Pioneers of Promotion

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Publisher : University of Oklahoma Press
ISBN 13 : 0806161396
Total Pages : 556 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Pioneers of Promotion by : Joe Dobrow

Download or read book Pioneers of Promotion written by Joe Dobrow and published by University of Oklahoma Press. This book was released on 2018-06-14 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture. Transporting readers back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill’s Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World’s Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents. Using mostly newspapers—plus a good deal of moxie, emotional suasion, iconic imagery, and to be sure, alcohol—Burke, Hamilton, and Handy each devised ways to promote celebrities, attract huge crowds, and generate massive news coverage. As a result, a plainsman named William F. Cody became more famous than the president of the United States, a traveling circus turned into the Greatest Show on Earth, and a world’s fair attracted more than 27 million visitors. Tapping his practitioner’s knowledge of marketing and promotion, Dobrow reintroduces readers to Buffalo Bill and his Wild West show, P. T. Barnum and his circus, and the greatest of all world’s fairs. Surprisingly, the promotional geniuses who engineered these enterprises do not appear in history books alongside other marketing and advertising legends such as Ivy Lee, Edward Bernays, or David Ogilvy. Pioneers of Promotion at long last gives these founders of American marketing their due.

Pioneers of Digital

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Publisher : Kogan Page Publishers
ISBN 13 : 0749466057
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Pioneers of Digital by : Mel Carson

Download or read book Pioneers of Digital written by Mel Carson and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com The pioneers: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen Fry

The Pioneers

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Publisher :
ISBN 13 : 9781982131661
Total Pages : 331 pages
Book Rating : 4.1/5 (316 download)

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Book Synopsis The Pioneers by : David G. McCullough

Download or read book The Pioneers written by David G. McCullough and published by . This book was released on 2019 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As part of the Treaty of Paris, in which Great Britain recognized the new United States of America, Britain ceded the land that comprised the immense Northwest Territory, a wilderness empire northwest of the Ohio River containing the future states of Ohio, Indiana, Illinois, Michigan, and Wisconsin. A Massachusetts minister named Manasseh Cutler was instrumental in opening this vast territory to veterans of the Revolutionary War and their families for settlement. Included in the Northwest Ordinance were three remarkable conditions: freedom of religion, free universal education, and most importantly, the prohibition of slavery. In 1788 the first band of pioneers set out from New England for the Northwest Territory under the leadership of Revolutionary War veteran General Rufus Putnam. They settled in what is now Marietta on the banks of the Ohio River. McCullough tells the story through five major characters: Cutler and Putnam; Cutler's son Ephraim; and two other men, one a carpenter turned architect, and the other a physician who became a prominent figure in American science. They and their families created a town in a primeval wilderness, while coping with such frontier realities as trees of a size never imagined, floods, fires, wolves, bears, even an earthquake, all the while negotiating a contentious and sometimes hostile relationship with the native people. Like so many of McCullough's subjects, they let no obstacle deter or defeat them. Drawn in great part from a rare and all-but-unknown collection of diaries and letters by the key figures, The Pioneers is a uniquely American story of people whose ambition and courage led them to remarkable accomplishments."--Dust jacket.

The Gentle Marketing Revolution

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Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.7/5 (9 download)

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Book Synopsis The Gentle Marketing Revolution by : Sarah Santacroce

Download or read book The Gentle Marketing Revolution written by Sarah Santacroce and published by . This book was released on 2021-01-27 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!

Pioneers of Science and Technology

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Author :
Publisher : B.E.S. Publishing
ISBN 13 : 9781438012209
Total Pages : 48 pages
Book Rating : 4.0/5 (122 download)

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Book Synopsis Pioneers of Science and Technology by : Georgia Amson-Bradshaw

Download or read book Pioneers of Science and Technology written by Georgia Amson-Bradshaw and published by B.E.S. Publishing. This book was released on 2018 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover female innovators and inventors from past and present, including Rosalind Franklin, Marie Curie, Lisa Meitner, Jane Goodall, Katherine Johnson, Chien-Shiung Woo, Indira Nath, Wanda Diaz Merced, and many others.

Natural Prophets

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Publisher : Rodale
ISBN 13 : 1623361796
Total Pages : 322 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis Natural Prophets by : Joe Dobrow

Download or read book Natural Prophets written by Joe Dobrow and published by Rodale. This book was released on 2014-02-18 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a handful of idealistic farmers and local co-ops in the 1960s to the domination of juggernauts like Whole Foods, the wild success of the natural and organic foods industry proves that principled business is not just possible, but profitable. With nearly unfettered double-digit annual growth, the development of this now-$88 billion industry is one of the most remarkable untold stories in American business history. Trailblazers like Mo Siegel of Celestial Seasonings, Gary Hirshberg of Stonyfield Farms, and John Mackey of Whole Foods openly challenged the interests of Big American Agribusiness, transformed food manufacturing and retailing, and re-wrote the playbook for small entrepreneurs. Dobrow, a 20-year veteran of the natural foods industry who had a front row seat (and backstage pass) to much of the upheaval and expansion he describes, characterizes the radical vision of these "natural prophets" as one part anti-industrial activism, one part bold opportunism, and one part new-era marketing genius. The triple bottom line—people, planet, profit—emerged as a major new lodestone for successful, values-based business practices. Natural Prophets is a fascinating narrative account of these upstart Davids—their failures and their unprecedented successes—that distills lessons about management, marketing, and entrepreneurial growth, and offers a lively, urgent profile of an industry that continues to change the way we eat, the way we live, and the way we think about ourselves.

Pop Culture Pioneers

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Publisher : Running Press Adult
ISBN 13 : 0762498528
Total Pages : 420 pages
Book Rating : 4.7/5 (624 download)

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Book Synopsis Pop Culture Pioneers by : Cher Martinetti

Download or read book Pop Culture Pioneers written by Cher Martinetti and published by Running Press Adult. This book was released on 2021-10-26 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the empowering and inspiring women who helped create, shape, and make pop culture great, from the creator of SYFY WIRE's FANGRRLS and the podcast "Forgotten Women of Genre"! In every medium in popular culture—from books, films, and video games to comics, television, and animation—women have been instrumental in creating and shaping the worlds, characters, and genres that we know and love. However, much of their hard work and innovation has gone largely unrecognized—until now. With a foreword by American Gods actress Yetide Badaki and essays exploring the history and transformation of pop culture's genres and mediums, Pop Culture Pioneers explores and pays respect to the women who played a crucial role in creating and influencing of some of the most famous worlds and characters in pop culture including: Directors & Producers like Karyn Kusama (Aeon Flux, Jennifer's Body), Denise Di Novi (co-producer of Batman Returns, The Nightmare Before Christmas), and Jean MacCurdy (producer of Batman: The Animated Series, Animaniacs) Writers & Editors like Jeanette Khan (editor and publisher of DC Comics), Alice Bradley Sheldon (writing as James Tiptree Jr.), and Alison Bechdel (Fun Home) Animators & Artists like Rebecca Sugar (Steven Universe), Noelle Stevenson (She-Ra and the Princesses of Power) and Brenda Chapman (animator and director of Brave) As well as Marlene Clark (Blaxploitation actress), Roberta Williams (creator of the adventure game genre), Yvonne Blake (costume designer for Superman), Bonnie Erickson (co-creator of Miss Piggy), and many more.

Obsessives, Pioneers, and Other Varieties of Minor Genius

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Author :
Publisher : Hachette UK
ISBN 13 : 0316086142
Total Pages : 98 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis Obsessives, Pioneers, and Other Varieties of Minor Genius by : Malcolm Gladwell

Download or read book Obsessives, Pioneers, and Other Varieties of Minor Genius written by Malcolm Gladwell and published by Hachette UK. This book was released on 2009-10-20 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.

Legends

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Publisher : Casa Flamingo Literary Arts
ISBN 13 : 9781893951136
Total Pages : 0 pages
Book Rating : 4.9/5 (511 download)

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Book Synopsis Legends by : Tim O'Brien

Download or read book Legends written by Tim O'Brien and published by Casa Flamingo Literary Arts. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: OBriens multi-book series pays homage to the greatest of the great--those who made the amusement parks, theme parks, and waterparks what they are today.

The Bone and Sinew of the Land

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Publisher : PublicAffairs
ISBN 13 : 1610398114
Total Pages : 304 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Bone and Sinew of the Land by : Anna-Lisa Cox

Download or read book The Bone and Sinew of the Land written by Anna-Lisa Cox and published by PublicAffairs. This book was released on 2018-06-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-hidden stories of America's black pioneers, the frontier they settled, and their fight for the heart of the nation When black settlers Keziah and Charles Grier started clearing their frontier land in 1818, they couldn't know that they were part of the nation's earliest struggle for equality; they were just looking to build a better life. But within a few years, the Griers would become early Underground Railroad conductors, joining with fellow pioneers and other allies to confront the growing tyranny of bondage and injustice. The Bone and Sinew of the Land tells the Griers' story and the stories of many others like them: the lost history of the nation's first Great Migration. In building hundreds of settlements on the frontier, these black pioneers were making a stand for equality and freedom. Their new home, the Northwest Territory--the wild region that would become present-day Ohio, Illinois, Indiana, Michigan, and Wisconsin--was the first territory to ban slavery and have equal voting rights for all men. Though forgotten today, in their own time the successes of these pioneers made them the targets of racist backlash. Political and even armed battles soon ensued, tearing apart families and communities long before the Civil War. This groundbreaking work of research reveals America's forgotten frontier, where these settlers were inspired by the belief that all men are created equal and a brighter future was possible. Named one of Smithsonian's Best History Books of 2018

Business Chemistry

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Publisher : John Wiley & Sons
ISBN 13 : 1119501563
Total Pages : 311 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Business Chemistry by : Kim Christfort

Download or read book Business Chemistry written by Kim Christfort and published by John Wiley & Sons. This book was released on 2018-05-22 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to putting cognitive diversity to work Ever wonder what it is that makes two people click or clash? Or why some groups excel while others fumble? Or how you, as a leader, can make or break team potential? Business Chemistry holds the answers. Based on extensive research and analytics, plus years of proven success in the field, the Business Chemistry framework provides a simple yet powerful way to identify meaningful differences between people’s working styles. Who seeks possibilities and who seeks stability? Who values challenge and who values connection? Business Chemistry will help you grasp where others are coming from, appreciate the value they bring, and determine what they need in order to excel. It offers practical ways to be more effective as an individual and as a leader. Imagine you had a more in-depth understanding of yourself and why you thrive in some work environments and flounder in others. Suppose you had a clearer view on what to do about it so that you could always perform at your best. Imagine you had more insight into what makes people tick and what ticks them off, how some interactions unlock potential while others shut people down. Suppose you could gain people’s trust, influence them, motivate them, and get the very most out of your work relationships. Imagine you knew how to create a work environment where all types of people excel, even if they have conflicting perspectives, preferences and needs. Suppose you could activate the potential benefits of diversity on your teams and in your organizations, improving collaboration to achieve the group’s collective potential. Business Chemistry offers all of this--you don’t have to leave it up to chance, and you shouldn’t. Let this book guide you in creating great chemistry!

Pioneers in Public Health

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Author :
Publisher : Routledge
ISBN 13 : 1351671480
Total Pages : 152 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Pioneers in Public Health by : Jill Stewart

Download or read book Pioneers in Public Health written by Jill Stewart and published by Routledge. This book was released on 2017-04-21 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public health movement involved numerous individuals who made the case for change and put new practices into place. However despite a growing interest in how we understand history to inform current evidence-based practice, there is no book focusing on our progressive pioneers in public health and environmental health. This book seeks to fill that gap. It examines carefully selected public and environmental health pioneers who made a real difference to the UK’s health, some with international influence. Many of these pioneers were criticised in their life-times, yet they had the strength of character to know what they were doing was fundamentally right and persevered, often against many odds. Including chapters on: Thomas Fresh John Snow Duncan of Liverpool Margaret McMillan George Cadbury Christopher Addison Margery Spring Rice and others. This book will help readers place pioneers in a wider context and to make more sense of their academic and practitioner work today; how evidence (and what was historically understood by it) underpins modern day practice; and how these visionary pioneers developed their ideas into practice, some not fully appreciated until after their own deaths. Pioneers in Public Health sets the tone for a renewed focus on research into evidence-based public and environmental health, which has become subject of growing international interest in recent years.

Pioneers in Marketing

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Publisher : Routledge
ISBN 13 : 1136334378
Total Pages : 212 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Pioneers in Marketing by : D.G. Brian Jones

Download or read book Pioneers in Marketing written by D.G. Brian Jones and published by Routledge. This book was released on 2011-12-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

Shirt Kings

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Publisher : Dokument Forlag
ISBN 13 : 9789188369789
Total Pages : 0 pages
Book Rating : 4.3/5 (697 download)

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Book Synopsis Shirt Kings by : Edwin Phade Sacasa

Download or read book Shirt Kings written by Edwin Phade Sacasa and published by Dokument Forlag. This book was released on 2023-03-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jamaica, Queens, New York in the mid 1980s. Rappers, celebrities and hip hop fans came from all over the city to get their own customized T-shirt by the Shirt Kings. The style traveled all over the world through record covers and music videos, and the Shirt Kings designs soon became synonymous with hip hop and the culture of making something out of nothing. Shirt Kings: Pioneers of Hip Hop Fashion looks at the early days of street wear through the lens of the pioneering group of artistic entrepreneurs known as the Shirt Kings. By adapting the graffiti skills from the trains and spray cans to shirts and airbrush they created a new look for a new generation. Edwin PHADE Sacasa is a founding artist of the group and it is through his archives that we are transported to the 1980s in New York City where the fashion was loud, colorful, and filled with cartoon imagery. But not just any cartoon imagery for the cartoons where urbanized. Mickey Mouse with a Fila suit, Casper the Friendly Ghost w

Marketing Innovations in the Automotive Industry

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Publisher : Springer
ISBN 13 : 303015999X
Total Pages : 192 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Marketing Innovations in the Automotive Industry by : Elena Candelo

Download or read book Marketing Innovations in the Automotive Industry written by Elena Candelo and published by Springer. This book was released on 2019-04-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.

Madison Avenue and the Color Line

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Publisher : University of Pennsylvania Press
ISBN 13 : 0812203852
Total Pages : 330 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Madison Avenue and the Color Line by : Jason Chambers

Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.

Will and Vision

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Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Will and Vision by : Gerard J. Tellis

Download or read book Will and Vision written by Gerard J. Tellis and published by . This book was released on 2006 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: