Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Powerful Products
Download Powerful Products full books in PDF, epub, and Kindle. Read online Powerful Products ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Download or read book Powerful Products written by Roger Bean and published by Amacom Books. This book was released on 2000 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integrating the corporate strategic plan, clearly defined markets, and a repeatable development process into a new product development program.
Book Synopsis Creating Powerful Brands by : Leslie de Chernatony
Download or read book Creating Powerful Brands written by Leslie de Chernatony and published by Routledge. This book was released on 2010-10-28 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
Book Synopsis The Power of Product Platforms by : Alvin P. Lehnerd
Download or read book The Power of Product Platforms written by Alvin P. Lehnerd and published by Simon and Schuster. This book was released on 2011-11-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.
Download or read book Powerful You written by Julie Frizzi and published by . This book was released on 2016-10-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Foods and Food Products by : Edwin Fremont Ladd
Download or read book Foods and Food Products written by Edwin Fremont Ladd and published by . This book was released on 1906 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Concrete Products written by and published by . This book was released on 1924 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Health Detective’s 456 Most Powerful Healing Secrets (Volume 1 of 3) (EasyRead Super Large 20pt Edition) by :
Download or read book The Health Detective’s 456 Most Powerful Healing Secrets (Volume 1 of 3) (EasyRead Super Large 20pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Book Synopsis Perfumes and Cosmetics by : George William Askinson
Download or read book Perfumes and Cosmetics written by George William Askinson and published by . This book was released on 1922 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dynamic Products written by Sara Colombo and published by Springer. This book was released on 2016-06-16 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how dynamic changes in products' sensory features can be used to convey information to the user in an effective and engaging way. The aim is to supply the reader with a clear understanding of an important emerging area of research and practice in product design, referred to as dynamic products, which is opening up new possibilities for the integration of product design with digital and smart technologies and offering an alternative to the use of digital interfaces. Dynamic products are artifacts displaying sensory characteristics – visual, tactile, auditory, or olfactory – that change in a proactive and reversible way over time, addressing one or more of the user's senses. The reader will learn why and how to communicate by means of such dynamic products. Their potential advantages and limitations are identified and design tools are proposed to support the design activity. It is hoped that the book will stimulate the design community to reflect upon the ever more compelling need to merge the virtual and the material in the information society by exploiting technological possibilities in order to create more meaningful and involving experiences.
Author :United States. Congress. House. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :470 pages Book Rating :4.3/5 (91 download)
Book Synopsis Hearings by : United States. Congress. House. Committee on Interstate and Foreign Commerce
Download or read book Hearings written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1926 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Network World written by and published by . This book was released on 1997-12-01 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martínez-López
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-16 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Book Synopsis AI for Marketing and Product Innovation by : A. K. Pradeep
Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Book Synopsis Embarrassment of Product Choices 1 by : Michel Millot
Download or read book Embarrassment of Product Choices 1 written by Michel Millot and published by John Wiley & Sons. This book was released on 2018-10-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.
Book Synopsis International Power and International Communication by : Mark D. Alleyne
Download or read book International Power and International Communication written by Mark D. Alleyne and published by Springer. This book was released on 2016-07-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over seven chapters the book shows how international communication has been shaped by the structure of international political power and how these means of global communication have in turn been strategic tools for the exercise of international political power. There are separate chapters on global news flows, the international trade in cultural products (films, books, advertising, recorded music, periodicals and books), and government propaganda activities. The politics of the International Telecommunication Union (ITU), the Universal Postal Union (UPU) and the World Intellectual Property Organisation (WIPO) are analysed.
Book Synopsis Mediated Geographies and Geographies of Media by : Susan P. Mains
Download or read book Mediated Geographies and Geographies of Media written by Susan P. Mains and published by Springer. This book was released on 2015-10-12 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive volume to explore and engage with current trends in Geographies of Media research. It reviews how conceptualizations of mediated geographies have evolved. Followed by an examination of diverse media contexts and locales, the book illustrates key issues through the integration of theoretical and empirical case studies, and reflects on the future challenges and opportunities faced by scholars in this field. The contributions by an international team of experts in the field, address theoretical perspectives on mediated geographies, methodological challenges and opportunities posed by geographies of media, the role and significance of different media forms and organizations in relation to socio-spatial relations, the dynamism of media in local-global relations, and in-depth case studies of mediated locales. Given the theoretical and methodological diversity of this book, it will provide an important reference for geographers and other interdisciplinary scholars working in cultural and media studies, researchers in environmental studies, sociology, visual anthropology, new technologies, and political science, who seek to understand and explore the interconnections of media, space and place through the examples of specific practices and settings.
