Ordering By Mail

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Building a Mail Order Business

Author : William A. Cohen
Publisher : John Wiley & Sons
ISBN 13 : 9780471109464
Total Pages : 598 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis Building a Mail Order Business by : William A. Cohen

Download or read book Building a Mail Order Business written by William A. Cohen and published by John Wiley & Sons. This book was released on 1996-02-01 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News

How to Start and Operate a Mail-order Business

Author : Julian Lincoln Simon
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis How to Start and Operate a Mail-order Business by : Julian Lincoln Simon

Download or read book How to Start and Operate a Mail-order Business written by Julian Lincoln Simon and published by . This book was released on 1965 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mail-Order Mysteries

Author : Kirk Demarais
Publisher : Insight Editions
ISBN 13 : 9781608870264
Total Pages : 0 pages
Book Rating : 4.8/5 (72 download)

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Book Synopsis Mail-Order Mysteries by : Kirk Demarais

Download or read book Mail-Order Mysteries written by Kirk Demarais and published by Insight Editions. This book was released on 2011-10-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover your sense of wonder! Generations of comic book readers remember the tantalizing promises of vintage novelty advertisements that offered authentic laser-gun plans, x-ray specs, and even 7-foot-tall monsters (with glow-in-the-dark eyes!). But what would you really get if you entrusted your hard-earned $1.69 to the post office? Mail-Order Mysteries answers this question, revealing the amazing truths (and agonizing exaggerations) about the actual products marketed to kids in the ‘60s, ‘70s, and ‘80s. Pop-culture historian Kirk Demarais shares his astonishing collection, including: 100 Toy Soldiers in a Footlocker Count Dante’s World’s Deadliest Fighting Secrets GRIT Hercules Wrist Band Hypno-Coin Life-Size Monsters Mystic Smoke Sea Monkeys Soil From Dracula’s Castle U-Control Ghost Ventrilo Voice Thrower ...and many, many more! With more than 150 extraordinary, peculiar, and downright fraudulent collectibles, Mail-Order Mysteries is a must-have book comic book fans everywhere. Trust us.

Mail Order Ninja 2

Author : Joshua Elder
Publisher : ABDO
ISBN 13 : 9781599615691
Total Pages : 108 pages
Book Rating : 4.6/5 (156 download)

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Book Synopsis Mail Order Ninja 2 by : Joshua Elder

Download or read book Mail Order Ninja 2 written by Joshua Elder and published by ABDO. This book was released on 2008-09 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents two previously published manga volumes in which timid Indiana fifth-grader Timmy McAllister obtains his very own ninja to face the bullies and snobs of L. Frank Baum Elementary School.

Twenty-five Years in the Mail Order Business

Author : James Lee (of the mail order business.)
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.M/5 ( download)

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Book Synopsis Twenty-five Years in the Mail Order Business by : James Lee (of the mail order business.)

Download or read book Twenty-five Years in the Mail Order Business written by James Lee (of the mail order business.) and published by . This book was released on 1902 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Start Your Own Mail Order Business

Author : Entrepreneur Press
Publisher : Entrepreneur Press
ISBN 13 : 1613080832
Total Pages : 282 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Mail Order Business by : Entrepreneur Press

Download or read book Start Your Own Mail Order Business written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2008-05-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Complete Package for Success—Signed, Sealed and Delivered! Busy families no longer need to take the time to run to the mall and shop for the perfect item. They simply click their mouse and have their treasures delivered from any corner of the country right to their doorstep. Shopping has never been so convenient and the opportunity for starting and running a successful mail order business has never been so great! If you want to work from home, running a lucrative business that costs little to start and requires no specialized skills, mail order may be for you. Working from a kitchen table, you can take orders, process payments and dispatch shipments picked up by a parcel service from a remote warehouse run by yet another vendor. This exclusive guide to mail order takes you step by step covering every aspect of startup and operations, including hard-won advice and helpful hints from successful mail order entrepreneurs. Learn how to: • Stay on top of market and industry trends • Choose products that sell • Set your pricing and other policies • Fulfill orders • Build an internet presence • Create a winning catalog or brochure • Choose a high-response mailing list • Use the best resources and tools in the industry With the boom in online shopping, mail order businesses are more profitable than ever, and Entrepreneur gives you everything you need to get started. Don’t wait! Start your mail order business today!

Principles of the Mail Order Business

Author : Arthur Eugene Swett
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Principles of the Mail Order Business by : Arthur Eugene Swett

Download or read book Principles of the Mail Order Business written by Arthur Eugene Swett and published by . This book was released on 1909 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Nelly's Mail Order Husband

Author : Ruth Ann Nordin
Publisher : Ruth Ann Nordin
ISBN 13 :
Total Pages : 117 pages
Book Rating : 4./5 ( download)

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Book Synopsis Nelly's Mail Order Husband by : Ruth Ann Nordin

Download or read book Nelly's Mail Order Husband written by Ruth Ann Nordin and published by Ruth Ann Nordin. This book was released on with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valentine Silverton has enjoyed comfort and luxury his entire life. Then, all at once, the family fortune vanishes, and he’s a pauper. The only recourse he has is to find a wealthy heiress. But he doesn’t want to just find just any wealthy heiress. He wants to find one he can fall in love with. Since there are no suitable prospects in his area, he takes his friend’s advice and becomes a mail-order husband. Nelly Larson grew up on a farm, and she loves everything about it. She loves the life so much, in fact, that she got her own homestead. The last thing she wants is to be strapped to one of the men in town who think her place is in the kitchen. She’s going to keep her independence, and keeping her independence will require her to avoid marriage at all costs. Nelly’s sisters, however, can’t believe Nelly will truly be happy if she doesn’t get married. Romance, after all, is one of life’s most wonderful experiences. When they come upon Valentine’s ad, they know he’ll be perfect for her. So they take matters into their own hands and answer his ad on Nelly’s behalf. Valentine thinks Nelly is the one answering his ad, and at once, he’s intrigued by her. He has no idea what a homestead is, but he assumes that a young woman who owns land and runs her own business must have lots of money. Excited, he runs off to Omaha to marry her. The day comes when the two meet, and it’s at that time they realize they’ve been set up. Since Valentine has no money, he can’t leave Omaha. He has to marry Nelly. Even if she doesn’t have much, she has a place to live and food to eat. In exchange for marriage, he promises Nelly he won’t hinder her independence. Thankfully, she agrees to marry him. But Valentine kind of likes Nelly, and he’s determined to show her that some things are worth giving up total independence for…and love just happens to be one of them.

Mail-Order Bride

Author : Maureen McKade
Publisher : Harper Collins
ISBN 13 : 0062202022
Total Pages : 331 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Mail-Order Bride by : Maureen McKade

Download or read book Mail-Order Bride written by Maureen McKade and published by Harper Collins. This book was released on 2012-02-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kate Murphy arrives in the Rocky Mountain mining town as a mail-order bride—just in time to discover she's a widow before she's a wife. Looking to earn the stagecoach fare out of this dangerous town, Kate never expects the true peril to come in the tantalizing form of Trev Trevelyan. A match Kate Murphy arrives in the Rocky Mountain mining town as a mail-order bride— just in time to discover she's a widow before she's a wife. Looking to earn the stagecoach fare out of this dangerous town, Kate never expects the true peril to come in the tantalizing form of Trev Trevelyan. Made in heaven The handsome mine superintendent desperately needs someone to care for his two young, motherless children, and Kate is delighted to take the job. But first the children capture her heart...and then the leaping attraction between sweet Kate and the smolderingly handsome Trev is too powerful to deny. Although Kate longs for the safety of his arms, will she ever be able to accept the danger of his life?

How to Make Money in Mail-Order

Author : L. Perry Wilbur
Publisher : Wiley
ISBN 13 : 9780471515296
Total Pages : 228 pages
Book Rating : 4.5/5 (152 download)

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Book Synopsis How to Make Money in Mail-Order by : L. Perry Wilbur

Download or read book How to Make Money in Mail-Order written by L. Perry Wilbur and published by Wiley. This book was released on 1990-05-30 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to planning, implementing, and developing a successful mail order business shows how to share in the profits of the mail-order boom. The author offers an abundance of ideas for product items, services, and novelties and emphasizes the importance of planning a strategy for growth. Covers an array of direct mail approaches that help readers learn how to tailor their ads to bring in more orders and increase profitability. Touches on an exceptionally broad range of topics critical to the success of a mail-order operation, and includes catalog guidelines and examples, discussion of mailing list strategy, a close look at some money-making plans and programs currently being sold by mail, and suggested ways of finding the money to expand a business.

The Dartnell Direct Mail and Mail Order Handbook

Author : Richard S. Hodgson
Publisher :
ISBN 13 :
Total Pages : 1575 pages
Book Rating : 4.:/5 (112 download)

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Book Synopsis The Dartnell Direct Mail and Mail Order Handbook by : Richard S. Hodgson

Download or read book The Dartnell Direct Mail and Mail Order Handbook written by Richard S. Hodgson and published by . This book was released on 1974 with total page 1575 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling by Mail Order

Author : William A. Cohen
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Selling by Mail Order by : William A. Cohen

Download or read book Selling by Mail Order written by William A. Cohen and published by . This book was released on 1989 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mail-Order Wings

Author : Beatrice Gormley
Publisher : Dissertation.com
ISBN 13 : 9780595152049
Total Pages : 0 pages
Book Rating : 4.1/5 (52 download)

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Book Synopsis Mail-Order Wings by : Beatrice Gormley

Download or read book Mail-Order Wings written by Beatrice Gormley and published by Dissertation.com. This book was released on 2000-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nine-year-old Andrea orders wings—guaranteed to fly!—through an ad in her comic book. Incredibly, they work. This is the beginning of her exciting and disturbing adventures with the wings, culminating in a long flight and a difficult decision. “A fast-paced story with a spirited heroine and enough buoyancy to keep anyone who fancies flight.” —Booklist

Mail Order Retailing in Britain

Author : Richard Coopey
Publisher : Oxford University Press, USA
ISBN 13 : 0198296509
Total Pages : 259 pages
Book Rating : 4.1/5 (982 download)

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Book Synopsis Mail Order Retailing in Britain by : Richard Coopey

Download or read book Mail Order Retailing in Britain written by Richard Coopey and published by Oxford University Press, USA. This book was released on 2005-01-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book traces the rise of firms including Kay and Co., Grattan, Empire Stores and Littlewoods. It examines the ways in which these firms created and exploited social networks through the agency system and credit provision among the British working class. The book also traces the origins of internet-based home shopping in the UK"--Provided by publisher.

Mail Order Murder

Author : Patricia Springer
Publisher : Pinnacle Books
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Mail Order Murder by : Patricia Springer

Download or read book Mail Order Murder written by Patricia Springer and published by Pinnacle Books. This book was released on 1999 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widower Jack Reeves found his wife, Emelita Villa, in a magazine offering mail-order brides from the Philippines. When Emelita's friends reported her missing on October 11, 1994, police made some grisly discoveries about Reeves's first three marriages--and suspected him of killing at least two of his wives. As a result, Reeves was convicted on two counts of murder and was sent to prison for 99 years. Photos.

Buying a Bride

Author : Marcia A. Zug
Publisher : NYU Press
ISBN 13 : 1479821322
Total Pages : 316 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Buying a Bride by : Marcia A. Zug

Download or read book Buying a Bride written by Marcia A. Zug and published by NYU Press. This book was released on 2016-06-07 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: There have always been mail-order brides in America—but we haven’t always thought about them in the same ways. In Buying a Bride, Marcia A. Zug starts with the so-called “Tobacco Wives” of the Jamestown colony and moves all the way forward to today’s modern same-sex mail-order grooms to explore the advantages and disadvantages of mail-order marriage. It’s a history of deception, physical abuse, and failed unions. It’s also the story of how mail-order marriage can offer women surprising and empowering opportunities. Drawing on a forgotten trove of colorful mail-order marriage court cases, Zug explores the many troubling legal issues that arise in mail-order marriage: domestic abuse and murder, breach of contract, fraud (especially relating to immigration), and human trafficking and prostitution. She tells the story of how mail-order marriage lost the benign reputation it enjoyed in the Civil War era to become more and more reviled over time, and she argues compellingly that it does not entirely deserve its current reputation. While it is a common misperception that women turn to mail-order marriage as a desperate last resort, most mail-order brides are enticed rather than coerced. Since the first mail-order brides arrived on American shores in 1619, mail-order marriage has enabled women to improve both their marital prospects and their legal, political, and social freedoms. Buying A Bride uncovers this history and shows us how mail-order marriage empowers women and should be protected and even encouraged.

Secrets of a Successful Mail Order Guru

Author : Ron Tepper
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Secrets of a Successful Mail Order Guru by : Ron Tepper

Download or read book Secrets of a Successful Mail Order Guru written by Ron Tepper and published by . This book was released on 1988-01-18 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a –44.00 ad in the Wall Street Journal that turned into a –15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ``hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.