Applying Predictive Analytics

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Applied Predictive Analytics

Author : Dean Abbott
Publisher : John Wiley & Sons
ISBN 13 : 111872769X
Total Pages : 456 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Applied Predictive Analytics by : Dean Abbott

Download or read book Applied Predictive Analytics written by Dean Abbott and published by John Wiley & Sons. This book was released on 2014-03-31 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the art and science of predictive analytics — techniques that get results Predictive analytics is what translates big data into meaningful, usable business information. Written by a leading expert in the field, this guide examines the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. It clearly explains the theory behind predictive analytics, teaches the methods, principles, and techniques for conducting predictive analytics projects, and offers tips and tricks that are essential for successful predictive modeling. Hands-on examples and case studies are included. The ability to successfully apply predictive analytics enables businesses to effectively interpret big data; essential for competition today This guide teaches not only the principles of predictive analytics, but also how to apply them to achieve real, pragmatic solutions Explains methods, principles, and techniques for conducting predictive analytics projects from start to finish Illustrates each technique with hands-on examples and includes as series of in-depth case studies that apply predictive analytics to common business scenarios A companion website provides all the data sets used to generate the examples as well as a free trial version of software Applied Predictive Analytics arms data and business analysts and business managers with the tools they need to interpret and capitalize on big data.

Applying Predictive Analytics

Author : Richard V. McCarthy
Publisher : Springer
ISBN 13 : 3030140385
Total Pages : 205 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Applying Predictive Analytics by : Richard V. McCarthy

Download or read book Applying Predictive Analytics written by Richard V. McCarthy and published by Springer. This book was released on 2019-03-12 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents a practical approach to predictive analytics for classroom learning. It focuses on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life example of how business analytics have been used in various aspects of organizations to solve issue or improve their results. A running case provides an example of a how to build and analyze a complex analytics model and utilize it to predict future outcomes.

Applied Predictive Modeling

Author : Max Kuhn
Publisher : Springer Science & Business Media
ISBN 13 : 1461468493
Total Pages : 600 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Applied Predictive Modeling by : Max Kuhn

Download or read book Applied Predictive Modeling written by Max Kuhn and published by Springer Science & Business Media. This book was released on 2013-05-17 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Predictive Modeling covers the overall predictive modeling process, beginning with the crucial steps of data preprocessing, data splitting and foundations of model tuning. The text then provides intuitive explanations of numerous common and modern regression and classification techniques, always with an emphasis on illustrating and solving real data problems. The text illustrates all parts of the modeling process through many hands-on, real-life examples, and every chapter contains extensive R code for each step of the process. This multi-purpose text can be used as an introduction to predictive models and the overall modeling process, a practitioner’s reference handbook, or as a text for advanced undergraduate or graduate level predictive modeling courses. To that end, each chapter contains problem sets to help solidify the covered concepts and uses data available in the book’s R package. This text is intended for a broad audience as both an introduction to predictive models as well as a guide to applying them. Non-mathematical readers will appreciate the intuitive explanations of the techniques while an emphasis on problem-solving with real data across a wide variety of applications will aid practitioners who wish to extend their expertise. Readers should have knowledge of basic statistical ideas, such as correlation and linear regression analysis. While the text is biased against complex equations, a mathematical background is needed for advanced topics.

Predictive Analytics

Author : Eric Siegel
Publisher : John Wiley & Sons
ISBN 13 : 1119145686
Total Pages : 368 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Predictive Analytics by : Eric Siegel

Download or read book Predictive Analytics written by Eric Siegel and published by John Wiley & Sons. This book was released on 2016-01-13 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

Applying Predictive Analytics Within the Service Sector

Author : Sahu, Rajendra
Publisher : IGI Global
ISBN 13 : 1522521496
Total Pages : 294 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Applying Predictive Analytics Within the Service Sector by : Sahu, Rajendra

Download or read book Applying Predictive Analytics Within the Service Sector written by Sahu, Rajendra and published by IGI Global. This book was released on 2017-02-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a prime concern for any contemporary business. This can be accomplished through the incorporation of various techniques and processes, such as the integration of analytics to improve business functions. Applying Predictive Analytics Within the Service Sector is a pivotal reference source for the latest innovative perspectives on the incorporation of analysis techniques to enhance business performance. Examining a wide range of relevant topics, such as alternative clustering, recommender systems, and social media tools, this book is ideally designed for researchers, academics, students, professionals, and practitioners seeking scholarly material on business improvement in the service industry.

Predictive Analytics For Dummies

Author : Anasse Bari
Publisher : John Wiley & Sons
ISBN 13 : 1118729412
Total Pages : 371 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Predictive Analytics For Dummies by : Anasse Bari

Download or read book Predictive Analytics For Dummies written by Anasse Bari and published by John Wiley & Sons. This book was released on 2014-03-06 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions. Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more. Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.

Fundamentals of Machine Learning for Predictive Data Analytics, second edition

Author : John D. Kelleher
Publisher : MIT Press
ISBN 13 : 0262361108
Total Pages : 853 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Fundamentals of Machine Learning for Predictive Data Analytics, second edition by : John D. Kelleher

Download or read book Fundamentals of Machine Learning for Predictive Data Analytics, second edition written by John D. Kelleher and published by MIT Press. This book was released on 2020-10-20 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of a comprehensive introduction to machine learning approaches used in predictive data analytics, covering both theory and practice. Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context. This second edition covers recent developments in machine learning, especially in a new chapter on deep learning, and two new chapters that go beyond predictive analytics to cover unsupervised learning and reinforcement learning.

Foundations of Predictive Analytics

Author : James Wu
Publisher : CRC Press
ISBN 13 : 1439869480
Total Pages : 338 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Foundations of Predictive Analytics by : James Wu

Download or read book Foundations of Predictive Analytics written by James Wu and published by CRC Press. This book was released on 2012-02-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the authors' two decades of experience in applied modeling and data mining, Foundations of Predictive Analytics presents the fundamental background required for analyzing data and building models for many practical applications, such as consumer behavior modeling, risk and marketing analytics, and other areas. It also discusses a variety

Data Mining and Predictive Analytics

Author : Daniel T. Larose
Publisher : John Wiley & Sons
ISBN 13 : 1118868676
Total Pages : 824 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Data Mining and Predictive Analytics by : Daniel T. Larose

Download or read book Data Mining and Predictive Analytics written by Daniel T. Larose and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified “white box” approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics: Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language Features over 750 chapter exercises, allowing readers to assess their understanding of the new material Provides a detailed case study that brings together the lessons learned in the book Includes access to the companion website, www.dataminingconsultant, with exclusive password-protected instructor content Data Mining and Predictive Analytics will appeal to computer science and statistic students, as well as students in MBA programs, and chief executives.

Practical Predictive Analytics and Decisioning Systems for Medicine

Author : Linda Miner
Publisher : Academic Press
ISBN 13 : 012411640X
Total Pages : 1110 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Practical Predictive Analytics and Decisioning Systems for Medicine by : Linda Miner

Download or read book Practical Predictive Analytics and Decisioning Systems for Medicine written by Linda Miner and published by Academic Press. This book was released on 2014-09-27 with total page 1110 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of electronic medical records years ago and the increasing capabilities of computers, our healthcare systems are sitting on growing mountains of data. Not only does the data grow from patient volume but the type of data we store is also growing exponentially. Practical Predictive Analytics and Decisioning Systems for Medicine provides research tools to analyze these large amounts of data and addresses some of the most pressing issues and challenges where data integrity is compromised: patient safety, patient communication, and patient information. Through the use of predictive analytic models and applications, this book is an invaluable resource to predict more accurate outcomes to help improve quality care in the healthcare and medical industries in the most cost–efficient manner. Practical Predictive Analytics and Decisioning Systems for Medicine provides the basics of predictive analytics for those new to the area and focuses on general philosophy and activities in the healthcare and medical system. It explains why predictive models are important, and how they can be applied to the predictive analysis process in order to solve real industry problems. Researchers need this valuable resource to improve data analysis skills and make more accurate and cost-effective decisions. Includes models and applications of predictive analytics why they are important and how they can be used in healthcare and medical research Provides real world step-by-step tutorials to help beginners understand how the predictive analytic processes works and to successfully do the computations Demonstrates methods to help sort through data to make better observations and allow you to make better predictions

Data Science and Predictive Analytics

Author : Ivo D. Dinov
Publisher : Springer Nature
ISBN 13 : 3031174836
Total Pages : 940 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Data Science and Predictive Analytics by : Ivo D. Dinov

Download or read book Data Science and Predictive Analytics written by Ivo D. Dinov and published by Springer Nature. This book was released on 2023-02-16 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook integrates important mathematical foundations, efficient computational algorithms, applied statistical inference techniques, and cutting-edge machine learning approaches to address a wide range of crucial biomedical informatics, health analytics applications, and decision science challenges. Each concept in the book includes a rigorous symbolic formulation coupled with computational algorithms and complete end-to-end pipeline protocols implemented as functional R electronic markdown notebooks. These workflows support active learning and demonstrate comprehensive data manipulations, interactive visualizations, and sophisticated analytics. The content includes open problems, state-of-the-art scientific knowledge, ethical integration of heterogeneous scientific tools, and procedures for systematic validation and dissemination of reproducible research findings. Complementary to the enormous challenges related to handling, interrogating, and understanding massive amounts of complex structured and unstructured data, there are unique opportunities that come with access to a wealth of feature-rich, high-dimensional, and time-varying information. The topics covered in Data Science and Predictive Analytics address specific knowledge gaps, resolve educational barriers, and mitigate workforce information-readiness and data science deficiencies. Specifically, it provides a transdisciplinary curriculum integrating core mathematical principles, modern computational methods, advanced data science techniques, model-based machine learning, model-free artificial intelligence, and innovative biomedical applications. The book’s fourteen chapters start with an introduction and progressively build foundational skills from visualization to linear modeling, dimensionality reduction, supervised classification, black-box machine learning techniques, qualitative learning methods, unsupervised clustering, model performance assessment, feature selection strategies, longitudinal data analytics, optimization, neural networks, and deep learning. The second edition of the book includes additional learning-based strategies utilizing generative adversarial networks, transfer learning, and synthetic data generation, as well as eight complementary electronic appendices. This textbook is suitable for formal didactic instructor-guided course education, as well as for individual or team-supported self-learning. The material is presented at the upper-division and graduate-level college courses and covers applied and interdisciplinary mathematics, contemporary learning-based data science techniques, computational algorithm development, optimization theory, statistical computing, and biomedical sciences. The analytical techniques and predictive scientific methods described in the book may be useful to a wide range of readers, formal and informal learners, college instructors, researchers, and engineers throughout the academy, industry, government, regulatory, funding, and policy agencies. The supporting book website provides many examples, datasets, functional scripts, complete electronic notebooks, extensive appendices, and additional materials.

Applying Predictive Analytics

Author : Richard V. McCarthy
Publisher : Springer Nature
ISBN 13 : 3030830705
Total Pages : 282 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Applying Predictive Analytics by : Richard V. McCarthy

Download or read book Applying Predictive Analytics written by Richard V. McCarthy and published by Springer Nature. This book was released on 2022-01-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this textbook presents a practical, updated approach to predictive analytics for classroom learning. The authors focus on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life examples of how business analytics have been used in various aspects of organizations to solve issues or improve their results. A running case provides an example of a how to build and analyze a complex analytics model and utilize it to predict future outcomes. The new edition includes chapters on clusters and associations and text mining to support predictive models. An additional case is also included that can be used with each chapter or as a semester project.

Hands-On Predictive Analytics with Python

Author : Alvaro Fuentes
Publisher : Packt Publishing Ltd
ISBN 13 : 1789134544
Total Pages : 320 pages
Book Rating : 4.7/5 (891 download)

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Book Synopsis Hands-On Predictive Analytics with Python by : Alvaro Fuentes

Download or read book Hands-On Predictive Analytics with Python written by Alvaro Fuentes and published by Packt Publishing Ltd. This book was released on 2018-12-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step guide to build high performing predictive applications Key FeaturesUse the Python data analytics ecosystem to implement end-to-end predictive analytics projectsExplore advanced predictive modeling algorithms with an emphasis on theory with intuitive explanationsLearn to deploy a predictive model's results as an interactive applicationBook Description Predictive analytics is an applied field that employs a variety of quantitative methods using data to make predictions. It involves much more than just throwing data onto a computer to build a model. This book provides practical coverage to help you understand the most important concepts of predictive analytics. Using practical, step-by-step examples, we build predictive analytics solutions while using cutting-edge Python tools and packages. The book's step-by-step approach starts by defining the problem and moves on to identifying relevant data. We will also be performing data preparation, exploring and visualizing relationships, building models, tuning, evaluating, and deploying model. Each stage has relevant practical examples and efficient Python code. You will work with models such as KNN, Random Forests, and neural networks using the most important libraries in Python's data science stack: NumPy, Pandas, Matplotlib, Seaborn, Keras, Dash, and so on. In addition to hands-on code examples, you will find intuitive explanations of the inner workings of the main techniques and algorithms used in predictive analytics. By the end of this book, you will be all set to build high-performance predictive analytics solutions using Python programming. What you will learnGet to grips with the main concepts and principles of predictive analyticsLearn about the stages involved in producing complete predictive analytics solutionsUnderstand how to define a problem, propose a solution, and prepare a datasetUse visualizations to explore relationships and gain insights into the datasetLearn to build regression and classification models using scikit-learnUse Keras to build powerful neural network models that produce accurate predictionsLearn to serve a model's predictions as a web applicationWho this book is for This book is for data analysts, data scientists, data engineers, and Python developers who want to learn about predictive modeling and would like to implement predictive analytics solutions using Python's data stack. People from other backgrounds who would like to enter this exciting field will greatly benefit from reading this book. All you need is to be proficient in Python programming and have a basic understanding of statistics and college-level algebra.

Predictive Analytics for Marketers

Author : Barry Leventhal
Publisher : Kogan Page Publishers
ISBN 13 : 0749479949
Total Pages : 273 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Predictive Analytics for Marketers by : Barry Leventhal

Download or read book Predictive Analytics for Marketers written by Barry Leventhal and published by Kogan Page Publishers. This book was released on 2018-02-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors. Written in clear, non-technical language, Predictive Analytics for Marketers contains case studies from the author's more than 25 years of experience and articles from guest contributors, demonstrating how predictive analytics can be used to successfully achieve a range of business purposes.

Predictive Modeling Applications in Actuarial Science

Author : Edward W. Frees
Publisher : Cambridge University Press
ISBN 13 : 1107029872
Total Pages : 565 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Predictive Modeling Applications in Actuarial Science by : Edward W. Frees

Download or read book Predictive Modeling Applications in Actuarial Science written by Edward W. Frees and published by Cambridge University Press. This book was released on 2014-07-28 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for actuaries and financial analysts developing their expertise in statistics and who wish to become familiar with concrete examples of predictive modeling.

Applied Big Data Analytics in Operations Management

Author : Kumar, Manish
Publisher : IGI Global
ISBN 13 : 1522508872
Total Pages : 251 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Applied Big Data Analytics in Operations Management by : Kumar, Manish

Download or read book Applied Big Data Analytics in Operations Management written by Kumar, Manish and published by IGI Global. This book was released on 2016-09-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operations management is a tool by which companies can effectively meet customers’ needs using the least amount of resources necessary. With the emergence of sensors and smart metering, big data is becoming an intrinsic part of modern operations management. Applied Big Data Analytics in Operations Management enumerates the challenges and creative solutions and tools to apply when using big data in operations management. Outlining revolutionary concepts and applications that help businesses predict customer behavior along with applications of artificial neural networks, predictive analytics, and opinion mining on business management, this comprehensive publication is ideal for IT professionals, software engineers, business professionals, managers, and students of management.

Challenges and Applications of Data Analytics in Social Perspectives

Author : Sathiyamoorthi, V.
Publisher : IGI Global
ISBN 13 : 179982568X
Total Pages : 324 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Challenges and Applications of Data Analytics in Social Perspectives by : Sathiyamoorthi, V.

Download or read book Challenges and Applications of Data Analytics in Social Perspectives written by Sathiyamoorthi, V. and published by IGI Global. This book was released on 2020-12-04 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: With exponentially increasing amounts of data accumulating in real-time, there is no reason why one should not turn data into a competitive advantage. While machine learning, driven by advancements in artificial intelligence, has made great strides, it has not been able to surpass a number of challenges that still prevail in the way of better success. Such limitations as the lack of better methods, deeper understanding of problems, and advanced tools are hindering progress. Challenges and Applications of Data Analytics in Social Perspectives provides innovative insights into the prevailing challenges in data analytics and its application on social media and focuses on various machine learning and deep learning techniques in improving practice and research. The content within this publication examines topics that include collaborative filtering, data visualization, and edge computing. It provides research ideal for data scientists, data analysts, IT specialists, website designers, e-commerce professionals, government officials, software engineers, social media analysts, industry professionals, academicians, researchers, and students.