Managing Marketing Performance

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Author :
Publisher : Butterworth-Heinemann
ISBN 13 : 9780750666534
Total Pages : 0 pages
Book Rating : 4.6/5 (665 download)

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Book Synopsis Managing Marketing Performance by : Helen Meek

Download or read book Managing Marketing Performance written by Helen Meek and published by Butterworth-Heinemann. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly CIP. "Professional postgraduate diploma in marketing 2005-2006"--Cover.

CIM Coursebook 05/06 Strategic Marketing in Practice

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Author :
Publisher : Routledge
ISBN 13 : 1136019383
Total Pages : 256 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis CIM Coursebook 05/06 Strategic Marketing in Practice by : Ashok Ranchhod

Download or read book CIM Coursebook 05/06 Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2012-09-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

Strategic Marketing in Practice

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Author :
Publisher : Routledge
ISBN 13 : 0750680121
Total Pages : 383 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Strategic Marketing in Practice by : Ashok Ranchhod

Download or read book Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2006 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

Postgraduate Diploma & M.Comm. Degree in Marketing for Industrialising Countries

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Author :
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.:/5 (261 download)

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Book Synopsis Postgraduate Diploma & M.Comm. Degree in Marketing for Industrialising Countries by : University of Strathclyde. Department of Marketing

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Marketing Planning 06/09

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Author :
Publisher : Routledge
ISBN 13 : 0750666471
Total Pages : 425 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Planning 06/09 by : Karen Beamish

Download or read book Marketing Planning 06/09 written by Karen Beamish and published by Routledge. This book was released on 2005-06 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings Co-written by the CIM Senior Examiner for the Marketing Planning module to guide you through the 2005-2006 syllabus Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam

Marketing Management in Practice 2007-2008

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Author :
Publisher : Routledge
ISBN 13 : 0750684135
Total Pages : 388 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Management in Practice 2007-2008 by : John Williams

Download or read book Marketing Management in Practice 2007-2008 written by John Williams and published by Routledge. This book was released on 2007 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Management in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Analysis and Evaluation 2007-2008

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Author :
Publisher : Routledge
ISBN 13 : 0750685018
Total Pages : 282 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Analysis and Evaluation 2007-2008 by : Wendy Lomax

Download or read book Analysis and Evaluation 2007-2008 written by Wendy Lomax and published by Routledge. This book was released on 2007 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Analysis and Evaluation module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

CIM Coursebook 07/08 Analysis and Evaluation

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Author :
Publisher : Routledge
ISBN 13 : 113642041X
Total Pages : 281 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 07/08 Analysis and Evaluation by : Wendy Lomax

Download or read book CIM Coursebook 07/08 Analysis and Evaluation written by Wendy Lomax and published by Routledge. This book was released on 2012-06-25 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Marketing Environment 2007-2008

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Author :
Publisher : Routledge
ISBN 13 : 0750683988
Total Pages : 365 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Environment 2007-2008 by : Michael Oldroyd

Download or read book Marketing Environment 2007-2008 written by Michael Oldroyd and published by Routledge. This book was released on 2007 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

CIM Coursebook 07/08 Managing Marketing Performance

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Author :
Publisher : Routledge
ISBN 13 : 1136420266
Total Pages : 416 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 07/08 Managing Marketing Performance by : Helen Meek

Download or read book CIM Coursebook 07/08 Managing Marketing Performance written by Helen Meek and published by Routledge. This book was released on 2012-05-23 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

CIM Coursebook 06/07 Managing Marketing Performance

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Author :
Publisher : Routledge
ISBN 13 : 1136421114
Total Pages : 413 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 06/07 Managing Marketing Performance by : Roger Palmer

Download or read book CIM Coursebook 06/07 Managing Marketing Performance written by Roger Palmer and published by Routledge. This book was released on 2012-06-14 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

CIM Coursebook Marketing Environment 07/08

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Author :
Publisher : Routledge
ISBN 13 : 1136419578
Total Pages : 364 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook Marketing Environment 07/08 by : Mike Oldroyd

Download or read book CIM Coursebook Marketing Environment 07/08 written by Mike Oldroyd and published by Routledge. This book was released on 2012-06-14 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

CIM Coursebook 06/07 Marketing Fundamentals

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Author :
Publisher : Routledge
ISBN 13 : 1136420894
Total Pages : 396 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 06/07 Marketing Fundamentals by : Frank Withey

Download or read book CIM Coursebook 06/07 Marketing Fundamentals written by Frank Withey and published by Routledge. This book was released on 2007-07-11 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

British Qualifications

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749444846
Total Pages : 1080 pages
Book Rating : 4.4/5 (448 download)

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Book Synopsis British Qualifications by : Kogan Page

Download or read book British Qualifications written by Kogan Page and published by Kogan Page Publishers. This book was released on 2006 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of professional, academic and vocational qualifications is ever-changing. The new edition of this highly successful and practical guide provides thorough information on all developments. Fully indexed, it includes details on all university awards and over 200 career fields, their professional and accrediting bodies, levels of membership and qualifications.It acts as an one-stop guide for careers advisors, students and parents, and will also enable human resource managers to verify the qualifications of potential employees.

Managing Marketing Performance

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Author :
Publisher : Routledge
ISBN 13 : 0750680148
Total Pages : 414 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Managing Marketing Performance by : Helen Meek

Download or read book Managing Marketing Performance written by Helen Meek and published by Routledge. This book was released on 2006 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course Written by experts in the field and the CIM Senior Examiner, fully endorsed by CIM and independently reviewed. Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Marketing Communications 2007-2008

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Author :
Publisher : Routledge
ISBN 13 : 075066648X
Total Pages : 286 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Communications 2007-2008 by : Graham Hughes

Download or read book Marketing Communications 2007-2008 written by Graham Hughes and published by Routledge. This book was released on 2005-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to Marketingoline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings

Marketing Communications 2006-2007

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Author :
Publisher : Routledge
ISBN 13 : 0750680105
Total Pages : 319 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Communications 2006-2007 by : Graham Hughes

Download or read book Marketing Communications 2006-2007 written by Graham Hughes and published by Routledge. This book was released on 2006 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings Written specially for the Marketing Communications module by leading experts in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam