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Product Familiarity And Information Processing Strategies
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Book Synopsis Knowledge Enterprise: Intelligent Strategies in Product Design, Manufacturing, and Management by : Kesheng Wang
Download or read book Knowledge Enterprise: Intelligent Strategies in Product Design, Manufacturing, and Management written by Kesheng Wang and published by Springer. This book was released on 2006-08-31 with total page 1068 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the edited technical presentations of PROLMAT 2006, the IFIP TC5 international conference held on June 15-17, 2006 at the Shanghai University in China. The papers collected here concentrate on knowledge strategies in Product Life Cycle and bring together researchers and industrialists with the objective of reaching a mutual understanding of the scientific - industry dichotomy, while facilitating the transfer of core research knowledge to core industrial competencies.
Book Synopsis Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference by : Vinay Kothari
Download or read book Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference written by Vinay Kothari and published by Springer. This book was released on 2015-05-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Models of Information Processing by : Puthankurissi S. Raju
Download or read book Models of Information Processing written by Puthankurissi S. Raju and published by . This book was released on 1977 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Culture Theory by : Russell W. Belk
Download or read book Consumer Culture Theory written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2013-12-06 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Research in Consumer Behavior is made up from a selection of papers from the Eight Consumer Culture Theory Conference and represents the latest research on consumption and consumer culture from scholars around the world.
Book Synopsis Strategies for Selling to the Computerized Buyer by : Klaus Backhaus
Download or read book Strategies for Selling to the Computerized Buyer written by Klaus Backhaus and published by . This book was released on 1977 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Disconfirmation of Consumer Expectations Through Product Trial by : Jerry Corrie Olson
Download or read book Disconfirmation of Consumer Expectations Through Product Trial written by Jerry Corrie Olson and published by . This book was released on 1978 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference by : Jon M. Hawes
Download or read book Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Product Innovation through Knowledge Management and Social Media Strategies by : Goel, Alok Kumar
Download or read book Product Innovation through Knowledge Management and Social Media Strategies written by Goel, Alok Kumar and published by IGI Global. This book was released on 2015-11-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: ###############################################################################################################################################################################################################################################################
Book Synopsis Resources, Technology and Strategy by : Nicolai J. Foss
Download or read book Resources, Technology and Strategy written by Nicolai J. Foss and published by Psychology Press. This book was released on 2007-03-26 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together considerations of the strategic relationship between technology and other resources, such as production capabilities, marketing prowess, finance and organisational culture.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522526005 Total Pages :1584 pages Book Rating :4.5/5 (225 download)
Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Book Synopsis Knowledge Processing and Applied Artificial Intelligence by : Soumitra Dutta
Download or read book Knowledge Processing and Applied Artificial Intelligence written by Soumitra Dutta and published by Elsevier. This book was released on 2014-05-16 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge Processing and Applied Artificial Intelligence discusses the business potential of knowledge processing and examines the aspects of applied artificial intelligence technology. The book is comprised of nine chapters that are organized into five parts. The text first covers knowledge processing and applied artificial intelligence, and then proceeds to tackling the techniques for acquiring, representing, and reasoning with knowledge. The next part deals with the process of creating and implementing strategically advantageous knowledge-based system applications. The fourth part covers intelligent interfaces, while the last part details alternative approaches to knowledge processing. The book will be of great use to students and professionals of computer or business related disciplines.
Book Synopsis Ethics in Consumer Choice by : Nina Langen
Download or read book Ethics in Consumer Choice written by Nina Langen and published by Springer Science & Business Media. This book was released on 2012-12-20 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation elaborates differences and similarities of forms of ethical behaviour in general and analyses whether German consumers differentiate between different types of ethical behaviour in particular. The thesis is characterised by its intensive combination of theoretical and empirical research. It furthermore contributes to the literature as the method triangulation applied in the different surveys reveals previously unknown relationships between different kinds of ethical behaviour, such as ethical consumption and charitable giving, as well as between different forms of ethical products. Choice experiment, latent class analysis, information display matrix and item-based attitude assessment allowed the comparison of stated and revealed preferences as well as an analysis of the relevance of ethical product features within the context of different product and process attributes. The dissertation provides insights into a research field which is becoming more and more relevant and improves the understanding of consumers’ assessment and the interdependencies of the possibilities of ethical behaviour. This allows the development of recommendations for consumer policy makers, business and NGOs concerned with the ethics of consumer choice as well as future research on ethical behaviour in general and ethical consumption in particular.
Book Synopsis Handbook of Research on International Strategic Management by : Alain Verbeke
Download or read book Handbook of Research on International Strategic Management written by Alain Verbeke and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ïVerbeke and Merchant have assembled a remarkable collection of brand new essays by the whoÍs-who of international business. It will become a standard reference for both junior and senior scholars working in this increasingly important area.Í _ Ravi Ramamurti, Northeastern University, US ïLeading thinkers about the multinational enterprise offer both concise syntheses and critical reflections of the state of the art on international strategic management research. They in particular highlight the potential of internalization theory as a central paradigm for the field, and critically examine pertinent issues such as the complex notion of distance in international business. Refreshingly, they do not shy away from naming flaws in recent work, while offering avenues to improve the quality and impact of future research.Í _ Klaus Meyer, University of Bath, UK The Handbook provides an impressive state-of-the-art overview of the international strategic management field as an area of scholarly inquiry. The great strength of the work is the thoughtfulness of the messages conveyed by the expert team of authors. The implications for future international strategy research and for international management practice are profound and will influence the next generation of scholars in international strategy as well as senior level managers. Corporate executives will continue to operate in a world that is far from flat and will use this volume as a reliable compass, in the form of powerful conceptual frameworks, to navigate uncharted territory in the global economy. The Handbook presents a collection of 24 original research papers that should serve international strategy scholars and reflective MNE managers alike.
Book Synopsis 7th International Conference on Knowledge Management in Organizations: Service and Cloud Computing by : Lorna Uden
Download or read book 7th International Conference on Knowledge Management in Organizations: Service and Cloud Computing written by Lorna Uden and published by Springer Science & Business Media. This book was released on 2012-07-18 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh International Conference on Knowledge Management in Organizations (KMO) brings together researchers and developers from industry and the academic world to report on the latest scientific and technical advances on knowledge management in organisations. KMO 2012 provides an international forum for authors to present and discuss research focused on the role of knowledge management for innovative services in industries, to shed light on recent advances in cloud computing for KM as well as to identify future directions for researching the role of knowledge management in service innovation and how cloud computing can be used to address many of the issues currently facing KM in academia and industrial sectors. The conference took place at Salamanca in Spain on the 11th-13th July in 2012.
Book Synopsis Knowledge in Organisations by : Laurence Prusak
Download or read book Knowledge in Organisations written by Laurence Prusak and published by Routledge. This book was released on 2009-11-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1997. The second in the readers' series, Resources for the Knowledge-Based Economy, Knowledge In Organisations gives an overview of how knowledge is valued and used in organisations. It gives readers excellent grounding in how best to understand the highest valued asset they have in their organisations.
Book Synopsis Capabilities for Strategic Advantage by : D. Birchall
Download or read book Capabilities for Strategic Advantage written by D. Birchall and published by Springer. This book was released on 2005-05-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies who are able to establish the capabilities to achieve this will secure robust competitive advantage. This powerful new approach will be demonstrated with examples and cases.
Book Synopsis Social Media and Strategic Communications by : Hana S. Noor Al-Deen
Download or read book Social Media and Strategic Communications written by Hana S. Noor Al-Deen and published by Springer. This book was released on 2013-05-20 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
