Political Campaigns

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Ground Wars

Author : Rasmus Kleis Nielsen
Publisher : Princeton University Press
ISBN 13 : 1400840449
Total Pages : 250 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Ground Wars by : Rasmus Kleis Nielsen

Download or read book Ground Wars written by Rasmus Kleis Nielsen and published by Princeton University Press. This book was released on 2012-02-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.

Modern Political Campaigns

Author : Michael D. Cohen
Publisher : Rowman & Littlefield
ISBN 13 : 1538153815
Total Pages : 205 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Modern Political Campaigns by : Michael D. Cohen

Download or read book Modern Political Campaigns written by Michael D. Cohen and published by Rowman & Littlefield. This book was released on 2021-06-15 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

Political Campaigns and Political Advertising

Author : Frank W. Baker
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313347565
Total Pages : 224 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Political Campaigns and Political Advertising by : Frank W. Baker

Download or read book Political Campaigns and Political Advertising written by Frank W. Baker and published by Bloomsbury Publishing USA. This book was released on 2009-06-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

Political Consultants and Campaigns

Author : Jason Johnson
Publisher : Routledge
ISBN 13 : 0429977840
Total Pages : 186 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Political Consultants and Campaigns by : Jason Johnson

Download or read book Political Consultants and Campaigns written by Jason Johnson and published by Routledge. This book was released on 2018-04-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

Campaign Finance and Political Polarization

Author : Raymond J. La Raja
Publisher : University of Michigan Press
ISBN 13 : 0472052993
Total Pages : 209 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Campaign Finance and Political Polarization by : Raymond J. La Raja

Download or read book Campaign Finance and Political Polarization written by Raymond J. La Raja and published by University of Michigan Press. This book was released on 2015-10-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating perspective on the polarizing effects of campaign finance reform

Super PACs

Author : Louise I. Gerdes
Publisher : Greenhaven Publishing LLC
ISBN 13 : 0737776552
Total Pages : 113 pages
Book Rating : 4.7/5 (377 download)

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Book Synopsis Super PACs by : Louise I. Gerdes

Download or read book Super PACs written by Louise I. Gerdes and published by Greenhaven Publishing LLC. This book was released on 2014-05-20 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The passage of Citizens United by the Supreme Court in 2010 sparked a renewed debate about campaign spending by large political action committees, or Super PACs. Its ruling said that it is okay for corporations and labor unions to spend as much as they want in advertising and other methods to convince people to vote for or against a candidate. This book provides a wide range of opinions on the issue. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.

The Reasoning Voter

Author : Samuel L. Popkin
Publisher : University of Chicago Press
ISBN 13 : 022677287X
Total Pages : 335 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis The Reasoning Voter by : Samuel L. Popkin

Download or read book The Reasoning Voter written by Samuel L. Popkin and published by University of Chicago Press. This book was released on 2020-05-15 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post

Electoral Strategies and Political Marketing

Author : Shaun Bowler
Publisher : Springer
ISBN 13 : 1349224111
Total Pages : 254 pages
Book Rating : 4.3/5 (492 download)

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Book Synopsis Electoral Strategies and Political Marketing by : Shaun Bowler

Download or read book Electoral Strategies and Political Marketing written by Shaun Bowler and published by Springer. This book was released on 2016-07-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

Political Polling

Author : Jeffrey M. Stonecash
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1461722357
Total Pages : 189 pages
Book Rating : 4.4/5 (617 download)

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Book Synopsis Political Polling by : Jeffrey M. Stonecash

Download or read book Political Polling written by Jeffrey M. Stonecash and published by Rowman & Littlefield Publishers. This book was released on 2008-07-25 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

Groundbreakers

Author : Elizabeth McKenna
Publisher : Oxford University Press
ISBN 13 : 0199394598
Total Pages : 269 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Groundbreakers by : Elizabeth McKenna

Download or read book Groundbreakers written by Elizabeth McKenna and published by Oxford University Press. This book was released on 2014 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements.

Uncivil Wars

Author : Thomas A. Hollihan
Publisher : Bedford Books
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Uncivil Wars by : Thomas A. Hollihan

Download or read book Uncivil Wars written by Thomas A. Hollihan and published by Bedford Books. This book was released on 2009 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a focus on both national and local levels, Uncivil Wars takes an energetic and critical look at the mechanics of political campaigning through the lens of communication theory.

Candidate-Centered Campaigns

Author : B. Arbour
Publisher : Springer
ISBN 13 : 1137387378
Total Pages : 215 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Candidate-Centered Campaigns by : B. Arbour

Download or read book Candidate-Centered Campaigns written by B. Arbour and published by Springer. This book was released on 2016-04-30 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

Political Rhetoric, Social Media, and American Presidential Campaigns

Author : Janet Johnson
Publisher : Rowman & Littlefield
ISBN 13 : 1498540848
Total Pages : 227 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Political Rhetoric, Social Media, and American Presidential Campaigns by : Janet Johnson

Download or read book Political Rhetoric, Social Media, and American Presidential Campaigns written by Janet Johnson and published by Rowman & Littlefield. This book was released on 2020-12-10 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior

Author : Kenneth F. Warren
Publisher : SAGE Publications
ISBN 13 : 1452265879
Total Pages : 1071 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior by : Kenneth F. Warren

Download or read book Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior written by Kenneth F. Warren and published by SAGE Publications. This book was released on 2008-04-04 with total page 1071 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Overall, a first-rate resource, and yes, pleasantly readable." —School Library Journal The Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior covers virtually everything one would want to know about American political campaigns. With more than 450 entries, these two comprehensive volumes present a significant array topics of campaigns, elections, and electoral behavior. The encyclopedia′s diverse content shows that although the subject matter of campaigns, elections, and electoral behavior is inherently related, each topic has a distinct focus. Key Features Presents topics in a straightforward, easy-to-understand manner, intentionally avoiding unnecessary technical language Includes entries written by electoral behavior scholars from around the country Focuses on American campaigns, elections, and electoral behavior but also provides a culturally and politically diverse perspective of American democratic practices and institutions Offers a rich campaign history by looking at many colorful candidates, corrupt yet intriguing political machines, rapidly changing technologies, campaign organizations, and strategies Provides a description and scholarly analysis for all presidential elections, including state and general elections Presents and simplifies complicated election laws that govern federal, state, and local elections Examines various efforts throughout the decades to reform elections, especially from social upheaval and the resulting political realignments Includes extensive electoral research into the development of political opinions, attitudes, and ideologies in American voters Key Themes Ballot Issue Campaigns Campaigns, Elections and the Law Corruption in American Campaigns and Elections Electoral Behavior of Various Groups Local Campaigns and Elections Media′s Role in American Campaigns and Elections People Political Parties, Interest Groups, and American Campaigns and Elections Political Theory and Democratic Elections in America Polls, Public Opinion, and Campaigns and Elections Presidential Campaigns and Elections Reforming American Campaigns and Elections Running Political Campaigns: Management, Organization, and Strategies Social and Psychological Dynamics of Electoral Behavior State and Congressional Campaigns and Elections: History and State Profiles The Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior is an especially useful reference, published to coincide with the 2008 presidential election. This informative yet intriguing resource is a welcome addition to any academic or public library.

What Are Political Campaigns?

Author : Judy Thorpe
Publisher : Greenhaven Publishing LLC
ISBN 13 : 1534534636
Total Pages : 26 pages
Book Rating : 4.5/5 (345 download)

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Book Synopsis What Are Political Campaigns? by : Judy Thorpe

Download or read book What Are Political Campaigns? written by Judy Thorpe and published by Greenhaven Publishing LLC. This book was released on 2021-07-15 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it is time for local, state, and presidential elections, it is difficult for children to avoid political ads and conversations around them. It is likely that many kids are unsure of the point of it all. Gaining a better understanding of why people hold campaigns is an important part of becoming an active citizen. With the help of engaging fact boxes, full-color photographs, and a detailed narrative, readers learn what political campaigns are and how they affect average citizens. They'll survey various outcomes, reviewing the whole point of the process itself. A list of ways to get more involved fosters a spirit of age-appropriate political activism.

Political Campaigns in the United States

Author : Richard K. Scher
Publisher : Routledge
ISBN 13 : 1317295900
Total Pages : 225 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Political Campaigns in the United States by : Richard K. Scher

Download or read book Political Campaigns in the United States written by Richard K. Scher and published by Routledge. This book was released on 2016-02-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Choice Highly Recommended Title—January 2017 This book is an interpretive analysis of political campaigns in America: instead of focusing on how campaigns are designed and run, it investigates the role campaigns play in our American politics, and the close symbiosis between campaigns and those politics. The text examines how campaigns are an important manifestation of how we "do" politics in this country. Hallmarks of this text include: showing how campaigns can undermine our democracy and asking how democratic they—and by extension, our politics--really are; demonstrating that the ability of the media to accurately, fairly, and deeply report on campaigns has been severely compromised, both because of the growing "distance" between campaigns and media outlets and because of the structure of "Big Media" corporate ownership and its tight relationship to "Big Money." It asks important questions about the media including: How do the media, reporters in particular, cover campaigns? What pressures and forces shape what and how they present campaigns? What is the impact of the ever-increasing chasm separating campaigns and the media? How does the close tie between corporate mainstream media and Super PAC money affect campaign coverage? How does the ability of campaigns and media to segment voters into ever-smaller slices influence how campaigns are covered? tracking the continuing growth of unregulated, private, unaccountable "dark money" in campaigns as a threat to our democratic elections and politics. Democracy rests fundamentally on transparency and accountability – sunlight – and our campaign laws and norms now allow and encourage exactly the opposite, largely because of decisions by the United States Supreme Court.

Inside Campaigns

Author : William J. Feltus
Publisher : CQ Press
ISBN 13 : 1544316763
Total Pages : 308 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Inside Campaigns by : William J. Feltus

Download or read book Inside Campaigns written by William J. Feltus and published by CQ Press. This book was released on 2018-07-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Inside Campaigns: Elections Through the Eyes of Political Professionals is essential reading not only for students interested in running campaigns and for journalism students who want to cover politics, but for campaign operatives generally and journalists who want to raise the level of their game. In fact, it’s good reading for everybody." —Thomas B. Edsall, Columbia Graduate School of Journalism "Much of our useful knowledge sits at the intersection of disciplines. Inside Campaigns demonstrates that through a skillful combination of political science with management in a highly readable and practical format. A first for this field!" —Leonard A. Schlesinger, Baker Foundation Professor-Harvard Business School, President Emeritus-Babson College Inside Campaigns, Second Edition takes readers on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US. The expert author team draw from years of scholarly research and professional campaign experience to guide readers on a behind-the-scenes tour of the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and the affects election outcomes have on American democracy. Readers will develop an understanding of what campaigns do and why they matter, as well as gain practical skills for working in a campaign or advocating for a cause. New to the Second Edition: A case study created from an in-depth interview with Bernie Sanders’ top digital decision-makers describes how the Sanders’ campaign used digital media to harness the energy of their highly motivated base supporters. This case shows students a real-life campaign decision-making situation, and demonstrates how campaigns use new digital media to drive traditional news media coverage. A unique joint interview with the top media buyers from the Clinton and Trump campaigns reveals how each campaign tracked the other’s advertising and adjusted their own advertising based on competitive tracking information. This interview illustrates to students how modern campaigns use media tracking technologies to monitor their opposition and spend tens of millions of dollars at the presidential level. A top Trump digital manager shares inside details of how the Republican National Committee moved quickly to help build out the Trump digital operations after it was clear that Trump would be the party’s presidential nominee. This insight helps students understand how the Trump campaign answered, "What do we tell them?" by testing messages online, including recycling Trump’s personal tweets in instant messages and emails. The differences between how the Clinton and Trump campaigns managed the news media are highlighted in a case study of one journalist’s experiences covering both campaigns. This case study helps the student build skills for becoming a "spinmeister" who handles day-to-day relationships with the news media. The authors’ research surprisingly reveals that, behind the scenes, Trump was much more available to reporters than Clinton, despite Trump’s continuous public attacks on the "fake news media."