Okboomer My Tiktok Experiment What Marketers Should Know About The Platform

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#okBoomer: My TikTok experiment & what marketers should know about the platform!

Author : Markus Rach
Publisher : Markus Rach
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4.6/5 (31 download)

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Book Synopsis #okBoomer: My TikTok experiment & what marketers should know about the platform! by : Markus Rach

Download or read book #okBoomer: My TikTok experiment & what marketers should know about the platform! written by Markus Rach and published by Markus Rach. This book was released on 2020-03-24 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 0 to over 27 million views in less than 6 weeks. A TikTok experiment by a marketing expert on the fastest growing social media platform on the planet: TikTok. TikTok is one of the fastest social media platforms of 2018, 2019 and surely 2020. It is approaching the 1 billion monthly active user mark and setting new records on almost any level. It’s rocket like user growth gets much media attention. But who is behind TikTok? What makes this app so special? What is its addictive formula to keep users for hours on the platform?Markus Rach, a marketer, entrepreneur, researcher, lecturer, husband and dad set out to answer these questions. To do so, he engaged in a TikTok experiment! On January 14, 2020, Markus created a TikTok profile with the objective to get a TikTok upload with 1 million views. Although it took him 6 weeks to achieve his goal, his account the @marketing_guy, has now over 30 million views, over 2.8 million likes, multiple TikToks with millions of views and over 50.000 TikTok fans. Ok for a boomer, right? In this book, Markus shares his experience and learnings from this unique experiment. He looks at TikTok from a marketer’s perspective. Answering the very questions marketers have in their mind, when thinking about TikTok. Is TikTok relevant for me? Should I join TikTok? How does TikTok work? Isn’t it just an app for 13-year-old teens? How can I create a TikTok. Will I get views and how? All of these questions were answered in 7 chapters and to great detail. It also addresses why marketers should not just engage in advertising on the platform, but understand the platform first. At the same time, this book documents the experiment's dark side. The emotional side. The race for content and ideas. The emotional twist to wait for views to go up. The happiness is they do and the disappointment if they don't. This book also deals with advertising on the platform. One brand got almost 4 billion views on their sponsored hashtag challenge. Others are less successful. Some brands even fail to setup their account. Some just throw money at influencers and others miss to understand the platform's culture. It reveals what went wrong with marketing. And how you can become a kick-ass marketer on the platform. Understand the platform, get your hands dirty, get over yourself and don't forget: there are teens with 35 million followers and 2.2 billion likes on the platform, they don't have an agency nor a department full of degree educated marketers. Your time to get on the platform is now! Want to be in my TikTok? the @marketing_guy

Fuzzy Systems and Data Mining VII

Author : C. Shen
Publisher : IOS Press
ISBN 13 : 1643682156
Total Pages : 494 pages
Book Rating : 4.6/5 (436 download)

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Book Synopsis Fuzzy Systems and Data Mining VII by : C. Shen

Download or read book Fuzzy Systems and Data Mining VII written by C. Shen and published by IOS Press. This book was released on 2021-11-04 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuzzy systems and data mining are indispensible aspects of the computer systems and algorithms on which the world has come to depend. This book presents papers from FSDM 2021, the 7th International Conference on Fuzzy Systems and Data Mining. The conference, originally due to take place in Seoul, South Korea, was held online on 26-29 October 2021, due to ongoing restrictions connected with the COVID-19 pandemic. The annual FSDM conference provides a platform for knowledge exchange between international experts, researchers, academics and delegates from industry. This year, the committee received 266 submissions, and this book contains 52 papers, including keynotes and invited presentations, oral and poster contributions. The papers cover four main areas: 1) fuzzy theory, algorithms and systems – including topics like stability; 2) fuzzy applications – which are widely used and cover various types of processing as well as hardware and architecture for big data and time series; 3) the interdisciplinary field of fuzzy logic and data mining; and 4) data mining itself. The topic most frequently addressed this year is fuzzy systems. The book offers an overview of research and developments in fuzzy logic and data mining, and will be of interest to all those working in the field of data science.

TikTok for educators and educational brands!: What you must know to master TikTok and the biggest educational rebellion since the invention of the overhead projector: EduTok!

Download TikTok for educators and educational brands!: What you must know to master TikTok and the biggest educational rebellion since the invention of the overhead projector: EduTok! PDF Online Free

Author : Markus Rach
Publisher : Markus Rach
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4.6/5 (283 download)

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Book Synopsis TikTok for educators and educational brands!: What you must know to master TikTok and the biggest educational rebellion since the invention of the overhead projector: EduTok! by : Markus Rach

Download or read book TikTok for educators and educational brands!: What you must know to master TikTok and the biggest educational rebellion since the invention of the overhead projector: EduTok! written by Markus Rach and published by Markus Rach. This book was released on 2020-03-19 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a resource for educators and educational brands on how to navigate and master the rising star on the social media horizon: TikTok. It details why you should be on the TikTok platform and guides you from the account creation process to your very first TikTok upload. This book is written by a university lecturer, researcher and experiential marketer. It seeks to highlight, why modern educators need to look at student engagement through the lens of a marketer. This book showcases how students’ attention is cumulating on this new platform, which is secretly seeking to democratize education. Although this secret has been viewed over 80 billion times in just few months, it is currently regionally focused on India only (March 2020). Nevertheless, some universities and educators have already joined the platform to get a head start in the race for students’ attention. This book will open your eyes and detail how the latest generation conflict is likely to impact modern education. It will show you why the biggest names in Hollywood are no competition for a 15-year-old TikTok creator; at least not in the race for attention. It will confront you with a new truth! The truth of attention arbitrage in education. The truth, that EduTok math videos have millions of views. Who would have ever thought! You will be presented with examples and best practice methods, all based on the author’s very own TikTok experiment. In January 2020, the author set out to grow an account from 0 views, 0 followers and 0 content to over 30 million views and 50K followers in just a few weeks. All for free. This book is for you, if you seek to expand your classroom to the world of short-video platforms. Likewise, if you aim to acquire new students, or look to become the coolest educator on the planet.

Affective Publics

Author : Zizi Papacharissi
Publisher : Oxford University Press
ISBN 13 : 0199999732
Total Pages : 173 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Affective Publics by : Zizi Papacharissi

Download or read book Affective Publics written by Zizi Papacharissi and published by Oxford University Press. This book was released on 2015 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few decades, we have witnessed the growth of movements using digital means to connect with broader interest groups and express their points of view. These movements emerge out of distinct contexts and yield different outcomes, but tend to share one thing in common: online and offline solidarity shaped around the public display of emotion. Social media facilitate feelings of engagement, in ways that frequently make people feel re-energized about politics. In doing so, media do not make or break revolutions but they do lend emerging, storytelling publics their own means for feeling their way into events, frequently by making those involved a part of the developing story. Technologies network us but it is our stories that connect us to each other, making us feel close to some and distancing us from others. Affective Publics explores how storytelling practices facilitate engagement among movements tuning into a current issue or event by employing three case studies: Arab Spring movements, various iterations of Occupy, and everyday casual political expressions as traced through the archives of trending topics on Twitter. It traces how affective publics materialize and disband around connective conduits of sentiment every day and find their voice through the soft structures of feeling sustained by societies. Using original quantitative and qualitative data, Affective Publics demonstrates, in this groundbreaking analysis, that it is through these soft structures that affective publics connect, disrupt, and feel their way into everyday politics.

Searchable Talk

Author : Michele Zappavigna
Publisher : Bloomsbury Publishing
ISBN 13 : 1474292348
Total Pages : 264 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Searchable Talk by : Michele Zappavigna

Download or read book Searchable Talk written by Michele Zappavigna and published by Bloomsbury Publishing. This book was released on 2018-05-17 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course.

Digital Leadership in Higher Education

Author : Josie Ahlquist
Publisher :
ISBN 13 : 9781003444244
Total Pages : 0 pages
Book Rating : 4.4/5 (442 download)

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Book Synopsis Digital Leadership in Higher Education by : Josie Ahlquist

Download or read book Digital Leadership in Higher Education written by Josie Ahlquist and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Business of Aspiration

Author : Ana Andjelic
Publisher : Routledge
ISBN 13 : 1000201503
Total Pages : 71 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Business of Aspiration by : Ana Andjelic

Download or read book The Business of Aspiration written by Ana Andjelic and published by Routledge. This book was released on 2020-10-26 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand’s products and services create both monetary and social value.

Integrated Communication

Author : Esther Thorson
Publisher : Psychology Press
ISBN 13 : 1134780222
Total Pages : 397 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Integrated Communication by : Esther Thorson

Download or read book Integrated Communication written by Esther Thorson and published by Psychology Press. This book was released on 2013-06-17 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

Switched on Pop

Author : Nate Sloan
Publisher : Oxford University Press, USA
ISBN 13 : 0190056657
Total Pages : 225 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Switched on Pop by : Nate Sloan

Download or read book Switched on Pop written by Nate Sloan and published by Oxford University Press, USA. This book was released on 2019-12-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pop music surrounds us - in our cars, over supermarket speakers, even when we are laid out at the dentist - but how often do we really hear what's playing? Switched on Pop is the book based on the eponymous podcast that has been hailed by NPR, Rolling Stone, The Guardian, and Entertainment Weekly for its witty and accessible analysis of Top 40 hits. Through close studies of sixteen modern classics, musicologist Nate Sloan and songwriter Charlie Harding shift pop from the background to the foreground, illuminating the essential musical concepts behind two decades of chart-topping songs. In 1939, Aaron Copland published What to Listen for in Music, the bestseller that made classical music approachable for generations of listeners. Eighty years later, Nate and Charlie update Copland's idea for a new audience and repertoire: 21st century pop, from Britney to Beyoncé, Outkast to Kendrick Lamar. Despite the importance of pop music in contemporary culture, most discourse only revolves around lyrics and celebrity. Switched on Pop gives readers the tools they need to interpret our modern soundtrack. Each chapter investigates a different song and artist, revealing musical insights such as how a single melodic motif follows Taylor Swift through every genre that she samples, André 3000 uses metric manipulation to get listeners to "shake it like a Polaroid picture," or Luis Fonsi and Daddy Yankee create harmonic ambiguity in "Despacito" that mirrors the patterns of global migration. Replete with engaging discussions and eye-catching illustrations, Switched on Pop brings to life the musical qualities that catapult songs into the pop pantheon. Readers will find themselves listening to familiar tracks in new waysand not just those from the Top 40. The timeless concepts that Nate and Charlie define can be applied to any musical style. From fanatics to skeptics, teenagers to octogenarians, non-musicians to professional composers, every music lover will discover something ear-opening in Switched on Pop.

We're Not Broken

Author : Eric Garcia
Publisher : Houghton Mifflin
ISBN 13 : 1328587843
Total Pages : 309 pages
Book Rating : 4.3/5 (285 download)

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Book Synopsis We're Not Broken by : Eric Garcia

Download or read book We're Not Broken written by Eric Garcia and published by Houghton Mifflin. This book was released on 2021 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a message from autistic people to their parents, friends, teachers, coworkers and doctors showing what life is like on the spectrum. It's also my love letter to autistic people. For too long, we have been forced to navigate a world where all the road signs are written in another language." With a reporter's eye and an insider's perspective, Eric Garcia shows what it's like to be autistic across America. Garcia began writing about autism because he was frustrated by the media's coverage of it; the myths that the disorder is caused by vaccines, the narrow portrayals of autistic people as white men working in Silicon Valley. His own life as an autistic person didn't look anything like that. He is Latino, a graduate of the University of North Carolina, and works as a journalist covering politics in Washington D.C. Garcia realized he needed to put into writing what so many autistic people have been saying for years; autism is a part of their identity, they don't need to be fixed. In We're Not Broken, Garcia uses his own life as a springboard to discuss the social and policy gaps that exist in supporting those on the spectrum. From education to healthcare, he explores how autistic people wrestle with systems that were not built with them in mind. At the same time, he shares the experiences of all types of autistic people, from those with higher support needs, to autistic people of color, to those in the LGBTQ community. In doing so, Garcia gives his community a platform to articulate their own needs, rather than having others speak for them, which has been the standard for far too long.

Modern Principles of Economics (Loose Leaf)

Author : Tyler Cowen
Publisher : Macmillan Higher Education
ISBN 13 : 1464119341
Total Pages : 928 pages
Book Rating : 4.4/5 (641 download)

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Book Synopsis Modern Principles of Economics (Loose Leaf) by : Tyler Cowen

Download or read book Modern Principles of Economics (Loose Leaf) written by Tyler Cowen and published by Macmillan Higher Education. This book was released on 2011-12-05 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world full of economics blogs, Cowen and Tabarrok's Marginal Revolution (marginalrevolution.com) ranks is one of the Web's most popular and most respected. The same qualities that make the blog so distinctive are also behind the success Modern Principles of Economics--engaging authors, unbiased presentations of essential ideas, and a knack for revealing the "invisible hand" of economics at work. The thoroughly updated new edition of Modern Principles again draws on a wealth of captivating applications to show readers how economics shed light on business, politics, world affairs, and everyday life.

Post-Digital, Post-Internet Art and Education

Author : Kevin Tavin
Publisher : Springer Nature
ISBN 13 : 3030737705
Total Pages : 308 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Post-Digital, Post-Internet Art and Education by : Kevin Tavin

Download or read book Post-Digital, Post-Internet Art and Education written by Kevin Tavin and published by Springer Nature. This book was released on 2021-06-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access edited volume provides theoretical, practical, and historical perspectives on art and education in a post-digital, post-internet era. Recently, these terms have been attached to artworks, artists, exhibitions, and educational practices that deal with the relationships between online and offline, digital and physical, and material and immaterial. By taking the current socio-technological conditions of the post-digital and the post-internet seriously, contributors challenge fixed narratives and field-specific ownership of these terms, as well as explore their potential and possible shortcomings when discussing art and education. Chapters also recognize historical forebears of digital art and education while critically assessing art, media, and other realms of engagement. This book encourages readers to explore what kind of educational futures might a post-digital, post-internet era engender.

The World Made Meme

Author : Ryan M. Milner
Publisher : MIT Press
ISBN 13 : 026253522X
Total Pages : 272 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The World Made Meme by : Ryan M. Milner

Download or read book The World Made Meme written by Ryan M. Milner and published by MIT Press. This book was released on 2018-04-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How memetic media—aggregate texts that are collectively created, circulated, and transformed—become a part of public conversations that shape broader cultural debates. Internet memes—digital snippets that can make a joke, make a point, or make a connection—are now a lingua franca of online life. They are collectively created, circulated, and transformed by countless users across vast networks. Most of us have seen the cat playing the piano, Kanye interrupting, Kanye interrupting the cat playing the piano. In The World Made Meme, Ryan Milner argues that memes, and the memetic process, are shaping public conversation. It's hard to imagine a major pop cultural or political moment that doesn't generate a constellation of memetic texts. Memetic media, Milner writes, offer participation by reappropriation, balancing the familiar and the foreign as new iterations intertwine with established ideas. New commentary is crafted by the mediated circulation and transformation of old ideas. Through memetic media, small strands weave together big conversations. Milner considers the formal and social dimensions of memetic media, and outlines five basic logics that structure them: multimodality, reappropriation, resonance, collectivism, and spread. He examines how memetic media both empower and exclude during public conversations, exploring the potential for public voice despite everyday antagonisms. Milner argues that memetic media enable the participation of many voices even in the midst of persistent inequality. This new kind of participatory conversation, he contends, complicates the traditional culture industries. When age-old gatekeepers intertwine with new ways of sharing information, the relationship between collective participation and individual expression becomes ambivalent. For better or worse—and Milner offers examples of both—memetic media have changed the nature of public conversations.

TikTok Marketing for Viral Sales

Author : Anastasia Olson
Publisher : Book2climb LLC
ISBN 13 : 9781736248218
Total Pages : 152 pages
Book Rating : 4.2/5 (482 download)

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Book Synopsis TikTok Marketing for Viral Sales by : Anastasia Olson

Download or read book TikTok Marketing for Viral Sales written by Anastasia Olson and published by Book2climb LLC. This book was released on 2020-12-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok is the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history. TikTok has also become one of the world's leading platforms for creativity, fun and business. It offers an unprecedented opportunity for businesses to advertise their products to people. In reality it is much more difficult and complicated to become successful. This is because TikTok's algorithm rewards content in a totally different way from other social media apps. Going viral on TikTok requires that TikTok's algorithm favors your content above those of the many millions on the app. So how exactly can you succeed on TikTok? How can you make your contents go viral? How can you acquire thousands of followers? And how can you convert these followers to loyal customers for your business? This book provides all the answers and more. It is a thoroughly researched girl's handbook on TikTok marketing that contains everything you need to know about starting and running a TikTok account and ads campaign. Inside this book, you'll find the following: A never-before-published TikTok cheat-sheet that lets you use the platform like an expert from day 1. The 5 strategies that will save you up to 4 hours a day in growing your TikTok account. Tip and tricks to create viral posts on TikTok. The Best 4 TikTok video ideas for your business. How to get the most out of TikTok influencers and micro-influencers. The Best strategies for creating effective TikTok ads. And much more. While dancers and singers are noteworthy on TikTok, examples of other businesses with successful content creators are comedy, cooking, candle making, real estate, travel guide, jewelry, sports, politics, cakes and fashion. The book justifies every point using vivid examples from successful entrepreneurs who've adopted it. Furthermore, every point and explanation is backed up with photos showing you precisely how you can take your TikTok business to the next level. This book simple, easy-to-read, and fascinating. It breaks down complex research and facts into an easy to understand step-by-step guide, making it comprehensible to almost anyone, regardless of age. Finally, this book is also very useful if you only wish to grow your TikTok followers and not start a business. It offers useful ideas for making money as a TikTok influencer.

OK Boomer! Revelations of a Baby Boomer Working with Millennials

Author : Janet Granger
Publisher :
ISBN 13 : 9781628220087
Total Pages : pages
Book Rating : 4.2/5 (2 download)

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Book Synopsis OK Boomer! Revelations of a Baby Boomer Working with Millennials by : Janet Granger

Download or read book OK Boomer! Revelations of a Baby Boomer Working with Millennials written by Janet Granger and published by . This book was released on 2020-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Net.wars

Author : Wendy Grossman
Publisher : NYU Press
ISBN 13 : 9780814731031
Total Pages : 260 pages
Book Rating : 4.7/5 (31 download)

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Book Synopsis Net.wars by : Wendy Grossman

Download or read book Net.wars written by Wendy Grossman and published by NYU Press. This book was released on 1998 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: London-based American journalist Grossman continues her coverage of the Internet by assessing the battles she believes will define its future. Among them are scams, class divisions, privacy, the Communications Decency Act, women online, pornography, hackers and the computer underground, criminals, and sociopaths. Annotation copyrighted by Book News, Inc., Portland, OR

Language Unlimited

Author : David Adger
Publisher : Oxford University Press, USA
ISBN 13 : 0198828098
Total Pages : 273 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Language Unlimited by : David Adger

Download or read book Language Unlimited written by David Adger and published by Oxford University Press, USA. This book was released on 2019 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human language allows us to plan, communicate, and create new ideas, without limit. Yet we have only finite experiences, and our languages have finite stores of words. Drawing on research from neuroscience, psychology, and linguistics, David Adger takes us on a journey to the hidden structure behind all we say (or sign) and understand.