Persuasive Copywriting

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Persuasive Copywriting

Author : Andy Maslen
Publisher : Kogan Page Publishers
ISBN 13 : 0749474009
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Persuasive Copywriting by : Andy Maslen

Download or read book Persuasive Copywriting written by Andy Maslen and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.

Persuasive Online Copywriting

Author : Bryan Eisenberg
Publisher :
ISBN 13 : 9780971476998
Total Pages : 0 pages
Book Rating : 4.4/5 (769 download)

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Book Synopsis Persuasive Online Copywriting by : Bryan Eisenberg

Download or read book Persuasive Online Copywriting written by Bryan Eisenberg and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.

Copywriting Strategies

Author : Nicki Krawczyk
Publisher : Rockridge Press
ISBN 13 : 9781638079477
Total Pages : pages
Book Rating : 4.0/5 (794 download)

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Book Synopsis Copywriting Strategies by : Nicki Krawczyk

Download or read book Copywriting Strategies written by Nicki Krawczyk and published by Rockridge Press. This book was released on 2022-01-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101--Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies--Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more--Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.

Mastering the Craft of Writing

Author : Stephen Wilbers
Publisher : Penguin
ISBN 13 : 159963788X
Total Pages : 321 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis Mastering the Craft of Writing by : Stephen Wilbers

Download or read book Mastering the Craft of Writing written by Stephen Wilbers and published by Penguin. This book was released on 2014-04-29 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Every Word Memorable! To be remembered for your words, you need to write with skill and style. Whether you're crafting a novel, composing an e-mail, or creating a technical report, Mastering the Craft of Writing presents 52 practical techniques to improve your prose. Spend a week with each technique, or use this book as a go-to reference. Either way, you'll have the tools to enliven your writing and delight your readers. • Write with economy: Eliminate wordiness, use strong verbs to drive your sentences, and don't trust modifiers. • Write with emphasis: Use punctuation for effect, structure sentences and paragraphs for coherency and flow, and employ repetition to make your point. • Write with distinction: Use your imagination to create the unexpected, add a light-hearted touch to your writing, and go beyond clarity to eloquence and grace. With exercises, entertaining asides, and a wealth of useful information, Mastering the Craft of Writing is an invaluable resource for any writer. Once you master these techniques, you'll want to use them in everything you write.

Write to Sell : The Ultimate Guide to Copywriting

Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814868434
Total Pages : 179 pages
Book Rating : 4.8/5 (148 download)

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Book Synopsis Write to Sell : The Ultimate Guide to Copywriting by : Andy Maslen

Download or read book Write to Sell : The Ultimate Guide to Copywriting written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-07-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore

Summary of Persuasive Copywriting – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Persuasive Copywriting – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Persuasive Copywriting – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-29 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Persuasive Copywriting – Cut Through the Noise and Communicate With Impact presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The 2019 edition of Persuasive Copywriting is a helpful guide to the world of copywriting. It includes advice on how to attract the attention of customers, maintain the interest of those customers, and generate sales for your client, which are sales that are extremely important. The author, Andy Maslen, uses tried and true methods that have been validated over the course of several generations to demonstrate how these strategies can be successfully applied in the context of the modern online world, which is becoming more and more focused on content marketing. Persuasive Copywriting summary includes the key points and important takeaways from the book Persuasive Copywriting by Andy Maslen. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

How to Write Copy That Sells

Author : Ray Edwards
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis How to Write Copy That Sells by : Ray Edwards

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Writing to Persuade: How to Bring People Over to Your Side

Author : Trish Hall
Publisher : Liveright Publishing
ISBN 13 : 163149306X
Total Pages : 224 pages
Book Rating : 4.6/5 (314 download)

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Book Synopsis Writing to Persuade: How to Bring People Over to Your Side by : Trish Hall

Download or read book Writing to Persuade: How to Bring People Over to Your Side written by Trish Hall and published by Liveright Publishing. This book was released on 2019-06-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.

The Adweek Copywriting Handbook

Author : Joseph Sugarman
Publisher : John Wiley & Sons
ISBN 13 : 111842879X
Total Pages : 374 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Adweek Copywriting Handbook by : Joseph Sugarman

Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Persuasive Business Writing

Author : Mary Cross
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814458983
Total Pages : 210 pages
Book Rating : 4.4/5 (589 download)

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Book Synopsis Persuasive Business Writing by : Mary Cross

Download or read book Persuasive Business Writing written by Mary Cross and published by AMACOM/American Management Association. This book was released on 1987 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, memos, and reports.

How to Write a Good Advertisement

Author : Victor O. Schwab
Publisher : Ravenio Books
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Write a Good Advertisement by : Victor O. Schwab

Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab

Nonsense

Author : Jamie Holmes
Publisher : Crown
ISBN 13 : 0385348398
Total Pages : 338 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Nonsense by : Jamie Holmes

Download or read book Nonsense written by Jamie Holmes and published by Crown. This book was released on 2016-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating look at the surprising upside of ambiguity—and how, properly harnessed, it can inspire learning, creativity, even empathy Life today feels more overwhelming and chaotic than ever. Whether it’s a confounding work problem or a faltering relationship or an unclear medical diagnosis, we face constant uncertainty. And we’re continually bombarded with information, much of it contradictory. Managing ambiguity—in our jobs, our relationships, and daily lives—is quickly becoming an essential skill. Yet most of us don’t know where to begin. As Jamie Holmes shows in Nonsense, being confused is unpleasant, so we tend to shutter our minds as we grasp for meaning and stability, especially in stressful circumstances. We’re hard-wired to resolve contradictions quickly and extinguish anomalies. This can be useful, of course. When a tiger is chasing you, you can’t be indecisive. But as Nonsense reveals, our need for closure has its own dangers. It makes us stick to our first answer, which is not always the best, and it makes us search for meaning in the wrong places. When we latch onto fast and easy truths, we lose a vital opportunity to learn something new, solve a hard problem, or see the world from another perspective. In other words, confusion—that uncomfortable mental place—has a hidden upside. We just need to know how to use it. This lively and original book points the way. Over the last few years, new insights from social psychology and cognitive science have deepened our understanding of the role of ambiguity in our lives and Holmes brings this research together for the first time, showing how we can use uncertainty to our advantage. Filled with illuminating stories—from spy games and doomsday cults to Absolut Vodka’s ad campaign and the creation of Mad Libs—Nonsense promises to transform the way we conduct business, educate our children, and make decisions. In an increasingly unpredictable, complex world, it turns out that what matters most isn’t IQ, willpower, or confidence in what we know. It’s how we deal with what we don’t understand.

Persuasive Advertising for Entrepreneurs and Small Business Owners

Author : William Winston
Publisher : Routledge
ISBN 13 : 1317952952
Total Pages : 209 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Persuasive Advertising for Entrepreneurs and Small Business Owners by : William Winston

Download or read book Persuasive Advertising for Entrepreneurs and Small Business Owners written by William Winston and published by Routledge. This book was released on 2014-02-04 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.

Timeless Copywriting Secrets

Author : Fraser Druet
Publisher : Fraser Druet
ISBN 13 : 9781999577117
Total Pages : 66 pages
Book Rating : 4.5/5 (771 download)

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Book Synopsis Timeless Copywriting Secrets by : Fraser Druet

Download or read book Timeless Copywriting Secrets written by Fraser Druet and published by Fraser Druet. This book was released on 2019-01-17 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of writing ads that don't convert? Are you looking for a way to write more profitably than anyone you could hire? Do you want the timeless selling ideas copywriters have used over the years to generate countless billions of dollars? In Timeless Copywriting Secrets, Fraser Druet presents timeless and proven secrets for writing copy that converts better online and offline. In Timeless Copywriting Secrets, you will find: - The core most powerful and most converting copywriting methods to leverage - The importance of picking the most profitable market - How "the arithmetic" is as important as the words you write - Why research is the most valuable part of copywriting - Ways to become a master headline writer - How extensive lists of bullets can help justify higher prices - How long your copy should be to maximize your response - How to master copywriting online where there are size and character limits - The difference between good and bad advertising - How sales experience can make you a better copywriter And much, much more - all told with brutal honesty and lavish generosity. Timeless Copywriting Secrets guides readers through proven strategies which have been used to craft persuasive & profitable ads for over 100 years, and will continue to work for the next 100 years and beyond. Timeless Copywriting Secrets helps prime your advertising campaigns for success before you write a single word of copy. Read this book today and get people to eagerly read their way down your greased sales slide until they have no choice but to buy. To get started, scroll up to the top of this page and click BUY NOW!

Hypnotic Writing

Author : Joe Vitale
Publisher : John Wiley & Sons
ISBN 13 : 0470009799
Total Pages : 295 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Hypnotic Writing by : Joe Vitale

Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

The Robert Collier Letter Book

Author : Robert Collier
Publisher :
ISBN 13 : 9781774642191
Total Pages : 406 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis The Robert Collier Letter Book by : Robert Collier

Download or read book The Robert Collier Letter Book written by Robert Collier and published by . This book was released on 2021-03-04 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

Potent: Improve Your Website with Powerful Copywriting

Author : Vanessa Jones
Publisher : Lion and Jones Publishing
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.2/5 (14 download)

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Book Synopsis Potent: Improve Your Website with Powerful Copywriting by : Vanessa Jones

Download or read book Potent: Improve Your Website with Powerful Copywriting written by Vanessa Jones and published by Lion and Jones Publishing. This book was released on 2021-06-09 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unpack web copywriting secrets You know deep down that a great website can be the key to higher sales and more leads and customers. So how are you supposed to create effective content if you don’t have any idea what’s involved? That’s where this book steps in and holds your hand on the pathway to a better business with an outstanding website. Your website is your bread-and-butter so why take chances? Unpack the secrets to providing persuasive copy across your entire site that’s powerful enough to knock someone off their chair. Plus, you’ll get the lowdown on SEO advice, writing for different demographics and how to best position your brand with persuasive copywriting. Tips, formulas, templates and examples to help you refine lifeless, outdated communications and start grabbing the attention of your new customers or clients. Ideal for business owners and marketing professionals, Potent: improve your website with powerful copywriting will guide you through easy marketing techniques to jazz up your website so it starts working for, and not against, you. Written by professional copywriter, Vanessa Jones, who has more than thirteen years of experience and has worked with some of the most recognisable brands across Australia.