or read book Little Book of Big Promotions written by Lisa Cyr and published by Rockport Publishers. This book was released on 2007-03-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how. The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective. This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.

Emotion as Promotion

Author : Rick Valicenti
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Emotion as Promotion by : Rick Valicenti

Download or read book Emotion as Promotion written by Rick Valicenti and published by . This book was released on 2005 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic designer Rick Valicenti is known for his inventive collages of text & image.

Promotions Are So Yesterday

Author : Julie Winkle Giulioni
Publisher : Association for Talent Development
ISBN 13 : 1952157749
Total Pages : 201 pages
Book Rating : 4.9/5 (521 download)

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Book Synopsis Promotions Are So Yesterday by : Julie Winkle Giulioni

Download or read book Promotions Are So Yesterday written by Julie Winkle Giulioni and published by Association for Talent Development. This book was released on 2022-03-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotions Are So Yesterday is the recipient of the 2023 Bronze Medal from the Axiom Business Book Awards in the category of Success/Motivation/Coaching and the 2023 Nautilus Book Award in the category of Business & Leadership (Self Pub/small Press). The time-honored tradition of defining career development exclusively in terms of promotions, moves, and title changes is dead. Beyond, between, and besides the climb up the positional ladder, there are many other ways that employees can—and want to—grow. However, many organizations still operate under the notion that promotions are the only option for career development, leaving employees disengaged, managers frustrated, and the business disadvantaged in its efforts to retain talent. The good news is that career development is so much more than promotions alone, and managers are in a powerful position to redefine career development and create positive results for their employees and their organizations in this area. In Promotions Are So Yesterday, Julie Winkle Giulioni offers you a new approach for developing your employees’ careers and helping them thrive in a company when promotions are not readily available. Discover an easy-to-apply framework of seven alternative dimensions of development (contribution, competence, confidence, connection, challenge, contentment, and choice) that will engage your employees—dynamic opportunities for growth that are completely within your control as a manager. Promotions Are So Yesterday is filled with practical advice, nearly 100 questions to spark reflection and productive dialogue, and actionable templates and tools that managers can use with employees. Help bring your employees and your organization to even greater achievement with a strategy that will increase your employees’ job satisfaction, performance, knowledge, and skills, and strengthen your organization’s workforce.

Look, It's Books!

Author : Gayle Skaggs
Publisher : McFarland
ISBN 13 : 1476632189
Total Pages : 197 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Look, It's Books! by : Gayle Skaggs

Download or read book Look, It's Books! written by Gayle Skaggs and published by McFarland. This book was released on 2024-10-14 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the elementary or middle school librarian (or the classroom teacher) looking to encourage literacy, this volume provides detailed ideas for promoting reading and encouraging students to learn about and use the library. The work begins with practical ideas to market library services, including curriculum suggestions such as lessons to teach the Dewey Decimal System. A second section focuses on economical ideas for decorating library spaces and various themes for reading programs as well as instructions for carrying these themes school-wide. Numerous patterns for use in the various displays and suggested surveys to fine-tune library programs to the needs of a specific student body are also included.

The Big Book of Self Promotion

Author : Suzanna MW Stephens
Publisher : Harper Collins
ISBN 13 : 0061691690
Total Pages : 223 pages
Book Rating : 4.0/5 (616 download)

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Book Synopsis The Big Book of Self Promotion by : Suzanna MW Stephens

Download or read book The Big Book of Self Promotion written by Suzanna MW Stephens and published by Harper Collins. This book was released on 2009-04-28 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective self-promotion builds reputations and credibility. It sets the best firms apart, distinguishing their clients and prospects, and guaranteeing sales. Successful sales result from effective successful self-promotion and the The Big Book of Self Promotion is an extraordinary resource featuring work from top designers around the globe. It offers hundreds of ideas, pages of inspiration, and loads of advice for professional graphic designers and students alike. This book provides ideas on corporate and product literature, annual reports and direct marketing, and new media, providing a wellspring of ideas for designers creating client brochures. It offers recommendations for choosing type, layout, photo treatments, and much more.

BookBub Ads Expert

Author : David Gaughran
Publisher : David Gaughran
ISBN 13 : 918710928X
Total Pages : 134 pages
Book Rating : 4.1/5 (871 download)

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Book Synopsis BookBub Ads Expert by : David Gaughran

Download or read book BookBub Ads Expert written by David Gaughran and published by David Gaughran. This book was released on with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads. *Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!

Promotional Marketing

Author : Roddy Mullin
Publisher :
ISBN 13 : 9780815359951
Total Pages : 312 pages
Book Rating : 4.3/5 (599 download)

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Book Synopsis Promotional Marketing by : Roddy Mullin

Download or read book Promotional Marketing written by Roddy Mullin and published by . This book was released on 2018 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.

Army Promotion

Author : United States. Congress. House. Committee on Military Affairs
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Army Promotion by : United States. Congress. House. Committee on Military Affairs

Download or read book Army Promotion written by United States. Congress. House. Committee on Military Affairs and published by . This book was released on 1929 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Promotion

Author : Julian Cummins
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438647
Total Pages : 282 pages
Book Rating : 4.4/5 (386 download)

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Book Synopsis Sales Promotion by : Julian Cummins

Download or read book Sales Promotion written by Julian Cummins and published by Kogan Page Publishers. This book was released on 2002 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.

Cross-media Promotion

Author : Jonathan Hardy
Publisher : Peter Lang
ISBN 13 : 9781433101373
Total Pages : 356 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Cross-media Promotion by : Jonathan Hardy

Download or read book Cross-media Promotion written by Jonathan Hardy and published by Peter Lang. This book was released on 2010 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion."---From the Foreword by Matthew. P. McAllister, Penn State University --Book Jacket.

Advertising and Promotion

Author : Chris Hackley
Publisher : SAGE
ISBN 13 : 1529756146
Total Pages : 330 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Advertising and Promotion by : Chris Hackley

Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2021-01-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Advertising and Sales Promotion Strategy

Author : Gerard J. Tellis
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Advertising and Sales Promotion Strategy by : Gerard J. Tellis

Download or read book Advertising and Sales Promotion Strategy written by Gerard J. Tellis and published by Prentice Hall. This book was released on 1997 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.

The Politics of Promotion

Author : Bonnie Marcus
Publisher : John Wiley & Sons
ISBN 13 : 1118997425
Total Pages : 256 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Politics of Promotion by : Bonnie Marcus

Download or read book The Politics of Promotion written by Bonnie Marcus and published by John Wiley & Sons. This book was released on 2015-03-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Break into the power circle and build relationships that advance careers The Politics of Promotion offers women the tools and guidance they need to successfully navigate the realities of their organization, emphasizing the need to understand office politics to get the promotions and recognition they deserve. Written by Bonnie Marcus, a professional coach who focuses on helping women advance their careers, this book demonstrates the impact of relationships and sponsorship on career trajectory. Readers will learn why excellence and achievement aren't propulsion enough to get ahead, and how networking with power and intention can make all the difference in perception, reputation, and promotion. Far beyond the typical advice of "be assertive" and "embrace ambition," this book provides a unique and proven method for becoming a bigger player in the workplace and avoiding unexpected trip-ups that can add years to the climb—or end it for good. Many women focus on performance, thinking that good work garners promotion. Too often, they're left outside of the circles of power and influence where decisions are made that affect their careers. The Politics of Promotion provides a framework for breaking into that circle, and taking control of one's own career path, specifically showing how to: Navigate office politics successfully Build and nurture key relationships Get comfortable with self-promotion Avoid potentially disastrous "blindsides" Women who want to advance cannot afford to view politics as "dirty." It's the reality of the workplace, one that differs between organizations and fluctuates over time. Although being savvy about office politics is important for both genders, unconscious bias and stereotypes create special challenges for women. Learning to navigate these complex rules and customs is the key to professional recognition for women, fostering relationships that reach far beyond the next evaluation. Women looking to get ahead will find that the insights in The Politics of Promotion can help smooth the way.

Sales Promotion

Author : Julian Cummins
Publisher : Kogan Page Publishers
ISBN 13 : 0749460059
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Sales Promotion by : Julian Cummins

Download or read book Sales Promotion written by Julian Cummins and published by Kogan Page Publishers. This book was released on 2010-04-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

101 Salon Promotions

Author : Robert Oppenheim
Publisher : Milady Publishing Company
ISBN 13 : 9781562533588
Total Pages : 0 pages
Book Rating : 4.5/5 (335 download)

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Book Synopsis 101 Salon Promotions by : Robert Oppenheim

Download or read book 101 Salon Promotions written by Robert Oppenheim and published by Milady Publishing Company. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new resource provides all the information necessary to promote a salon effectively and inexpensively, for building and keeping a solid client base. With a wealth of simple and creative ways to attract clients and increase sales, 101 Salon Promotions relies on basic, easy-to-learn methods for building and maintaining a successful salon on a shoestring budget. Readers will learn how to capitalize on the weather, take advantage of holidays, network with other professionals, reward clients to ensure repeat business, and much more. Just some of what you will learn includes: -How to attract new clients with promotions relating to seasons, holidays, and special events -How to retain clients through referral discounts and clubs linked with services -How to develop and implement buyer incentive programs designed to increase retail product sales -How to increase revenue by forming clubs and hosting demonstrations that cater to special groups of clients

Self-Publish & Succeed

Author : Julie Broad
Publisher :
ISBN 13 : 9781736031506
Total Pages : 242 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Self-Publish & Succeed by : Julie Broad

Download or read book Self-Publish & Succeed written by Julie Broad and published by . This book was released on 2021-02-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can write a book-anyone can. But if you want to write a book that people will want or even need to read, it's not as simple as sitting down to write. In fact, that's one of the biggest mistakes unsuccessful authors make. Writing a book can be one of the smartest moves for your business success. But you need more than writing skills to create an impressive book that readers will love. You also need a plan to market, sell, and leverage your book into a new level of leadership within your industry to reach your professional goals. In Self-Publish & Succeed, trusted best-selling author and entrepreneur Julie Broad shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the #noboringbooks way. You're about to discover: -The reason why you're not finishing your book-and how to overcome it. -Why most books are boring, and how to keep yours from being one of them. -Which editors you need to perfect your story and where to find them. -The one simple page that could generate thousands of sales. -Seven places to sell your book (and only one starts with "A!"). Nonfiction doesn't mean no fun. Write a money-making book that delivers meaningful impact. Self-Publish & Succeed is your step-by-step guide to writing, publishing, and marketing a book that will get attention, explode your career, and change people's lives-including yours.