Optimize For Growth

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Optimize for Growth

Author : Jonathan Smith
Publisher :
ISBN 13 : 9780692485316
Total Pages : 82 pages
Book Rating : 4.4/5 (853 download)

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Book Synopsis Optimize for Growth by : Jonathan Smith

Download or read book Optimize for Growth written by Jonathan Smith and published by . This book was released on 2015-09-26 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the CEO of a small business, you know what it means to hit the ceiling. Business leaders often struggle with four primary barriers to growth: people, profit, control, and traction. The heroic efforts you relied on to build your business from the ground up, aren't adequate to take it to the next level. What you need are the three essential resources in the Optimize for Growth Model: * A business operating system helps CEOs articulate a shared vision and build the organization, process, accountability and productivity to achieve their goals.* A peer advisory network provides valuable insights and advice from other leaders who share their experiences in a trusted and confidential setting to leverage the wisdom of the group.* A business coach keeps the CEO accountable and acts as a necessary sounding board and advisor to shape key leadership skills.In his work with growing organizations in all industries, Jonathan B. Smith has helped executives implement the Optimize for Growth Model to foster their success. The book features stories of CEOs from various industries plus Jonathan's own experience building an INC 500 company. Every business owner eventually stalls on the road to growth. CEOs who bring in the right resources can make the difference between staying stuck and catapulting the organization to greater profits, productivity, and traction. The Optimize for Growth Model provides the framework to scale up.Are you ready to optimize for growth? Take our assessment at ChiefOptimizer.com/assessment.

Optimizing Growth

Author : Jason Green
Publisher : John Wiley & Sons
ISBN 13 : 1119462223
Total Pages : 240 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Optimizing Growth by : Jason Green

Download or read book Optimizing Growth written by Jason Green and published by John Wiley & Sons. This book was released on 2018-05-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data and demand into sustainable profitable growth Optimizing Growth is a handbook for how to succeed in the age of big data. Today’s business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from “survive” to “thrive.” This book provides the approaches, analytics, frameworks, and organizational capabilities required to gain competitive advantage, and describes the new mindset required to leverage these tools into sustainable growth. Develop a deeper understanding of your business’s growth factors Re-sync your thinking to gain greater leverage against disruption Delve deeper into demand, and boost fulfillment capabilities Capture more growth opportunities using precision analytics frameworks The one thing that will never change about business is the goal of growth—but the paths to growth change continuously. New opportunities forge new routes to the top, while others become obsolete—does your company know the difference? The ability to differentiate between fads and genuine evolution is more critical than ever before. Optimizing Growth provides deep knowledge of what’s out there, and a clear framework for forging ahead.

Fit for Growth

Author : Vinay Couto
Publisher : John Wiley & Sons
ISBN 13 : 1119268532
Total Pages : 296 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Fit for Growth by : Vinay Couto

Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States

High Growth Handbook

Author : Elad Gil
Publisher : Stripe Press
ISBN 13 : 1953953379
Total Pages : 396 pages
Book Rating : 4.9/5 (539 download)

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Book Synopsis High Growth Handbook by : Elad Gil

Download or read book High Growth Handbook written by Elad Gil and published by Stripe Press. This book was released on 2018-07-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.

Cerebral Palsy in Infancy

Author : Roberta B. Shepherd
Publisher : Elsevier Health Sciences
ISBN 13 : 0702050997
Total Pages : 356 pages
Book Rating : 4.7/5 (2 download)

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Book Synopsis Cerebral Palsy in Infancy by : Roberta B. Shepherd

Download or read book Cerebral Palsy in Infancy written by Roberta B. Shepherd and published by Elsevier Health Sciences. This book was released on 2013-09-20 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cerebral Palsy in Infancy is a thought-provoking book which introduces a new way of thinking on the development and use of interventions. Relevant to current practice, it advocates early, targeted activity that is focused on increasing muscle activation, training basic actions and minimizing (or preventing) mal-adaptive changes to muscle morphology and function. The authors present recent scientific findings in brain science, movement sciences (developmental biomechanics, motor control mechanisms, motor learning, exercise science) and muscle biology. This knowledge provides the rationale for active intervention, underpinning the need for an early referral to appropriate services. The book features methods for promoting relatively intensive physical activity in young infants without placing a burden on parents which include assistive technologies such as robotics, electronic bilateral limb trainers and baby treadmills. Cerebral Palsy in Infancy begins by specifying the guidelines for training and exercise, outlining the rationale for such intervention. It goes on to cover the fundamentals of neuromotor plasticity and the development and negative effects of limited motor activity on brain organization and corticospinal tract development. Neuromuscular adaptations to impairments and inactivity are discussed along with the General Movement assessment that can provide early diagnosis and prognosis, facilitating very early referral from paediatric specialists to training programs. The book ends with a section featuring various methods of training with the emphasis on preventing/minimizing muscle contracture, stimulating biomechanically critical muscle activity and joint movement. An ideal clinical reference for those working to improve the lives of infants suffering from cerebral palsy. CONTRIBUTORS: Adel Abdullah Alhusaini (Saudi Arabia); David I. Anderson (USA); Nicolas Bayle (France); Roslyn Boyd (Australia); Giovanni Cioni (Italy); Diane L. Damiano (USA); Janet Eyre (UK); Linda Fetters (USA); Mary Galea (Australia); Andrew M Gordon (USA); Martin Gough (UK); Richard L Lieber (USA); Jens Bo Nielsen (Denmark); Micah Perez (Australia); Caroline Teulier (France). "This book provides a comprehensive overview of the challenges of motor development and the consequent impact of poor motor function in later childhood for infants with cerebral palsy (CP)."Reviewed by: Oxford Brookes University on behalf of the British Journal of Occupational Therapy, Dec 2014 conceived and edited by Roberta Shepherd with contributions from internationally renowned expert clinicians and researchers discusses new research and new evidence-based treatment interventions shows how to organize very early and intensive physical activity in young infants to stimulate motor development and growth therapies include the specificity of training and exercise, with emphasis on promoting muscle activity and preventing contracture by active instead of passive stretching methods include new interactive technologies in enhancing home-based training sessions carried out by the infant's family extensive referencing in each chapter for further study chapters feature "Annotations" which illustrate scientific findings

Organizational Optimization

Author : Robert Hutcherson
Publisher : AuthorHouse
ISBN 13 : 149694478X
Total Pages : 311 pages
Book Rating : 4.4/5 (969 download)

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Book Synopsis Organizational Optimization by : Robert Hutcherson

Download or read book Organizational Optimization written by Robert Hutcherson and published by AuthorHouse. This book was released on 2014-12-11 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are constantly trying to figure out how to improve and do more with less, especially with todays budgetary pressures. We must not only find a way to improve our companies and countries, but we must find a way to optimize them. How do we get the biggest strategic bang for our budgetary buck? There is continuous pressure on corporate leaders and government officials to reduce waste, improve services and margins that provide a better overall value to its shareholders and citizens. Organizational Optimization is the new way to look at your organization, assess its current health and optimize its future potential. Its purpose is to strategically align the organization, optimize the execution of its strategy, and culturally set the stage for growth and prosperity. It can be applied to any type of organization whether an international conglomerate, a federal agency, a city, a professional sports team or an entrepreneurial organization looking to optimize their true potential.

Small Business Big Money Online

Author : Alex Harris
Publisher : Alex Designs LLC
ISBN 13 : 0692466037
Total Pages : 1 pages
Book Rating : 4.6/5 (924 download)

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Book Synopsis Small Business Big Money Online by : Alex Harris

Download or read book Small Business Big Money Online written by Alex Harris and published by Alex Designs LLC. This book was released on 2015-06-29 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your eCommerce business stagnant? Do you want to get to the next level and get there quickly? Would you like to be able to triple your leads in under six months? Are you unsure of what your next steps should be to boost sales? The truth of the matter is that it doesn't matter how much traffic you drive to your site if you can't convert it to sales. In this book, you will learn the five-step Marketing Optimization System to scale and grow your bottom line. This proven method is used to increase the percentage of visitors to your site that convert into customers. You will learn to gather intelligence through qualitative insight and quantitative data, and then execute successful split testing to increase sales and leads. Triple Your Website Sales & Leads in Under Six Months Small Business Big Money Online will give you direct, actionable advice and techniques that you can simply apply to your own process, developing your own system along the way.

Conversion Optimization

Author : Khalid Saleh
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 9781449397692
Total Pages : 272 pages
Book Rating : 4.3/5 (976 download)

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Book Synopsis Conversion Optimization by : Khalid Saleh

Download or read book Conversion Optimization written by Khalid Saleh and published by "O'Reilly Media, Inc.". This book was released on 2010-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Product-Led Growth

Author : Bush Wes
Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Product-Led Growth by : Bush Wes

Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

Pricing and Revenue Optimization

Author : Robert Phillips
Publisher : Stanford University Press
ISBN 13 : 0804781648
Total Pages : 470 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Pricing and Revenue Optimization by : Robert Phillips

Download or read book Pricing and Revenue Optimization written by Robert Phillips and published by Stanford University Press. This book was released on 2005-08-05 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected].

Hacking Growth

Author : Sean Ellis
Publisher : Currency
ISBN 13 : 045149721X
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets

Author : Stephen Sashihara
Publisher : McGraw Hill Professional
ISBN 13 : 0071748334
Total Pages : 289 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets by : Stephen Sashihara

Download or read book The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets written by Stephen Sashihara and published by McGraw Hill Professional. This book was released on 2011-02-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why downsize when you can OPTIMIZE? "At McDonald’s our focus has always been on providing maximum value to customers through ‘optimal’ quality and tight cost management, which is why Optimization has become such a pivotal concept for us. Steve Sashihara’s book brings the concept to life.” —Kenneth M. Koziol, Corp. Senior Vice President, Innovation and Design, McDonald’s Corp. “Steve Sashihara convincingly demonstrates how the application of advanced quantitative techniques can significantly improve day-to-day decision making, which is what we have done at Quad/Graphics.” —Dave Blais, Executive Vice President, Quad/Graphics “The Optimization Edge is a powerful book that will change the way organizations make decisions and manage their assets.” —Frances Hesselbein, President and CEO, Leader to Leader Institute; Recipient, Presidential Medal of Freedom “At UPS, the ‘optimization edge’ has given us a competitive advantage. It enables us to solve problems of great complexity seamlessly and with increased velocity, resulting in smarter decisions and ultimately bringing greater value to our customers.” —Chuck Holland, Vice President of Industrial Engineering, UPS About the Book: In these challenging economic times, more and more companies have turned to “cut-back management” to ensure their survival. But how do some manage to outshine their competitors—and even grow—during downturns? How does Google outsearch the other search engines? How does McDonald’s McClobber the competition? More important, how can you increase your company’s profits without downsizing? The answer is Asset Optimization. This groundbreaking approach to decision making utilizes the latest advances in mathematics and computer software. Optimization expert Steve Sashihara shows you how to squeeze every ounce of value from your company, even under “perfect storm” conditions. You’ll learn how to: Drive up your company’s value—even in a downturn Re-allocate your resources—for maximum performance Streamline your company—and stay ahead of the competition Optimize your assets—for long-term growth A proven, practical, and workable alternative to “corporate anorexia,” Optimization is your best option for dealing head-on with marketplace volatility and resource scarcity. This step-by-step guide offers concrete, ready-to- use tools drawn from decades of superior business practices—the best-kept secrets of global successes such as Amazon, Google, Marriott, McDonald’s, Intel, SAS, and UPS. You’ll learn what Optimization is, what best practices you can immediately put to use, how to use Optimization to speed up and improve decision making, and how to integrate Optimization into your organization’s culture. If you want to thrive in any economy—and grow your company in the future—forget about downsizing. Get The Optimization Edge.

Inform, Transform, and Outperform

Author : John Horodyski
Publisher : Advantage Media Group
ISBN 13 : 9781599327556
Total Pages : 0 pages
Book Rating : 4.3/5 (275 download)

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Book Synopsis Inform, Transform, and Outperform by : John Horodyski

Download or read book Inform, Transform, and Outperform written by John Horodyski and published by Advantage Media Group. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A STRATEGIC FOUNDATION TO DIGITAL TRANSFORMATION To survive and thrive in today's digital world, businesses must undergo a fundamental shift across all aspects of their operations--sometimes called a "digital transformation". In Inform, Transform, and Outperform, John Horodyski and his team of contributors provide compelling, collective insight into building a tactical foundation to achieve a holistic digital strategy. You'll discover how to: - develop strong metadata and taxonomy for robust search capabilities - optimize your digital content workflows - select the right amount of digital security - minimize the pain of integrating legacy systems - strengthen your stakeholder management systems As experts in digital strategy and operations, John and his team show how you can navigate the rapid technological changes to better leverage and monetize your organization's intellectual property.

Introduction to Cell and Tissue Culture

Author : Jennie P. Mather
Publisher : Springer Science & Business Media
ISBN 13 : 0585275718
Total Pages : 247 pages
Book Rating : 4.5/5 (852 download)

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Book Synopsis Introduction to Cell and Tissue Culture by : Jennie P. Mather

Download or read book Introduction to Cell and Tissue Culture written by Jennie P. Mather and published by Springer Science & Business Media. This book was released on 2007-08-20 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a pleasure to contribute the foreword to Introduction to Cell and Tissue Culture: The ory and Techniques by Mather and Roberts. Despite the occasional appearance of thought ful works devoted to elementary or advanced cell culture methodology, a place remains for a comprehensive and definitive volume that can be used to advantage by both the novice and the expert in the field. In this book, Mather and Roberts present the relevant method ology within a conceptual framework of cell biology, genetics, nutrition, endocrinology, and physiology that renders technical cell culture information in a comprehensive, logical for mat. This allows topics to be presented with an emphasis on troubleshooting problems from a basis of understanding the underlying theory. The material is presented in a way that is adaptable to student use in formal courses; it also should be functional when used on a daily basis by professional cell culturists in a- demia and industry. The volume includes references to relevant Internet sites and other use ful sources of information. In addition to the fundamentals, attention is also given to mod ern applications and approaches to cell culture derivation, medium formulation, culture scale-up, and biotechnology, presented by scientists who are pioneers in these areas. With this volume, it should be possible to establish and maintain a cell culture laboratory devot ed to any of the many disciplines to which cell culture methodology is applicable.

Traction

Author : Gabriel Weinberg
Publisher : Penguin
ISBN 13 : 0698411870
Total Pages : 242 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis Traction by : Gabriel Weinberg

Download or read book Traction written by Gabriel Weinberg and published by Penguin. This book was released on 2015-10-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Optimize

Author : Lee Odden
Publisher : John Wiley & Sons
ISBN 13 : 1118167775
Total Pages : 259 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Optimize by : Lee Odden

Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Healing the Hardware of the Soul

Author : Daniel Amen
Publisher : Simon and Schuster
ISBN 13 : 143910039X
Total Pages : 306 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Healing the Hardware of the Soul by : Daniel Amen

Download or read book Healing the Hardware of the Soul written by Daniel Amen and published by Simon and Schuster. This book was released on 2008-09-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's approach to depression, anxiety, and obessesive-compulsive disorder demonstrates how to strengthen sections of the brain connected to spiritual well-being through exercise, meditation, and breathing techniques.