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Medill On Media Engagement
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Book Synopsis Medill on Media Engagement by : Abe Peck
Download or read book Medill on Media Engagement written by Abe Peck and published by Hampton Press (NJ). This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences can make today's media brands relevant and important.
Book Synopsis Never a City So Real by : Alex Kotlowitz
Download or read book Never a City So Real written by Alex Kotlowitz and published by Crown. This book was released on 2004-07-06 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed author of There Are No Children Here takes us into the heart of Chicago by introducing us to some of the city’s most interesting, if not always celebrated, people. Chicago is one of America’s most iconic, historic, and fascinating cities, as well as a major travel destination. For Alex Kotlowitz, an accidental Chicagoan, it is the perfect perch from which to peer into America’s heart. It’s a place, as one historian has said, of “messy vitalities,” a stew of contradictions: coarse yet gentle, idealistic yet restrained, grappling with its promise, alternately sure and unsure of itself. Chicago, like America, is a kind of refuge for outsiders. It’s probably why Alex Kotlowitz found comfort there. He’s drawn to people on the outside who are trying to clean up—or at least make sense of—the mess on the inside. Perspective doesn’t come easy if you’re standing in the center. As with There Are No Children Here, Never a City So Real is not so much a tour of a place as a chronicle of its soul, its lifeblood. It is a tour of the people of Chicago, who have been the author’s guides into this city’s—and in a broader sense, this country’s—heart. From the Hardcover edition.
Download or read book Social Media written by Ashlee Humphreys and published by Oxford University Press. This book was released on 2016 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating the role of media in society with foundational research and theory, Social Media aims to open a well-structured, well-grounded conversation about media transition and its effects. Offering a comprehensive overview of topics, it covers not only cultural issues like online identityand community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level.
Book Synopsis An American Summer by : Alex Kotlowitz
Download or read book An American Summer written by Alex Kotlowitz and published by Anchor. This book was released on 2020-03-31 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2020 J. ANTHONY LUKAS PRIZE WINNER From the bestselling author of There Are No Children Here, a richly textured, heartrending portrait of love and death in Chicago's most turbulent neighborhoods. The numbers are staggering: over the past twenty years in Chicago, 14,033 people have been killed and another roughly 60,000 wounded by gunfire. What does that do to the spirit of individuals and community? Drawing on his decades of experience, Alex Kotlowitz set out to chronicle one summer in the city, writing about individuals who have emerged from the violence and whose stories capture the capacity--and the breaking point--of the human heart and soul. The result is a spellbinding collection of deeply intimate profiles that upend what we think we know about gun violence in America. Among others, we meet a man who as a teenager killed a rival gang member and twenty years later is still trying to come to terms with what he's done; a devoted school social worker struggling with her favorite student, who refuses to give evidence in the shooting death of his best friend; the witness to a wrongful police shooting who can't shake what he has seen; and an aging former gang leader who builds a place of refuge for himself and his friends. Applying the close-up, empathic reporting that made There Are No Children Here a modern classic, Kotlowitz offers a piercingly honest portrait of a city in turmoil. These sketches of those left standing will get into your bones. This one summer will stay with you.
Book Synopsis Digital Journalism by : Kevin Kawamoto
Download or read book Digital Journalism written by Kevin Kawamoto and published by Rowman & Littlefield Publishers. This book was released on 2003-10-22 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's journalists need a wide range of knowledge, technical skills, and digital savvy. In this innovative book, experts on digital journalism share their perspectives on what digital journalism is, where it came from, and where it may be going. Addressing some of the most important issues in new media and journalism, authors take on history, convergence, ethics, online media and politics, alternative digital sources of information, and cutting-edge technology, from multimedia web sites and 360-degree cameras to global satellite capabilities. Digital Journalism is a valuable resource for all journalism students and an intriguing read for anyone interested in the changing technology of news.
Book Synopsis Media Innovation and Entrepreneurship by : Michelle Ferrier
Download or read book Media Innovation and Entrepreneurship written by Michelle Ferrier and published by . This book was released on 2017-10-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.
Download or read book News Hole written by Danny Hayes and published by Cambridge University Press. This book was released on 2021-09-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, turnout in US presidential elections has soared, education levels have hit historic highs, and the internet has made information more accessible than ever. Yet over that same period, Americans have grown less engaged with local politics and elections. Drawing on detailed analysis of fifteen years of reporting in over 200 local newspapers, along with election returns, surveys, and interviews with journalists, this study shows that the demise of local journalism has played a key role in the decline of civic engagement. As struggling newspapers have slashed staff, they have dramatically cut their coverage of mayors, city halls, school boards, county commissions, and virtually every aspect of local government. In turn, fewer Americans now know who their local elected officials are, and turnout in local elections has plummeted. To reverse this trend and preserve democratic accountability in our communities, the local news industry must be reinvigorated – and soon.
Book Synopsis Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by : Joe Pulizzi
Download or read book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Book Synopsis Truth, Lies, and Advertising by : Jon Steel
Download or read book Truth, Lies, and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Download or read book Media: From Chaos to Clarity written by and published by The Marketing Democracy. This book was released on with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Talk Is Chief written by Jack Modzelewski and published by RosettaBooks. This book was released on 2019-11-19 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A public relations expert shares inspirational stories and smart strategies for successful business communication and crisis management. Business leaders spend up to 90 percent of each day communicating with colleagues, customers, shareowners, creditors, regulators, advocates, and competitors. The style and success of those communications has a vital influence on their organization’s culture, opportunity, and reputation. In this age of heightened transparency, no leader can afford to undervalue to importance of communication—especially during a crisis. With more than three decades of experience working with many Fortune 500 companies, communications consultant Jack Modzelewski teaches leaders to see themselves as chief credibility officers. In Talk Is Chief, he provides sound advice and concrete examples of effective communication. He also shares the “10 Commandments of Crisis Management”—essential communication tools for avoiding crises or averting worst-case scenarios when confronted with an existential threat.
Book Synopsis Ladies Leading by : Ava Thompson Greenwell
Download or read book Ladies Leading written by Ava Thompson Greenwell and published by Bk Royston Publishing. This book was released on 2020-10-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, Black women have taken on pioneering management roles in television newsrooms across the country. The women were, and still are, bold, brave and unwilling to yield to the status quo. Dr. Ava Thompson Greenwell opens the door to the ugliness of racial animus that greeted them as they climbed the ranks. In raw, soul-baring interviews Dr. Greenwell documents the toll racism and gender bias have taken on their professional and personal lives and she documents these women's strategies to overcome while demanding that their voices and lived experiences be more fairly represented in news coverage. Lyne Pitts, former NBC News Vice President, former CBS News Executive Producer Dr. Greenwell's labor of love, Ladies Leading: The Black Women Who Control Television News reveals how the tentacles of White Supremacy operate in newsroom culture. This book contributes to several fields of study. She highlights the continued struggle and triumphs of Black women leaders of journalism in newsrooms across the country. Most of us want to forever see the year 2020 in our rearview mirrors - never to be repeated. We have witnessed Black genocide, anti-Black racist micro-aggressions, overt racism, epic attacks on press freedoms, and deadly weather events - all during a global pandemic. Dr. Libby Lewis, is Professor of Media Studies, Communications, Sociology, Gender and Sexuality Studies, and Pan African Studies at California State University, Los Angeles. Dr. Lewis is the Author of The Myth of Post-Racialism in Television News (c2016).
Book Synopsis Can Journalism Be Saved? by : Rachel Davis Mersey
Download or read book Can Journalism Be Saved? written by Rachel Davis Mersey and published by Bloomsbury Publishing USA. This book was released on 2010-08-06 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges the once-dominant social responsibility model and argues that a new, "individual-first" paradigm is what will allow journalism to survive in today's crowded media marketplace. By some measures, it would seem that print journalism is dying. Journalism recently suffered one of its worst circulation declines in years: a drop of more than ten percent in the a six month period ending September 30, 2009. The Rocky Mountain News in Denver, CO, closed its doors in 2009—after it dominated the AP awards in 2008, and was lauded for an investigative expose on unfair treatment of former nuclear workers. Even the New York Times and the Washington Post are experiencing financial trouble. But print advertising revenue still trumps online advertising revenue ten-fold. Is there hope yet for traditional journalism? This book reviews the complicated challenge facing journalism, tracing its 19th-century community-oriented origins and documenting the vast expansion of the news business via blogs and other Internet-enabled outlets, user-generated content, and news-like alternatives. The author argues that a radical shift in mindset—striving to meet each individual's demands for what he wants to know—will be necessary to save journalism.
Download or read book Social IMC written by Randy Hlavac and published by CreateSpace. This book was released on 2014-04-21 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many books out there on the theories behind the use of social media and mobile applications in marketing—but this is not one of them. Social IMC does not present broad theories; it provides strategies based on proven business models that have produced real-world results. Each strategy has been taught, tested, and developed by the author himself, and all are thoroughly explained in an easy-to-follow format that includes references to exemplary businesses from around the world. By the time you are done reading this book, you will be able to identify which strategy is best to use for each of your company’s high-value markets, and you will know what steps you need to take to successfully design, develop, deploy—and maintain—your own business’s social and mobile approach. A “how-to” guide for using social and mobile technologies to propel business profit and growth, Social IMC is sure to appeal to business executives and entrepreneurs worldwide, as well as to other types of organizational leaders. The strategies discussed in the text have been proven effective in a wide variety of models, including both for-profit and not-for-profit organizations and companies targeting businesses or consumers on international, national, local, and hyper-local scales.
Book Synopsis Kellogg on Advertising and Media by : Bobby J. Calder
Download or read book Kellogg on Advertising and Media written by Bobby J. Calder and published by John Wiley & Sons. This book was released on 2012-06-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
Book Synopsis Native People of Wisconsin, Revised Edition by : Patty Loew
Download or read book Native People of Wisconsin, Revised Edition written by Patty Loew and published by Wisconsin Historical Society. This book was released on 2015-10-06 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: "So many of the children in this classroom are Ho-Chunk, and it brings history alive to them and makes it clear to the rest of us too that this isn't just...Natives riding on horseback. There are still Natives in our society today, and we're working together and living side by side. So we need to learn about their ways as well." --Amy Laundrie, former Lake Delton Elementary School fourth grade teacher An essential title for the upper elementary classroom, "Native People of Wisconsin" fills the need for accurate and authentic teaching materials about Wisconsin's Indian Nations. Based on her research for her award-winning title for adults, "Indian Nations of Wisconsin: Histories of Endurance and Survival," author Patty Loew has tailored this book specifically for young readers. "Native People of Wisconsin" tells the stories of the twelve Native Nations in Wisconsin, including the Native people's incredible resilience despite rapid change and the impact of European arrivals on Native culture. Young readers will become familiar with the unique cultural traditions, tribal history, and life today for each nation. Complete with maps, illustrations, and a detailed glossary of terms, this highly anticipated new edition includes two new chapters on the Brothertown Indian Nation and urban Indians, as well as updates on each tribe's current history and new profiles of outstanding young people from every nation.
