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Winning Elections With Political Marketing
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Download or read book Winning Elections written by Ron Faucheux and published by Rowman & Littlefield. This book was released on 2003 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.
Book Synopsis Winning Elections with Political Marketing by : Philip J Davies
Download or read book Winning Elections with Political Marketing written by Philip J Davies and published by Routledge. This book was released on 2012-11-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.
Book Synopsis Winning Elections with Political Marketing by :
Download or read book Winning Elections with Political Marketing written by and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing of the President by : Bruce I. Newman
Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Book Synopsis Political Marketing in the United States by : Jennifer Lees-Marshment
Download or read book Political Marketing in the United States written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-08-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Book Synopsis Winning Elections and Influencing Politicians for Library Funding by : Patrick “PC” Sweeney
Download or read book Winning Elections and Influencing Politicians for Library Funding written by Patrick “PC” Sweeney and published by American Library Association. This book was released on 2018-11-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the saying goes, all politics is local. And 90% of funding for public libraries comes from the will of local politicians and, in turn, from local voters. So it's urgent that librarians, library supporters, and anyone interested in running an election or campaign for a library understand the strategies, resources, and tactics necessary for positive political action. Whether election day is four months away or four years away, there are immediate steps library leaders and local library ballot committees should take to help secure a successful ballot initiative later. Written by two experienced library campaigners, this action-driven manual for anyone running a political campaign for libraries dives into proven successful campaigning techniques for rural, suburban, and urban settings;expert analysis on how political perceptions are formed, how political power works, and ways libraries can reach funding or political goals;starting the discussion internally;the right approach to setting up the committee structure, and identifying the core leadership team for the committee;tips on networking, cultivating good relationships with the power players in the community, and building a winning coalition;canvassing and direct voter contact;responding effectively to opposition, including voters who habitually resist taxes or library funding increases;the differences between paid media and earned media; andbest practices for marketing and message development, fundraising, volunteer engagement, and other key areas. Filled with easy to follow strategies, this book will guide ballot committees, librarians, trustees, and library advocates through the process of winning an election for funding their library. LIS students will also benefit from the early exposure to political literacy skills provided by this book.
Book Synopsis The Victory Lab by : Sasha Issenberg
Download or read book The Victory Lab written by Sasha Issenberg and published by Crown. This book was released on 2013-09-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Book Synopsis Political Marketing by : Jennifer Lees-Marshment
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Book Synopsis Winning Local Elections by : Daniel O. Theno
Download or read book Winning Local Elections written by Daniel O. Theno and published by Createspace Independent Publishing Platform. This book was released on 2018-11-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running for public office at the local and state level requires a commitment to grassroots campaigning and team building that is essential for success. Veteran campaign manager Dan Theno lays out an easy-to-follow guide for organizing and executing a successful campaign regardless of your level of political experience. "Winning Local Elections" provides the tools and guidance you need to: a) Create an effective campaign structure, b) Meet legal requirements, c) Run effective advertising, d) Raise funds, e) Market campaign ideas, and f) Engage voters. Dan Theno is a veteran campaign consultant who has advised and managed dozens of successful campaigns for local and state candidates throughout the Midwest. Theno was the second-youngest person ever elected to the Wisconsin State Senate at the age of 25, earning re-election three times by wide margins in a district that heavily favored the opposing political party. He also twice won election as mayor of his hometown.
Book Synopsis Running for Office by : Ron Faucheux
Download or read book Running for Office written by Ron Faucheux and published by Rowman & Littlefield. This book was released on 2002 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Book Synopsis Socially Elected by : Craig Agranoff
Download or read book Socially Elected written by Craig Agranoff and published by . This book was released on 2011-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of social media and political purposes isn't entirely new. Many argue that Thomas Paine's political tract, Common Sense, was an early example of social media in action, galvanizing people in town halls and taverns. Today, blogs, Facebook, Twitter, and other social media platforms are being used to organize movements and amass volunteers for various campaigns at local and national levels. Facebook alone has more than 700 million active users worldwide, and surpasses even Google in page views. At the heart of the social revolution in politics today is the scale and accessibility of the technology that under-girds it. Different from the past, political campaigns, both local and national, can now propel candidates into office by banking on social media's vast infrastructure. So what part does social media play in your campaign? Do you know what's needed to win in today's election scene? Are you willing to adapt? In this book you will learn: How to use social media step-by-step to launch winning campaigns * Why social media matters * Must have social media platforms for electoral success, and * How not to ruin your campaign - The rules to winning elections have officially changed. As a candidate or campaign organizer you can either choose to embrace the new rules surrounding the ballot box or simply plan defeat. Social media is now the game changer. It's this easy to understand, your campaign can either stay ahead of the curve utilizing social tools or fall way behind it, the choice is yours.
Book Synopsis Campaigns and Political Marketing by : Wayne Steger
Download or read book Campaigns and Political Marketing written by Wayne Steger and published by Routledge. This book was released on 2013-02-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultants—and their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.
Book Synopsis Handbook of Political Marketing by : Bruce I. Newman
Download or read book Handbook of Political Marketing written by Bruce I. Newman and published by SAGE Publications, Incorporated. This book was released on 1999-08-13 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.
Book Synopsis The Phenomenon of Political Marketing by : Nicholas Jackson O'Shaughnessy
Download or read book The Phenomenon of Political Marketing written by Nicholas Jackson O'Shaughnessy and published by Springer. This book was released on 1990-06-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
Book Synopsis Political Marketing in Retrospective and Prospective by : Christine B. Williams
Download or read book Political Marketing in Retrospective and Prospective written by Christine B. Williams and published by Routledge. This book was released on 2014-06-11 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.
Book Synopsis Political Marketing: Theoretical and Strategic Foundations by : Wojciech Cwalina
Download or read book Political Marketing: Theoretical and Strategic Foundations written by Wojciech Cwalina and published by M.E. Sharpe. This book was released on 2011-03-14 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
Book Synopsis Branding the Candidate by : Lisa D. Spiller
Download or read book Branding the Candidate written by Lisa D. Spiller and published by Bloomsbury Publishing USA. This book was released on 2011-07-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.
