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100 Great Copywriting Ideas
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Author :Andy Maslen Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312029 Total Pages :226 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Copywriting Ideas by : Andy Maslen
Download or read book 100 Great Copywriting Ideas written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
Book Synopsis 100 Great Copywriting Ideas by : Andy Maslen
Download or read book 100 Great Copywriting Ideas written by Andy Maslen and published by . This book was released on 2009 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world's best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
Author :Patrick Forsyth Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312053 Total Pages :226 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Sales Ideas by : Patrick Forsyth
Download or read book 100 Great Sales Ideas written by Patrick Forsyth and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling is crucial to the very survival of any company. This book contains 100 great sales ideas, extracted from the world’s best companies, to help anyone improve their sales and their careers.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that essential ingredient for success.
Author :Andy Maslen Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814868434 Total Pages :179 pages Book Rating :4.8/5 (148 download)
Book Synopsis Write to Sell : The Ultimate Guide to Copywriting by : Andy Maslen
Download or read book Write to Sell : The Ultimate Guide to Copywriting written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-07-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore
Book Synopsis 100 Great Leading Well Ideas by : Peter Shaw
Download or read book 100 Great Leading Well Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2017-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest addition to the highly successful 100 Great Ideas series, readers will find a comprehensive guide for a leader or a developing leader to make a step change in their effectiveness. The book addresses the question 'What is the step change I need to make to be leading well at the next level?'. Author Dr Peter Shaw, who has written several other titles in this series, distils 100 learning points from his vast experience of over 40 years in business and government, and conveys them in a highly personable, easy-to-read style. This book is divided into 10 sections: Why, What, Who, How, When, Which, Were, Be, Become and Know. These ideas will equip anyone who leads a team with the necessary knowledge to guide, manage, motivate and counsel staff under their charge. In the Who section, for example, learning points include cultivating your champions, drawing on coaches who understand you, recognising your allies, building peer support and finding a mentor. The author has included inspiring case-studies drawn from successful leaders and how they have managed to build a team of confident and competent staff that functions as a cohesive and successful unit. 100 Great Leading Well Ideas is an invaluable companion for anyone who manages a team of staff
Author :Peter Shaw Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :981484196X Total Pages :229 pages Book Rating :4.8/5 (148 download)
Book Synopsis 100 Great Leading Through Frustration Ideas by : Peter Shaw
Download or read book 100 Great Leading Through Frustration Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-03-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest addition to the highly successful 100 Great Ideas series, readers will find a comprehensive guide to overcoming one of the most frequently felt emotions at work today: frustration. Frustration comes in many forms and from many sources—bosses, colleagues, staff, clients, and not to forget, oneself. If left to fester, frustration can quickly impair a person’s ability to work and to lead, and potentially hijack the performance of the entire team and organisation. 100 Great Leading Through Frustration Ideas provides a practical framework for leading yourself and others through frustration. Starting from a simple 5-step plan—Understand, Plan, Act, Observe and Reframe—this wise and wide-ranging guide shows you how to address your frustrations in a fresh and constructive way, and use them as a springboard to new breakthroughs. Author Dr Peter Shaw, who has written three other titles in this series, distils 100 learning points from his vast experience in business and movernment, and conveys them in a highly personable, easy-to-read style.
Author :Peter Shaw Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :981463459X Total Pages :241 pages Book Rating :4.8/5 (146 download)
Book Synopsis 100 Great Team Effectiveness Ideas by : Peter Shaw
Download or read book 100 Great Team Effectiveness Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2015-02-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us work in teams at work. This book provides prompts to enable teams to thrive and be effective in demanding times. There is a huge interest to ensure teams are effective. The speed of change has meant teams have to be quick to adapt. Information technology means that teams have access to much more information, but need to be able to use that information in a constructive and sure-footed way. Globalisation means that there are many more virtual teams which have to find ways of working quickly and effectively, while adapting to cultural differences about expectations and ways of working. Good team leaders are regularly looking for ways of equipping their teams to work effectively, whilst also ensuring there is time to reflect on longer term issues. There is a growing appetite to try new approaches and learn from the experience of others. The ideas in this book will provide a range of suggestions to help you calibrate how best you can be both an effective team leader and member. The book is designed so you can dip into the different sections. It is intended to be a practical tool for managers and leaders at any level, in any organisation, in any country
Book Synopsis 100 Great Success Building Ideas by : Peter Shaw
Download or read book 100 Great Success Building Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2016-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest addition to the highly successful 100 Great Ideas series, readers will find a comprehensive guide to building success across all areas of their lives – covering work, family and community. Author Dr Peter Shaw, who has written two other titles in this series, distils 100 learning points from his vast experience in business and government, and conveys them in a highly personable, easy-to-read style. This book provides prompts for thought on balancing priorities well, understanding the drivers of your ambition, addressing what might hold you back, generating forward momentum, handling setbacks with care, building your reputation, balancing the short term and the long term, sustaining the success, growing team success and engaging with the future. Inspiring case-studies of people who faced myriad challenges are presented, showing the ways in which they eventually surmounted their difficulties. No matter how you define success, 100 Great Building Success Ideas is an invaluable companion on your personal and professional life journey.
Author :Peter Shaw Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814435651 Total Pages :234 pages Book Rating :4.8/5 (144 download)
Book Synopsis 100 Great Personal Impact Ideas by : Peter Shaw
Download or read book 100 Great Personal Impact Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2013-03-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2012 London Olympics provided some of the best examples of the personal impact of the athletes. The impact for some resulted from leading from the front, for others the impact resulted from following and then choosing their moment to exert their authority. However, the impact for all the competitors resulted from their preparation and their ability to take decisions in the moment. They had to prepare physically, mentally and emotionally. Their performance resulted from their attitude of mind as well as their physical preparedness.Our personal impact flows from clarity about who we are, what we stand for, where we place our priorities, when we choose to act, and understanding why we respond in a particular way. Crucial to personal impact is knowing ourselves and our preferences well, knowing how we contribute effectively, and knowing what our end goals are. Personal impact is all about delivering outcomes. However elegant our attempt at personal impact, if there is no outcome, then our impact may have been irrelevant. A key starting point is what is the outcome you want to achieve after considering realistically, and boldly what might be possible. This book invites you to think through the personal impact you want to have, and gives prompts for thought and practical pointers. The 100 ideas encourage you to think positively about what you are seeking to build, how you intend to be, and what you intend to do and not do. It provides pointers about what you might demonstrate, share, ensure, remember and create.
Author :Jim Blythe Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312037 Total Pages :210 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Marketing Ideas by : Jim Blythe
Download or read book 100 Great Marketing Ideas written by Jim Blythe and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
Author :Peter Shaw Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :981451697X Total Pages :256 pages Book Rating :4.8/5 (145 download)
Book Synopsis 100 Great Coaching Ideas by : Peter Shaw
Download or read book 100 Great Coaching Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2014-01-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The good manager will bring the best out of his team. A crucial skill is to be able to use a coaching approach effectively to draw out the experience and capabilities of those working for you and with you. In a fast-moving world coaching skills are an essential pre-requisite of good leadership and management. The manager who brings the best out of their people will use a range of coaching approaches and focus their use on times when their staff face transition or need to step up to new challenges and demands. The first section of the book looks at developing coaching skills. It looks at the approach, the practicalities, the coaching relationship and your own learning. The second half looks at ten different contexts where coaching skills can be applied to good effect. The manager who coaches well is able to conserve their mental, emotional and physical energy so it can be deployed when it can be at its most effective. Developing coaching skills often sits alongside an individual becoming increasingly focused in understanding where they can make a distinctive contribution. Bringing out the best in others will enable you to bring out the best in yourself as it becomes clearer, ‘what is it only I can do to ensure the success of a particular enterprise?’ This book is written for managers at any level, in any organisation, in any country. Peter Shaw works with individuals, teams and groups to help them grow their strengths and tackle demanding issues confidently. He has held a wide range of Board posts covering finance, personnel, policy, communications and delivery and had previously worked in five UK Government departments (Treasury, Education, Employment, Environment and Transport). He is the author of a sequence of influential leadership books and a Visiting Professor at Newcastle University Business School. He is also author of 100 Great Personal Impact Ideas in the same series.
Author :Andy Maslen Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312134 Total Pages :224 pages Book Rating :4.8/5 (143 download)
Book Synopsis The Copywriting Sourcebook by : Andy Maslen
Download or read book The Copywriting Sourcebook written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Book Synopsis How to Write a Good Advertisement by : Victor O. Schwab
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab
Book Synopsis How to Write Copy That Sells by : Ray Edwards
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Book Synopsis The Adweek Copywriting Handbook by : Joseph Sugarman
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Book Synopsis Persuasive Copywriting by : Andy Maslen
Download or read book Persuasive Copywriting written by Andy Maslen and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.
Book Synopsis The Complete Idiot's Guide to Copywriter's Words And Phrases by : Kathy Kleidermacher
Download or read book The Complete Idiot's Guide to Copywriter's Words And Phrases written by Kathy Kleidermacher and published by Penguin. This book was released on 2005-11-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter
