Promocion Turistica

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Tendencias de la comunicación para el turismo

Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 8491489037
Total Pages : pages
Book Rating : 4.4/5 (914 download)

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Book Synopsis Tendencias de la comunicación para el turismo by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la comunicación para el turismo written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-02-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.

Treaties and Other International Acts Series

Author :
Publisher :
ISBN 13 :
Total Pages : 610 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Treaties and Other International Acts Series by :

Download or read book Treaties and Other International Acts Series written by and published by . This book was released on 1946 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II

Download Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II PDF Online Free

Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 841324837X
Total Pages : pages
Book Rating : 4.4/5 (132 download)

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Book Synopsis Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications

Author : Rodrigues, João M. F.
Publisher : IGI Global
ISBN 13 : 1522529284
Total Pages : 564 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications by : Rodrigues, João M. F.

Download or read book Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications written by Rodrigues, João M. F. and published by IGI Global. This book was released on 2017-11-30 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market. The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.

Management of Latin American River Basins

Author : Asit K. Biswas
Publisher : United Nations University Press
ISBN 13 : 9789280810127
Total Pages : 356 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Management of Latin American River Basins by : Asit K. Biswas

Download or read book Management of Latin American River Basins written by Asit K. Biswas and published by United Nations University Press. This book was released on 1999 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bolivia Summit of the Americas declared in 1996 that "despite extensive efforts by countries in the Americas to improve water use and management, demand continues to rise while contamination has seriously degraded the quality of freshwater, spreading disease and causing economic losses."Increasing populations, the environmental stresses of economic development and water-related public health risks make sustainable water management increasingly complex. As per-capita demand for water in developing countries is steadily increasing, analysis indicates that the cost of future water source development will be double to triple the cost of similar projects in the current decade.This book gathers expert analyses of issues surrounding three of Latin America's largest and most important rivers, including inter-state and intra-state conflicts over their fair and sustainable use.

Comparative Racial Politics in Latin America

Author : Kwame Dixon
Publisher : Routledge
ISBN 13 : 1351750976
Total Pages : 499 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Comparative Racial Politics in Latin America by : Kwame Dixon

Download or read book Comparative Racial Politics in Latin America written by Kwame Dixon and published by Routledge. This book was released on 2018-09-04 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America has a rich and complex social history marked by slavery, colonialism, dictatorships, rebellions, social movements and revolutions. Comparative Racial Politics in Latin America explores the dynamic interplay between racial politics and hegemonic power in the region. It investigates the fluid intersection of social power and racial politics and their impact on the region’s histories, politics, identities and cultures. Organized thematically with in-depth country case studies and a historical overview of Afro-Latin politics, the volume provides a range of perspectives on Black politics and cutting-edge analyses of Afro-descendant peoples in the region. Regional coverage includes Argentina, Brazil, Colombia, Cuba, the Dominican Republic, Ecuador, Haiti and more. Topics discussed include Afro-Civil Society; antidiscrimination criminal law; legal sanctions; racial identity; racial inequality and labor markets; recent Black electoral participation; Black feminism thought and praxis; comparative Afro-women social movements; the intersection of gender, race and class, immigration and migration; and citizenship and the struggle for human rights. Recognized experts in different disciplinary fields address the depth and complexity of these issues. Comparative Racial Politics in Latin America contributes to and builds on the study of Black politics in Latin America.

Multilevel Approach to Competitiveness in the Global Tourism Industry

Author : Teixeira, Sérgio Jesus
Publisher : IGI Global
ISBN 13 : 1799803678
Total Pages : 393 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Multilevel Approach to Competitiveness in the Global Tourism Industry by : Teixeira, Sérgio Jesus

Download or read book Multilevel Approach to Competitiveness in the Global Tourism Industry written by Teixeira, Sérgio Jesus and published by IGI Global. This book was released on 2019-10-25 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness. Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.

OECD Tourism Trends and Policies 2012

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264177566
Total Pages : 426 pages
Book Rating : 4.2/5 (641 download)

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Book Synopsis OECD Tourism Trends and Policies 2012 by : OECD

Download or read book OECD Tourism Trends and Policies 2012 written by OECD and published by OECD Publishing. This book was released on 2012-07-12 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Trends and Policies 2012 is an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth in tourism, and sheds light on policies and practices associated with this.

Destination Management and Marketing: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799824705
Total Pages : 1214 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Destination Management and Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Advances in Tourism, Technology and Systems

Author : António Abreu
Publisher : Springer Nature
ISBN 13 : 9813342609
Total Pages : 652 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : António Abreu

Download or read book Advances in Tourism, Technology and Systems written by António Abreu and published by Springer Nature. This book was released on 2020-11-19 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Dialogicity in Written Specialised Genres

Author : Luz Gil-Salom
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027269823
Total Pages : 245 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Dialogicity in Written Specialised Genres by : Luz Gil-Salom

Download or read book Dialogicity in Written Specialised Genres written by Luz Gil-Salom and published by John Benjamins Publishing Company. This book was released on 2014-07-15 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dialogicity in Written Specialised Genres analyses how human beings intentionally establish a network of relations that contribute to the construction of discourse in different genres in academic, promotional and professional domains in English, Spanish and Italian. The chapters in the present volume investigate individual voices, both those assumed by the writer and those attributed to others, and how they act interpersonally and become explicit in the discourse. From a number of different research approaches, contributing authors focus on various textual components: self-mention, impersonation, attribution markers, engagement markers, attitude markers, boosters, hedges, reporting verbs, politeness strategies and citations. The collection is unusual in that it addresses these issues not only from the perspective of English, but also from that of Spanish and Italian. It thus represents a refreshing reassessment of the contrastive dimension in the study of voice and dialogic relations, taking into consideration language, specialised fields and genre. The volume will appeal to researchers interested in language as multidimensional dialogue, particularly with regard to different written specialised texts from different linguistic backgrounds. Novice writers may also find it of help in order to attain a greater understanding of the dialogic nature of writing.

Justice and Ethics in Tourism

Author : Tazim Jamal
Publisher : Routledge
ISBN 13 : 1351669710
Total Pages : 280 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Justice and Ethics in Tourism by : Tazim Jamal

Download or read book Justice and Ethics in Tourism written by Tazim Jamal and published by Routledge. This book was released on 2019-01-25 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to look at justice and ethics in tourism in one volume, bringing theoretical perspectives into conversation with tourism, development and the environment. The book explores some key ethical perspectives and approaches to justice, including building capabilities, distributive justice, recognition, representation, and democracy. Human rights, integral in the context of tourism, are discussed throughout. Space is also given to structurally embedded injustices (including those related to historical racism and colonialism), responsibility toward justice, justice within and beyond borders, and justice in the context of sustainability, governance, policy, and planning. A variety of international case studies contributed by researchers and experts from around the globe illustrate these concepts and facilitate understanding and practical application. Comprehensive and accessible, this is essential reading for students and researchers in tourism studies and will be of interest to students of geography, development studies, business and hospitality management, cultural studies, anthropology, sociology, urban planning, heritage conservation, international relations and environmental studies. The range of insights offered make this valuable reading for planners, policymakers, business managers and civil society organizations as well.

Cultural Perspectives in a Global Marketplace

Author : Dheeraj Sharma
Publisher : Springer
ISBN 13 : 3319186965
Total Pages : 160 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Cultural Perspectives in a Global Marketplace by : Dheeraj Sharma

Download or read book Cultural Perspectives in a Global Marketplace written by Dheeraj Sharma and published by Springer. This book was released on 2015-05-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

LEY FEDERAL DE DERECHOS 2017

Author : Ediciones Fiscales ISEF
Publisher : Ediciones Fiscales ISEF
ISBN 13 : 607406931X
Total Pages : 169 pages
Book Rating : 4.0/5 (74 download)

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Book Synopsis LEY FEDERAL DE DERECHOS 2017 by : Ediciones Fiscales ISEF

Download or read book LEY FEDERAL DE DERECHOS 2017 written by Ediciones Fiscales ISEF and published by Ediciones Fiscales ISEF. This book was released on with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: La mejor versión de la LEY FEDERAL DE DERECHOS, para su mejor consulta y portabilidad en cualquier dispositivo. Contenido: LEY FEDERAL DE DERECHOS DISPOSICIONES GENERALES TITULO I DE LOS DERECHOS POR LA PRESTACION DE SERVICIOS CAPITULO I De la Secretaría de Gobernación SECCION I Servicios migratorios SECCION II Certificados de licitud SECCION III Publicaciones SECCION IV Servicios de cinematografía, televisión y radio SECCION V Apostillamiento SECCION VI Servicios insulares SECCION VII Servicios privados de seguridad y armas de fuego (Derogada) CAPITULO II De la Secretaría de Relaciones Exteriores SECCION I Pasaportes y documentos de identidad y viaje SECCION II Servicios consulares SECCION III Permisos conforme al artículo 27 constitucional y cartas de naturalización CAPITULO III De la Secretaría de Hacienda y Crédito Público SECCION I Inspección y vigilancia SECCION II De la comisión nacional del sistema de ahorro para el retiro SECCION III Servicios aduaneros SECCION IV Registro federal de vehículos SECCION V Acuñación de moneda metálica y desmonetización de billetes SECCION VI Máquinas registradoras de comprobación fiscal SECCION VII Registro de bancos y entidades de financiamiento, fondos de pensiones y jubilaciones y fondos de inversión del extranjero SECCION VII Resoluciones relativas a precios o montos de contraprestaciones entre partes relacionadas SECCION IX Otros servicios CAPITULO IV De la Secretaría de Programación y Presupuesto SECCION UNICA Padrón de contratistas y de proveedores del gobierno federal CAPITULO V Secretaría de Energía (Derogado) SECCION UNICA Actividades reguladas en materia energética CAPITULO VI De la Secretaría de Comercio y Fomento Industrial SECCION I Correduría pública SECCION II Minería SECCION II Propiedad industrial SECCION III Inversiones extranjeras SECCION IV Normas oficiales y control de calidad SECCION V Permisos de importación (Derogada) SECCION VI Competencia económica SECCION VII Servicios de certificación de firma electrónica en actos de comercio SECCION VIII Verificación de instrumentos de medir CAPITULO VII Secretaría de Agricultura, Ganadería y Desarrollo Rural SECCION I Servicios de agua SECCION II Sanidad fitozoosanitaria SECCION III Certificación y protección del obtentor de variedades vegetales SECCION IV Sanidad acuícola SECCION V De los organismos genéticamente modificados SECCION VI Otros servicios (Derogada) CAPITULO VIII De la Secretaría de Comunicaciones y transportes SECCION I Servicios de telecomunicaciones (Derogada) SECCION II Servicios de telégrafos y teléfonos SECCION III Concesiones, permisos, autorizaciones e inspecciones (Derogada) SECCION IV Servicio de correos SECCION V Autotransporte federal y servicios auxiliares SECCION VI Servicio a la navegación en el espacio aéreo mexicano y técnicos aeronáuticos SECCION VII Registro público marítimo nacional y servicios marítimos SECCION VIII Otorgamiento de permisos SECCION IX Otros servicios CAPITULO IX Del Instituto Federal de Telecomunicaciones CAPITULO X De la Secretaría de Educación Pública SECCION I Servicios que prestan los Institutos Nacionales de Bellas Artes y Literatura y de Antropología e Historia SECCION II Derechos de autor SECCION III Registro y ejercicio profesional SECCION IV Servicios de educación CAPITULO XI De la Secretaría de la Reforma Agraria SECCION I Registro Agrario Nacional SECCION II Certificados de inafectabilidad agrícola, ganadera y agropecuaria (Derogada) SECCION III Otros servicios CAPITULO XII Secretaría de la Función Pública SECCION I Del registro público de la propiedad federal SECCION II Inspección y vigilancia CAPITULO XIII Secretaria de Medio Ambiente, Recursos Naturales y Pesca SECCION I Concesiones, permisos y autorizaciones para pesca SECCION II Servicios relacionados con el agua y sus bienes públicos inherentes SECCION III Permisos para pesca deportiva (Derogada) SECCION IV De las áreas naturales protegidas SECCION V De las playas, la zona federal marítimo terrestre o los terrenos ganados al mar o a cualquier otro depósito de aguas marítimas SECCION VI Servicios de vida silvestre SECCION VII Impacto ambiental SECCION VIII Servicios forestales SECCION IX Prevención y control de la contaminación SECCION X De la inspección y vigilancia CAPITULO XIV De la Secretaría de Salud SECCION I Autorizaciones en materia sanitaria SECCION II Servicios de laboratorio SECCION III Fomento y análisis sanitario SECCION IV Otros servicios SECCION V Servicios que presta la comisión intersecretarial para el control del proceso y uso de plaguicidas, fertilizantes y sustancias tóxicas CAPITULO XV De los derechos a cargo de organismos descentralizados por prestar servicios exclusivos del estado CAPITULO XVI De la Secretaría de Turismo SECCION UNICA Registro Nacional de Turismo CAPITULO XVII Secretaría de la Defensa Nacional SECCION I Educación militar SECCION II Servicios relacionados con el registro federal de armas de fuego y el control de explosivos SECCION III Servicio militar nacional CAPITULO XVIII De la Secretaría de Seguridad Pública SECCION UNICA Servicios Privados de Seguridad y Armas de Fuego CAPITULO XIX Del Poder Judicial de la Federación SECCION UNICA Del instituto federal de especialistas de concursos mercantiles CAPITULO XX De la Secretaría de Marina SECCION UNICA Cartas náuticas TITULO II DE LOS DERECHOS POR EL USO O APROVECHAMIENTO DE BIENES DEL DOMINIO PUBLICO CAPITULO I Bosques y áreas naturales protegidas CAPITULO II Pesca CAPITULO III Puerto y atraque CAPITULO IV Muelle, embarque y desembarque CAPITULO V Salinas CAPITULO VI Carreteras y puentes CAPITULO VII Aeropuertos CAPITULO VIII Agua CAPITULO IX Uso o goce de inmuebles CAPITULO X Aprovechamiento de la vida silvestre SECCION I Aprovechamiento extractivo SECCION II Aprovechamiento no extractivo CAPITULO XI Espacio aéreo SECCION I Espectro radioeléctrico (Derogada) CAPITULO XII Hidrocarburos (Derogado) CAPITULO XIII Minería CAPITULO XIV Derecho por uso o aprovechamiento de bienes del dominio público de la nación como cuerpos receptores de las descargas de aguas residuales CAPITULO XV Derecho para racionalizar el uso o aprovechamiento del espacio aéreo CAPITULO XVI De los bienes culturales propiedad de la nación CAPITULO XVII Derecho por el uso, goce o aprovechamiento del espacio aéreo mexicano ARTICULOS TRANSITORIOS

The Development of the Hotel and Tourism Industry in the Twentieth Century

Author : Carlos Larrinaga
Publisher : Springer Nature
ISBN 13 : 3031458893
Total Pages : 228 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis The Development of the Hotel and Tourism Industry in the Twentieth Century by : Carlos Larrinaga

Download or read book The Development of the Hotel and Tourism Industry in the Twentieth Century written by Carlos Larrinaga and published by Springer Nature. This book was released on 2023-12-20 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores the pivotal role of the hotel industry in building Western Europe’s tourism economy during the 20th century. The book brings together ten contributions focused on the same period, 1900-1970, to offer comparative perspectives from across the region including Italy, Switzerland, France, Spain and Britain. Drawing on historical case studies, chapters illuminate the different factors linking hotels and the broader tourism system including interventions of the public authorities and the State, the importance of private involvement, commercial strategies, the medium-term development of private hotels, hotel entrepreneurship, and the impact of economic crises and wars. By placing differing national approaches taken to the growth of the hotel industry in comparison, the book aims to fill a gap in the historiography of European hospitality and shed light on the wider impact of hotels and tourism on economic development at both a national and regional level. It will be of interest to a range of scholars, including in economic and business history, tourism studies, the history of tourism management, and social history.

Marketing and Globalization

Author : Aurélia Durand
Publisher : Routledge
ISBN 13 : 1315474158
Total Pages : 495 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Marketing and Globalization by : Aurélia Durand

Download or read book Marketing and Globalization written by Aurélia Durand and published by Routledge. This book was released on 2018-07-17 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.

Tourism Marketing

Author : Alastair M. Morrison
Publisher : Routledge
ISBN 13 : 1317929659
Total Pages : 731 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Tourism Marketing by : Alastair M. Morrison

Download or read book Tourism Marketing written by Alastair M. Morrison and published by Routledge. This book was released on 2022-03-29 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.