Political Marketing And The Election Of 2020

Download Political Marketing And The Election Of 2020 full books in PDF, epub, and Kindle. Read online Political Marketing And The Election Of 2020 ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Political Marketing and the Election of 2020

Author : Jody C Baumgartner
Publisher : Taylor & Francis
ISBN 13 : 1000909190
Total Pages : 152 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Political Marketing and the Election of 2020 by : Jody C Baumgartner

Download or read book Political Marketing and the Election of 2020 written by Jody C Baumgartner and published by Taylor & Francis. This book was released on 2023-06-30 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning. The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens. Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.

Political Marketing in the 2020 U.S. Presidential Election

Author : Jamie Gillies
Publisher :
ISBN 13 : 9783030865603
Total Pages : 0 pages
Book Rating : 4.8/5 (656 download)

DOWNLOAD NOW!

Book Synopsis Political Marketing in the 2020 U.S. Presidential Election by : Jamie Gillies

Download or read book Political Marketing in the 2020 U.S. Presidential Election written by Jamie Gillies and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election, it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. He is the editor of Political Marketing in the 2016 U.S. Presidential Election (2017) and co-editor of Political Marketing in the 2019 Canadian Federal Election (2019).

Political Marketing in the 2020 U.S. Presidential Election

Author : Jamie Gillies
Publisher : Springer Nature
ISBN 13 : 3030865592
Total Pages : 160 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Political Marketing in the 2020 U.S. Presidential Election by : Jamie Gillies

Download or read book Political Marketing in the 2020 U.S. Presidential Election written by Jamie Gillies and published by Springer Nature. This book was released on 2021-12-10 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories.

The Internet and the 2020 Campaign

Author : Terri L. Towner
Publisher : Rowman & Littlefield
ISBN 13 : 1793610444
Total Pages : 305 pages
Book Rating : 4.7/5 (936 download)

DOWNLOAD NOW!

Book Synopsis The Internet and the 2020 Campaign by : Terri L. Towner

Download or read book The Internet and the 2020 Campaign written by Terri L. Towner and published by Rowman & Littlefield. This book was released on 2021-10-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of newer developments in 2020. Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? How are citizens making use of online sources to become informed, follow campaigns, participate, and more, and to what effect? How has the Internet affected developments in media reporting, both traditional and non-traditional, of the campaign? What other messages were available online, and what effects did these messages have had on citizens attitudes and vote choice? The book examines these questions in an attempt to summarize the 2020 online campaign.

Campaigning in the Aftermath of the 2020 Elections

Author : Robert Denton
Publisher : Rowman & Littlefield
ISBN 13 : 1538161273
Total Pages : 211 pages
Book Rating : 4.5/5 (381 download)

DOWNLOAD NOW!

Book Synopsis Campaigning in the Aftermath of the 2020 Elections by : Robert Denton

Download or read book Campaigning in the Aftermath of the 2020 Elections written by Robert Denton and published by Rowman & Littlefield. This book was released on 2021-10-28 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The post-election period of the 2020 presidential campaign is historic not only for the culmination of tensions in the January 6, 2021 storming of the US capitol, but also in the very persistence of campaigning after the election was over. Historically, political campaigns have had only four phases: pre-primary, primary, convention, and general election. In 2020, there was a distinct and active post-election campaign in which President Donald Trump vigorously challenged the election, calling for recounts, court challenges amid charges of voter fraud and irregularities. Speeches, rallies, fundraising and advertising continued weeks past the election. For the first time modern electoral history, there was an active, dramatic and decisive post-election phase of the 2020 presidential campaign. This volume explores political communication during the post-election phase from election day until the inauguration of President Joseph R. Biden. Chapters address political branding, the nature of argumentation in the era of partisanship, the themes and issues of media coverage, examination of Trump’s January 6th address in terms of inciting an insurrection or free speech, Trump’s discursive strategy, political advertising and political cartoons during this period concluding with an examination of the post-election lawsuits.

Political Marketing and Management in the 2020 New Zealand General Election

Author : Edward Elder
Publisher : Springer Nature
ISBN 13 : 3030773337
Total Pages : 197 pages
Book Rating : 4.0/5 (37 download)

DOWNLOAD NOW!

Book Synopsis Political Marketing and Management in the 2020 New Zealand General Election by : Edward Elder

Download or read book Political Marketing and Management in the 2020 New Zealand General Election written by Edward Elder and published by Springer Nature. This book was released on 2021-10-24 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.

Campaigns and Elections American Style

Author : Candice J. Nelson
Publisher : Taylor & Francis
ISBN 13 : 1000937763
Total Pages : 303 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Campaigns and Elections American Style by : Candice J. Nelson

Download or read book Campaigns and Elections American Style written by Candice J. Nelson and published by Taylor & Francis. This book was released on 2023-09-29 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global. Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies.

Political Advertising in the United States

Author : Erika Franklin Fowler
Publisher : Routledge
ISBN 13 : 1000468097
Total Pages : 199 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler

Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2021-11-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

The 2020 Presidential Campaign

Author : Robert E. Denton
Publisher : Rowman & Littlefield
ISBN 13 : 153815630X
Total Pages : 271 pages
Book Rating : 4.5/5 (381 download)

DOWNLOAD NOW!

Book Synopsis The 2020 Presidential Campaign by : Robert E. Denton

Download or read book The 2020 Presidential Campaign written by Robert E. Denton and published by Rowman & Littlefield. This book was released on 2021-06-10 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: As he has done for each presidential campaign since 1992, Robert E. Denton Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, and coverage of the campaigns. This volume looks at the 2020 presidential campaign from three perspectives. The first section addresses the major political campaign communication areas, including pre-primary/candidate surfacing, the conventions, the debates, political advertising, social media, and news coverage of the campaign. The second section includes two unique perspectives on political branding and the politics of food in the 2020 campaign. The final section of the volume provides the broad overviews of campaign spending and finance as well as the national perspective of explaining the vote. Thus, the chapters cluster around the themes of campaign communication, studies of unique or special topics relevant to the campaigns, and the overall election.

Political Marketing

Author : Jennifer Lees-Marshment
Publisher : Routledge
ISBN 13 : 131768625X
Total Pages : 292 pages
Book Rating : 4.3/5 (176 download)

DOWNLOAD NOW!

Book Synopsis Political Marketing by : Jennifer Lees-Marshment

Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

The Marketing of the President

Author : Bruce I. Newman
Publisher : SAGE
ISBN 13 : 9780803951389
Total Pages : 188 pages
Book Rating : 4.9/5 (513 download)

DOWNLOAD NOW!

Book Synopsis The Marketing of the President by : Bruce I. Newman

Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.

Choices in a Chaotic Campaign

Author : Kim L. Fridkin
Publisher : Cambridge University Press
ISBN 13 : 100944591X
Total Pages : 279 pages
Book Rating : 4.0/5 (94 download)

DOWNLOAD NOW!

Book Synopsis Choices in a Chaotic Campaign by : Kim L. Fridkin

Download or read book Choices in a Chaotic Campaign written by Kim L. Fridkin and published by Cambridge University Press. This book was released on 2024-05-31 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological predispositions influence the assessment of political campaigns, including people's views of the 2020 presidential candidates.

Social Media, Political Marketing and the 2016 U.S. Election

Author : Christine B. Williams
Publisher : Routledge
ISBN 13 : 1351105507
Total Pages : 330 pages
Book Rating : 4.3/5 (511 download)

DOWNLOAD NOW!

Book Synopsis Social Media, Political Marketing and the 2016 U.S. Election by : Christine B. Williams

Download or read book Social Media, Political Marketing and the 2016 U.S. Election written by Christine B. Williams and published by Routledge. This book was released on 2018-10-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

Change and Continuity in the 2020 Elections

Author : John H. Aldrich
Publisher : Rowman & Littlefield
ISBN 13 : 1538164833
Total Pages : 433 pages
Book Rating : 4.5/5 (381 download)

DOWNLOAD NOW!

Book Synopsis Change and Continuity in the 2020 Elections by : John H. Aldrich

Download or read book Change and Continuity in the 2020 Elections written by John H. Aldrich and published by Rowman & Littlefield. This book was released on 2022-02-15 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes and explains the voting behavior in the most recent election, setting the results in the context of larger trends and patterns in elections studies and discussing its importance and impact. Readers will gain a better understanding of the 2020 election and its implications for the future of American politics.

Winning Elections with Political Marketing

Author : Philip J Davies
Publisher : Routledge
ISBN 13 : 1136450432
Total Pages : 256 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!

Book Synopsis Winning Elections with Political Marketing by : Philip J Davies

Download or read book Winning Elections with Political Marketing written by Philip J Davies and published by Routledge. This book was released on 2012-11-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.

Political Marketing in the United States

Author : Jennifer Lees-Marshment
Publisher : Routledge
ISBN 13 : 1136212191
Total Pages : 312 pages
Book Rating : 4.1/5 (362 download)

DOWNLOAD NOW!

Book Synopsis Political Marketing in the United States by : Jennifer Lees-Marshment

Download or read book Political Marketing in the United States written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-08-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Political Branding

Author : Christopher Pich
Publisher : Routledge
ISBN 13 : 1000257940
Total Pages : 166 pages
Book Rating : 4.0/5 (2 download)

DOWNLOAD NOW!

Book Synopsis Political Branding by : Christopher Pich

Download or read book Political Branding written by Christopher Pich and published by Routledge. This book was released on 2020-12-17 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.