Product Management In India

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PRODUCT MANAGEMENT IN INDIA

Author : RAMANUJ MAJUMDAR
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120333837
Total Pages : 330 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis PRODUCT MANAGEMENT IN INDIA by : RAMANUJ MAJUMDAR

Download or read book PRODUCT MANAGEMENT IN INDIA written by RAMANUJ MAJUMDAR and published by PHI Learning Pvt. Ltd.. This book was released on 2007-12-19 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. Divided into three parts, the book provides, in Part I, a macro perspective of the Indian market. Part II offers an analytical discussion interspersed with vivid illustrations on conceptual issues like branding, segmentation, positioning and differentiation. Part III features several new products; it also provides latest information on the products presented in the earlier edition. In addition, it analyzes the current market situation prevailing for a particular product in India. Finally, here, each chapter shows how leading companies are successfully marketing the particular product in the Indian market. WHAT IS NEW IN THIS EDITION : The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India. Chapters on The Indian Market: Emerging Panorama, and New Marketing Challenges expose the students to contemporary concepts and examples. Part III offers new chapters on market analysis on products such as Tea, Soft Drinks, Chocolates, Malted Beverages, Packaged Drinking Water, Tooth-Paste, Detergents, Fairness Cream, Footwear, Mobile Phones, and Digital Camera. Besides, it gives up-to-date background information for other products covered in the earlier edition. The Student CD contains a set of PowerPoint Presentations (PPTs) of 20 products. This well-established study has been widely adopted as a textbook in MBA programmes across the country. The Third Edition is more profusely illustrated with exhibits, diagrams and PPTs, and should be of immense utility and worth to the students of management as well as practising brand managers and executives in the advertising arena.

Product Management Simplified

Author : Gurucharan Raghunathan, Lokesh Kannaiyan
Publisher : Notion Press
ISBN 13 : 1685632742
Total Pages : 157 pages
Book Rating : 4.6/5 (856 download)

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Book Synopsis Product Management Simplified by : Gurucharan Raghunathan, Lokesh Kannaiyan

Download or read book Product Management Simplified written by Gurucharan Raghunathan, Lokesh Kannaiyan and published by Notion Press. This book was released on 2022-01-06 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 80% of the PMs are not having clarity on the right resources to become a PM • Nearly 50% of the PMs are taking more than 12 months to gain awareness of the different roles and responsibilities of a PM • Nearly 60% of the PMs are taking more than 6 months to learn the fundamental concepts of a PM This book is crafted with the step-by-step procedure, case studies and proven methods to get your product management basics right. This book also provides a structured approach to transition into product management from diverse disciplines such as engineering, project management, sales, marketing and customer support. Testimonials Product Management Simplified is a great starting guide for an aspiring Product Manager. Laid out in a very illustrative and easy to read manner, the book does a very good job of hand holding the reader through the various nuances and techniques of product management… - Raghu Ramanujam, Director of Product Management, Flipkart Experienced PMs can get benefitted by connecting all the dots by leveraging comprehensive coverage of Product Management fundamentals and relevant frameworks.. – Javed Beg, Director of Product Management, Oracle I highly recommend this book to anyone who is exploring product management as a career choice or anyone who wants to move to the next level in their PM journey... – Dinesh V, VP Product Management, OrangeScape ...Guru and Lokesh have laid out the steps to effective and successful Product Management through insightful data, lucid representation and witty presentation... - Arks Srinivas, President, Career Launcher Educate Ltd.

Product Leadership

Author : Richard Banfield
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491960574
Total Pages : 248 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Product Leadership by : Richard Banfield

Download or read book Product Leadership written by Richard Banfield and published by "O'Reilly Media, Inc.". This book was released on 2017-05-12 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders

Product Management in Practice

Author : Matt LeMay
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491982241
Total Pages : 188 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Product Management in Practice by : Matt LeMay

Download or read book Product Management in Practice written by Matt LeMay and published by "O'Reilly Media, Inc.". This book was released on 2017-11-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

The Influential Product Manager

Author : Ken Sandy
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523087471
Total Pages : 385 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Influential Product Manager by : Ken Sandy

Download or read book The Influential Product Manager written by Ken Sandy and published by Berrett-Koehler Publishers. This book was released on 2020-01-14 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies. Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role. The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? This comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply. This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too, when you read the final chapter on advancing your career. Let your product's success become your success!

Software Product Management

Author : Hans-Bernd Kittlaus
Publisher : Springer
ISBN 13 : 3642551408
Total Pages : 292 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Software Product Management by : Hans-Bernd Kittlaus

Download or read book Software Product Management written by Hans-Bernd Kittlaus and published by Springer. This book was released on 2017-05-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software. Hans-Bernd Kittlaus is the Chairman of ISPMA and owner and managing director of InnoTivum Consulting, Germany. Samuel Fricker is Board Member of ISPMA and Professor at FHNW, Switzerland.

Product Management and Strategy

Author : Gagandeep Singh
Publisher : Notion Press
ISBN 13 : 1637454775
Total Pages : 90 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Product Management and Strategy by : Gagandeep Singh

Download or read book Product Management and Strategy written by Gagandeep Singh and published by Notion Press. This book was released on 2021-02-17 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you planning to move from projects to products? Do you relish listening to your customers? Does the curiosity urge the creativity in you to solve real-world problems? Are you a number lover? If your reaction is yes, then it is a must-read for you. Get involve, delight, and excite about the entire journey of envisaging, creating, and managing a successful customer-oriented and value propositional product.

Essentials of New Product Management

Author : Glen L. Urban
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Essentials of New Product Management by : Glen L. Urban

Download or read book Essentials of New Product Management written by Glen L. Urban and published by Prentice Hall. This book was released on 1987 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to achieve the best outcomes for all children and young people, schools must work in partnership with students, parents, other professionals and the wider community. In this changing landscape of education, the notion of the traditional school no longer exists. Partnership Working to Support Special Educational Needs & Disabilities looks at what is possible in this exciting new world, and how some teachers are putting into practice the best principles of multi-agency working. Supporting children and young people with special educational needs and disabilities (SEND) in this context is more vital than ever, as more children are being diagnosed with additional needs, and those working with children are aware of the need to ensure every individual is given the maximum opportunity to develop to their full potential. Filled with case studies of best practice from real schools, this book is a must-have for those looking at how to work together to achieve positive outcomes for all.

The Product Manager's Toolkit®

Author : Gabriel Steinhardt
Publisher : Springer
ISBN 13 : 331949998X
Total Pages : 207 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis The Product Manager's Toolkit® by : Gabriel Steinhardt

Download or read book The Product Manager's Toolkit® written by Gabriel Steinhardt and published by Springer. This book was released on 2017-05-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

PRODUCT MANAGEMENT

Author : Prabhu TL
Publisher : NestFame Creations Pvt Ltd.
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4./5 ( download)

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Book Synopsis PRODUCT MANAGEMENT by : Prabhu TL

Download or read book PRODUCT MANAGEMENT written by Prabhu TL and published by NestFame Creations Pvt Ltd.. This book was released on with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered who helped create the digital experiences you enjoy, such as watching a movie on a streaming service or chatting with a coworker on your company's messaging system? The answer is that many people were involved in the creation of each product, but the product manager is one of the most important parts of any digital experience's development. If you're a creative person who enjoys developing new products and services for a wide range of people, a career in product management could be right up your alley. So, what exactly is product management, and what makes a great product manager? Learn how to get started in a product management role, how PMs fit into various teams, and how to determine if a career in product management is right for you in this book. Even though product management is a critical part of any product development team, it hasn't always been a formalised position in digital companies for a long time. It is generally accepted that product management refers to a position within a product development team tasked with overseeing the smooth running of all phases involved in the creation of a product. Product managers are typically in charge of implementing product management practises. This includes developing and presenting product and feature concept pitches Product development is a collaborative effort between engineering and design teams to bring the product to life. A key difference between product and project management is this: product management focuses on the overall product vision, while project management focuses on the specifics of each individual project. As a product manager, you're like the executive chef of your company's product. Even though they work for a company that has a CEO, they don't own the restaurant they work in. Their overall success in the company's outputs and products, as well as shaping the vision of each feature that helps them achieve their goals and satisfy their customers, is, however, their responsibility. When it comes to launching new products and services, product managers play an important role. At the intersection of UX or user experience, engineering, and business leaders, they serve as the glue that keeps the shared product vision together. A product manager's most important role is to identify the product's success criteria; outline the product strategy; and explain how it will affect the customer and the company's objectives. The lack of a product owner's voice would make it difficult for teams to navigate the many competing interests in both large and small organisations. Despite the fact that all product management roles and product teams have similar responsibilities, there are a few nuances that are specific to the titles and descriptions of each position. It is common to come across titles that indicate different levels of product management experience, such as CEO, Product Owner, and Associate Product Manager.

Product Management Untangled

Author : Dinker Charak
Publisher : Notion Press
ISBN 13 :
Total Pages : 341 pages
Book Rating : 4.8/5 (932 download)

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Book Synopsis Product Management Untangled by : Dinker Charak

Download or read book Product Management Untangled written by Dinker Charak and published by Notion Press. This book was released on 2024-04-09 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets of Product Management Excellence! Are you an aspiring, accidental, or seasoned Product Manager looking to elevate your skills and career? Look no further! This essential guide is designed for you. Discover a treasure trove of knowledge, frameworks, digital tools, and real-life examples—all expertly woven into an accessible and engaging narrative. Whether you're transitioning into Product Management or aiming to solidify your expertise, this book takes you on a comprehensive journey through the core principles, methodologies, and best practices that will empower your career. Get ready to untangle the complexities of Product Management with confidence and creativity!

Lean Product Management

Author : Mangalam Nandakumar
Publisher : Packt Publishing Ltd
ISBN 13 : 1788832973
Total Pages : 239 pages
Book Rating : 4.7/5 (888 download)

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Book Synopsis Lean Product Management by : Mangalam Nandakumar

Download or read book Lean Product Management written by Mangalam Nandakumar and published by Packt Publishing Ltd. This book was released on 2018-05-31 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to product management exploring the best practices: identifying the impact-driven product, planning for success, setting up and measuring time-bound metrics, and developing a lean product roadmap. Key Features Identifying Impact-Driven Products Investing in Key Business Outcomes Value mapping to maintain a lean product backlog Utilizing time-bound product metrics Eliminating process waste Book Description Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback. What you will learn How do you execute ideas that matter? How can you define the right success metrics? How can you plan for product success? How do you capture qualitative and quantitative insights about the product? How do you know whether your product aligns to desired business goals? What processes are slowing you down? Who this book is for If you are leading a team that is building a new product, then this book is for you. The book is targeted at product managers, functional leads in enterprises, business sponsors venturing into new product offerings, product development teams, and start-up founders.

PRODUCT MANAGEMENT

Author : KAUSHIK MUKERJEE
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120337255
Total Pages : 211 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis PRODUCT MANAGEMENT by : KAUSHIK MUKERJEE

Download or read book PRODUCT MANAGEMENT written by KAUSHIK MUKERJEE and published by PHI Learning Pvt. Ltd.. This book was released on 2009-03-04 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s competitive milieu, the product promotion function, along with continuous product innovation and speed of execution, is very important as a critical parameter for a company’s success. Product Management involves designing customized products to fit the exact needs of individual customers. This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, modern product management tools, and various other issues. Key Features : Provides a clear understanding of managing the product category, and product life cycle. Focuses on the present Indian marketing scenario. Illustrations and websites are provided to acquaint the readers with the latest product information. Gives 20 Case Studies that cover all the critical aspects of product management. Provides Assignments at the end of each chapter to lend a practical touch to the subject. Intended primarily as a text for the postgraduate students of Management, the book will also prove to be a useful learning tool for the students of Marketing and Commerce. Besides, the strategies discussed in the book can be good takeaways for practising managers, and for those interested in learning about Product Management.

How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together

Author : Roman Pichler
Publisher : Pichler Consulting
ISBN 13 : 1916303021
Total Pages : 216 pages
Book Rating : 4.9/5 (163 download)

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Book Synopsis How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together by : Roman Pichler

Download or read book How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together written by Roman Pichler and published by Pichler Consulting. This book was released on 2020-03-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you become a better product leader. Benefitting from Roman Pichler's extensive experience, you will learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work. Coverage includes: * Choosing the right leadership style * Cultivating empathy, building trust, and influencing others * Increasing your authority and empowering others * Directing stakeholders and development teams through common goals * Making decisions that people will support and follow through * Successfully resolving disputes and conflicts even with senior stakeholders * Listening deeply to discover and address hidden needs and interests * Practising mindfulness and embracing a growth mindset to develop as a leader Praise for How to Lead in Product Management: "Roman has done it again, delivering a practical book for the product management community that appeals to both heart and mind. How to Lead in Product Management is packed with concise, direct, and practical advice that addresses the deeper, personal aspects of the product leadership. Roman's book shares wisdom on topics including goals, healthy interactions with stakeholders, handling conflict, effective conversations, decision-making, having a growth mindset, and self-care. It is a must read for both new and experienced product people." ~Ellen Gottesdiener, Product Coach at EBG Consulting "Being a great product manager is tough. It requires domain knowledge, industry knowledge, technical skills, but also the skills to lead and inspire a team. Roman Pichler's How to Lead in Product Management is the best book I've read for equipping product managers to lead their teams." ~Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied "This is the book that has been missing for product people. Roman has created another masterpiece, a fast read with lots of value. It's a must read for every aspiring product manager." ~Magnus Billgren, CEO of Tolpagorni Product Management "How Lead in Product Management is for everyone who manages a product or drives important business decisions. Roman lays out the key challenges of product leadership and shows us ways of thoughtfully working with team members, stakeholders, partners, and the inevitable conflicts." ~Rich Mironov, CEO of Mironov Consulting and "Smokejumper" Head of Product

Product Management and New Product Development

Author : R.K. Srivastava
Publisher : Excel Books India
ISBN 13 : 9788174464781
Total Pages : 252 pages
Book Rating : 4.4/5 (647 download)

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Book Synopsis Product Management and New Product Development by : R.K. Srivastava

Download or read book Product Management and New Product Development written by R.K. Srivastava and published by Excel Books India. This book was released on 2007-01-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Management is becoming an important function of marketing. This book presents a broad perspective of the subject to develop a correct perception about it, and is divided into twenty seven chapters.This is the first attempt by the author to bring out the essential facets of product management. The book contains a mix of text as well as research based articles.This book covers the following topics: v How to be an effective product manager?v Changing job function of product managersv How to select the right product managers?v How to improve the efficiency of resources?v Effective marketing planv New product development and selection procedurev Factors that can influence the success of a brandv Measuring brand equity and valuing brandsv Brand architecturev Concept of UCPv New product introduction

The Practitioner's Guide to Product Management

Author : General Assembly
Publisher : Grand Central Publishing
ISBN 13 : 1455548553
Total Pages : 176 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The Practitioner's Guide to Product Management by : General Assembly

Download or read book The Practitioner's Guide to Product Management written by General Assembly and published by Grand Central Publishing. This book was released on 2015-01-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.

Agile Product Management with Scrum

Author : Roman Pichler
Publisher : Addison-Wesley Professional
ISBN 13 : 0321684133
Total Pages : 195 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Agile Product Management with Scrum by : Roman Pichler

Download or read book Agile Product Management with Scrum written by Roman Pichler and published by Addison-Wesley Professional. This book was released on 2010-03-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includes Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders Grooming the product backlog: managing the product backlog effectively even for the most complex products Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.