Promoting International Tourism

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Promoting International Tourism

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Author : Godfrey Harris
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788171568352
Total Pages : 236 pages
Book Rating : 4.5/5 (683 download)

Book Synopsis Promoting International Tourism by : Godfrey Harris

Download or read book Promoting International Tourism written by Godfrey Harris and published by Atlantic Publishers & Dist. This book was released on 1999 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second Edition Of The Book Has Been Termed The Single Most Useful Text In The Field Of International Tourism Marketing. It Includes A Host Of Fresh Examples And Practical Ideas To Demonstrate How Every Element Of The Book S Comprehensive 10-Step Program Works And How Each Can Be Implemented. Long Considered An Essential Reference Source For The Teachers/Students Involved In Travel, Tourism, And Recreation Programmes As Well As For The Book Shelves Of Every Local Government Tourism Office, Visitor Authority, Convention Center, Chamber Of Commerce, University Library And The Front Offices Of Hotel Chains, Transportation Companies And Travel Specialists.Reviews Public And Private Groups In The Visitor Business Take Note: This Fresh Edition Of A Widely Regarded, Savvy Book Shows What To Do, How To Do It, And When...Updated...To Reflect The Swift Changes That Will Affect Tourism Past Century S End. The Book Reader, Fall 1996 This Book A Most Useful Exposition On How A Community Or Agency Can Go About Conceptualizing, Designing, Delivering And Promoting A Successful Tourism Package Is A Must Read. Business Punch (Kingston, Jamaica), September 3-16, 1996Comments If You Are In The Travel Business, Get This Book. It S Going To Make You Work Smarter...And It S Going To Make Any Place In The Country A Better Place To Visit. Brad Smith, Foremost West, May 6, 1996 Promoting International Tourism Is Commended To All Who Wish To Learn And Become Engaged In The Tourism Business. Larry Langley Senior Marketing Consultant, Universal Federation Of Travel Agents Association ...Of Immense Value Not Only To The Student Of International Marketing, But Also As A Wonderfully Practical Strategic Plan For A Community Or Commercial Venture... Georgia Maclean Former Director Of Tourism, Canada High Commission, London ...A Wealth Of Actional Information In A Highly Professional, How-To Format That Should Be Required Reading For Anyone Interested In Promoting International Tourism. Terry Cahill Vice President, San Diego Convention And Visitors Bureau

International Tourism Management

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Author : Arjun Kumar Bhatia
Publisher : Sterling Publishers Pvt. Ltd
ISBN 13 : 9788120724129
Total Pages : 564 pages
Book Rating : 4.7/5 (241 download)

Book Synopsis International Tourism Management by : Arjun Kumar Bhatia

Download or read book International Tourism Management written by Arjun Kumar Bhatia and published by Sterling Publishers Pvt. Ltd. This book was released on 2006-05 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tries to examine the complex global phenomenon of international tourism, exploring its various concepts in their different manifestations. The book offers comprehensive information on various concepts, methods and frameworks giving a systematic overview of the subject on a global basis. Key elements of the book include: nature and components of the tourism industry; destination planning and management; marketing strategies and communication; economic dimensions and international co-operation.

Tourism in the Developing World

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Author : Martha Honey
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Tourism in the Developing World by : Martha Honey

Download or read book Tourism in the Developing World written by Martha Honey and published by . This book was released on 2009 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry can help promote peace and stability in developing countries by providing jobs, generating income, diversifying the economy, protecting the environment, and promoting cross-cultural awareness. Tourism is the fourth largest industry in the global economy. However, key challenges must be addressed if peace-enhancing benefits from this industry are to be realized. These include investments in infrastructure and human capacity, the development of comprehensive national strategies, the adoption of robust regulatory frameworks, mechanisms to maximize in-country foreign currency earnings, and efforts to reduce crime and corruption. The case studies of India, Kenya, and Nigeria reveal several important points. First, relative peace and a degree of economic development are preconditions for a successful tourist industry. Second, although it has the capacity to help promote peace and prosperity, tourism can also cause a great deal of harm unless it is carefully developed. Third, to deliver optimal benefits, tourism must be respectful of the environment and mindful of cultural and social traditions. Fourth, tourism must be supported by a coherent national strategy and robust laws. For tourism to help deliver prosperity and stabilize communities effectively, specific action must be taken by three main constituencies: host communities, host governments, and foreign stakeholders.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

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Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
ISBN 13 : 1466697628
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)

Book Synopsis Strategic Tools and Methods for Promoting Hospitality and Tourism Services by : Nedelea, Alexandru-Mircea

Download or read book Strategic Tools and Methods for Promoting Hospitality and Tourism Services written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2016-01-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Managing Social Media Practices in the Digital Economy

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Author : Alavi, Shirin
Publisher : IGI Global
ISBN 13 : 1799821870
Total Pages : 312 pages
Book Rating : 4.7/5 (998 download)

Book Synopsis Managing Social Media Practices in the Digital Economy by : Alavi, Shirin

Download or read book Managing Social Media Practices in the Digital Economy written by Alavi, Shirin and published by IGI Global. This book was released on 2019-12-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

International Tourism

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Author : World Tourism Organization
Publisher : Worldtour
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 ( download)

Book Synopsis International Tourism by : World Tourism Organization

Download or read book International Tourism written by World Tourism Organization and published by Worldtour. This book was released on 1997 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Destination Marketing

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Author : Metin Kozak
Publisher : Routledge
ISBN 13 : 1317517814
Total Pages : 192 pages
Book Rating : 4.3/5 (175 download)

Book Synopsis Destination Marketing by : Metin Kozak

Download or read book Destination Marketing written by Metin Kozak and published by Routledge. This book was released on 2015-10-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

OECD Tourism Trends and Policies 2020

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Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264626883
Total Pages : 400 pages
Book Rating : 4.2/5 (646 download)

Book Synopsis OECD Tourism Trends and Policies 2020 by : OECD

Download or read book OECD Tourism Trends and Policies 2020 written by OECD and published by OECD Publishing. This book was released on 2020-03-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2020 edition analyses tourism performance and policy trends across 51 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption.

The Effectiveness of U.S. Overseas Programs to Promote Tourism and Travel to the United States

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Author : United States. Congress. House. Committee on International Relations. Subcommittee on International Economic Policy and Trade
Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.F/5 ( download)

Book Synopsis The Effectiveness of U.S. Overseas Programs to Promote Tourism and Travel to the United States by : United States. Congress. House. Committee on International Relations. Subcommittee on International Economic Policy and Trade

Download or read book The Effectiveness of U.S. Overseas Programs to Promote Tourism and Travel to the United States written by United States. Congress. House. Committee on International Relations. Subcommittee on International Economic Policy and Trade and published by . This book was released on 1997 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing for Tourism, Hospitality & Events

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Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1526414376
Total Pages : 385 pages
Book Rating : 4.5/5 (264 download)

Book Synopsis Marketing for Tourism, Hospitality & Events by : Simon Hudson

Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson and published by SAGE. This book was released on 2017-05-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.

Peace through Tourism

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Author : Lynda-ann Blanchard
Publisher : Routledge
ISBN 13 : 113593973X
Total Pages : 338 pages
Book Rating : 4.1/5 (359 download)

Book Synopsis Peace through Tourism by : Lynda-ann Blanchard

Download or read book Peace through Tourism written by Lynda-ann Blanchard and published by Routledge. This book was released on 2013-08-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peace through tourism refers to a body of analysis which suggests tourism may contribute to cross-cultural understanding, tolerance and even peace between communities and nations. What has been largely missing to date is a sustained critique of the potential and capacities of tourism to foster global peace. This timely volume fills this void, by providing a critical look at tourism in order to ascertain its potential as a social force to promote human rights, justice and peace. It presents an alternative characterisation of the possibilities for peace through tourism: embedding an understanding of the phenomenon in a deep grounding in multi-disciplinary perspectives and envisioning tourism in the context of human rights, social justice and ecological integrity. Such an approach engages the ambivalence and dichotomy of views held on peace tourism by relying on a pedagogy of peace. It integrates a range of perspectives from scholars from many disciplinary backgrounds, non-governmental organisations (NGOs), tourism industry operators and community, all united by an interest in critical approaches to understanding peace through tourism. Additionally diverse geo-political contexts are represented in this book from the USA, India, Japan, Israel, Palestine, Kenya, the Koreas, Indonesia, East Timor and Indigenous Australia. Written by leading academics, this groundbreaking book will provide students, researchers and academics a sustained critique of the potential and capacities of tourism to foster global peace.

Tourism Marketing

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Author : Alan Fyall
Publisher : Channel View Publications
ISBN 13 : 9781873150894
Total Pages : 406 pages
Book Rating : 4.1/5 (58 download)

Book Synopsis Tourism Marketing by : Alan Fyall

Download or read book Tourism Marketing written by Alan Fyall and published by Channel View Publications. This book was released on 2005 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.

Marketing Issues in Pacific Area Tourism

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Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 113540593X
Total Pages : 132 pages
Book Rating : 4.1/5 (354 download)

Book Synopsis Marketing Issues in Pacific Area Tourism by : Kaye Sung Chon

Download or read book Marketing Issues in Pacific Area Tourism written by Kaye Sung Chon and published by Routledge. This book was released on 2014-01-09 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets. By discussing the opportunities and challenges facing tourism marketing professionals and researchers in the Pacific area, Marketing Issues in Pacific Area Tourism helps improve your effectiveness and understanding of conducting business in the Pacific region. Some of the factors you read about include: the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area the relaxation of international travel restrictions how formerly insular governments of the region are awakening to the possibility of tourism. the potential impediments to sustainable tourism development in the region Marketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to assess destination performance and visitor characteristics--thus allowing researchers to further identify important marketing opportunities and issues.

Marketing Tourist Destinations in Emerging Economies

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Author : Ishmael Mensah
Publisher : Springer Nature
ISBN 13 : 3030837114
Total Pages : 315 pages
Book Rating : 4.0/5 (38 download)

Book Synopsis Marketing Tourist Destinations in Emerging Economies by : Ishmael Mensah

Download or read book Marketing Tourist Destinations in Emerging Economies written by Ishmael Mensah and published by Springer Nature. This book was released on 2021-11-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

International Tourism and Hospitality in the Digital Age

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Author : Kumar, Suresh
Publisher : IGI Global
ISBN 13 : 1466682698
Total Pages : 327 pages
Book Rating : 4.4/5 (666 download)

Book Synopsis International Tourism and Hospitality in the Digital Age by : Kumar, Suresh

Download or read book International Tourism and Hospitality in the Digital Age written by Kumar, Suresh and published by IGI Global. This book was released on 2015-04-30 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is one of the most rapidly evolving industries of the twenty-first century. The economy of many countries all over the world depends on their ability to attract visitors and maintain a distinct edge in a highly competitive market. International Tourism and Hospitality in the Digital Age brings together the best practices for growth, development, and strategic management within the tourism and hospitality industries. Highlighting comparative research that explores the cross-cultural contexts and societal implications of tourism, this book is an essential resource for professionals, researchers, academics, and students interested in a contemporary approach to promoting, managing, and maximizing profitability of leisure and recreation services.

Collaboration in Tourism Businesses and Destinations

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Author : Dogan Gursoy
Publisher : Emerald Group Publishing
ISBN 13 : 178350806X
Total Pages : 368 pages
Book Rating : 4.7/5 (835 download)

Book Synopsis Collaboration in Tourism Businesses and Destinations by : Dogan Gursoy

Download or read book Collaboration in Tourism Businesses and Destinations written by Dogan Gursoy and published by Emerald Group Publishing. This book was released on 2015-01-29 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.

Promoting Tourism in Rural America

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Author :
Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.X/5 (2 download)

Book Synopsis Promoting Tourism in Rural America by :

Download or read book Promoting Tourism in Rural America written by and published by . This book was released on 1994 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: