Opportunities And Restrictions Of The Internet In Marketing Communication Strategies

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Opportunities and restrictions of the internet in marketing communication strategies

Author : Oliver Weimann
Publisher : GRIN Verlag
ISBN 13 : 3638127931
Total Pages : 107 pages
Book Rating : 4.6/5 (381 download)

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Book Synopsis Opportunities and restrictions of the internet in marketing communication strategies by : Oliver Weimann

Download or read book Opportunities and restrictions of the internet in marketing communication strategies written by Oliver Weimann and published by GRIN Verlag. This book was released on 2002-05-26 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: very good, University of Wolverhampton (Wolverhampton Business School), language: English, abstract: This project should enable companies to understand the Internet and the possibilities, it offers to strategic marketing communication planning. Therefore it should finally outline in which way the services can be included in an Internet strategy and how it can be integrated in the company marketing strategy. A short summary about the usage of the Internet and its services in marketing introduce this piece of work. The next chapter outlines the differences to classical media and delivers starting points for marketing communication. The main part should enable companies to develop a specific Internet marketing strategy to evaluate the opportunities and restrictions in praxis. A differentiation, not only between dot.coms and old economy companies, but also between big multinationals and SME's (Small and Medium Enterprises), was necessary because of different objectives, interventions, and not least of all, marketing budgets. This work concentrates on the point of view of the marketer. Therefore technical aspects are only explained, if they are needed to understand the services and contexts. Included is Appendix I, which gives an overview of the Internet and its services, and Appendix II, which deals with marketing. Finally, an overview of newly developed services and further development of the Internet will conclude this report. This will give a complete overview of Internet opportunities nowadays. That being said, it has to be taken into account that this report will probably be useful for not more then one to one and a half-years. This depends mainly on further developments of the Internet, which cannot be seen as a static system, but as a highly changing system with extremely short innovation cycles. To establish higher value, the discovered sources will enable further research for up-to-date information if this publication is no longer considered applicable to the topic.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Global Telecom Industry Handbook Volume 2 Satellite Communication: Strategic Information, Regulations, Opportunities, Contacts

Author : IBP, Inc.
Publisher : Lulu.com
ISBN 13 : 143302019X
Total Pages : 296 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis Global Telecom Industry Handbook Volume 2 Satellite Communication: Strategic Information, Regulations, Opportunities, Contacts by : IBP, Inc.

Download or read book Global Telecom Industry Handbook Volume 2 Satellite Communication: Strategic Information, Regulations, Opportunities, Contacts written by IBP, Inc. and published by Lulu.com. This book was released on 2019-08-02 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. Global Telecom Industry Handbook Regulations and Contacts Volume 2

Policy and Marketing Strategies for Digital Media

Author : Yu-li Liu
Publisher : Routledge
ISBN 13 : 131774411X
Total Pages : 326 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Policy and Marketing Strategies for Digital Media by : Yu-li Liu

Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World

Author : Gasc¢-Hernandez, Mila
Publisher : IGI Global
ISBN 13 : 160566135X
Total Pages : 438 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World by : Gasc¢-Hernandez, Mila

Download or read book Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World written by Gasc¢-Hernandez, Mila and published by IGI Global. This book was released on 2009-02-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.

Marketing Communications in Emerging Economies, Volume I

Author : Thomas Anning-Dorson
Publisher : Springer Nature
ISBN 13 : 3030813290
Total Pages : 318 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Marketing Communications in Emerging Economies, Volume I by : Thomas Anning-Dorson

Download or read book Marketing Communications in Emerging Economies, Volume I written by Thomas Anning-Dorson and published by Springer Nature. This book was released on 2021-10-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.

Indonesia Telecom Industry Business Opportunities Handbook Volume 1 Strategic Information and Regulations

Author : IBP, Inc.
Publisher : Lulu.com
ISBN 13 : 1433023709
Total Pages : 285 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis Indonesia Telecom Industry Business Opportunities Handbook Volume 1 Strategic Information and Regulations by : IBP, Inc.

Download or read book Indonesia Telecom Industry Business Opportunities Handbook Volume 1 Strategic Information and Regulations written by IBP, Inc. and published by Lulu.com. This book was released on 2016-04-25 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. Indonesia Telecommunication Industry Business Opportunities Handbook

Opportunities and Challenges of Business 5.0 in Emerging Markets

Author : Dadwal, Sumesh
Publisher : IGI Global
ISBN 13 : 1668464055
Total Pages : 380 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Opportunities and Challenges of Business 5.0 in Emerging Markets by : Dadwal, Sumesh

Download or read book Opportunities and Challenges of Business 5.0 in Emerging Markets written by Dadwal, Sumesh and published by IGI Global. This book was released on 2023-03-21 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: It seems that when businesses were finally understanding, implementing, and getting used to industry 4.0, the term 5.0 came about. Industry 5.0 takes human touch, innovation, and efficiency a step further in creating a turnaround strategy for corporate governance. This transformation has brought many questions to the minds of stakeholders such as when and why this happened. In order to explore the answers to these questions, further study is required to understand the prospects and challenges. Opportunities and Challenges of Business 5.0 in Emerging Markets discusses the present state and future outlooks of Business 5.0 and aims to achieve comprehensive insights on the implications of Business 5.0 in the emerging markets. The book also provides insights to marketers, entrepreneurs, and practitioners to unravel the opportunities and mitigate the challenges in the competitive world. Covering key topics such as big data, e-commerce, and value creation, this reference work is ideal for policymakers, business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Marketing Communications

Author : Lynne Eagle
Publisher : Routledge
ISBN 13 : 1000176657
Total Pages : 515 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Marketing Communications by : Lynne Eagle

Download or read book Marketing Communications written by Lynne Eagle and published by Routledge. This book was released on 2020-09-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1522576185
Total Pages : 325 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by : Dos Santos, Manuel Alonso

Download or read book Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2019-01-25 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Cyprus Telecom Laws and Regulations Handbook Volume 1 Strategic Information and Basic Regulations

Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 1433081679
Total Pages : 298 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis Cyprus Telecom Laws and Regulations Handbook Volume 1 Strategic Information and Basic Regulations by : IBP USA

Download or read book Cyprus Telecom Laws and Regulations Handbook Volume 1 Strategic Information and Basic Regulations written by IBP USA and published by Lulu.com. This book was released on with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Information Science and Technology

Author : Mehdi Khosrow-Pour
Publisher : IGI Global Snippet
ISBN 13 : 9781605660264
Total Pages : 4292 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Encyclopedia of Information Science and Technology by : Mehdi Khosrow-Pour

Download or read book Encyclopedia of Information Science and Technology written by Mehdi Khosrow-Pour and published by IGI Global Snippet. This book was released on 2009 with total page 4292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.

Integrated Marketing Communications with Online Study Tools 12 Months

Author : Bill Chitty
Publisher : Cengage AU
ISBN 13 : 0170386511
Total Pages : 558 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Integrated Marketing Communications with Online Study Tools 12 Months by : Bill Chitty

Download or read book Integrated Marketing Communications with Online Study Tools 12 Months written by Bill Chitty and published by Cengage AU. This book was released on 2017-11-16 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

Strategic Innovative Marketing and Tourism in the COVID-19 Era

Author : Androniki Kavoura
Publisher : Springer Nature
ISBN 13 : 3030661547
Total Pages : 240 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Strategic Innovative Marketing and Tourism in the COVID-19 Era by : Androniki Kavoura

Download or read book Strategic Innovative Marketing and Tourism in the COVID-19 Era written by Androniki Kavoura and published by Springer Nature. This book was released on 2021-03-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

Strategic Innovative Marketing and Tourism

Author : Androniki Kavoura
Publisher : Springer Nature
ISBN 13 : 3031510380
Total Pages : 999 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on with total page 999 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Organizational Communication and Sustainable Development: ICTs for Mobility

Author : Hallin, Anette
Publisher : IGI Global
ISBN 13 : 1605668230
Total Pages : 348 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Organizational Communication and Sustainable Development: ICTs for Mobility by : Hallin, Anette

Download or read book Organizational Communication and Sustainable Development: ICTs for Mobility written by Hallin, Anette and published by IGI Global. This book was released on 2009-10-31 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering advantages as well as disadvantages, explores how mobility meets sustainability in contemporary organizational communication.

United Arab Emirates Energy Policy, Laws and Regulations Handbook: Strategic Information and Regulations

Author : IBP, Inc.
Publisher : Lulu.com
ISBN 13 : 1433052024
Total Pages : 283 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis United Arab Emirates Energy Policy, Laws and Regulations Handbook: Strategic Information and Regulations by : IBP, Inc.

Download or read book United Arab Emirates Energy Policy, Laws and Regulations Handbook: Strategic Information and Regulations written by IBP, Inc. and published by Lulu.com. This book was released on 2016-05-06 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. United Arab Emirates Energy Policy, Laws and Regulations Handbook Volume 2