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Pharmaceutical Marketers Directory
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Author :Institute for Biotechnology Information (North Carolina Biotechnology Center) Publisher : ISBN 13 :9781886041127 Total Pages :108 pages Book Rating :4.0/5 (411 download)
Book Synopsis Pharmaceutical Industry Guide by : Institute for Biotechnology Information (North Carolina Biotechnology Center)
Download or read book Pharmaceutical Industry Guide written by Institute for Biotechnology Information (North Carolina Biotechnology Center) and published by . This book was released on 1997 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis PMD, Pharmaceutical Marketers Directory by :
Download or read book PMD, Pharmaceutical Marketers Directory written by and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pharmaceutical Marketers Directory by :
Download or read book Pharmaceutical Marketers Directory written by and published by . This book was released on 1989 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pharmaceutical Marketers Directory 2007/2008 by : Pmd
Download or read book Pharmaceutical Marketers Directory 2007/2008 written by Pmd and published by Rittenhouse Book Distributors. This book was released on 2008-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pharmaceutical Marketers Directory 2011 2012 by : Haymarket Media
Download or read book Pharmaceutical Marketers Directory 2011 2012 written by Haymarket Media and published by . This book was released on 2011-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis PMD Pharmaceutical Marketers Directory, 2012 by :
Download or read book PMD Pharmaceutical Marketers Directory, 2012 written by and published by . This book was released on 2010 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pharmaceutical Marketers Directory 2010 2011 by :
Download or read book Pharmaceutical Marketers Directory 2010 2011 written by and published by . This book was released on 2010-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pharmacuetical Marketers Directory 2012- 2013 by : Pmd
Download or read book Pharmacuetical Marketers Directory 2012- 2013 written by Pmd and published by Suzanne Besse, Associate Publisher. This book was released on 2012 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis PMD Pharmaceutical Marketers Directory, 2013 by :
Download or read book PMD Pharmaceutical Marketers Directory, 2013 written by and published by . This book was released on 2013 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pmd written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Pharma Marketing Playbook by : Subba Rao Chaganti
Download or read book Digital Pharma Marketing Playbook written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2022-10-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation
Book Synopsis PMD, Pharmaceutical Marketers Directory by :
Download or read book PMD, Pharmaceutical Marketers Directory written by and published by . This book was released on 1993 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pharmacuetical Marketers Directory 2008-2009 Pmd by : Pmd
Download or read book Pharmacuetical Marketers Directory 2008-2009 Pmd written by Pmd and published by . This book was released on 2009-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pharmaceutical Marketing Research Directory by : Marketing Services Company
Download or read book Pharmaceutical Marketing Research Directory written by Marketing Services Company and published by . This book was released on 1962 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pharmaceutical Marketing in the 21st Century by : Mickey Smith
Download or read book Pharmaceutical Marketing in the 21st Century written by Mickey Smith and published by CRC Press. This book was released on 2014-07-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!
Download or read book RESULTS written by Scott Weintraub and published by Advantage Media Group. This book was released on 2015 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISRUPTION CREATES OPPORTUNITY FOR THOSE WHO EMBRACE CHANGE. NEW WINNERS AND LOSERS WILL EMERGE. THIS BOOK WILL HELP YOU AND YOUR COMPANY THRIVE IN THE AGE OF DISRUPTION. The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations. Timely messaging through the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape. Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and to build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future. This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts. Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products. Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company.
Book Synopsis Bullseyes and Blunders by : Subba Rao Changanti
Download or read book Bullseyes and Blunders written by Subba Rao Changanti and published by BSP Books . This book was released on with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don’ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.Contents: 1. The Pharmaceutical Market 2. The Pharmaceutical Product 3. Therapeutic Leadership 4. Product Launch Strategy 5. Life Cycle Management 6. Pharmaceutical Marketing Practices: Good and Bad 7. Disease Branding 8. Blue Ocean Strategy 9. The Pricing Strategies 10. Pharma and Social Media
