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Book Synopsis CIM Coursebook 06/07 Managing Marketing Performance by : Roger Palmer
Download or read book CIM Coursebook 06/07 Managing Marketing Performance written by Roger Palmer and published by Routledge. This book was released on 2012-06-14 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
Book Synopsis CIM Coursebook 06/07 Marketing Management in Practice by : John Williams
Download or read book CIM Coursebook 06/07 Marketing Management in Practice written by John Williams and published by Routledge. This book was released on 2007-07-11 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Book Synopsis CIM Coursebook 06/07 Analysis and Evaluation by : Wendy Lomax
Download or read book CIM Coursebook 06/07 Analysis and Evaluation written by Wendy Lomax and published by Routledge. This book was released on 2007-07-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
Book Synopsis CIM Coursebook 06/07 Strategic Marketing in practice by : Ashok Ranchhod
Download or read book CIM Coursebook 06/07 Strategic Marketing in practice written by Ashok Ranchhod and published by Routledge. This book was released on 2007-07-11 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
Book Synopsis CIM Coursebook 06/07 Managing Marketing Performance by : Roger Palmer
Download or read book CIM Coursebook 06/07 Managing Marketing Performance written by Roger Palmer and published by Routledge. This book was released on 2012-06-14 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
Book Synopsis Analysis and Evaluation 2006-2007 by : Wendy Lomax
Download or read book Analysis and Evaluation 2006-2007 written by Wendy Lomax and published by Routledge. This book was released on 2006 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course * Written specially for the Analysis and Evaluation module by the CIM senior examiner and a leading expert in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Book Synopsis CIM Coursebook 07/08 Managing Marketing Performance by : Helen Meek
Download or read book CIM Coursebook 07/08 Managing Marketing Performance written by Helen Meek and published by Routledge. This book was released on 2012-05-23 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Book Synopsis CIM Coursebook 07/08 Managing Marketing Performance by : Helen Meek
Download or read book CIM Coursebook 07/08 Managing Marketing Performance written by Helen Meek and published by Routledge. This book was released on 2012-05-23 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Book Synopsis CIM Coursebook 07/08 Managing Marketing Performance by : Richard Meek
Download or read book CIM Coursebook 07/08 Managing Marketing Performance written by Richard Meek and published by . This book was released on with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Book Synopsis International Marketing Strategy by : Isobel Doole
Download or read book International Marketing Strategy written by Isobel Doole and published by . This book was released on 2008 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managing Marketing Performance 2007-2008 by : Helen Meek
Download or read book Managing Marketing Performance 2007-2008 written by Helen Meek and published by Routledge. This book was released on 2007 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Managing MArketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Book Synopsis Introduction to e-Business by : Colin Combe
Download or read book Introduction to e-Business written by Colin Combe and published by Routledge. This book was released on 2012-07-26 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Book Synopsis Project Management in Practice by : Samuel J. Mantel
Download or read book Project Management in Practice written by Samuel J. Mantel and published by John Wiley & Sons. This book was released on 2011 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Management in Practice, 4th Edition focuses on the technical aspects of project management that are directly related to practice.
Book Synopsis The Marketing Book by : Michael J. Baker
Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Book Synopsis Network Management Fundamentals by : Alexander Clemm
Download or read book Network Management Fundamentals written by Alexander Clemm and published by . This book was released on 2007 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides you with an accessible overview of network management covering management not just of networks themselves but also of services running over those networks. It also explains the different technologies that are used in network management and how they relate to each other.--[book cover].
Book Synopsis The Handbook of Logistics and Distribution Management by : Alan Rushton
Download or read book The Handbook of Logistics and Distribution Management written by Alan Rushton and published by Kogan Page Publishers. This book was released on 2000 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for students, young managers and seasoned practitioners alike, this handbook explains the nuts and bolts of the modern logistics and distribution world in plain language. Illustrated throughout, this second edition includes new chapters on areas previously not covered, such as: intermodal transport; benchmarking; environmental matters; and vehicle and depot security.
Book Synopsis Strategic Marketing Planning by : Richard M.S. Wilson
Download or read book Strategic Marketing Planning written by Richard M.S. Wilson and published by Routledge. This book was released on 2010-05-04 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures