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Persuading The People
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Book Synopsis Persuading the People by : David Welch
Download or read book Persuading the People written by David Welch and published by . This book was released on 2016 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: During World War II, the UK government created the Central Office of Information to act as the country s marketing and communications agency. In these desperate times, the Office produced steady streams of propaganda for the home front, for the colonies and for dissemination through occupied countries. In addition to patriotic material encouraging Britons to maintain a stiff upper lip, thousands of postcards, leaflets, posters, booklets and other promotional materials were dropped from aircraft over occupied countries in World War II. In 2000, the master set of copies was deposited with the British Library, making an enormous collection of great social and historical significance available to the public for the first time."
Book Synopsis Persuading People by : Robert Cockcroft
Download or read book Persuading People written by Robert Cockcroft and published by Bloomsbury Publishing. This book was released on 2013-12-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises
Book Synopsis How to Persuade People Who Don't Want to be Persuaded by : Joel Bauer
Download or read book How to Persuade People Who Don't Want to be Persuaded written by Joel Bauer and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
Book Synopsis Think Like A Freak by : Steven D. Levitt
Download or read book Think Like A Freak written by Steven D. Levitt and published by Harper Collins. This book was released on 2014-05-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steven Levitt and Stephen Dubner single-handedly showed the world that applying counter-intuitive approaches to everyday problems can bear surprising results. Think Like a Freak will take readers further inside this special thought process, revealing a new way of approaching the decisions we make, the plans we create and the morals we choose. It answers the question on the lips of everyone who’s read the previous books: How can I apply these ideas to my life? How do I make smarter, harder and better decisions? How can I truly think like a freak? With short, highly entertaining insights running the gamut from “The Upside of Quitting” to “How to Succeed with No Talent,” Think Like a Freak is poised to radically alter the way we think about all aspects of life on this planet.
Book Synopsis Writing to Persuade: How to Bring People Over to Your Side by : Trish Hall
Download or read book Writing to Persuade: How to Bring People Over to Your Side written by Trish Hall and published by Liveright Publishing. This book was released on 2019-06-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Download or read book Persuasion written by Lee Hartley Carter and published by Penguin. This book was released on 2019-09-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secrets to persuading anyone, at work and in life, from a top communication strategist. In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. Among the counterintuitive secrets you'll learn: * It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them). * Logic alone doesn't work. Stories and emotions are what move us most. * When communicating in a crisis, our first instinct is almost always wrong. Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
Book Synopsis The Soulful Art of Persuasion by : Jason Harris
Download or read book The Soulful Art of Persuasion written by Jason Harris and published by Currency. This book was released on 2019-09-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
Book Synopsis Persuading with Data by : Miro Kazakoff
Download or read book Persuading with Data written by Miro Kazakoff and published by MIT Press. This book was released on 2022-03-29 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated introduction to data visualization, strategic communication, and delivery best practices. Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions.
Book Synopsis How to Win Friends and Influence People by :
Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Book Synopsis How to Persuade and Influence People by : Philip Hesketh
Download or read book How to Persuade and Influence People written by Philip Hesketh and published by John Wiley & Sons. This book was released on 2010-10-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wouldn't it be great if you could always get people to see things your way? Now you can. You won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade and Influence People reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you: Find the perfect way to win people over Become an amazing negotiator Overcome objections Appreciate and understand the other person's standpoint Understand why people buy what they buy Ensure people remember you and what you want Build long-term trust and credibility Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them. How to Persuade and Influence People is a completely revised and updated edition of Life's a Game So Fix The Odds.
Book Synopsis The Art of Persuasion by : Juliet Erickson
Download or read book The Art of Persuasion written by Juliet Erickson and published by Hodder & Stoughton. This book was released on 2005-08-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen ? whether a new business, community project or innovative idea ? the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.
Book Synopsis Making Your Case by : Antonin Scalia
Download or read book Making Your Case written by Antonin Scalia and published by West Publishing Company. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their professional lives, courtroom lawyers must do these two things well: speak persuasively and write persuasively. In this noteworthy book, two noted legal writers systematically present every important idea about judicial persuasion in a fresh, entertaining way. The book covers the essentials of sound legal reasoning, including how to develop the syllogism that underlies any argument. From there the authors explain the art of brief writing, especially what to include and what to omit, so that you can induce the judge to focus closely on your arguments. Finally, they show what it takes to succeed in oral argument.
Book Synopsis Persuading People To Have Safer Sex by : Richard M. Perloff
Download or read book Persuading People To Have Safer Sex written by Richard M. Perloff and published by Routledge. This book was released on 2000-11-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem. Covering many aspects of the AIDS crisis, the book introduces readers to the severity of the AIDS problem and explains the epidemiology of the disease. It discusses why persuasion is so important, explicates cognitive theories of AIDS prevention, and notes the role emotions and communication play in safer sex prevention. It also discusses: *functions that unsafe sex plays in peoples' lives; *why people, notably minority women, frequently choose to engage in unsafe sex; and *social factors underlying the spread of AIDS in urban America and portions of Africa. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior.
Book Synopsis Persuasion Equation by : Mark Rodgers
Download or read book Persuasion Equation written by Mark Rodgers and published by AMACOM. This book was released on 2015-05-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a nutshell, doesn’t so much of business boil down to whether or not you can persuade others around you? Whether it is a customer, a contractor, a board of directors, or your loyal staff, your ability to persuade others toward your point of view is absolutely essential if you are to find success. Merging research and real-world application, Persuasion Equation reveals what really drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. Discover the surprising reasons people say yes, and learn how to:• Radiate an aura of expertise• Win trust and leverage credibility• Build a business case that appeals to both heart and mind• Adapt for personality, gender, and generational differences• Perfect the five-step persuasion process• Generate group buy-in• And much more!Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, this indispensable guide holds the key to unlocking within you the power of persuasion.
