Bullseyes And Blunders

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Bullseyes and Blunders

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Author : Subba Rao Changanti
Publisher : BSP Books
ISBN 13 : 9388305450
Total Pages : 441 pages
Book Rating : 4.3/5 (883 download)

Book Synopsis Bullseyes and Blunders by : Subba Rao Changanti

Download or read book Bullseyes and Blunders written by Subba Rao Changanti and published by BSP Books . This book was released on with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don’ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.Contents: 1. The Pharmaceutical Market 2. The Pharmaceutical Product 3. Therapeutic Leadership 4. Product Launch Strategy 5. Life Cycle Management 6. Pharmaceutical Marketing Practices: Good and Bad 7. Disease Branding 8. Blue Ocean Strategy 9. The Pricing Strategies 10. Pharma and Social Media

Bullseyes and Blunders

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Author : Subba Rao Chaganti
Publisher :
ISBN 13 : 9789388305617
Total Pages : 620 pages
Book Rating : 4.3/5 (56 download)

Book Synopsis Bullseyes and Blunders by : Subba Rao Chaganti

Download or read book Bullseyes and Blunders written by Subba Rao Chaganti and published by . This book was released on 2019-01-03 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world's renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don'ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others. Contents: 1. The Pharmaceutical Market 2. The Pharmaceutical Product 3. Therapeutic Leadership 4. Product Launch Strategy 5. Life Cycle Management 6. Pharmaceutical Marketing Practices: Good and Bad 7. Disease Branding 8. Blue Ocean Strategy 9. The Pricing Strategies 10. Pharma and Social Media

Bullseyes and Blunders

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Author : Robert F. Hartley
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.4/5 (91 download)

Book Synopsis Bullseyes and Blunders by : Robert F. Hartley

Download or read book Bullseyes and Blunders written by Robert F. Hartley and published by . This book was released on 1987-01-16 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book explains exactly what business principles and concepts worked for the successful survivors--and why. Filled with case studies of actual companies, it offers applications-oriented discussions for avoiding mistakes, recognizing symptoms of worsening situations, and becoming aware of risks. It reexamines such important management tools and issues as the breakeven point, the importance of turnover in profitability, the issue of promotion from within, and much more.

Winning Decisions

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Author : J. Edward Russo
Publisher : Crown Currency
ISBN 13 : 0385504942
Total Pages : 354 pages
Book Rating : 4.3/5 (855 download)

Book Synopsis Winning Decisions by : J. Edward Russo

Download or read book Winning Decisions written by J. Edward Russo and published by Crown Currency. This book was released on 2002-04-23 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business revolves around making decisions, often risky decisions, usually with incomplete information and too often in less time than we need. Executives at every level, in every industry, are confronted with information overload, less leeway for mistakes, and a business environment that changes rapidly. In light of this increased pressure and volatility, the old-fashioned ways of making decisions–depending on intuition, common sense, and specialized expertise–are simply no longer sufficient. Distilling over thirty years of groundbreaking research, Winning Decisions, written by two seasoned business advisers and world leaders in behavioral decision studies, is a comprehensive, one-of-a-kind guide to the proven methods of making critical business decisions confidently, quickly–and correctly. Decision-making is a business skill which managers often take for granted in themselves and others–but it's not as easy as some might think. The authors, whose expertise has been sought out by over a hundred companies, including Arthur Andersen, Hewlett-Packard, IBM, and Unilever, contend that decision-making, like any other skill, must be developed and honed if it is to be used effectively. Winning Decisions offers step-by-step analyses of how people typically make decisions, and provides invaluable advice on how to improve your chances of getting your next big decision right the first time. The book is packed with worksheets, tools, questionnaires, case studies, and anecdotes analyzing major decisions made by organizations like British Airways, NASA, Shell Oil, and Pepsi. Some of the proven, straightforward techniques covered in Winning Decisions include how to: Reframe issues to ensure that the real problem is being addressedImprove the quality and quantity of your options Convert expert yet conflicting opinions into useful insights Make diversity of views and conflict work to your advantage Foster efficient and effective group decision-making Learn from past decisions--your own and those of others With Winning Decisions, managers and other professionals now have access to a proven set of skills and strategies they need for making the right decision, right away.

Management Concepts And Strategies

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Author : J S Chandan
Publisher : Vikas Publishing House
ISBN 13 : 9788125903376
Total Pages : 568 pages
Book Rating : 4.9/5 (33 download)

Book Synopsis Management Concepts And Strategies by : J S Chandan

Download or read book Management Concepts And Strategies written by J S Chandan and published by Vikas Publishing House. This book was released on 1997 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, clear, unambiguous, well-structured well-grounded and authoritative, this book covers the tools, techniques and strategies used by effective managers.

Transactional to Transformational Marketing in Pharma

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Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 8196146817
Total Pages : 265 pages
Book Rating : 4.1/5 (961 download)

Book Synopsis Transactional to Transformational Marketing in Pharma by : Subba Rao Chaganti

Download or read book Transactional to Transformational Marketing in Pharma written by Subba Rao Chaganti and published by BSP Books . This book was released on 2023-06-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies

Cracking the Generics code

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Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 9390211646
Total Pages : 547 pages
Book Rating : 4.3/5 (92 download)

Book Synopsis Cracking the Generics code by : Subba Rao Chaganti

Download or read book Cracking the Generics code written by Subba Rao Chaganti and published by BSP Books . This book was released on 2023-06-01 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!

Pharmaceutical Marketing

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Author : Brent L. Rollins
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449626599
Total Pages : 302 pages
Book Rating : 4.4/5 (496 download)

Book Synopsis Pharmaceutical Marketing by : Brent L. Rollins

Download or read book Pharmaceutical Marketing written by Brent L. Rollins and published by Jones & Bartlett Publishers. This book was released on 2014 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A to Z of Pharmaceutical Marketing Volume 2

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Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 8197252025
Total Pages : 1182 pages
Book Rating : 4.1/5 (972 download)

Book Synopsis A to Z of Pharmaceutical Marketing Volume 2 by : Subba Rao Chaganti

Download or read book A to Z of Pharmaceutical Marketing Volume 2 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies

Brand Positioning in Pharma

Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 9395039523
Total Pages : 211 pages
Book Rating : 4.3/5 (95 download)

Book Synopsis Brand Positioning in Pharma by : Subba Rao Chaganti

Download or read book Brand Positioning in Pharma written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2023-01-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing? Two reasons. Firstly, Brand Positioning is not a marketing framework but a Foundational Principle. It is customer-centric at its core and competition-oriented—two of the most important aspects of marketing. Secondly, while most marketers know what Positioning is, many are unclear on how to do it effectively. Hence this book, Brand Positioning in Pharma. Brand Positioning in Pharma aims to show how to create a winning positioning strategy for your Brand in a hyper-crowded market like pharmaceuticals. Jack Trout and Al Ries pioneered the Positioning concept. They described it first in an article, Positioning is a game people play in today's me-too marketplace, published in the June 1969 issue of Industrial Marketing. They stated in the article that Positioning is a mental device that helps the typical consumer deal with overwhelming, unwanted advertising. In comparison, today's consumer is much more overwhelmed with countless unwanted advertising messages. In healthcare and Pharma, physicians, apart from other advertising messages, are constantly bombarded with numerous messages from Pharma companies. To survive in this overcrowded pharmaceutical marketplace, and if a Prescription Drug Brand's voice is to be heard above the current noise level, Pharma Marketers need a precise, meaningful, and relevant Positioning. Positioning that resonates with the customer. Brand Positioning in Pharma shows you how to do that, with fifty-two case studies demonstrating how some innovative marketers creatively positioned their products and won. Contents: 1. Brand Positioning 2. Disease Branding 3. Drug Repositioning 4. Blue Ocean Strategy 5. Framing 6. Brand Positioning in the Digital Age

A to Z of Pharmaceutical Marketing Worlds Voulme 1

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Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 8197252017
Total Pages : 1301 pages
Book Rating : 4.1/5 (972 download)

Book Synopsis A to Z of Pharmaceutical Marketing Worlds Voulme 1 by : Subba Rao Chaganti

Download or read book A to Z of Pharmaceutical Marketing Worlds Voulme 1 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.

Bulls and Blunders (1893)

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Author : Marshall Brown
Publisher : Kessinger Publishing
ISBN 13 : 9781104043568
Total Pages : 312 pages
Book Rating : 4.0/5 (435 download)

Book Synopsis Bulls and Blunders (1893) by : Marshall Brown

Download or read book Bulls and Blunders (1893) written by Marshall Brown and published by Kessinger Publishing. This book was released on 2009-02 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

Bellies and Bullseyes

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Author : Sid Waddell
Publisher : Random House
ISBN 13 : 1407030442
Total Pages : 418 pages
Book Rating : 4.4/5 (7 download)

Book Synopsis Bellies and Bullseyes by : Sid Waddell

Download or read book Bellies and Bullseyes written by Sid Waddell and published by Random House. This book was released on 2009-11-10 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bellies and Bullseyes is simply the greatest account there will ever be about the sport of darts - as told by one of its most legendary characters - Sid Waddell. It mixes Sid's own personal journey from the coalfields of the North East with the entire history of the sport. What is revealed is a hilarious yet epic Darts Babylon, covering every significant event and every character to walk the oche from Eric 'The Crafty Cockney' Bristow to Phil 'The Power' Taylor. In words as ripe as his commentaries, Sid brings an authentic whiff of fags, hard drink, hot tungsten and moist polyester to the whole cabaret. Sid has been friend and confidante to most of darts' stars over the years as well as being instrumental in the game's progress himself. Nobody is equipped to tell the story quite like he is. From the early days of hustling in bars and the 1960s money-race pub competitions that spawned the likes of John Lowe and Leighton Rees, to ITV's brilliantly daft The Indoor League and the glory days of BBC's coverage; from the bling of Bobby George and the belly of Jocky Wilson to the awesome professionalism of Phil Taylor; from smoky Northern working men's clubs to the Houses of Parliament; this is the complete, incredible story of darts.

Digital Pharma Marketing Playbook

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Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 938935448X
Total Pages : 728 pages
Book Rating : 4.3/5 (893 download)

Book Synopsis Digital Pharma Marketing Playbook by : Subba Rao Chaganti

Download or read book Digital Pharma Marketing Playbook written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2022-10-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation

Confident Decision Making

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Author : J. Edward Russo
Publisher : Piatkus Books
ISBN 13 : 9780749910341
Total Pages : 310 pages
Book Rating : 4.9/5 (13 download)

Book Synopsis Confident Decision Making by : J. Edward Russo

Download or read book Confident Decision Making written by J. Edward Russo and published by Piatkus Books. This book was released on 1991 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Getting There by Design

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Author : Kenneth Allinson
Publisher : Routledge
ISBN 13 : 1135142815
Total Pages : 144 pages
Book Rating : 4.1/5 (351 download)

Book Synopsis Getting There by Design by : Kenneth Allinson

Download or read book Getting There by Design written by Kenneth Allinson and published by Routledge. This book was released on 2012-09-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: There was military project management. There was construction project management. Then there was business project management, a tool described as 'the wave of the future'. Where are architects in all this, professionals whose work has always been project-driven? There is design management in engineering, product design, graphics, packaging, management theory and even in politics. Construction consultants talk about managing design. When are architects going to become committed to managing design? Getting There by Design adopts an architect's view to design and project management. It sets out the fundamental principles and shows how they are applied, dealing with these two topics as one indivisible subject. 'Getting There by Design' demonstrates how to: - make project efforts goal-oriented - set up a planning and monitoring basis to architectural projects - put the architect's fee calculus on a rationale basis - diagnose your firm's practice culture - develop successful teams Put your practice onto a more effective basis. Ken Allinson is an architect in private practice and principal of 'Architectural Dialogue'. He also teaches design studio and lectures on design and project management. He was formerly an associate at DEGW London and the Terry Farrell Partnership. He has practice experience in Europe, the USA and Japan and is the author of 'The Wild Card of Design' (1993).

Harvard Business School Core Collection

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Author : Baker Library
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.4/5 (91 download)

Book Synopsis Harvard Business School Core Collection by : Baker Library

Download or read book Harvard Business School Core Collection written by Baker Library and published by . This book was released on 1993 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: