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Madison Avenue And The Color Line
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Book Synopsis Madison Avenue and the Color Line: African Americans in the Advertising Industry by : Jason Chambers
Download or read book Madison Avenue and the Color Line: African Americans in the Advertising Industry written by Jason Chambers and published by . This book was released on 2011 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. "Madison Avenue and the Color Line" breaks new ground by examining the history of black advertising agency employees and agency owners.
Book Synopsis Madison Avenue and the Color Line by : Jason Chambers
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Book Synopsis Life on the Color Line by : Gregory Howard Williams
Download or read book Life on the Color Line written by Gregory Howard Williams and published by Penguin. This book was released on 1996-02-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Heartbreaking and uplifting… a searing book about race and prejudice in America… brims with insights that only someone who has lived on both sides of the racial divide could gain.”—Cleveland Plain Dealer “A triumph of storytelling as well as a triumph of spirit.”—Alex Kotlowitz, award-winning author of There Are No Children Here As a child in 1950s segregated Virginia, Gregory Howard Williams grew up believing he was white. But when the family business failed and his parents’ marriage fell apart, Williams discovered that his dark-skinned father, who had been passing as Italian-American, was half black. The family split up, and Greg, his younger brother, and their father moved to Muncie, Indiana, where the young boys learned the truth about their heritage. Overnight, Greg Williams became black. In this extraordinary and powerful memoir, Williams recounts his remarkable journey along the color line and illuminates the contrasts between the black and white worlds: one of privilege, opportunity and comfort, the other of deprivation, repression, and struggle. He tells of the hostility and prejudice he encountered all too often, from both blacks and whites, and the surprising moments of encouragement and acceptance he found from each. Life on the Color Line is a uniquely important book. It is a wonderfully inspiring testament of purpose, perseverance, and human triumph. Winner of the Los Angeles Times Book Prize
Download or read book Skimmed written by Andrea Freeman and published by Stanford University Press. This book was released on 2019-12-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born into a tenant farming family in North Carolina in 1946, Mary Louise, Mary Ann, Mary Alice, and Mary Catherine were medical miracles. Annie Mae Fultz, a Black-Cherokee woman who lost her ability to hear and speak in childhood, became the mother of America's first surviving set of identical quadruplets. They were instant celebrities. Their White doctor named them after his own family members. He sold the rights to use the sisters for marketing purposes to the highest-bidding formula company. The girls lived in poverty, while Pet Milk's profits from a previously untapped market of Black families skyrocketed. Over half a century later, baby formula is a seventy-billion-dollar industry and Black mothers have the lowest breastfeeding rates in the country. Since slavery, legal, political, and societal factors have routinely denied Black women the ability to choose how to feed their babies. In Skimmed, Andrea Freeman tells the riveting story of the Fultz quadruplets while uncovering how feeding America's youngest citizens is awash in social, legal, and cultural inequalities. This book highlights the making of a modern public health crisis, the four extraordinary girls whose stories encapsulate a nationwide injustice, and how we can fight for a healthier future.
Book Synopsis Following the Color Line by : Ray Stannard Baker
Download or read book Following the Color Line written by Ray Stannard Baker and published by . This book was released on 1908 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis After Civil Rights by : John D. Skrentny
Download or read book After Civil Rights written by John D. Skrentny and published by Princeton University Press. This book was released on 2015-11-24 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative new approach to race in the workplace What role should racial difference play in the American workplace? As a nation, we rely on civil rights law to address this question, and the monumental Civil Rights Act of 1964 seemingly answered it: race must not be a factor in workplace decisions. In After Civil Rights, John Skrentny contends that after decades of mass immigration, many employers, Democratic and Republican political leaders, and advocates have adopted a new strategy to manage race and work. Race is now relevant not only in negative cases of discrimination, but in more positive ways as well. In today's workplace, employers routinely practice "racial realism," where they view race as real—as a job qualification. Many believe employee racial differences, and sometimes immigrant status, correspond to unique abilities or evoke desirable reactions from clients or citizens. They also see racial diversity as a way to increase workplace dynamism. The problem is that when employers see race as useful for organizational effectiveness, they are often in violation of civil rights law. After Civil Rights examines this emerging strategy in a wide range of employment situations, including the low-skilled sector, professional and white-collar jobs, and entertainment and media. In this important book, Skrentny urges us to acknowledge the racial realism already occurring, and lays out a series of reforms that, if enacted, would bring the law and lived experience more in line, yet still remain respectful of the need to protect the civil rights of all workers.
Book Synopsis Aunt Jemima, Uncle Ben, and Rastus by : Marilyn Kern Foxworth
Download or read book Aunt Jemima, Uncle Ben, and Rastus written by Marilyn Kern Foxworth and published by Praeger. This book was released on 1994-07-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and the NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of blacks in advertising.
Book Synopsis Social Justice, Activism and Diversity in U.S. Media History by : Teri Finneman
Download or read book Social Justice, Activism and Diversity in U.S. Media History written by Teri Finneman and published by Taylor & Francis. This book was released on 2023-05-12 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a diverse approach to journalism history told from a multimedia perspective, re-examining mainstream stories and highlighting contributions that are often overlooked. Bringing together a team of prominent journalism historians, the volume centers race and ethnicity, gender and sexuality, class, religion, disability, mental health and generations to tell forgotten stories of journalism’s historical influence. The book is designed to appeal to Generation Z college students, offering budding mass communicators a valuable tool that addresses gaps in historical pedagogy and fosters representation in the classroom. Each chapter contains access to video and podcast extras, chapter summaries, guides to further reading and suggested activities to bring these narratives alive and keep readers engaged. Interactive and accessible, Social Justice, Activism and Diversity in U.S. Media History is an indispensable resource for Generation Z, scholars in mass communication and American history, journalists and general readers.
Book Synopsis The King of Madison Avenue by : Kenneth Roman
Download or read book The King of Madison Avenue written by Kenneth Roman and published by Macmillan. This book was released on 2009 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Download or read book Iron River written by Daniel Acosta and published by Cinco Puntos Press. This book was released on 2018-10-16 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2019 Paterson Prize winner Skipping Stones Book Award Kirkus Reviews' Best YA Historical Fiction of 2018 A river runs through young Manny Maldonado Jr.’s life, heart and imagination. Sometimes at night it even shoots through his brain like a bullet. But this river isn’t water, it’s iron—the tracks and trains of the Southern Pacific railroad that pass along his tight-knit neighborhood in the San Gabriel valley just ten miles east of L.A. The iron river is everything to Man-on-Fire, Man for short to his friends, Little Man to his uncles and cousins. He watches it, he waits for it, he plays nears its tracks, he listens for the weight of its currents (strong currents flowing east pulling two hundred boxcars, light current going west with less than fifty cars), he whiles away long summer days throwing rocks and bricks at it with his friends Danny, Marco and Little. They line up cans and bottles in mock battles to try to throw it off track. But nothing derails the iron river, and nothing stops the stinking cop Turk from trying to pin a hobo’s murder on the four young boys.
Book Synopsis Racial Integration in Corporate America, 1940–1990 by : Jennifer Delton
Download or read book Racial Integration in Corporate America, 1940–1990 written by Jennifer Delton and published by Cambridge University Press. This book was released on 2009-09-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the space of about thirty years – from 1964 to 1994 – American corporations abandoned racially exclusionary employment policies and embraced some form of affirmative action to diversify their workforces. It was an extraordinary transformation, which most historians attribute to civil rights activists, federal legislation, and labor unions. This is the first book to examine the role of corporations in that transformation. Whereas others emphasize corporate obstruction, this book argues that there were corporate executives and managers who promoted fair employment and equal employment opportunity long before the federal government required it, and who thereby helped prepare the corporate world for racial integration. The book examines the pioneering corporations that experimented with integration in the 1940s and 1950s, as well as corporate responses to the civil rights movement and urban crisis in the 1960s and 1970s and the widespread adoption of affirmative action in the 1980s and 1990s.
Book Synopsis Racial Integration in Corporate America, 1940-1990 by : Jennifer Alice Delton
Download or read book Racial Integration in Corporate America, 1940-1990 written by Jennifer Alice Delton and published by Cambridge University Press. This book was released on 2009-11-13 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to examine how corporations contributed to integrating racial minorities into the American workplace in the latter half of the twentieth century.
Book Synopsis Biographies of Drink by : Mark Hailwood
Download or read book Biographies of Drink written by Mark Hailwood and published by Cambridge Scholars Publishing. This book was released on 2015-02-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The burgeoning field of drinking studies, often ranging across and between disciplinary boundaries, explores the place of alcohol in human societies from a very diverse range of perspectives. Whilst some scholars have examined the cultural meanings and social practices associated with alcohol consumption, and its relationship to various forms of identity and community formation, others have focused on attempts to regulate or tax it, its role as a trade commodity, or its medical and psychological effects on consumers. The sheer diversity of issues upon which the study of alcohol and drinking can shed light is undoubtedly part of the strength of the field of drinking studies. At the same time, however, it can make it difficult for these different strands to consistently and fully engage with one another. This book offers an innovative methodology that will help to facilitate fruitful interactions between scholars approaching the study of alcohol from different perspectives: the “biographies of drink” approach. Drawing inspiration from, but also going beyond, work on the “social lives of things,” this collection of essays showcases an approach in which each author constructs a “biography” of a particular drink, drinking place, or idea associated with drink, in a tightly-focused historical context. The “biographies” included range from the drinking vessels of Roman Britain to a whisky advertising campaign in 1950s America, and deal with diverse themes, from the associations between alcohol and national identity to the relationship between drinking and Existentialism. The book brings together scholarly approaches from classics, design theory, literary studies and history within the “biographies” framework. This allows for the emergence of important areas of comparison and contrast, as well as several overarching themes, such as the close associations between different drinking patterns and notions of tradition and modernity that occur in a wide range of cultural and historical contexts. Not only, then, does this book provide fascinating case studies of interest to scholars working in particular fields or particular contexts, but it also showcases a productive new methodology which offers insights of relevance to anyone interested in the role of alcohol in any society.
Book Synopsis Building the Black Metropolis by : Robert Weems Jr.
Download or read book Building the Black Metropolis written by Robert Weems Jr. and published by University of Illinois Press. This book was released on 2017-08-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Jean Baptiste Point DuSable to Oprah Winfrey, black entrepreneurship has helped define Chicago. Robert E. Weems Jr. and Jason P. Chambers curate a collection of essays that place the city as the center of the black business world in the United States. Ranging from titans like Anthony Overton and Jesse Binga to McDonald's operators to black organized crime, the scholars shed light on the long overlooked history of African American work and entrepreneurship since the Great Migration. Together they examine how factors like the influx of southern migrants and the city's unique segregation patterns made Chicago a prolific incubator of productive business development ”and made building a black metropolis as much a necessity as an opportunity. Contributors: Jason P. Chambers, Marcia Chatelain, Will Cooley, Robert Howard, Christopher Robert Reed, Myiti Sengstacke Rice, Clovis E. Semmes, Juliet E. K. Walker, and Robert E. Weems Jr.
Download or read book Mad Men written by Sara MacDonald and published by Lexington Books. This book was released on 2016-08-22 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: For seven seasons, AMC’s Mad Men captivated audiences with the story of Don Draper, an advertising executive whose personal and professional successes and failures took viewers on a roller coaster ride through America’s tumultuous 1960s. More than just a television show about one of advertising’s “bad boys,” the series investigates the principles of the American regime, exploring whether or not the American Dream is a sustainable vision of human flourishing and happiness. This collection of essays investigates the show’s engagement with the philosophic and political foundations of American democracy.
Book Synopsis The Engagements by : J. Courtney Sullivan
Download or read book The Engagements written by J. Courtney Sullivan and published by Vintage. This book was released on 2013-06-11 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A People Magazine Top 10 Best Books of the Year • The New York Times best-selling author of Maine returns with an exhilarating novel about Frances Gerety, the real pioneering ad woman who coined the famous slogan “A Diamond is Forever,” and four unique marriages that will test how true—or not—those words might be. "Sullivan is a born storyteller. Like its mineral muse, Engagements shines."—Entertainment Weekly Evelyn has been married to her husband for forty years, but their son’s messy divorce has put them at rare odds; James, a beleaguered paramedic, has spent most of his marriage haunted by his wife’s family’s expectations; Delphine has thrown caution to the wind and left a peaceful French life for an exciting but rocky romance in America; and Kate, partnered with Dan for a decade, has seen every kind of wedding and has vowed never, ever, to have one of her own. As the stories connect to each other and to Frances’s legacy in surprising ways, The Engagements explores the complicated ins and outs of relationships, then, now, and forever.
Book Synopsis Rethinking the Color Line by : Charles A. Gallagher
Download or read book Rethinking the Color Line written by Charles A. Gallagher and published by SAGE Publications. This book was released on 2022-01-20 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethinking the Color Line helps make sense of how race and ethnicity influence aspects of social life in ways that are often made invisible by culture, politics, and economics. Charles A. Gallagher has assembled a collection of readings that are theoretically informed and empirically grounded to explain the dynamics of race and ethnicity in the United States. Students will be equipped to confidently navigate the issues of race and ethnicity, examine its contradictions, and gain a comprehensive understanding of how race and ethnic relations are embedded in the institutions that structure their lives. User-friendly without sacrificing intellectual or theoretical rigor, the Seventh Edition has been thoroughly updated to reflect the current debates and the state of contemporary U.S race relations.
