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Emotion As Promotion
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Book Synopsis Emotion as Promotion by : Rick Valicenti
Download or read book Emotion as Promotion written by Rick Valicenti and published by . This book was released on 2005 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: From innovative fonts and commercial logos to products and artists' books, the work of graphic design collective Thirst is unmistakable: dazzling in form, intellectually challenging, incorporating Real Human Presence, just over the edge of the Discomfort Zone. The firm is known not only for fusions of text and image but for the emotion and strength that pervade the work. Thirst hallmarks include striking color photographs, creative computer manipulation, the use of new media, and challenges offered to the reader/viewer (and sometimes to the client as well). The first monograph on the design group, Emotion as Promotion is an exuberant manifesto, a collective autobiography, and a brutally honest heart-to-heart with the next generation of design. It showcases work known (designs for Gilbert Paper, Gary Fisher Mountain Bikes, Wired magazine, and Absolut vodka), unknown (unimplemented identities for iXL and U.S. Robotics), and notorious (the "Just My Type" nude alphabet, the Want photo shoot for RayGun). Thirst principal Rick Valicenti and his colleagues tell the tales of each project, offering sometimes funny, sometimes wry assessments of the client, the end result, and all stages in between.
Book Synopsis The Marketing Power of Emotion by : John O'Shaughnessy
Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by Oxford University Press on Demand. This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents
Book Synopsis Permission to Feel by : Marc Brackett, Ph.D.
Download or read book Permission to Feel written by Marc Brackett, Ph.D. and published by Celadon Books. This book was released on 2019-09-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mental well-being of children and adults is shockingly poor. Marc Brackett, author of Permission to Feel, knows why. And he knows what we can do. "We have a crisis on our hands, and its victims are our children." Marc Brackett is a professor in Yale University’s Child Study Center and founding director of the Yale Center for Emotional Intelligence. In his 25 years as an emotion scientist, he has developed a remarkably effective plan to improve the lives of children and adults – a blueprint for understanding our emotions and using them wisely so that they help, rather than hinder, our success and well-being. The core of his approach is a legacy from his childhood, from an astute uncle who gave him permission to feel. He was the first adult who managed to see Marc, listen to him, and recognize the suffering, bullying, and abuse he’d endured. And that was the beginning of Marc’s awareness that what he was going through was temporary. He wasn’t alone, he wasn’t stuck on a timeline, and he wasn’t “wrong” to feel scared, isolated, and angry. Now, best of all, he could do something about it. In the decades since, Marc has led large research teams and raised tens of millions of dollars to investigate the roots of emotional well-being. His prescription for healthy children (and their parents, teachers, and schools) is a system called RULER, a high-impact and fast-effect approach to understanding and mastering emotions that has already transformed the thousands of schools that have adopted it. RULER has been proven to reduce stress and burnout, improve school climate, and enhance academic achievement. This book is the culmination of Marc’s development of RULER and his way to share the strategies and skills with readers around the world. It is tested, and it works. This book combines rigor, science, passion and inspiration in equal parts. Too many children and adults are suffering; they are ashamed of their feelings and emotionally unskilled, but they don’t have to be. Marc Brackett’s life mission is to reverse this course, and this book can show you how.
Book Synopsis Leading Edge Marketing Research by : Robert J. Kaden
Download or read book Leading Edge Marketing Research written by Robert J. Kaden and published by SAGE. This book was released on 2011-11-09 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
Book Synopsis The neurobiology of emotion-cognition interactions by : Hadas Okon-Singer
Download or read book The neurobiology of emotion-cognition interactions written by Hadas Okon-Singer and published by Frontiers Media SA. This book was released on 2015-06-12 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is increasing interest in understanding the interplay of emotional and cognitive processes. The objective of the Research Topic was to provide an interdisciplinary survey of cutting-edge neuroscientific research on the interaction and integration of emotion and cognition in the brain. The following original empirical reports, commentaries and theoretical reviews provide a comprehensive survey on recent advances in understanding how emotional and cognitive processes interact, how they are integrated in the brain, and what their implications for understanding the mind and its disorders are. These works encompasses a broad spectrum of populations and showcases a wide variety of paradigms, measures, analytic strategies, and conceptual approaches. The aim of the Topic was to begin to address several key questions about the interplay of cognitive and emotional processes in the brain, including: what is the impact of emotional states, anxiety and stress on various cognitive functions? How are emotion and cognition integrated in the brain? Do individual differences in affective dimensions of temperament and personality alter cognitive performance, and how is this realized in the brain? Are there individual differences that increase vulnerability to the impact of affect on cognition—who is vulnerable, and who resilient? How plastic is the interplay of cognition and emotion? Taken together, these works demonstrate that emotion and cognition are deeply interwoven in the fabric of the brain, suggesting that widely held beliefs about the key constituents of ‘the emotional brain’ and ‘the cognitive brain’ are fundamentally flawed. Developing a deeper understanding of the emotional-cognitive brain is important, not just for understanding the mind but also for elucidating the root causes of its many debilitating disorders.
Book Synopsis Promoting the Emotional Well Being of Children and Adolescents and Preventing Their Mental Ill Health by : Kedar Nath Dwivedi
Download or read book Promoting the Emotional Well Being of Children and Adolescents and Preventing Their Mental Ill Health written by Kedar Nath Dwivedi and published by Jessica Kingsley Publishers. This book was released on 2004-07-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide provides overviews of the key psychological processes affecting mental health, such as development, attachment, emotion regulation and attention, and draws out the implications for preventive measures and promotion of emotional well-being. The authors, from a range of professional disciplines, emphasise the importance of early intervention and prevention, exploring in particular how initiatives in parenting and education can promote children's emotional well-being. The topics they cover include: * the prevention and management of addiction and eating disorders * the development of culturally sensitive services for ethnic minority children and families * the impact of parenting programmes and the life skills education programmes in schools * ways of meeting the mental health needs of children who are socially excluded, homeless or in local authority care. Providing examples of a broad range of projects and initiatives in Britain and other European countries, this handbook will be an invaluable resource for all professionals working in child and adolescent mental health.
Book Synopsis Promoting Mental, Emotional and Social Health by : Katherine Weare
Download or read book Promoting Mental, Emotional and Social Health written by Katherine Weare and published by Routledge. This book was released on 2013-01-11 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schools are now seen as being one of the key agents which can help redress society's most fundamental problems, create more cohesive communities and promote citizenship and a sense of social conscience in the young. Promoting Mental, Emotional and Social Health: A Whole School Approach provides a clear and practical overview of ways in which mainstream schools can promote the health of all those who work and learn in them. Supported by the latest new evidence from the UK and Europe as well as findings from the USA, it outlines and examines: * evidence that social and emotional learning and academic achievement can go hand in hand and that the same key factors underlie both happy and effective schools * the areas of school life that are the key to promoting social and affective health, including relationships with families and the community, management and the curriculum * the competencies that we all need to become more emotionally literate and relate to more effectively.
Book Synopsis Understanding Motivation and Emotion by : Johnmarshall Reeve
Download or read book Understanding Motivation and Emotion written by Johnmarshall Reeve and published by John Wiley & Sons. This book was released on 2018-01-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past ten years have seen an explosion of useful research surrounding human motivation and emotion; new insights allow researchers to answer the perennial questions, including "What do people want?" and "Why do they want what they want?" By delving into the roots of motivation, the emotional processes at work, and the impacts on learning, performance, and well-being, this book provides a toolbox of practical interventions and approaches for use in a wide variety of settings. In the midst of the field's "golden age," there has never been a better time to merge new understanding and practical application to improve people’s lives. Useful in schools, the workplace, clinical settings, health care, sports, industry, business, and even interpersonal relationships, these concepts are profoundly powerful; incorporated into the state-of-the-art intervention programs detailed here, they can enhance people's motivation, emotion, and outlook while answering the core questions of any human interaction.
Book Synopsis Wiley International Encyclopedia of Marketing, 6 Volume Set by :
Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Download or read book Emotion By Design written by Greg Hoffman and published by Hachette UK. This book was released on 2022-04-05 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
Download or read book Big Feelings written by Liz Fosslien and published by Penguin. This book was released on 2022-04-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the duo behind the bestselling book No Hard Feelings and the wildly popular @LizandMollie Instagram, an insightful and approachable illustrated guide to handling our most difficult emotions. We all experience unwieldy feelings. But between our emotion-phobic society and the debilitating uncertainty of modern times, we usually don't know how to talk about what we're going through, much less handle it. Over the past year, Liz Fosslien and Mollie West Duffy’s online community has laughed and cried about productivity guilt, pandemic anxiety, and Zoom fatigue. Now, Big Feelings addresses anyone intimidated by oversized feelings they can't predict or control, offering the tools to understand what's really going on, find comfort, and face the future with a sense of newfound agency. Weaving surprising science with personal stories and original illustrations, each chapter examines one uncomfortable feeling—like envy, burnout, and anxiety—and lays out strategies for turning big emotions into manageable ones. You’ll learn: • How to end the cycle of intrusive thoughts brought on by regret, and instead use this feeling as a compass for making decisions • How to identify what’s behind your anger and communicate it productively, without putting people on the defensive • Why we might be suffering from perfectionism even if we feel far from perfect, and how to detach your self-worth from what you do Big Feelings helps us understand that difficult emotions are not abnormal, and that we can emerge from them with a deeper sense of meaning. We can’t stop emotions from bubbling up, but we can learn how to make peace with them.
Book Synopsis Promoting Social and Emotional Learning by : Maurice J. Elias
Download or read book Promoting Social and Emotional Learning written by Maurice J. Elias and published by ASCD. This book was released on 1997 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors draw upon scientific studies, theories, site visits, nd their own extensive experiences to describe approaches to social and emotional learning for all levels.
Book Synopsis Current Research and Emerging Directions in Emotion-Cognition Interactions by : Florin Dolcos
Download or read book Current Research and Emerging Directions in Emotion-Cognition Interactions written by Florin Dolcos and published by Frontiers Media SA. This book was released on 2015-03-02 with total page 741 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion can impact various aspects of our cognition and behavior, by enhancing or impairing them (e.g., enhanced attention to and memory for emotional events, or increased distraction produced by goal-irrelevant emotional information). On the other hand, emotion processing is also susceptible to cognitive influences, typically exerted in the form of cognitive control of motion, or emotion regulation. Despite important recent progress in understanding emotion- cognition interactions, a number of aspects remain unclear. The present book comprises a collection of manuscripts discussing emerging evidence regarding the mechanisms underlying emotion- cognition interactions in healthy functioning and alterations associated with clinical conditions, in which such interactions are dysfunctional. Initiated with a more restricted focus, targeting (1) identification and in depth analysis of the circumstances in which emotion enhances or impairs cognition and (2)identification of the role of individual differences in these effects, our book has emerged into a comprehensive collection of outstanding contributions investigating emotion-cognition interactions, based on approaches spanning from behavioral and lesion to pharmacological and brain imaging, and including empirical, theoretical, and review papers alike. Co-hosted by the Frontiers in Neuroscience - Integrative Neuroscience and Frontiers in Psychology - Emotion Science, the contributions comprising our book and the associated research topic are grouped around the following seven main themes, distributed across the two hosting journals: I. Emotion and Selectivity in Attention and Memory; II. The Impact of Emotional Distraction; Linking Enhancing and Impairing Effects of Emotion; III. What Really is the Role of the Amygdala?; IV. Age Differences in Emotion Processing; The Role of Emotional Valence; V. Affective Face Processing, Social Cognition, and Personality Neuroscience; VI. Stress, Mood, Emotion, and the Prefrontal Cortex; The Role of Control in the Stress Response; VII. Emotion-Cognition Interactions in Clinical Conditions. As illustrated by the present collection of contributions, emotion-cognition interactions can be identified at different levels of processing, from perception and attention to long- term memory, decision making processes, and social cognition and behavior. Notably, these effects are subject to individual differences that may affect the way we perceive, experience, and remember emotional experiences, or cope with emotionally challenging situations. Moreover, these opposing effects tend to co-occur in affective disorders, such as depression and PTSD, where uncontrolled recollection of and rumination on distressing memories also lead to impaired cognition due to emotional distraction. Understanding the nature and neural mechanisms of these effects is critical, as their exacerbation and co-occurrence in clinical conditions lead to devastating effects and debilitation. Hence, bringing together such diverse contributions has allowed not only an integrative understanding of the current extant evidence but also identification of emerging directions and concrete venues for future investigations.
Download or read book Emotion written by Annett Schirmer and published by SAGE Publications. This book was released on 2014-07-07 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion, by Annett Schirmer, is a comprehensive text that integrates traditional psychological theories and cutting-edge neuroscience research to explain the nature and role of emotions in human functioning. Written in an engaging style, the book explores emotions at the behavioral, physiological, mental, and neurofunctional (i.e., chemical, metabolic, and structural) levels, and examines each in a broad context, touching on different theoretical perspectives, regulatory processes, development, and culture, among others. Providing greater insight and depth than existing texts, the book offers a holistic view of the field, giving students a broader understanding of the mechanisms underlying emotions and enabling them to appreciate the role emotions play in their lives. In dedicated chapters, the text covers past and current theories of emotion, individual emotions and their bodily representation, the role of emotions for behavior and cognition, as well as interindividual differences.
Book Synopsis A Little SPOT of Feelings by : Diane Alber
Download or read book A Little SPOT of Feelings written by Diane Alber and published by . This book was released on 2020-07-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives coping and managing techniques to deal with ones emotions.
Book Synopsis Launch! Advertising and Promotion in Real Time by : Michael Solomon
Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Book Synopsis Emotion recognition using brain-computer interfaces and advanced artificial intelligence by : Yizhang Jiang
Download or read book Emotion recognition using brain-computer interfaces and advanced artificial intelligence written by Yizhang Jiang and published by Frontiers Media SA. This book was released on 2023-02-17 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt:
