Place Branding For Small Cities Regions And Downtowns

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Place Branding for Small Cities, Regions and Downtowns

Author : Bill Baker
Publisher : Independently Published
ISBN 13 : 9781098740900
Total Pages : 246 pages
Book Rating : 4.7/5 (49 download)

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Book Synopsis Place Branding for Small Cities, Regions and Downtowns by : Bill Baker

Download or read book Place Branding for Small Cities, Regions and Downtowns written by Bill Baker and published by Independently Published. This book was released on 2019-06-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were instant hits and considered classics. In this one, he takes place branding to the next level." - Dr. Florian Kaefer, The Place Brand Observer In this NEW, UPDATED, and EXPANDED edition Bill Baker presents proven techniques and real-world examples for transforming tourism, economic development, placemaking and wayfinding. He is straight to the point and gives you the nuts and bolts to reveal and manage a sustainable destination brand. PLACE BRANDING SIMPLIFIED "This book tackles the confusion, challenges, limitations, misconceptions, and the scope of place branding." - Robert Govers, Chair, International Place Branding Association 'Place Branding' explores the scope and dynamics of place branding, and provides step-by-step processes to research, define and deploy a winning brand strategy. Each chapter demystifies what can sometimes seem like complex concepts and practices required to establish and manage a competitive identity. PLACE BRANDING BEYOND LOGOS "Bill Baker does a great job of distilling the nuance of not just brand building, but the equal necessity of place building." - Maura Allen Gast, Executive Director, VisitIrving (TX) Baker explains why community partnerships are needed to bring a destination brand to life and create a beloved sense of place. He joins the dots to pinpoint issues related to the organization, staff, partnerships, regulations, experience delivery, placemaking, wayfinding, government policies, and personnel to make the point that success takes more than marketing communications and logos. NEW FRONTIERS AND TRENDS "This book is packed with killer insights. In his latest book, Bill Baker continues to redefine the art and science of community brands." - Bill Geist, Chief Instigator, DMOproz 'Place Branding' spotlights the trends reshaping the practice, scope and dynamics of place branding. It illustrates how place branding must embrace changes, as diverse as technology, consumer behavior, placemaking, urban design, organization roles, sustainability, an experiential focus, more engaged communities, and more. At the same time, he shows how small places must fit into a louder and more crowded world. WHO SHOULD READ THIS BOOK? "Bill Baker's words always entice and engage audiences at every level of expertise. Here, he targets newcomers to place branding, but his words are a good refresher for old-timers alike." - Erik Wolf, CEO, World Food Travel Association Whether you are new to place marketing and branding or you're seeking fresh inspiration, this is essential reading for destination marketers, DMOs, Boards and Committees, Chambers of Commerce, Downtown Associations, economic development managers, urban design teams, government leaders, as well as students and academics. WHAT'S INCLUDED? Reading 'Place Branding', you will: Discover the latest place branding trends and new applications Understand why many place branding efforts are doomed before they start Discover effective ways to bring your community's brand to life Access dozens of helpful tips and useful checklists Understand why branding is even more important in the Digital Age Gain valuable insights from some of the world's leading place branding consultants, academics and practitioners

Destination Branding for Small Cities

Author : Bill Baker
Publisher : Destination Branding Book
ISBN 13 : 9780979707605
Total Pages : 196 pages
Book Rating : 4.7/5 (76 download)

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Book Synopsis Destination Branding for Small Cities by : Bill Baker

Download or read book Destination Branding for Small Cities written by Bill Baker and published by Destination Branding Book. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.

How to Brand Nations, Cities and Destinations

Author : T. Moilanen
Publisher : Springer
ISBN 13 : 0230584594
Total Pages : 202 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis How to Brand Nations, Cities and Destinations by : T. Moilanen

Download or read book How to Brand Nations, Cities and Destinations written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Small Cities with Big Dreams

Author : Greg Richards
Publisher : Routledge
ISBN 13 : 1351201174
Total Pages : 238 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Small Cities with Big Dreams by : Greg Richards

Download or read book Small Cities with Big Dreams written by Greg Richards and published by Routledge. This book was released on 2018-07-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can small cities make an impact in a globalizing world dominated by ‘world cities’ and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development. Placemaking has become an important tool for driving urban development that is sensitive to the needs of communities. This volume examines the development of creative placemaking practices that can help to link small cities to external networks, stimulate collaboration and help them make the most of the opportunities presented by the knowledge economy. The authors argue that the adoption of more strategic, holistic placemaking strategies that engage all stakeholders can be a successful alternative to copying bigger places. Drawing on a range of examples from around the world, they analyse small city development strategies and identify key success factors. This book focuses on the case of ‘s-Hertogenbosch, a small Dutch city that used cultural programming to link itself to global networks and stimulate economic, cultural, social and creative development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

The Image of the City

Author : Kevin Lynch
Publisher : MIT Press
ISBN 13 : 9780262620017
Total Pages : 212 pages
Book Rating : 4.6/5 (2 download)

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Book Synopsis The Image of the City by : Kevin Lynch

Download or read book The Image of the City written by Kevin Lynch and published by MIT Press. This book was released on 1964-06-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.

Smart Cities and Digital Transformation

Author : Miltiadis D. Lytras
Publisher : Emerald Group Publishing
ISBN 13 : 1804559962
Total Pages : 294 pages
Book Rating : 4.8/5 (45 download)

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Book Synopsis Smart Cities and Digital Transformation by : Miltiadis D. Lytras

Download or read book Smart Cities and Digital Transformation written by Miltiadis D. Lytras and published by Emerald Group Publishing. This book was released on 2023-06-14 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Cities and Digital Transformation offers a three-tiered approach to tomorrow’s cities in terms of limitless innovation, sustainable development and empowering communities.

Branding New York

Author : Miriam Greenberg
Publisher : Routledge
ISBN 13 : 1135919119
Total Pages : 411 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Branding New York by : Miriam Greenberg

Download or read book Branding New York written by Miriam Greenberg and published by Routledge. This book was released on 2009-09-10 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

An Insider's Guide to Place Branding

Author : Florian Kaefer
Publisher : Springer Nature
ISBN 13 : 3030671445
Total Pages : 276 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis An Insider's Guide to Place Branding by : Florian Kaefer

Download or read book An Insider's Guide to Place Branding written by Florian Kaefer and published by Springer Nature. This book was released on 2021-03-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Dictionary of Advertising and Marketing Concepts

Author : Arthur Asa Berger
Publisher : Left Coast Press
ISBN 13 : 1611327520
Total Pages : 145 pages
Book Rating : 4.6/5 (113 download)

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Book Synopsis Dictionary of Advertising and Marketing Concepts by : Arthur Asa Berger

Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger and published by Left Coast Press. This book was released on 2013-08-31 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Author : Pereira, Inês Veiga
Publisher : IGI Global
ISBN 13 : 1668489864
Total Pages : 347 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs by : Pereira, Inês Veiga

Download or read book Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs written by Pereira, Inês Veiga and published by IGI Global. This book was released on 2023-11-14 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

Destination Branding

Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136411100
Total Pages : 327 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Destination Branding by : Nigel Morgan

Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

100 Great Cities of the World

Author : Gramercy Books
Publisher : Gramercy
ISBN 13 : 9780517227367
Total Pages : 0 pages
Book Rating : 4.2/5 (273 download)

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Book Synopsis 100 Great Cities of the World by : Gramercy Books

Download or read book 100 Great Cities of the World written by Gramercy Books and published by Gramercy. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Capitol dome of Washington, D.C., to the canals of Venice, this brilliantly photographed guide travels to 100 of the world's most fascinating cities. Journey around the globe, from Abu Dhabi to Zurich, in a matter of pages and enjoy the sights. This glorious guide is packed with: - Dazzling full-color photographs - Spot locator maps for each city - Fact boxes of statistics for each city - Historical dates and special events - Interesting facts and trivia

Dictionary of Hotels, Tourism & Catering Management

Author :
Publisher : Poyser
ISBN 13 : 9781901659085
Total Pages : 561 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis Dictionary of Hotels, Tourism & Catering Management by :

Download or read book Dictionary of Hotels, Tourism & Catering Management written by and published by Poyser. This book was released on 1999 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This English-Chinese vocabulary aims to cover all aspects of everyday business usage. Hotels, tourism and the catering industry are featured.

Computational Science and Its Applications – ICCSA 2022 Workshops

Author : Osvaldo Gervasi
Publisher : Springer Nature
ISBN 13 : 3031105923
Total Pages : 704 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Computational Science and Its Applications – ICCSA 2022 Workshops by : Osvaldo Gervasi

Download or read book Computational Science and Its Applications – ICCSA 2022 Workshops written by Osvaldo Gervasi and published by Springer Nature. This book was released on 2022-07-28 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eight-volume set LNCS 13375 – 13382 constitutes the proceedings of the 22nd International Conference on Computational Science and Its Applications, ICCSA 2022, which was held in Malaga, Spain during July 4 – 7, 2022. The first two volumes contain the proceedings from ICCSA 2022, which are the 57 full and 24 short papers presented in these books were carefully reviewed and selected from 279 submissions. The other six volumes present the workshop proceedings, containing 285 papers out of 815 submissions. These six volumes includes the proceedings of the following workshops: Advances in Artificial Intelligence Learning Technologies: Blended Learning, STEM, Computational Thinking and Coding (AAILT 2022); Workshop on Advancements in Applied Machine-learning and Data Analytics (AAMDA 2022); Advances in information Systems and Technologies for Emergency management, risk assessment and mitigation based on the Resilience (ASTER 2022); Advances in Web Based Learning (AWBL 2022); Blockchain and Distributed Ledgers: Technologies and Applications (BDLTA 2022); Bio and Neuro inspired Computing and Applications (BIONCA 2022); Configurational Analysis For Cities (CA Cities 2022); Computational and Applied Mathematics (CAM 2022), Computational and Applied Statistics (CAS 2022); Computational Mathematics, Statistics and Information Management (CMSIM); Computational Optimization and Applications (COA 2022); Computational Astrochemistry (CompAstro 2022); Computational methods for porous geomaterials (CompPor 2022); Computational Approaches for Smart, Conscious Cities (CASCC 2022); Cities, Technologies and Planning (CTP 2022); Digital Sustainability and Circular Economy (DiSCE 2022); Econometrics and Multidimensional Evaluation in Urban Environment (EMEUE 2022); Ethical AI applications for a human-centered cyber society (EthicAI 2022); Future Computing System Technologies and Applications (FiSTA 2022); Geographical Computing and Remote Sensing for Archaeology (GCRSArcheo 2022); Geodesign in Decision Making: meta planning and collaborative design for sustainable and inclusive development (GDM 2022); Geomatics in Agriculture and Forestry: new advances and perspectives (GeoForAgr 2022); Geographical Analysis, Urban Modeling, Spatial Statistics (Geog-An-Mod 2022); Geomatics for Resource Monitoring and Management (GRMM 2022); International Workshop on Information and Knowledge in the Internet of Things (IKIT 2022); 13th International Symposium on Software Quality (ISSQ 2022); Land Use monitoring for Sustanability (LUMS 2022); Machine Learning for Space and Earth Observation Data (MALSEOD 2022); Building multi-dimensional models for assessing complex environmental systems (MES 2022); MOdels and indicators for assessing and measuring the urban settlement deVElopment in the view of ZERO net land take by 2050 (MOVEto0 2022); Modelling Post-Covid cities (MPCC 2022); Ecosystem Services: nature’s contribution to people in practice. Assessment frameworks, models, mapping, and implications (NC2P 2022); New Mobility Choices For Sustainable and Alternative Scenarios (NEMOB 2022); 2nd Workshop on Privacy in the Cloud/Edge/IoT World (PCEIoT 2022); Psycho-Social Analysis of Sustainable Mobility in The Pre- and Post-Pandemic Phase (PSYCHE 2022); Processes, methods and tools towards RESilient cities and cultural heritage prone to SOD and ROD disasters (RES 2022); Scientific Computing Infrastructure (SCI 2022); Socio-Economic and Environmental Models for Land Use Management (SEMLUM 2022); 14th International Symposium on Software Engineering Processes and Applications (SEPA 2022); Ports of the future - smartness and sustainability (SmartPorts 2022); Smart Tourism (SmartTourism 2022); Sustainability Performance Assessment: models, approaches and applications toward interdisciplinary and integrated solutions (SPA 2022); Specifics of smart cities development in Europe (SPEED 2022); Smart and Sustainable Island Communities (SSIC 2022); Theoretical and Computational Chemistryand its Applications (TCCMA 2022); Transport Infrastructures for Smart Cities (TISC 2022); 14th International Workshop on Tools and Techniques in Software Development Process (TTSDP 2022); International Workshop on Urban Form Studies (UForm 2022); Urban Regeneration: Innovative Tools and Evaluation Model (URITEM 2022); International Workshop on Urban Space and Mobilities (USAM 2022); Virtual and Augmented Reality and Applications (VRA 2022); Advanced and Computational Methods for Earth Science Applications (WACM4ES 2022); Advanced Mathematics and Computing Methods in Complex Computational Systems (WAMCM 2022).

Rebuilding the American City

Author : David Gamble
Publisher : Routledge
ISBN 13 : 1317631056
Total Pages : 403 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Rebuilding the American City by : David Gamble

Download or read book Rebuilding the American City written by David Gamble and published by Routledge. This book was released on 2015-12-22 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban redevelopment in American cities is neither easy nor quick. It takes a delicate alignment of goals, power, leadership and sustained advocacy on the part of many. Rebuilding the American City highlights 15 urban design and planning projects in the U.S. that have been catalysts for their downtowns—yet were implemented during the tumultuous start of the 21st century. The book presents five paradigms for redevelopment and a range of perspectives on the complexities, successes and challenges inherent to rebuilding American cities today. Rebuilding the American City is essential reading for practitioners and students in urban design, planning, and public policy looking for diverse models of urban transformation to create resilient urban cores.

Tourism

Author : Roy A.. Cook
Publisher : Pearson
ISBN 13 : 9781292039503
Total Pages : 374 pages
Book Rating : 4.0/5 (395 download)

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Book Synopsis Tourism by : Roy A.. Cook

Download or read book Tourism written by Roy A.. Cook and published by Pearson. This book was released on 2013-11-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.

Imaginative Communities

Author : Robert Govers
Publisher : Reputo Press
ISBN 13 : 9082826518
Total Pages : 180 pages
Book Rating : 4.0/5 (828 download)

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Book Synopsis Imaginative Communities by : Robert Govers

Download or read book Imaginative Communities written by Robert Govers and published by Reputo Press. This book was released on 2018-09-10 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.