Product Mix Strategies of Leading Fmcg Industries in India

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Author :
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783848440122
Total Pages : 104 pages
Book Rating : 4.4/5 (41 download)

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Book Synopsis Product Mix Strategies of Leading Fmcg Industries in India by : Mohan Kumar

Download or read book Product Mix Strategies of Leading Fmcg Industries in India written by Mohan Kumar and published by LAP Lambert Academic Publishing. This book was released on 2012-08 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good research depends on a good problem. A well-defined problem is pre-requisite for a good research. In this context, the research problem considered is "Product Mix Strategy of Leading FMCG's in India Market"- With special Reference to Soaps and Detergents. Though, the wide range of soaps and detergents are being marketed by the companies, consumers belonging to different segments are not effectively delivered with the right products to the right customer at the right price at the right time. The studies, so far conducted on product mix strategies are not adequately focusing on bridging the gap between marketer and the prospects. Therefore, current study is designed to address those issues, which are very essential in designing customer oriented marketing mix strategy. This study is important because of the type of information it generates to assist in developing effective product mix in soaps and detergents. Since, product mix decision is critical decision, it involves huge investment and efforts, right information saves companies from the disaster.

Cultural Differences in FMCG Marketing in the German and the Indian Market

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3656869618
Total Pages : 27 pages
Book Rating : 4.6/5 (568 download)

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Book Synopsis Cultural Differences in FMCG Marketing in the German and the Indian Market by : Rawel Raj

Download or read book Cultural Differences in FMCG Marketing in the German and the Indian Market written by Rawel Raj and published by GRIN Verlag. This book was released on 2015-01-05 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, TiasNimbas Business School, course: Cross Culture Pschology, language: English, abstract: In today’s scenario the society and the culture plays an important role to drive the taste of the consumers. Thus it is very much evident that the people of two different polarities would perceive their requirement in two different manners. Nevertheless the requirement can be the same but with a different specification. It is required in marketing to understand and imbibe the changes so to effectively sell the product in that zone. In this paper we would like to analyze the variations in the FMCG marketing strategies, by the use of marketing model, in German and Indian market. We aim to examine and present the major differences in the approach towards these two markets and how culture plays an indispensable role to drive these changes. Therefore, our research statement would be: “How culture affects the FMCG marketing approaches in both the German and the Indian Market?”

NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

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Author :
Publisher : Notion Press
ISBN 13 : 1947429728
Total Pages : 241 pages
Book Rating : 4.9/5 (474 download)

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Book Synopsis NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE by : Dr K Rajeshwari

Download or read book NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE written by Dr K Rajeshwari and published by Notion Press. This book was released on 2017-07-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: • How does one develop new products? • What are the methods to measure the success of new products? • How is developing new products in an entrepreneurial company different? • What are the key factors that contribute to the success of new products in the marketplace? The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.

RURAL MARKETING AND MANAGEMENT

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Author :
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8119364538
Total Pages : 329 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis RURAL MARKETING AND MANAGEMENT by : GUPTA, DEEPA

Download or read book RURAL MARKETING AND MANAGEMENT written by GUPTA, DEEPA and published by PHI Learning Pvt. Ltd.. This book was released on 2023-11-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta

PRODUCT MANAGEMENT IN INDIA

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Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120333837
Total Pages : 330 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis PRODUCT MANAGEMENT IN INDIA by : RAMANUJ MAJUMDAR

Download or read book PRODUCT MANAGEMENT IN INDIA written by RAMANUJ MAJUMDAR and published by PHI Learning Pvt. Ltd.. This book was released on 2007-12-19 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. Divided into three parts, the book provides, in Part I, a macro perspective of the Indian market. Part II offers an analytical discussion interspersed with vivid illustrations on conceptual issues like branding, segmentation, positioning and differentiation. Part III features several new products; it also provides latest information on the products presented in the earlier edition. In addition, it analyzes the current market situation prevailing for a particular product in India. Finally, here, each chapter shows how leading companies are successfully marketing the particular product in the Indian market. WHAT IS NEW IN THIS EDITION : The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India. Chapters on The Indian Market: Emerging Panorama, and New Marketing Challenges expose the students to contemporary concepts and examples. Part III offers new chapters on market analysis on products such as Tea, Soft Drinks, Chocolates, Malted Beverages, Packaged Drinking Water, Tooth-Paste, Detergents, Fairness Cream, Footwear, Mobile Phones, and Digital Camera. Besides, it gives up-to-date background information for other products covered in the earlier edition. The Student CD contains a set of PowerPoint Presentations (PPTs) of 20 products. This well-established study has been widely adopted as a textbook in MBA programmes across the country. The Third Edition is more profusely illustrated with exhibits, diagrams and PPTs, and should be of immense utility and worth to the students of management as well as practising brand managers and executives in the advertising arena.

Product Strategy and Corporate Success

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Author :
Publisher : Notion Press
ISBN 13 : 1645877159
Total Pages : 1357 pages
Book Rating : 4.6/5 (458 download)

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Book Synopsis Product Strategy and Corporate Success by : C B Rao

Download or read book Product Strategy and Corporate Success written by C B Rao and published by Notion Press. This book was released on 2019-10-17 with total page 1357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product strategy is the key driver of business strategy and corporate success. This book brings out several important aspects of product strategy, drawing upon examples from the Indian automobile industry, which is verily the bellwether of the Indian economy. The automobile industry is not only a strategic industry economically but also an instructive industry intellectually. The industry is the cradle of modern management and is a synthesis of various functional strategies. The growth of the automobile industry or, for that matter, any consumer-facing industry lies in its ability to maintain a continuous pipeline of new and innovative products, substantive in functionality and stylistic in appearance. The automobile industry provides the perfect backdrop for discussing products as the core of the corporate business strategy. The global automobile industry, including the Indian automobile industry, is at an inflection point with portends of an unprecedented transformation. The drivers of this transformation are already seen in terms of connected vehicles, autonomous mobility, electric vehicles and digital technologies. The book, through its eighty chapters, demonstrates the synergistic interplay between technology and business, strategy and execution, innovation and inventiveness, enterprise and regulation, indigenization and globalization, structure and process, resourcing and spend, and leadership and management. This interplay would determine India’s ability to become a major player in this transformation. This book will be of interest to industry professionals, policy makers, the academic community and the general public.

Opportunities and Strategies for Indian Business

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Publisher : SAGE
ISBN 13 : 9780761933335
Total Pages : 244 pages
Book Rating : 4.9/5 (333 download)

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Book Synopsis Opportunities and Strategies for Indian Business by : Sanjiv J Phansalkar

Download or read book Opportunities and Strategies for Indian Business written by Sanjiv J Phansalkar and published by SAGE. This book was released on 2005-03-24 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on extensive research, this insightful book examines the manner in which Indian businesses have responded to change in general and, in particular, to the rapidly changing economic environment. The author demonstrates that there is a clear link between well thought-out strategic business behaviour and good performance. Those firms that behaved more proactively when faced with change have generally fared well by developing new products, adopting cutting-edge technologies, and adapting quickly to the changing market realities. Those that resorted to opportunistic methods, the author argues, may have enjoyed limited success in the short-term but have eventually stagnated. Supported by two detailed case studies, the key features of this important book are that it: - Examines India’s growth trajectory, its huge market and its immense economic potential - Studies behavioural patterns of Indian firms and the Indian business ethos - Eschews a leader-centric approach and focuses instead on a strategy approach to understand Indian business - Explores why some companies fail while others show the ability to meet the challenges posed by radical changes in policy - Identifies key strategies that are used by successful Indian businesses - Establishes the relevance of the main elements of business strategy.

Beyond the Pill Strategies for Marketing Success for Pharma & FMCG Sector

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 8119653599
Total Pages : 249 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Beyond the Pill Strategies for Marketing Success for Pharma & FMCG Sector by : Dr. Bijal Zaveri

Download or read book Beyond the Pill Strategies for Marketing Success for Pharma & FMCG Sector written by Dr. Bijal Zaveri and published by Archers & Elevators Publishing House. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a dynamic and ever-evolving field that requires constant adaptation and innovation to keep up with the changing times. In today's world, marketing strategies are more important than ever, as businesses strive to stay ahead of the competition and meet the changing needs and preferences of consumers. This book brings together a diverse range of topics related to marketing, including consumer preferences, AI and machine learning, online gaming, market segmentation, and more. Each chapter offers valuable insights and practical tips that can help businesses develop effective marketing strategies and reach their target audience. Whether you are a marketing professional, business owner, or a student looking to learn about marketing, this book has something for everyone. With real-life case studies and examples, readers will learn from successful marketing campaigns and gain a deeper understanding of the factors that influence consumer behaviour. The chapters in this book cover a wide range of topics, from the impact of AI and machine learning in marketing strategy to the influence of product packaging on consumer behaviour. Each chapter offers unique perspectives and insights into the world of marketing, providing readers with a comprehensive overview of this fascinating field. The book will be an invaluable resource for our understanding of marketing concepts, theories, and practices. The chapters have provided us with insightful and thought-provoking discussions on various topics, such as consumer behavior, marketing strategies, and emerging trends in the industry. We hope this book will inspire you to think creatively and strategically about your marketing efforts and help you achieve your business goals. We encourage you to read each chapter thoroughly, take notes, and apply the principles and techniques discussed to your marketing endeavors. With the insights and knowledge gained from this book, you will be better equipped to navigate the complex world of marketing and develop effective strategies that resonate with your target audience.

Marketing Strategies of Chemical Industry in India

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Author :
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241403
Total Pages : pages
Book Rating : 4.3/5 (832 download)

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Book Synopsis Marketing Strategies of Chemical Industry in India by : Dr.Neeraj K Dubey

Download or read book Marketing Strategies of Chemical Industry in India written by Dr.Neeraj K Dubey and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 9386501139
Total Pages : pages
Book Rating : 4.3/5 (865 download)

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Book Synopsis Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion by : Dr Astha Joshi Dr Geeta Nema

Download or read book Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion written by Dr Astha Joshi Dr Geeta Nema and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rural Marketing strategies for FMCG products

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Author :
Publisher : Lulu.com
ISBN 13 : 1365038874
Total Pages : 299 pages
Book Rating : 4.3/5 (65 download)

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Book Synopsis Rural Marketing strategies for FMCG products by : Dr. Pritesh Shukla

Download or read book Rural Marketing strategies for FMCG products written by Dr. Pritesh Shukla and published by Lulu.com. This book was released on 2016-06-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rural market is an area of darkness to Indian entrepreneurs. The Indian rural market, with its vast size and demand base, offers great opportunities to marketers.

South Asian Journal of Socio-political Studies

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Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis South Asian Journal of Socio-political Studies by :

Download or read book South Asian Journal of Socio-political Studies written by and published by . This book was released on 2001 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Development Management Under Globalization

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Author :
Publisher : Mittal Publications
ISBN 13 : 9788183241625
Total Pages : 352 pages
Book Rating : 4.2/5 (416 download)

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Book Synopsis Development Management Under Globalization by :

Download or read book Development Management Under Globalization written by and published by Mittal Publications. This book was released on 2006-01-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: With reference to India.

Rural Marketing: Text And Cases, 2/E

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Author :
Publisher : Pearson Education India
ISBN 13 : 9788131732632
Total Pages : 612 pages
Book Rating : 4.7/5 (326 download)

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Book Synopsis Rural Marketing: Text And Cases, 2/E by : Krishnamacharyulu C. S. G.

Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Management (Text and Cases)

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Author :
Publisher : S. Chand Publishing
ISBN 13 : 9384319341
Total Pages : 420 pages
Book Rating : 4.3/5 (843 download)

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Book Synopsis Strategic Management (Text and Cases) by : Gupta C.B.

Download or read book Strategic Management (Text and Cases) written by Gupta C.B. and published by S. Chand Publishing. This book was released on with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives chapter outline to indicate the topics covered in each chapter. Provides diagrams and tables to illustrate the text. Includes examples from Indian organisations. Incorporates chapter-end summary for quick recapitulation. Gives test questions culled from MBA, M.Com and BBA examinations Includes case studies at the end of every chapter. This textbook is designed for the students of MBA and M.Com. Besides, it will also be useful to the students of MHROD, MIB and MBE. Students of postgraduate diploma in global business operations, chartered accountancy and BBA will also find this book useful.

Strategic Management

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Author :
Publisher : Excel Books India
ISBN 13 : 9788174464248
Total Pages : 852 pages
Book Rating : 4.4/5 (642 download)

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Book Synopsis Strategic Management by : Upendra Kachru

Download or read book Strategic Management written by Upendra Kachru and published by Excel Books India. This book was released on 2009 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a lucid way, this book traverses the entire panorama of strategic management.

Product and Brand Management

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Author :
Publisher : Excel Books India
ISBN 13 : 9788174465498
Total Pages : 556 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis Product and Brand Management by : U.C. Mathur

Download or read book Product and Brand Management written by U.C. Mathur and published by Excel Books India. This book was released on 2010-07 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: