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Promotion Commerciale
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Author :Commission of the European Communities. Direction de la politique et des études de développement Publisher : ISBN 13 : Total Pages :30 pages Book Rating :4.F/5 ( download)
Book Synopsis La promotion commerciale des cuirs et peaux originaires des états africains associés de la zone soudano-sahelienne sur le marché de la CEE: Rapport général by : Commission of the European Communities. Direction de la politique et des études de développement
Download or read book La promotion commerciale des cuirs et peaux originaires des états africains associés de la zone soudano-sahelienne sur le marché de la CEE: Rapport général written by Commission of the European Communities. Direction de la politique et des études de développement and published by . This book was released on 1968 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les mots-clés du marketing - Anglais by : Annie Delhome
Download or read book Les mots-clés du marketing - Anglais written by Annie Delhome and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Country Marketing Plan written by and published by . This book was released on 1989 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Alain Jolibert
Download or read book Marketing Management written by Alain Jolibert and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
Author : Publisher :Odile Jacob ISBN 13 :2738185029 Total Pages :403 pages Book Rating :4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Council of Europe. Committee of Ministers Publisher :Council of Europe ISBN 13 :9789287128638 Total Pages :60 pages Book Rating :4.1/5 (286 download)
Book Synopsis Measures Against Sound and Audiovisual Piracy by : Council of Europe. Committee of Ministers
Download or read book Measures Against Sound and Audiovisual Piracy written by Council of Europe. Committee of Ministers and published by Council of Europe. This book was released on 1995-01-01 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agricultural Marketing written by and published by . This book was released on 1990 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pharmaceutical Marketing by : Brent L. Rollins
Download or read book Pharmaceutical Marketing written by Brent L. Rollins and published by Jones & Bartlett Publishers. This book was released on 2014 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Promotion Management & Marketing Communications by : Terence A. Shimp
Download or read book Promotion Management & Marketing Communications written by Terence A. Shimp and published by . This book was released on 1993 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Marketing Management by : DR. SHASHANK MEHROTRA
Download or read book Introduction to Marketing Management written by DR. SHASHANK MEHROTRA and published by Blue Rose Publishers. This book was released on 2024-01-05 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management is a dynamic field of study that emphasizes the practical application of marketing concepts, principles, and strategies to achieve organizational objectives. It involves the coordination, execution, and supervision of initiatives designed to meet customer demands and desires while simultaneously enhancing business profitability. Central to its mission is the creation and maintenance of a competitive edge for a company's goods and services in the marketplace. The primary objective of marketing management is to comprehensively comprehend customer demands, identify target markets, formulate effective marketing strategies, and implement these plans to engage and influence customers. This multifaceted discipline encompasses critical components such as market analysis, product development, pricing strategies, distribution channels, promotional efforts, and customer relationship management. Marketing management plays a pivotal role in the introduction of new products and the adaptation of existing ones to meet evolving customer demands, ultimately enabling businesses to gain a competitive advantage in the market.
Book Synopsis Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation by : Réjean Savard
Download or read book Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Book Synopsis Buttress’s World Guide to Abbreviations of Organizations by : Jean C. Swinbank
Download or read book Buttress’s World Guide to Abbreviations of Organizations written by Jean C. Swinbank and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of over 60 000 entries, including significantly more than 20% new or revised material, not only updates its predecessor but also continues the policy of extending coverage to areas dealt with only sparsely in previous editions. Special attention has been paid to the Far East, Australasia and Latin America in general, and to the People's Republic of China in particular. The cross-referencing between a defunct organization and its successor (indicated by ex and now) introduced into the last edition, has been extended. Otherwise the policies adopted in previous editions have been retained. All kinds of organizations are included - international, national, governmental, individual, large or small - but strictly local organizations have been omitted. The subject scope includes activities of all kinds, in the fields of commerce and industry, education, law, politics, public administration, religion, recreation, medicine, science and technology. The country of origin of a national organization is given in brackets, unless it is the home country of the title language or can be deduced readily from the title itself. Acronyms of parent bodies of subsidiary organizations are also added in brackets. Equivalences are used to link acronyms in different languages for the same organization. A select bibliography guides the reader to specialist works providing more detailed information.
Book Synopsis Comprehensive Dictionary of Acronyms and Abbreviations of Institutions and Organizations by : Michael Peschke
Download or read book Comprehensive Dictionary of Acronyms and Abbreviations of Institutions and Organizations written by Michael Peschke and published by Walter de Gruyter. This book was released on 2010-10-06 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive dictionary of acronyms and abbreviations of institutions and organizations / Großes Wörterbuch der Akronyme und ... und Organisationen: Pd - Soz: Volume 6.
Book Synopsis Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque by : Réjean Savard
Download or read book Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Download or read book Commerce Today written by and published by . This book was released on 1973 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Courir Un Lievre a la Fois by : David Parrish
Download or read book Courir Un Lievre a la Fois written by David Parrish and published by eBook Partnership. This book was released on 2015-11-12 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "e;Le marketing au bout des doigts, sur votre telephone portable..."e; 'Courir Un Lievre a la Fois' vous propose de decouvrir le marketing strategique. Ce livre reunit des exemples pratiques et des techniques utilisables pour donner aux entrepreneurs creatifs les moyens de rendre leur entreprise encore plus performante. 'Comment vendre ?' est l'eternelle question. David Parrish, consultant et formateur de renommee internationale, illustre les messages les plus importants de la vente et du marketing grace a des anecdotes tirees de sa propre experience en tant qu'entrepreneur et des succes de ses clients de par le monde.'Courir Un Lievre a la Fois' a ete concu specifiquement pour etre un livre electronique. Chaque section est succincte et ecrite pour vous aider a creer votre plan marketing. Y sont joints des suggestions sur les demarches pratiques a adopter et les notions de marketing correspondantes, afin de vous aider a clarifier et affiner vos objectifs.Nous ne parlons pas ici de publicite. Une strategie marketing intelligente n'a pas besoin de coAter cher, ni d'etre flamboyante: il s'agit de comprendre votre entreprise, de reflechir a chaque etape et de concentrer vos efforts afin de developper des strategies et des techniques de ventes bien definies pour accroitre vos succes, vos profits et votre position sur le marche. 'Courir Un Lievre a la Fois' vous montrera la marche a suivre.Vous y decouvrirez la puissance du marketing viral et comment beneficier de recommandations de bouche-a-oreille. Vous comprendrez la difference entre le marketing strategique et le marketing operationnel, entre les communications marketing et une strategie complete et reflechie.La vente et le marketing devraient travailler ensemble sans encombres, soutenus par une strategie adaptee a votre entreprise, votre secteur d'activite et votre clientele. David pose les questions qui comptent et analyse des exemples concrets, creant ainsi une boite a outils marketing qui vous aidera a developper votre propre strategie marketing.'Courir Un Lievre a la Fois' vous incite a penser aussi a comment etre authentique afin que vendre ne soit plus une corvee et a comprendre ce que vous vendez et pourquoi vos clients le veulent. Ce livre vous aide a calculer la valeur du produit ou du service creatif que vous vendez et vous donne des moyens precis sur comment y arriver. Il vous incitera egalement a penser a vos marches locaux, nationaux et internationaux.Ce livre touche aussi aux complexites toutes particulieres des entreprises creatives, au fait de travailler dans un secteur qui vous passionne, a la valeur qu'on apporte a son travail, au choix des bons clients, a faire sa publicite de maniere efficace et a rendre votre entreprise rentable et prospere.Chacun des 63 courts chapitres vous suggerera des pratiques que vous pouvez mettre en action immediatement. Ecrit de maniere pragmatique et didactique, ce livre a ete cree pour les entreprises de toutes tailles - des starts-up aux entreprises etablies - avec une profusion d'idees et d'anecdotes inspirantes dans lesquelles puiser de maniere quotidienne.David Parrish a travaille avec des centaines de petites entreprises creatives et d'entrepreneurs, entreprises digitales, organisations culturelles et agences de developpement dans plus de 30 pays. Il est specialise dans les industries creatives et digitales, et aide les entrepreneurs a utiliser leur creativite pour mieux diriger leurs entreprises.'Courir un Lievre a la Fois' est son second livre, apres le succes de 'T-Shirts and Suits: A Guide to the Business of Creativity', traduit et publie dans sept pays.'Courir un Lievre a la Fois' est ecrit pour les entreprises creatives et digitales. En tant que boite a outils, il s'adresse a toutes les entreprises dans le secteur des industries creatives.
Book Synopsis The Routledge Companion to Marketing History by : D.G. Brian Jones
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
