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The Adweek Copywriting Handbook
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Book Synopsis The Adweek Copywriting Handbook by : Joseph Sugarman
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Book Synopsis The Copywriter's Handbook by : Robert W. Bly
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Book Synopsis The Elements of Copywriting by : Gary Blake
Download or read book The Elements of Copywriting written by Gary Blake and published by MacMillan Publishing Company. This book was released on 1997 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise handbook which outlines the principles and practice of writing effective advertisements, brochures, direct mail and every other type of copy intended to sell or persuade.
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Book Synopsis How to Write a Good Advertisement by : Victor O. Schwab
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab
Book Synopsis Web Copy That Sells by : Maria Veloso
Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Book Synopsis Advertising Secrets of the Written Word by : Joseph Sugarman
Download or read book Advertising Secrets of the Written Word written by Joseph Sugarman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.
Book Synopsis Breakthrough Advertising by : Eugene Schwartz
Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Write Copy That Sells by : Ray Edwards
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Download or read book Success Forces written by Joseph Sugarman and published by McGraw-Hill/Contemporary. This book was released on 1980 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius by : Dr. Robert C. Worstell
Download or read book Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2017-06-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.
Book Synopsis Writing Copy For Dummies by : Jonathan Kranz
Download or read book Writing Copy For Dummies written by Jonathan Kranz and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter
Book Synopsis Summary of Joseph Sugarman's The Adweek Copywriting Handbook by : Everest Media,
Download or read book Summary of Joseph Sugarman's The Adweek Copywriting Handbook written by Everest Media, and published by Everest Media LLC. This book was released on 2022-10-10T22:59:00Z with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 Read the book. It’s very short and it will teach you the principles of successful direct response copywriting. #2 The best copywriters in the world are those who are curious about life, read a lot, have many hobbies, like to travel, and have a variety of interests. They hunger for experience and knowledge, and they are great listeners. #3 If you want to write copy, read the books. If you want to be a copywriter, have many interests, experience life, and not be afraid of failure, then you have the makings of a great copywriter. #4 The more you have stored in your brain from experiences and knowledge, and the more you are able to interrelate that knowledge and come up with new combinations of old material, the more powerful your capabilities as a copywriter will be.
Book Synopsis Copywriting Made Simple by : Tom Albrighton
Download or read book Copywriting Made Simple written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2020-06-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Book Synopsis Copywriting Second Edition by : Mark Shaw
Download or read book Copywriting Second Edition written by Mark Shaw and published by Laurence King Publishing. This book was released on 2012-10-18 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Book Synopsis How to Write Great Copy by : Dominic Gettins
Download or read book How to Write Great Copy written by Dominic Gettins and published by Kogan Page Publishers. This book was released on 2006-04-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.
Book Synopsis Magical Worlds of the Wizard of Ads by : Roy H. Williams
Download or read book Magical Worlds of the Wizard of Ads written by Roy H. Williams and published by Wizard of Ads. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.
