On Media

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The B2B Social Media Book

Author : Kipp Bodnar
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Eye on the Media

Author : David Bar-Illan
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Eye on the Media by : David Bar-Illan

Download or read book Eye on the Media written by David Bar-Illan and published by . This book was released on 1993 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Geology of Media

Author : Jussi Parikka
Publisher : U of Minnesota Press
ISBN 13 : 1452944571
Total Pages : 202 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis A Geology of Media by : Jussi Parikka

Download or read book A Geology of Media written by Jussi Parikka and published by U of Minnesota Press. This book was released on 2015-03-27 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media history is millions, even billions, of years old. That is the premise of this pioneering and provocative book, which argues that to adequately understand contemporary media culture we must set out from material realities that precede media themselves—Earth’s history, geological formations, minerals, and energy. And to do so, writes Jussi Parikka, is to confront the profound environmental and social implications of this ubiquitous, but hardly ephemeral, realm of modern-day life. Exploring the resource depletion and material resourcing required for us to use our devices to live networked lives, Parikka grounds his analysis in Siegfried Zielinski’s widely discussed notion of deep time—but takes it back millennia. Not only are rare earth minerals and many other materials needed to make our digital media machines work, he observes, but used and obsolete media technologies return to the earth as residue of digital culture, contributing to growing layers of toxic waste for future archaeologists to ponder. He shows that these materials must be considered alongside the often dangerous and exploitative labor processes that refine them into the devices underlying our seemingly virtual or immaterial practices. A Geology of Media demonstrates that the environment does not just surround our media cultural world—it runs through it, enables it, and hosts it in an era of unprecedented climate change. While looking backward to Earth’s distant past, it also looks forward to a more expansive media theory—and, implicitly, media activism—to come.

On Media Violence

Author : W. James Potter
Publisher : SAGE
ISBN 13 : 9780761916390
Total Pages : 320 pages
Book Rating : 4.9/5 (163 download)

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Book Synopsis On Media Violence by : W. James Potter

Download or read book On Media Violence written by W. James Potter and published by SAGE. This book was released on 1999 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive examination of this important social topic asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?Divided into four parts, the book covers: a review of research on media violence; re-conceptions of exisiting theories of media violence; addresses the need to rethink the methodological tools used to assess media violence; and introduces the concept of Lineation Theory, a perspective for thinking about media violence and a new theoretical approach explaining it.

Handbook of Research on Media Literacy in Higher Education Environments

Author : Cubbage, Jayne
Publisher : IGI Global
ISBN 13 : 1522540601
Total Pages : 396 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Media Literacy in Higher Education Environments by : Cubbage, Jayne

Download or read book Handbook of Research on Media Literacy in Higher Education Environments written by Cubbage, Jayne and published by IGI Global. This book was released on 2018-05-11 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media is rapidly evolving, from social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Teaching the next generation of communication professionals how to interact with varying forms of media is paramount as they will be the future distributors of news and information. The Handbook of Research on Media Literacy in Higher Education Environments provides emerging research on the role of journalism and mass communication education in the digital era. While highlighting topics such as community media labs, political cognition, and public engagement, this publication explores the impact of globalization and a changing and diversified world within the realm of higher education. This publication is an important resource for educators, academicians, professionals, and researchers seeking current research on applications and strategies in promoting media and digital studies in higher education.

Blackstone's Statutes on Media Law

Author : Richard Caddell
Publisher : Oxford University Press, USA
ISBN 13 : 0199656339
Total Pages : 426 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis Blackstone's Statutes on Media Law by : Richard Caddell

Download or read book Blackstone's Statutes on Media Law written by Richard Caddell and published by Oxford University Press, USA. This book was released on 2013-08-22 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed specifically for students, the books in this series lead the market in providing a carefully selected, regularly updated, and well sourced collection of legislation for the core subjects and major options offered on the law syllabus. Each title is ideal for use throughout the course and in exams.

Proceedings of the Symposium on Media Concentration, December 14 and 15, 1978

Author :
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Proceedings of the Symposium on Media Concentration, December 14 and 15, 1978 by :

Download or read book Proceedings of the Symposium on Media Concentration, December 14 and 15, 1978 written by and published by . This book was released on 1979 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

On Media, On Technology, On Life - Interviews with Innovators

Author : Arthur Clay
Publisher : CRC Press
ISBN 13 : 1000796752
Total Pages : 237 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis On Media, On Technology, On Life - Interviews with Innovators by : Arthur Clay

Download or read book On Media, On Technology, On Life - Interviews with Innovators written by Arthur Clay and published by CRC Press. This book was released on 2022-09-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book 'On Media, On Technology, On Life: Interviews with Innovators' features thirteen artist-researchers whose artworks reconfigure the relationships between living bodies, microorganisms, tools, techniques, and institutions to ask new questions of life itself. When encountered for the first time, these are works that seem to challenge a conventional understanding of what artists and scientists do. Through the words of the artists themselves, these interviews explore what it means to spearhead innovative new partnerships able to create work that takes on a life of its own. By posing new questions at the interface between media, technology, and life, the book explores themes such as the life of multi-species bodies, the future of food security in the age of biotechnology, the microbial lives of historic archives, and the biohacker communities of the future. Together, they reveal how we are all actors in this theatre of life innovation.

The Social Media Marketing Book

Author : Dan Zarrella
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449383106
Total Pages : 245 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Social Media Marketing Book by : Dan Zarrella

Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Writings on Media

Author : Stuart Hall
Publisher : Duke University Press
ISBN 13 : 1478022019
Total Pages : 219 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Writings on Media by : Stuart Hall

Download or read book Writings on Media written by Stuart Hall and published by Duke University Press. This book was released on 2021-09-10 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writings on Media gathers more than twenty of Stuart Hall's media analyses, from scholarly essays such as “Encoding and Decoding in the Television Discourse” (1973) to other writings addressed to wider publics. Hall explores the practices of news photography, the development of media and cultural studies, the changing role of television, and how the nation imagines itself through popular media. He attends to Britain's imperial history and the politics of race and cultural identity as well as the media's relationship to the political project of the state. Testifying to the range and agility of Hall's critical and pedagogic engagement with contemporary media culture—and also to his collaborative mode of working—this volume reaffirms his stature as an innovative media theorist while demonstrating the continuing relevance of his methods of analysis.

Maeda @ Media

Author : John Maeda
Publisher : Universe Publishing(NY)
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Maeda @ Media by : John Maeda

Download or read book Maeda @ Media written by John Maeda and published by Universe Publishing(NY). This book was released on 2001 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: "John Maeda deconstructs the digital world with the earned authority of an M.I.T.-trained computer scientist and a card-carrying artist. Being ambidextrous with Eastern and Western cultures, he can see things most of us overlook. The result is a humor and expression that brings out the best in computers and art."--Nicholas Negroponte John Maeda is one of the world's leading experimental graphic designers and is quickly becoming a digital culture icon. His early preoccupation with the intersection of computer programming and digital art has resulted in a fascinating, interactive, and stunningly beautiful collection of work. Maeda has pioneered many of the key expressive elements that are prevalent on the web today. Among his most well-known works are "The Reactive Square," which features a simple black square on a computer screen that changes shape if one yells at it, and "Time Paint," in which paint flies across the screen. He has created innovative, interactive calendars, digital services, and advertisements for companies such as Sony, Shiseido, and Absolut Vodka. This is the first publication to present a complete overview of Maeda's work and philosophy. A glorious visual exploration of ideas and graphic form, "Maeda @ Media" takes you through Maeda's beginnings in early computerized printouts, to his reactive graphics on CD-ROM, to his dynamic experiments on the web, to his pedagogical approach to digital visual art, and finally to his overarching quest to understand the very nature of the relationship between technology and creativity. Six thematic chapters provide an overview of his entire career and research. But this is not just a catalog of older work: interspersedbetween each chapter is a new visual essay that has been created exclusively for this publication to underline each of the major themes. Coming together in a massive 480 pages, printed in a dazzling array of color combinations on three different kinds of paper, the result is a manifesto, a finely crafted manual and inspiration sourcebook all in one. With over 1000 illustrations.

On Media Memory

Author : M. Neiger
Publisher : Springer
ISBN 13 : 0230307078
Total Pages : 300 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis On Media Memory by : M. Neiger

Download or read book On Media Memory written by M. Neiger and published by Springer. This book was released on 2011-04-27 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a comprehensive discussion of Media Memory and brings Media and Mediation to the forefront of Collective Memory research. The essays explore a diversity of media technologies (television, radio, film and new media), genres (news, fiction, documentaries) and contexts (US, UK, Spain, Nigeria, Germany and the Middle East).

Manufacturing Consent

Author : Edward S. Herman
Publisher : Pantheon
ISBN 13 : 0307801624
Total Pages : 480 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Manufacturing Consent by : Edward S. Herman

Download or read book Manufacturing Consent written by Edward S. Herman and published by Pantheon. This book was released on 2011-07-06 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intellectual dissection of the modern media to show how an underlying economics of publishing warps the news.

Variations on Media Thinking

Author : Siegfried Zielinski
Publisher : U of Minnesota Press
ISBN 13 : 1452960704
Total Pages : 411 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Variations on Media Thinking by : Siegfried Zielinski

Download or read book Variations on Media Thinking written by Siegfried Zielinski and published by U of Minnesota Press. This book was released on 2019-10-15 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: A diverse, enriching volume of media analysis from a pioneering thinker in the field Expanding on Siegfried Zielinski’s groundbreaking inquiry into “deep time” of the media, the essays in Variations on Media Thinking further the eminent media theorist’s unique method of expanded hermeneutics, which means for him interpreting technical artifacts as essential parts of our cultural lives. Covering such topics as the televisualized “Holocaust,” the ubiquity of media today, the Internet, the genealogy of sound art, and history’s first hacker movement, these essays further diversify Zielinski’s insight into the hidden layers of media development, which he first articulated in his pioneering work Deep Time of the Media. Including many previously untranslated and scarce essays, these “written time machines” open new lines of investigation for cultural scholars. From the automata of the Arabic-Islamic Renaissance (800–1200) to the largest and loudest techno-event ever, known as The Symphony of Sirens—which transformed Baku in 1922 into an immense music box of modern noise—Variations on Media Thinking covers Zielinski’s inquiries since 1975. Richly illustrated and full of provocation, brilliant insight, and fascinating research, this volume is perfect for students of media archaeology, philosophy, and technology, as well as any adventurous, rigorous thinkers engaged with culture and media.

Medill on Media Engagement

Author : Abe Peck
Publisher : Hampton Press (NJ)
ISBN 13 : 9781572739871
Total Pages : 0 pages
Book Rating : 4.7/5 (398 download)

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Book Synopsis Medill on Media Engagement by : Abe Peck

Download or read book Medill on Media Engagement written by Abe Peck and published by Hampton Press (NJ). This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences can make today's media brands relevant and important.

We the Media

Author : Dan Gillmor
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596102275
Total Pages : 336 pages
Book Rating : 4.5/5 (961 download)

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Book Synopsis We the Media by : Dan Gillmor

Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.

On Media

Author : Doris A. Graber
Publisher : Oxford University Press
ISBN 13 : 0199945985
Total Pages : 221 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis On Media by : Doris A. Graber

Download or read book On Media written by Doris A. Graber and published by Oxford University Press. This book was released on 2012 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction -- Can average Americans make sense of politics? -- The adequacy of the news supply -- Television dramas as news sources -- Telescoping the interviews -- Microscoping the interviews -- Looking back and looking forward -- Conclusion: ending on a positive note.