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People Relations
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Book Synopsis The Practice of Public Relations by : Fraser P. Seitel
Download or read book The Practice of Public Relations written by Fraser P. Seitel and published by Prentice Hall. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations --including heavy emphasis on social media and ethics.
Book Synopsis Public Relations by : Edward L. Bernays
Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Book Synopsis Experiencing Public Relations by : Elizabeth Bridgen
Download or read book Experiencing Public Relations written by Elizabeth Bridgen and published by Routledge. This book was released on 2017-09-28 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of ‘dirty work’ within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.
Book Synopsis The Public Relations Handbook by : Alison Theaker
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Book Synopsis Primer of Public Relations Research, Third Edition by : Don W. Stacks
Download or read book Primer of Public Relations Research, Third Edition written by Don W. Stacks and published by Guilford Publications. This book was released on 2016-11-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Book Synopsis The Practice of Government Public Relations by : Mordecai Lee
Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2017-09-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Book Synopsis Social Media and Public Relations by : Deirdre Breakenridge
Download or read book Social Media and Public Relations written by Deirdre Breakenridge and published by Pearson Education. This book was released on 2012 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
Download or read book Public Relations written by David Guth and published by . This book was released on 2016-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides an introduction to the dynamic, growing and honourable profession of public relations as it relates to the broader social context. Grounded in public relations theory and traditions, it contains lively anecdotes and is written in an informal style. A values-focused introduction to public relations Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values. MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text MySearchLab (at no additional cost): ValuePack ISBN-10: 0133775550 / ValuePack ISBN-13: 9780133775556
Book Synopsis Political Public Relations by : Jesper Stromback
Download or read book Political Public Relations written by Jesper Stromback and published by Routledge. This book was released on 2011-05-18 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
Book Synopsis Qualitative Research Methods in Public Relations and Marketing Communications by : Christine Daymon
Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Christine Daymon and published by Routledge. This book was released on 2010-09-13 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
Download or read book Unstable Relations written by Eve Vincent and published by Apollo Books. This book was released on 2016 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1970s witnessed the emergence of a global environmental movement in response to rampant resource extraction. This moment gave rise to a celebrated 'green-black alliance' between environmentalists and Indigenous groups in Australia. However, in recent years, this relationship has come under increased critical scrutiny, spurred in part by the global mining boom and continuing concerns about the effects of climate change. This edited collection brings together leading anthropologists, social scientists, activists, and writers to subject the Indigenous-environmentalist relation to rigorous, empirical inquiry, and to explore noted controversies, campaigns, and key issues, such as: the Wild Rivers Act and James Price Point, mining, native title rights, 'feral' species, forestry, national parks, and payment for environmental services. The insights generated here have relevance beyond Australia as scholars investigate the politics of indigeneity in the present moment, and consider the economic future of Indigenous minorities. Significantly, the collection involves both Indigenous and non-Indigenous authors, subjecting environmentalists to a kind of anthropological analysis. [Subject: Environmental Studies, Politics, Indigenous Studies]
Author :United States. Congress. House. Committee on International Relations. Subcommittee on Asian and Pacific Affairs Publisher : ISBN 13 : Total Pages :426 pages Book Rating :4.:/5 (318 download)
Book Synopsis Normalization of Relations with the People's Republic of China by : United States. Congress. House. Committee on International Relations. Subcommittee on Asian and Pacific Affairs
Download or read book Normalization of Relations with the People's Republic of China written by United States. Congress. House. Committee on International Relations. Subcommittee on Asian and Pacific Affairs and published by . This book was released on 1977 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Normalization of Relations with the People's Republic of China--practical Implications by :
Download or read book Normalization of Relations with the People's Republic of China--practical Implications written by and published by . This book was released on 1977 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis United States Relations with the People's Republic of China by : United States. Congress. Senate. Committee on Foreign Relations
Download or read book United States Relations with the People's Republic of China written by United States. Congress. Senate. Committee on Foreign Relations and published by . This book was released on 1972 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Chinese People’s Diplomacy and Developmental Relations with East Asia by : Lai To Lee
Download or read book Chinese People’s Diplomacy and Developmental Relations with East Asia written by Lai To Lee and published by Routledge. This book was released on 2020-05-12 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China takes up the mantle of a global power, its diplomatic policy has changed significantly as it assumes a role of regional leadership. Until recently, China has not tended to talk about its developmental strategy as a model for others to follow. Since the rise of Xi Jinping this has changed, and the state has become more open in sharing its developmental experiences with its neighbours. This has become an important part of China’s diplomatic relations with other countries in East Asia. Beijing has also emphasized people-to-people diplomacy, with outward tourism and other exchanges of peoples seen as an important part of building stronger relations with its neighbours. The chapters in this book all address different elements of this strategy, looking at China’s bilateral relationships with other East Asian countries in terms of developmental relations and the increasing mutual exposure of their citizens. This book will be of great interest to scholars of Chinese diplomacy, especially those with a particular interest in soft power.
Book Synopsis Participation, Citizenship and Intergenerational Relations in Children and Young People's Lives by : J. Westwood
Download or read book Participation, Citizenship and Intergenerational Relations in Children and Young People's Lives written by J. Westwood and published by Springer. This book was released on 2014-04-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research about children and young people's participation and involvement in research is an emerging area of academic inquiry. Based on the themes of participation, citizenship and intergenerational relations, this edited collection draws on the latest research in this area, and includes chapters co-authored with children and young people.
Book Synopsis United States Relations with the People's Republic of China, Hearings... 92-1, on S. J. Res. 48, S. Res. 18, S. Res. 37, S. Res. 82, and S. Res. 139, June 24,25,28, and 29, and July 20, 1971 by : United States. Congress. Senate. Foreign Relations
Download or read book United States Relations with the People's Republic of China, Hearings... 92-1, on S. J. Res. 48, S. Res. 18, S. Res. 37, S. Res. 82, and S. Res. 139, June 24,25,28, and 29, and July 20, 1971 written by United States. Congress. Senate. Foreign Relations and published by . This book was released on 1972 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
