Organizational Listening For Strategic Communication

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The Power of Strategic Listening

Author : Laurie Lewis
Publisher : Rowman & Littlefield
ISBN 13 : 1538121328
Total Pages : 183 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Power of Strategic Listening by : Laurie Lewis

Download or read book The Power of Strategic Listening written by Laurie Lewis and published by Rowman & Littlefield. This book was released on 2019-10-16 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listening is critical in today’s organizations. As recent examples in the #MeToo era and numerous organizational failures and scandals illustrate, the consequences of poor listening in organizations can be significant, and in some cases, catastrophic. Listening is commonly described in terms of ethics, overlooking its strategic value. The book guides leaders and decision-makers to question the listening habits, practices, and infrastructure within their organizations. The author lays out an argument for the benefits and challenges of strategic listening. She also develops a method for internal analysis of listening capabilities and practices, and provides a framework for building and maintaining a more robust listening culture, infrastructure, and set of practices. In order to improve organizational listening, the author argues that we need to do more than improve personal listening skills, we need to design organizations to listen.

Organizational Listening for Strategic Communication

Author : Katie R. Place
Publisher : Taylor & Francis
ISBN 13 : 1000890651
Total Pages : 323 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Organizational Listening for Strategic Communication by : Katie R. Place

Download or read book Organizational Listening for Strategic Communication written by Katie R. Place and published by Taylor & Francis. This book was released on 2023-06-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.

Organizational Listening

Author : Jim Macnamara
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433130533
Total Pages : 0 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Organizational Listening by : Jim Macnamara

Download or read book Organizational Listening written by Jim Macnamara and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. It presents a compelling case to show that urgent attention to organizational listening is essential for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity.

Future Directions of Strategic Communication

Author : Howard Nothhaft
Publisher : Routledge
ISBN 13 : 1000468259
Total Pages : 303 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Future Directions of Strategic Communication by : Howard Nothhaft

Download or read book Future Directions of Strategic Communication written by Howard Nothhaft and published by Routledge. This book was released on 2020-05-21 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

Organizational Change

Author : Laurie Lewis
Publisher : John Wiley & Sons
ISBN 13 : 1444340352
Total Pages : 256 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Organizational Change by : Laurie Lewis

Download or read book Organizational Change written by Laurie Lewis and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year

Strategic Communication in Business and the Professions

Author : Dan O'Hair
Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Strategic Communication in Business and the Professions by : Dan O'Hair

Download or read book Strategic Communication in Business and the Professions written by Dan O'Hair and published by . This book was released on 1998 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: On business communication

Strategic Corporate Communication

Author : Ross Brinkert
Publisher :
ISBN 13 : 9781516532735
Total Pages : 280 pages
Book Rating : 4.5/5 (327 download)

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Book Synopsis Strategic Corporate Communication by : Ross Brinkert

Download or read book Strategic Corporate Communication written by Ross Brinkert and published by . This book was released on 2017-12-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.

Organizational Listening and Response

Author : David Randall Brandt
Publisher : Springer Nature
ISBN 13 : 3031587790
Total Pages : 251 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Organizational Listening and Response by : David Randall Brandt

Download or read book Organizational Listening and Response written by David Randall Brandt and published by Springer Nature. This book was released on with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Handbook on Strategic Communication

Author : Jesper Falkheimer
Publisher : Edward Elgar Publishing
ISBN 13 : 1800379897
Total Pages : 523 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Research Handbook on Strategic Communication by : Jesper Falkheimer

Download or read book Research Handbook on Strategic Communication written by Jesper Falkheimer and published by Edward Elgar Publishing. This book was released on 2022-12-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Strategic Communication

Author : Jesper Falkheimer
Publisher : Routledge
ISBN 13 : 1317220293
Total Pages : 312 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Strategic Communication by : Jesper Falkheimer

Download or read book Strategic Communication written by Jesper Falkheimer and published by Routledge. This book was released on 2018-01-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

The Handbook of Listening

Author : Debra L. Worthington
Publisher : John Wiley & Sons
ISBN 13 : 1119554144
Total Pages : 480 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Handbook of Listening by : Debra L. Worthington

Download or read book The Handbook of Listening written by Debra L. Worthington and published by John Wiley & Sons. This book was released on 2020-07-08 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique academic reference dedicated to listening, featuring current research from leading scholars in the field The Handbook of Listening is the first cross-disciplinary academic reference on the subject, gathering the current body of scholarship on listening in one comprehensive volume. This landmark work brings together current and emerging research from across disciples to provide a broad overview of foundational concepts, methods, and theoretical issues central to the study of listening. The Handbook offers diverse perspectives on listening from researchers and practitioners in fields including architecture, linguistics, philosophy, audiology, psychology, and interpersonal communication. Detailed yet accessible chapters help readers understand how listening is conceptualized and analyzed in various disciplines, review the listening research of current scholars, and identify contemporary research trends and areas for future study. Organized into five parts, the Handbook begins by describing different methods for studying listening and examining the disciplinary foundations of the field. Chapters focus on teaching listening in different educational settings and discuss listening in a range of contexts. Filling a significant gap in listening literature, this book: Highlights the multidisciplinary nature of listening theory and research Features original chapters written by a team of international scholars and practitioners Provides concise summaries of current listening research and new work in the field Explores interpretive, physiological, phenomenological, and empirical approaches to the study of listening Discusses emerging perspectives on topics including performative listening and augmented reality An important contribution to listening research and scholarship, The Handbook of Listening is an essential resource for students, academics, and practitioners in the field of listening, particularly communication studies, as well as those involved in linguistics, language acquisition, and psychology.

Strategic Communications for School Leaders

Author : Vicki Gunther
Publisher : Rowman & Littlefield
ISBN 13 : 1442209429
Total Pages : 199 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Strategic Communications for School Leaders by : Vicki Gunther

Download or read book Strategic Communications for School Leaders written by Vicki Gunther and published by Rowman & Littlefield. This book was released on 2011 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process--why it's critical for schools, and how it can be executed well--they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.

Writing for Public Relations and Strategic Communication

Author : William Thompson
Publisher :
ISBN 13 : 9781793511881
Total Pages : 444 pages
Book Rating : 4.5/5 (118 download)

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Book Synopsis Writing for Public Relations and Strategic Communication by : William Thompson

Download or read book Writing for Public Relations and Strategic Communication written by William Thompson and published by . This book was released on 2021-08-03 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods

Strategic Communications for PR, Social Media and Marketing

Author : Christopher E. Wilson
Publisher :
ISBN 13 : 9781524998950
Total Pages : 341 pages
Book Rating : 4.9/5 (989 download)

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Book Synopsis Strategic Communications for PR, Social Media and Marketing by : Christopher E. Wilson

Download or read book Strategic Communications for PR, Social Media and Marketing written by Christopher E. Wilson and published by . This book was released on 2019 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Handbook of Communication Engagement

Author : Kim A. Johnston
Publisher : John Wiley & Sons
ISBN 13 : 1119167515
Total Pages : 603 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Handbook of Communication Engagement by : Kim A. Johnston

Download or read book The Handbook of Communication Engagement written by Kim A. Johnston and published by John Wiley & Sons. This book was released on 2018-04-27 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Talk, Inc.

Author : Boris Groysberg
Publisher : Harvard Business Press
ISBN 13 : 1422183998
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Talk, Inc. by : Boris Groysberg

Download or read book Talk, Inc. written by Boris Groysberg and published by Harvard Business Press. This book was released on 2012-05-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversation-powered leadership How can leaders make their big or growing companies feel small again? How can they recapture the “magic”—the tight strategic alignment, the high level of employee engagement—that drove and animated their organization when it was a start-up? As more and more executives have discovered in recent years, the answer to this conundrum lies in the power of conversation. In Talk, Inc., Boris Groysberg and Michael Slind show how trusted and effective leaders are adapting the principles of face-to-face conversation in order to pursue a new form of organizational conversation. They explore the promise of conversation-powered leadership—from the time-tested practice of talking straight (and listening well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies from around the world, Talk, Inc., offers provocative insights and user-friendly tips on how to make organizational culture more intimate, more interactive, more inclusive, and more intentional—in short, more conversational.

Strategic Communications for Nonprofit Organizations

Author : Sally J. Patterson
Publisher : John Wiley & Sons
ISBN 13 : 0470401222
Total Pages : 292 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Strategic Communications for Nonprofit Organizations by : Sally J. Patterson

Download or read book Strategic Communications for Nonprofit Organizations written by Sally J. Patterson and published by John Wiley & Sons. This book was released on 2009-01-27 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.