Campaigns And Elections American Style

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Campaigns and Elections American Style

Author : Candice J. Nelson
Publisher : Routledge
ISBN 13 : 0429887132
Total Pages : 358 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Campaigns and Elections American Style by : Candice J. Nelson

Download or read book Campaigns and Elections American Style written by Candice J. Nelson and published by Routledge. This book was released on 2018-08-22 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.

Campaigns and Elections American Style

Author : James A Thurber
Publisher : Routledge
ISBN 13 : 0429975015
Total Pages : 232 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Campaigns and Elections American Style by : James A Thurber

Download or read book Campaigns and Elections American Style written by James A Thurber and published by Routledge. This book was released on 2018-04-19 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dramatic changes in political institutions and behavior over the past three decades have underscored the dynamic nature of American politics, confronting political scientists with a new and pressing intellectual agenda. The pioneering work of early postwar scholars, while laying a firm empirical foundation for contemporary scholarship, failed to consider how American politics might change or recognize the forces that would make fundamental change inevitable. In reassessing the static interpretations fostered by these classic studies, political scientists are now examining the underlying dynamics that generate transformational change. Transforming American Politics is a series that brings together texts addressing four closely related aspects of change. A first concern is documenting and explaining recent changes in American politics—in institutions, processes, behavior, and policymaking. A second is reinterpreting classic studies and theories to provide a more accurate perspective on postwar politics. The series looks at historical change to identify recurring patterns of political transformation within and across the distinctive eras of American politics. Last and perhaps most important, the series presents new theories and interpretations that explain the dynamic processes at work and thus clarify the direction of contemporary politics. All of the books focus on the central theme of transformation—transformation in both the conduct of American politics and in the way we study and understand its many aspects.

Campaigns and Elections American Style

Author : James A. Thurber
Publisher : Westview Press
ISBN 13 : 9780813341811
Total Pages : 280 pages
Book Rating : 4.3/5 (418 download)

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Book Synopsis Campaigns and Elections American Style by : James A. Thurber

Download or read book Campaigns and Elections American Style written by James A. Thurber and published by Westview Press. This book was released on 2004-03-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, leading political scientists and experienced campaign professionals have come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research. With new and revised essays throughout, this volume provides a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of the new town meetings, bus tours, talk radio, infomercials, and focus groups. Campaigns and Elections American Style 2nd Ed.shows how campaign themes and strategy are set, how they are communicated, how advanced campaign tactics are used, why mobilizing volunteers is essential, why early campaign money is worth more, how to get the media to cover a campaign without paying for it, and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through the 2000 and 2002 election cycles. Students, citizens, candidates, and campaign managers will learn not only how to win elections, but why it has become imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.

Campaigns and Elections American Style

Author : James A. Thurber
Publisher :
ISBN 13 : 9780367319274
Total Pages : 354 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Campaigns and Elections American Style by : James A. Thurber

Download or read book Campaigns and Elections American Style written by James A. Thurber and published by . This book was released on 2019-09-13 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology

Campaign Mode

Author : Michael John Burton
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742572439
Total Pages : 191 pages
Book Rating : 4.7/5 (425 download)

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Book Synopsis Campaign Mode by : Michael John Burton

Download or read book Campaign Mode written by Michael John Burton and published by Rowman & Littlefield Publishers. This book was released on 2002-09-04 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pressures of contemporary electioneering force political professionals into 'campaign mode'—a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rules of electoral strategy and how to read the political terrain. Campaign Mode examines the strategic histories of five successful congressional candidates—Ohio's Ted Strickland, Georgia's Bob Barr, California's Loretta Sanchez, Tennessee's Harold Ford, Jr., and Pennsylvania's Rick Santorum. The authors—both of whom have advised major political figures—combine original interviews, survey data, historical investigation, and first-hand observation of the candidates to reveal the inner workings of electoral politics. They demonstrate that campaigns do matter and show readers how to think like political professionals.

Campaigning in America Today: The Role of Campaigns in U.S. Presidential Elections

Author : Ilka Kreimendahl
Publisher : GRIN Verlag
ISBN 13 : 3638214273
Total Pages : 24 pages
Book Rating : 4.6/5 (382 download)

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Book Synopsis Campaigning in America Today: The Role of Campaigns in U.S. Presidential Elections by : Ilka Kreimendahl

Download or read book Campaigning in America Today: The Role of Campaigns in U.S. Presidential Elections written by Ilka Kreimendahl and published by GRIN Verlag. This book was released on 2003-08-29 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2000 in the subject American Studies - Culture and Applied Geography, grade: 1 (A), University of Kassel (Anglistics), course: The Making of the President 2000, 11 entries in the bibliography, language: English, abstract: There is no aspect of contemporary American politics more criticized than the modern political campaign: it provides too little information for the voter, the amount of money spent is too high, there is no thoughtful discussion of issues, and campaign organizers will reach to the very edge of acceptable practices to find some way of appealing to the voters. These are some of the elements that are responsible for the growing disgust for election campaigns and the decline in political interest. However the question is if campaigns really do have consequences for the election outcome or if their effect is rather limited. This paper will focus on the development of political campaigns, their strategy and planning, as well as on issues and the presentation of the candidate. The composition will further have a look on the campaign and election in 1992, on the actual effects the campaign has on the voter and consequently on the election outcome. In the last two decades scholars perceived a change from old to new politics, including a significant modification in the nature of campaigns. In the last years the traditional partyoriented personal campaign has been largely replaced by the so-called candidate-centered, media-oriented campaign. The basic elements of campaigns changed dramatically because of increased nonvoting, the growth in the power of interest groups, and the power of the media. In national elections the expansion of the mass media campaign has led to a decline in the importance of party affiliation, while at the same time the party organizations themselves became more powerful.

Political Consultants and Campaigns

Author : Jason Johnson
Publisher : Routledge
ISBN 13 : 0429977840
Total Pages : 320 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Political Consultants and Campaigns by : Jason Johnson

Download or read book Political Consultants and Campaigns written by Jason Johnson and published by Routledge. This book was released on 2018-04-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

Negative Campaigning

Author : Richard R. Lau
Publisher : Rowman & Littlefield
ISBN 13 : 9780742527324
Total Pages : 194 pages
Book Rating : 4.5/5 (273 download)

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Book Synopsis Negative Campaigning by : Richard R. Lau

Download or read book Negative Campaigning written by Richard R. Lau and published by Rowman & Littlefield. This book was released on 2004 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.

Campaigns and Elections

Author : John Sides
Publisher : W. W. Norton
ISBN 13 : 9780393664676
Total Pages : 0 pages
Book Rating : 4.6/5 (646 download)

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Book Synopsis Campaigns and Elections by : John Sides

Download or read book Campaigns and Elections written by John Sides and published by W. W. Norton. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 book--now updated through 2018

Political Polling

Author : Jeffrey M. Stonecash
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1461722357
Total Pages : 189 pages
Book Rating : 4.4/5 (617 download)

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Book Synopsis Political Polling by : Jeffrey M. Stonecash

Download or read book Political Polling written by Jeffrey M. Stonecash and published by Rowman & Littlefield Publishers. This book was released on 2008-07-25 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

The American Campaign, Second Edition

Author : James E. Campbell
Publisher : Texas A&M University Press
ISBN 13 : 1603444475
Total Pages : 337 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis The American Campaign, Second Edition by : James E. Campbell

Download or read book The American Campaign, Second Edition written by James E. Campbell and published by Texas A&M University Press. This book was released on 2008 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides:a summary and assessment of each of the serious predictive models of presidential election outcomes;a historical summary of many of America's important presidential elections;a significant new contribution to the understanding of presidential campaigns and how they matter.

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

Author : Steven A. Seidman
Publisher : Peter Lang
ISBN 13 : 9780820486161
Total Pages : 360 pages
Book Rating : 4.4/5 (861 download)

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Book Synopsis Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History by : Steven A. Seidman

Download or read book Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History written by Steven A. Seidman and published by Peter Lang. This book was released on 2008 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.

Campaigns and Elections

Author : John Sides
Publisher :
ISBN 13 : 9780393441680
Total Pages : pages
Book Rating : 4.4/5 (416 download)

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Book Synopsis Campaigns and Elections by : John Sides

Download or read book Campaigns and Elections written by John Sides and published by . This book was released on 2022-06-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 book examines contemporary campaigns and elections--now updated through 2020

Campaign for President

Author : John F. Kennedy School of Government. Institute of Politics
Publisher : Praeger
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (44 download)

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Book Synopsis Campaign for President by : John F. Kennedy School of Government. Institute of Politics

Download or read book Campaign for President written by John F. Kennedy School of Government. Institute of Politics and published by Praeger. This book was released on 1986-01-30 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique chronicle and critique told in the participants' own words. The campaign leaders for Reagan, Mondale, Hart, Jackson, Hollings, McGovern, Cranston, Askew, and Glenn discuss their strategies. What worked? What backfired? What would they do--or not do--again? Discussion leaders include Judy Woodruff, David Broder, Albert Hunt, Howell Raines, and Kenneth Bode. A document of immense historic and human interest.

Campaigns and Elections

Author : Michael A. Bailey
Publisher : CQ Press
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Campaigns and Elections by : Michael A. Bailey

Download or read book Campaigns and Elections written by Michael A. Bailey and published by CQ Press. This book was released on 2000 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains case studies of nineteen contemporary political campaigns, including Senate races, House races, and referenda and initiatives.

Elections American Style

Author : James Reichley
Publisher : Washington, D.C. : Brookings Institution
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Elections American Style by : James Reichley

Download or read book Elections American Style written by James Reichley and published by Washington, D.C. : Brookings Institution. This book was released on 1987 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays discuss the presidential nominating process, media campaign coverage, voter participation, campaign financing, election fraud, and the role of political parties.

Videostyle in Presidential Campaigns

Author : Anne Johnston
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313000689
Total Pages : 240 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Videostyle in Presidential Campaigns by : Anne Johnston

Download or read book Videostyle in Presidential Campaigns written by Anne Johnston and published by Bloomsbury Publishing USA. This book was released on 2000-10-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates. Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.