Pioneers In Marketing

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Pioneers in Marketing

Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 1136334378
Total Pages : 212 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Pioneers in Marketing by : D.G. Brian Jones

Download or read book Pioneers in Marketing written by D.G. Brian Jones and published by Routledge. This book was released on 2011-12-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

Business Model Pioneers

Author : Kai-Ingo Voigt
Publisher : Springer
ISBN 13 : 3319388452
Total Pages : 215 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Business Model Pioneers by : Kai-Ingo Voigt

Download or read book Business Model Pioneers written by Kai-Ingo Voigt and published by Springer. This book was released on 2016-07-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.

Pioneers of Digital

Author : Mel Carson
Publisher : Kogan Page Publishers
ISBN 13 : 0749466057
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Pioneers of Digital by : Mel Carson

Download or read book Pioneers of Digital written by Mel Carson and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com The pioneers: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen Fry

Pioneers in Marketing: a Collection of Twenty-five Biographies of Men who Contributed to the Growth of Marketing Thought and Action

Author : John S. Wright
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (91 download)

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Book Synopsis Pioneers in Marketing: a Collection of Twenty-five Biographies of Men who Contributed to the Growth of Marketing Thought and Action by : John S. Wright

Download or read book Pioneers in Marketing: a Collection of Twenty-five Biographies of Men who Contributed to the Growth of Marketing Thought and Action written by John S. Wright and published by . This book was released on 1974 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pioneers of Promotion

Author : Joe Dobrow
Publisher : University of Oklahoma Press
ISBN 13 : 0806161396
Total Pages : 556 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Pioneers of Promotion by : Joe Dobrow

Download or read book Pioneers of Promotion written by Joe Dobrow and published by University of Oklahoma Press. This book was released on 2018-06-14 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture. Transporting readers back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill’s Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World’s Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents. Using mostly newspapers—plus a good deal of moxie, emotional suasion, iconic imagery, and to be sure, alcohol—Burke, Hamilton, and Handy each devised ways to promote celebrities, attract huge crowds, and generate massive news coverage. As a result, a plainsman named William F. Cody became more famous than the president of the United States, a traveling circus turned into the Greatest Show on Earth, and a world’s fair attracted more than 27 million visitors. Tapping his practitioner’s knowledge of marketing and promotion, Dobrow reintroduces readers to Buffalo Bill and his Wild West show, P. T. Barnum and his circus, and the greatest of all world’s fairs. Surprisingly, the promotional geniuses who engineered these enterprises do not appear in history books alongside other marketing and advertising legends such as Ivy Lee, Edward Bernays, or David Ogilvy. Pioneers of Promotion at long last gives these founders of American marketing their due.

Marketing Lessons from the Grateful Dead

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 196 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott

Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Pioneers in Marketing

Author : John Sherman Wright
Publisher : Georgia State University Press
ISBN 13 : 9780884060161
Total Pages : 162 pages
Book Rating : 4.0/5 (61 download)

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Book Synopsis Pioneers in Marketing by : John Sherman Wright

Download or read book Pioneers in Marketing written by John Sherman Wright and published by Georgia State University Press. This book was released on 1974-01-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

What Matters Most

Author : Jeffrey Hollender
Publisher : Basic Books
ISBN 13 : 0786737344
Total Pages : 394 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis What Matters Most by : Jeffrey Hollender

Download or read book What Matters Most written by Jeffrey Hollender and published by Basic Books. This book was released on 2009-02-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic household products. What Matters Most illuminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company's culture, operating systems, and business relationships. It shows business leaders how to assess their own company's performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth. "Jeffrey Hollender . . . has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth." -- Ben Cohen, Founder, Ben & Jerry's "What Matters Most stands out for its moderate and thoughtful analysis of a controversial issue . . . Hollender is a voice of reason in today's important debate on corporate responsibility." -- Soundview Speed Reviews

The History of Marketing Science

Author : Russell S Winer
Publisher : World Scientific
ISBN 13 : 9814596493
Total Pages : 528 pages
Book Rating : 4.8/5 (145 download)

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Book Synopsis The History of Marketing Science by : Russell S Winer

Download or read book The History of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. Contents:The History of Marketing Science: Beginnings (Scott A Neslin and Russell S Winer)Methods:Brand Choice Models (Gary J Russell)Conjoint Analysis (Vithala R Rao)Innovation Diffusion (Eitan Muller)Econometric Models (Dominique M Hanssens)Market Structure Research (Steven M Shugan)Stochastic Models of Buyer Behavior (Peter S Fader, Bruce G S Hardie and Subrata Sen)Management:Advertising Effectiveness (Gerard J Tellis)Branding and Brand Equity Models (Tulin Edem and Joffre Swait)Distribution Channels (Richard Staelin and Eunkyu Lee)Customer Relationship Management (CRM) (Scott A Neslin)Digital and Internet Marketing (Wendy W Moe and David A Schweidel)New Products Research (Donald R Lehmann and Peter N Golder)Organizational Buying Behavior (Gary L Lilien)Pricing (Russell S Winer)Sales Force Productivity Models (Murali K Mantrala)Sales Promotions (Kusum L. Ailawadi and Sunil Gupta) Readership: Students of marketing science; researchers in the science of marketing; and general public interested in 50 years of marketing science history. Key Features:Provides a roadmap of the development of 16 areas of marketing science that is useful from a historical perspective and identifies the important gaps in the literature that can provide an impetus for future researchA great resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companiesEmphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of the field over the past 50 yearsKeywords:Marketing;Marketing Science;Marketing Models;Quantitative Analysis;History of Marketing

Business Chemistry

Author : Kim Christfort
Publisher : John Wiley & Sons
ISBN 13 : 1119501563
Total Pages : 311 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Business Chemistry by : Kim Christfort

Download or read book Business Chemistry written by Kim Christfort and published by John Wiley & Sons. This book was released on 2018-05-22 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to putting cognitive diversity to work Ever wonder what it is that makes two people click or clash? Or why some groups excel while others fumble? Or how you, as a leader, can make or break team potential? Business Chemistry holds the answers. Based on extensive research and analytics, plus years of proven success in the field, the Business Chemistry framework provides a simple yet powerful way to identify meaningful differences between people’s working styles. Who seeks possibilities and who seeks stability? Who values challenge and who values connection? Business Chemistry will help you grasp where others are coming from, appreciate the value they bring, and determine what they need in order to excel. It offers practical ways to be more effective as an individual and as a leader. Imagine you had a more in-depth understanding of yourself and why you thrive in some work environments and flounder in others. Suppose you had a clearer view on what to do about it so that you could always perform at your best. Imagine you had more insight into what makes people tick and what ticks them off, how some interactions unlock potential while others shut people down. Suppose you could gain people’s trust, influence them, motivate them, and get the very most out of your work relationships. Imagine you knew how to create a work environment where all types of people excel, even if they have conflicting perspectives, preferences and needs. Suppose you could activate the potential benefits of diversity on your teams and in your organizations, improving collaboration to achieve the group’s collective potential. Business Chemistry offers all of this--you don’t have to leave it up to chance, and you shouldn’t. Let this book guide you in creating great chemistry!

The New Pioneers

Author : Tania Ellis
Publisher : John Wiley & Sons
ISBN 13 : 0470971312
Total Pages : 314 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The New Pioneers by : Tania Ellis

Download or read book The New Pioneers written by Tania Ellis and published by John Wiley & Sons. This book was released on 2010-11-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs. 'Hardcore business people are realising that they can increase their profits by incorporating social responsibility into their business, and heartcore idealists are realising that the use of market methods helps them meet their social goals successfully,' argues Tania Ellis. With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that are paving the way for business unusual – for the benefit of humanity and the bottom line. Learn more about The New Pioneers and join the movement of sustainable businesses and social entrepreneurs at www.thenewpioneers.biz

50 Interviews: Video Marketing Pioneers: How America's Most Skilled, Most Inspired, Online Video Advertising Creators Are Transformin

Author : Randy Berry
Publisher :
ISBN 13 : 9780982290767
Total Pages : 162 pages
Book Rating : 4.2/5 (97 download)

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Book Synopsis 50 Interviews: Video Marketing Pioneers: How America's Most Skilled, Most Inspired, Online Video Advertising Creators Are Transformin by : Randy Berry

Download or read book 50 Interviews: Video Marketing Pioneers: How America's Most Skilled, Most Inspired, Online Video Advertising Creators Are Transformin written by Randy Berry and published by . This book was released on 2010-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking research and analysis organized by Randy Berry represents a significant contribution to the emerging field of Internet Marketing. This work should serve as a tertiary resource for marketers seeking to add value to their websites by providing entertaining and informative content promoting products and services. Contemporary video consumption online clearly demonstrates the utility of this form of website content as a viable Internet Marketing tactic. This compilation demonstrates that as marketing tools, online video presents information while providing entertainment and establishing a sense of community. This contribution sets precedent for future research and serves as a significant resource for marketers seeking to apply videos as an element of a profitable Internet Marketing strategy. Volume 1 contains 11 interviews with leading edge video marketers.

Pioneers, Hidden Champions, Changemakers, and Underdogs

Author : Mark J. Greeven
Publisher : MIT Press
ISBN 13 : 0262547899
Total Pages : 217 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Pioneers, Hidden Champions, Changemakers, and Underdogs by : Mark J. Greeven

Download or read book Pioneers, Hidden Champions, Changemakers, and Underdogs written by Mark J. Greeven and published by MIT Press. This book was released on 2023-05-09 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's view of China's under-the-radar, globally competitive innovators. Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and grow through innovation, thousands of younger Chinese entrepreneurs are poised to enter the global marketplace. In this book, Mark Greeven, George Yip, and Wei Wei offer an insider's view of China's under-the-radar, globally competitive innovators. The authors, all experts on Chinese innovation, distinguish four types of innovators in China: pioneers, large companies that are globally known; hidden champions, midsize enterprises that are market leaders in their niches; underdogs, technology-driven ventures with significant intellectual property; and changemakers, newer firms characterized by digital disruption, exponential growth, and cross-industry innovations. They investigate what kinds of innovations these companies develop (product, process, or business model), their competitive strategies, and key drivers of innovation. They identify six typical ways Chinese entrepreneurs innovate, including swarm innovation (collectively pursuing opportunities) and rapid centralized decision making. Finally, they look at how Chinese innovators are going global, whether building R&D networks internationally or exporting disruptive business models. The book includes many examples of Chinese innovators and innovations, drawn from a range of companies—from pioneers to changemakers—including Alibaba, Haier, Hikvision, Malong Technology, Weihua Solar, Mobike, and Cheetah Mobile. Greeven, Yip, and Wei offer an essential guide to what makes China a heavyweight competitor in the global marketplace.

Pioneers in marketing: a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action Edited by John S. Wright and Parks B. Dimsdale

Download Pioneers in marketing: a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action Edited by John S. Wright and Parks B. Dimsdale PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.:/5 (911 download)

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Book Synopsis Pioneers in marketing: a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action Edited by John S. Wright and Parks B. Dimsdale by :

Download or read book Pioneers in marketing: a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action Edited by John S. Wright and Parks B. Dimsdale written by and published by . This book was released on 1974 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pioneers of the Global Art Market

Author : Christel H. Force
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501342789
Total Pages : 315 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Pioneers of the Global Art Market by : Christel H. Force

Download or read book Pioneers of the Global Art Market written by Christel H. Force and published by Bloomsbury Publishing USA. This book was released on 2020-11-26 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the turn of the twentieth century, Paris was the capital of the art world. While this is usually understood to mean that Paris was the center of art production and trading, this book examines a phenomenon that has received little attention thus far: Paris-based dealers relied on an ever-expanding international network of peers. Many of the city's galleries capitalized on foreign collectors' interest by expanding globally and proactively cultivating transnational alliances. If the French capital drew artists from around the world-from Cassatt to Picasso-the contemporary-art market was international in scope. Art dealers deliberately tapped into a growing pool of discerning collectors in northern and eastern Europe, the UK, and the USA. International trade was rendered not just desirable but necessary by the devastating effects of wars, revolutions, currency devaluation and market crashes which stalled collecting in Europe. Pioneers of the Global Art Market assembles original scholarship based on a close inspection of and fresh perspective on extant dealer records. It caters to an amplified curiosity concerning the emergence and workings of our unprecedented contemporary-centric and global art market. This anthology fills a significant gap in the expanding field of art market studies by addressing how, initially, contemporary art, which is now known as historical modernism, made its way into collections: who validated what by promoting and selling it, where, and how. It includes unpublished material, concrete examples, bibliographical and archival references, and should appeal to academics, curators, educators, dealers, collectors, artists and art lovers alike. It celebrates the modern art dealer as transnational impresario, the global reach of the modern-art market, and the impact of traders on the history of collecting, and ultimately on the history of art.

The History of Marketing Thought

Author : Robert Bartels
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The History of Marketing Thought by : Robert Bartels

Download or read book The History of Marketing Thought written by Robert Bartels and published by . This book was released on 1976 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Enlightened Capitalists

Author : James O'Toole
Publisher : HarperCollins
ISBN 13 : 0062880268
Total Pages : 592 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis The Enlightened Capitalists by : James O'Toole

Download or read book The Enlightened Capitalists written by James O'Toole and published by HarperCollins. This book was released on 2019-02-26 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert on ethical leadership analyzes the complicated history of business people who tried to marry the pursuit of profits with virtuous organizational practices—from British industrialist Robert Owen to American retailer John Cash Penney and jeans maker Levi Strauss to such modern-day entrepreneurs Anita Roddick and Tom Chappell. Today’s business leaders are increasingly pressured by citizens, consumers, and government officials to address urgent social and environmental issues. Although some corporate executives remain deaf to such calls, over the last two centuries, a handful of business leaders in America and Britain have attempted to create business organizations that were both profitable and socially responsible. In The Enlightened Capitalists, James O’Toole tells the largely forgotten stories of men and women who adopted forward-thinking business practices designed to serve the needs of their employees, customers, communities, and the natural environment. They wanted to prove that executives didn’t have to make trade-offs between profit and virtue. Combining a wealth of research and vivid storytelling, O’Toole brings life to historical figures like William Lever, the inventor of bar soap who created the most profitable company in Britain and used his money to greatly improve the lives of his workers and their families. Eventually, he lost control of the company to creditors who promptly terminated the enlightened practices he had initiated—the fate of many idealistic capitalists. As a new generation attempts to address social problems through enlightened organizational leadership, O’Toole explores a major question being posed today in Britain and America: Are virtuous corporate practices compatible with shareholder capitalism?