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Outlines And Highlights For Contemporary Direct Marketing By Lisa S Spiller Isbn
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Book Synopsis Direct, Digital & Data-Driven Marketing by : Lisa Spiller
Download or read book Direct, Digital & Data-Driven Marketing written by Lisa Spiller and published by SAGE Publications Limited. This book was released on 2020-03-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the 5th edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
Book Synopsis Direct, Digital, and Data-driven Marketing by : Lisa D. Spiller
Download or read book Direct, Digital, and Data-driven Marketing written by Lisa D. Spiller and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital. Mobile. Social media. The marketing world has been forever changed by these communication channels. They are the latest weapons in the arsenal of the tech-savvy organization. Through them, twenty-first century marketers can establish and nurture customer relationships, communicate with customers one to one, promote and build brands--the same objectives as the old corner grocer. The difference? These interactive mediums are lightning fast, allow for immediate customer response, and provide users with unprecedented tools to measure and analyze the effectiveness of their campaigns. Direct, Digital, and Data-Driven Marketing recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This fourth edition takes an insightful, in-depth look at contemporary marketing concepts, strategies, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
Book Synopsis Contemporary Direct & Interactive Marketing, 2/E by : Spiller Lisa
Download or read book Contemporary Direct & Interactive Marketing, 2/E written by Spiller Lisa and published by Pearson Education India. This book was released on 2010-09 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
