Pop Brands

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Pop Brands

Author : Nicholas Carah
Publisher : Peter Lang
ISBN 13 : 9781433105654
Total Pages : 226 pages
Book Rating : 4.1/5 (56 download)

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Book Synopsis Pop Brands by : Nicholas Carah

Download or read book Pop Brands written by Nicholas Carah and published by Peter Lang. This book was released on 2010 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.

The Business of Fashion

Author : Leslie Davis Burns
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501349155
Total Pages : 508 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis The Business of Fashion by : Leslie Davis Burns

Download or read book The Business of Fashion written by Leslie Davis Burns and published by Bloomsbury Publishing USA. This book was released on 2020-02-06 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: “No other book compares...This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition · Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards · Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products · Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world · A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

Research Handbook on Brand Co-Creation

Author : Markovic, Stefan
Publisher : Edward Elgar Publishing
ISBN 13 : 1839105429
Total Pages : 448 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Research Handbook on Brand Co-Creation by : Markovic, Stefan

Download or read book Research Handbook on Brand Co-Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

Fashion Branding and Communication

Author : Byoungho Jin
Publisher : Springer
ISBN 13 : 1137523433
Total Pages : 188 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Fashion Branding and Communication by : Byoungho Jin

Download or read book Fashion Branding and Communication written by Byoungho Jin and published by Springer. This book was released on 2017-04-26 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

The Road to Luxury

Author : Ashok Som
Publisher : John Wiley & Sons
ISBN 13 : 0470830042
Total Pages : 432 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis The Road to Luxury by : Ashok Som

Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

Pharmaceutical Journal;

Author :
Publisher :
ISBN 13 :
Total Pages : 1212 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Pharmaceutical Journal; by :

Download or read book Pharmaceutical Journal; written by and published by . This book was released on 1906 with total page 1212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Author : Veselinova, Elena
Publisher : IGI Global
ISBN 13 : 1522524185
Total Pages : 392 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Building Brand Equity and Consumer Trust Through Radical Transparency Practices by : Veselinova, Elena

Download or read book Building Brand Equity and Consumer Trust Through Radical Transparency Practices written by Veselinova, Elena and published by IGI Global. This book was released on 2017-07-13 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

Sexual and Reproductive Health at a Glance

Author : Catriona Melville
Publisher : John Wiley & Sons
ISBN 13 : 1118460758
Total Pages : 128 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Sexual and Reproductive Health at a Glance by : Catriona Melville

Download or read book Sexual and Reproductive Health at a Glance written by Catriona Melville and published by John Wiley & Sons. This book was released on 2015-09-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sexual and Reproductive Health at a Glance provides ahighly-illustrated, visual introduction to all aspects of sexualand reproductive health, from basic clinical examination skills tothe management of acute Sexually Transmitted Infections (STIs) andunplanned pregnancy. Covering topics which are often difficult to access as anundergraduate or junior doctor, Sexual and Reproductive Healthat a Glance focuses on the fundamental principles in deliveringeffective contraception and sexual health care. It featureshigh-yield information on the essential clinical topics covered inthe Community Sexual and Reproductive Health (CSRH)curriculum. Presented in the familiar, easy-to-use, at a Glance format,Sexual and Reproductive Health at a Glance: • Provides a quick revision of basic anatomy,physiology and clinical skills • Offers balanced coverage of both male and female GUpathology, STIs and contraception • Includes material on practical gynaecologicalprocedures performed in the out-patient setting • Presents a holistic approach to issues dealt with inthis specialty • Takes a global perspective by addressing SRH issues indifferent cultures and resource-limited settings • Includes a companion website atwww.ataglanceseries.com/sexualhealth featuring a selection of casescenarios and interactive flashcards for self-test This brand new title will provide an invaluable resource formedical and healthcare students, junior doctors, SRH trainees andbusy clinicians working in other specialties.

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by : Akel, Gökhan

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Soda Pop

Author : Lawrence Dietz
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Soda Pop by : Lawrence Dietz

Download or read book Soda Pop written by Lawrence Dietz and published by . This book was released on 1973 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data Interpretation & Data Sufficiency for CAT & Other MBA Exams 2nd Edition

Author : Gajendra Kumar, Abhishek Banerjee
Publisher : Disha Publications
ISBN 13 : 9388919149
Total Pages : 377 pages
Book Rating : 4.3/5 (889 download)

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Book Synopsis Data Interpretation & Data Sufficiency for CAT & Other MBA Exams 2nd Edition by : Gajendra Kumar, Abhishek Banerjee

Download or read book Data Interpretation & Data Sufficiency for CAT & Other MBA Exams 2nd Edition written by Gajendra Kumar, Abhishek Banerjee and published by Disha Publications. This book was released on 2019-06-13 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book covers all the aspects of Data Interpretation & Data Sufficiency. The book is divided into 7 chapters. Each chapter describes the concepts related to the chapter along with numerous Solved Examples. The theory portion is followed by 5 levels of exercises in each chapter: 1. Concept Applicator 2. Concept Builder 3. Concept Cracker 4. Concept Deviator 5. Concept Eliminator The past questions of major exams like CAT/ XAT/ IIFT/ SNAP are covered in the book.

Music, Branding and Consumer Culture in Church

Author : Tom Wagner
Publisher : Routledge
ISBN 13 : 0429018878
Total Pages : 186 pages
Book Rating : 4.4/5 (29 download)

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Book Synopsis Music, Branding and Consumer Culture in Church by : Tom Wagner

Download or read book Music, Branding and Consumer Culture in Church written by Tom Wagner and published by Routledge. This book was released on 2019-10-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants’ sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies.

Stuff Brits Like

Author : Fraser McAlpine
Publisher : Penguin
ISBN 13 : 0425278417
Total Pages : 369 pages
Book Rating : 4.4/5 (252 download)

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Book Synopsis Stuff Brits Like by : Fraser McAlpine

Download or read book Stuff Brits Like written by Fraser McAlpine and published by Penguin. This book was released on 2015-07-07 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re looking for the best biscuit to dunk in your tea, the ideal temperature at which to serve real ale or the perfect pasty for your trip to the seaside, you either A) Have been desperately seeking a book exactly like this one or, B) Have secretly become British without realizing it. If you chose A, congratulations, you are an Anglophile! And, if you chose B, don’t panic. With the help of Stuff Brits Like, you will soon discover the joy of these and many more delightful British peculiarities and can develop an upper lip as stiff as any you’ve seen on Downton Abbey. British native Fraser McAlpine set out to do for his countrymen what Stuff Parisians Like did for their neighbors across the channel—offering a guide to their particular tastes and eccentricities with all the cheeky wit you might expect from the people who gave you Noël Coward and Eddie Izzard. You may know to say football instead of soccer and crisps instead of chips. You may even know why taking the piss is more fun and less unsanitary than it sounds. But with Stuff Brits Like, you’ll be ready for the next pub quiz in no time.

Picker's Pocket Guide - Signs

Author : Eric Bradley
Publisher : Penguin
ISBN 13 : 1440242194
Total Pages : 208 pages
Book Rating : 4.4/5 (42 download)

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Book Synopsis Picker's Pocket Guide - Signs by : Eric Bradley

Download or read book Picker's Pocket Guide - Signs written by Eric Bradley and published by Penguin. This book was released on 2014-11-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Signs of Success Discover what the pros know with this hands-on, how-to guide to picking advertising signs. Learn what seasoned collectors look for and what they value in this easy-to-follow and indispensable pocket guide. YOU'LL UNCOVER: • The best categories of signs: beer, Coca-Cola, petroliana, food and drink, farm and implement, home and garden, and neon signs • Practical strategies from top buyers and sellers • What to look for and where to find it • How to flip the signs you pick • Common fakes and reproductions Whether for pleasure or profit, the Picker's Pocket Guide is a real find.

Now that's what I call a history of the 1980s

Author : Lucy Robinson
Publisher : Manchester University Press
ISBN 13 : 1526167263
Total Pages : 207 pages
Book Rating : 4.5/5 (261 download)

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Book Synopsis Now that's what I call a history of the 1980s by : Lucy Robinson

Download or read book Now that's what I call a history of the 1980s written by Lucy Robinson and published by Manchester University Press. This book was released on 2023-07-18 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now that’s what I call a history of the 1980s tells the story of eighties Britain through its popular culture. Charting era-defining moments from Lady Diana’s legs and the miners’ strike to Glastonbury’s Pyramid Stage and Adam and the Ants, Lucy Robinson weaves together an alternative history to the one we think we know. This is not a history of big geopolitical disasters, or a nostalgic romp through discos, shoulder pads and yuppie culture. Instead, the book explores a mashing together of different genres and fan bases in order to make sense of our recent past and give new insights into the decade that defined both globalisation and excess. Packed with archival and cultural research but written with verve and spark, the book offers as much to general readers as to scholars of this period, presenting a distinctive and definitive contemporary history of 1980s Britain, from pop to politics, to cold war cultures, censorship and sexuality.

Media Independence

Author : James Bennett
Publisher : Routledge
ISBN 13 : 1317690346
Total Pages : 292 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Media Independence by : James Bennett

Download or read book Media Independence written by James Bennett and published by Routledge. This book was released on 2014-11-20 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media independence is central to the organization, make-up, working practices and output of media systems across the globe. Often stemming from western notions of individual and political freedoms, independence has informed the development of media across a range of platforms: from the freedom of the press as the "fourth estate" and the rise of Hollywood’s Independent studios and Independent television in Britain, through to the importance of "Indy" labels in music and gaming and the increasing importance of independence of voice in citizen journalism. Media independence for many, therefore, has come to mean working with freedom: from state control or interference, from monopoly, from market forces, as well as freedom to report, comment, create and document without fear of persecution. However, far from a stable concept that informs all media systems, the notion of media independence has long been contested, forming a crucial tension point in the regulation, shape, size and role of the media around the globe. Contributors including David Hesmondhalgh, Gholam Khiabany, José van Dijck, Hector Postigo, Anthony Fung, Stuart Allan and Geoff King demonstrate how the notion of independence has remained paramount, but contested, in ideals of what the media is for, how it should be regulated, what it should produce and what working within it should be like. They address questions of economics, labor relations, production cultures, ideologies and social functions.

Greentailing and Other Revolutions in Retail

Author : Neil Z. Stern
Publisher : John Wiley & Sons
ISBN 13 : 0470445068
Total Pages : 211 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Greentailing and Other Revolutions in Retail by : Neil Z. Stern

Download or read book Greentailing and Other Revolutions in Retail written by Neil Z. Stern and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Non-Store Retailing Selling Services, Not Just products Brands Going Retail—The Battle for Control of the Customer Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate.