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Of Course I Plan Im A Copy Writer
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Book Synopsis Net Words: Creating High-Impact Online Copy by : Nick Usborne
Download or read book Net Words: Creating High-Impact Online Copy written by Nick Usborne and published by McGraw Hill Professional. This book was released on 2001-12-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Book Synopsis How to Write a Good Advertisement by : Victor O. Schwab
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Download or read book By Chance written by Martin Corrick and published by Random House. This book was released on 2008-10-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An author whose debut novel, The Navigation Log, garnered him comparisons with Waugh and Maugham, Martin Corrick now returns with a story even more dazzling. By Chance is both suspenseful and thought-provoking, a philosophical tale that is rivetingly readable. “The events that resulted in Bolsover’s presence at the Alpha Hotel are closely related to his memories of his wife.” James Watson Bolsover is an apparently normal middle-aged man, a shy yet soulful engineer turned technical writer who for many years shared a passionate marriage with his lovely wife, Katherine. Bolsover’s wife and his deep interest in his work made his life perfect, but then–by chance, misfortune, bad luck–he lost Katherine and, with her, his innocence. Now he travels by sea to a remote island and checks into what seems to be an ordinary hotel; in this safe haven he hopes to understand the past and start afresh. But we quickly discover that all of the hotel’s occupants, like Bolsover himself, have uncertain histories: All of them are “someone else,” seeking to leave their former lives behind. As Bolsover grows accustomed to his new surroundings–and close to a new woman–the truth of his life trickles out like blood from a wound. He is not quite the simple fellow he seems, but a man who has carefully shielded his own history not only from others but also from himself. Culpability, identity, morality, and luck–all these play a part in a story that echoes our own lives. Writing in terse, elegant, and irresistible prose, Martin Corrick proves himself a new British master. By Chance is an unforgettable novel that combines intelligence with emotion, and lingers in the mind. Praise for Martin Corrick’s The Navigation Log: “Deeply moving . . . This remarkable first novel owes the maturity of its tone . . . to an elegiac vision that reaches beyond death to [a] powerful network of connections that encircle the present and the past.” –The New York Times Book Review “The main delight of this book is its loving re-creation of time and place. Corrick has an uncanny ability to enter into the life of the thirties and to draw out details that reveal both the sweetness and the blandness of country life.” –Baltimore Sun “The Navigation Log flies like an arrow, swift and true. You may weep, but you will also thrill.” –James Salter, author of Last Night “Corrick’s ear for dialogue . . . adds humour and pace to the account of parallel lives in the realms of earth and sky.” –The Times Literary Supplement “Carefully crafted in the manner of Waugh and Maugham . . . rich with period ambience and dry wit.” –Publishers Weekly
Book Synopsis The Power of Personality by : Sylvia Loehken
Download or read book The Power of Personality written by Sylvia Loehken and published by John Murray Business. This book was released on 2015-04-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management writers have come up with many tools for explaining how different types of personalities can work best together. But they have ignored the most important personality difference of all - the difference between introverts and extroverts. This book is the first book to fill that gap. This book follows up from Sylvia Loehken's international bestseller Quiet Impact, published in the UK in June, and will be required reading for all managers and anyone who wants to understand their colleagues better.
Book Synopsis Web Copy That Sells by : Maria Veloso
Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Book Synopsis The Robert Collier Letter Book by : Robert Collier
Download or read book The Robert Collier Letter Book written by Robert Collier and published by . This book was released on 2021-03-04 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
Book Synopsis The Engagements by : J. Courtney Sullivan
Download or read book The Engagements written by J. Courtney Sullivan and published by Knopf. This book was released on 2013 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The story of four couples linked over several decades by one diamond ring, and the woman who launched the most famous diamond campaign in the world"--
Book Synopsis The Complete Idiot's Guide to Copywriter's Words And Phrases by : Kathy Kleidermacher
Download or read book The Complete Idiot's Guide to Copywriter's Words And Phrases written by Kathy Kleidermacher and published by Penguin. This book was released on 2005-11-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter
Book Synopsis Scientific Advertising by : Claude C. Hopkins
Download or read book Scientific Advertising written by Claude C. Hopkins and published by Positive Club. This book was released on 2002-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…
Book Synopsis Ready, Fire, Aim by : Michael Masterson
Download or read book Ready, Fire, Aim written by Michael Masterson and published by John Wiley & Sons. This book was released on 2008-01-07 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
Book Synopsis The Architecture of Persuasion by : Michael Masterson
Download or read book The Architecture of Persuasion written by Michael Masterson and published by . This book was released on 2009 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.
Book Synopsis Write, Copy, Make Money by : Andy Maslen
Download or read book Write, Copy, Make Money written by Andy Maslen and published by Marshall Cavendish. This book was released on 2010 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the author's experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter.
Book Synopsis Profitable Posts Social Media Marketing Plan to Build an Online Business to Profit Up to Six Figures by :
Download or read book Profitable Posts Social Media Marketing Plan to Build an Online Business to Profit Up to Six Figures written by and published by jideon francisco marques. This book was released on 2024-01-22 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION There comes a time when the elastic snaps. When you push yourself to breaking point, and everything crashes down. My breaking point came on a gloomy Monday morning commute in 2015. Sitting in my car, waiting for the lights to change, I looked at two guys in their cars on either side of me. They looked as miserable as I felt. At that moment, I burst into tears. “What the fuck was I doing with my life?” I was unhappy in my personal life and hated my job. I couldn’t see a way out. I was too invested in my career; too old to start again. Looking back, I didn’t know jack shit about building a fitness business. Corporate marketing is one thing. Doing everything from scratch alone in a different industry is another. I didn’t have a creative agency or a multimillion-pound budget. All I had was a Personal Trainer certificate and the ironparadisefitness.com domain name. Nevertheless, I started building my online empire. Or, as I now refer to it, pissing in the wind for two years. I would write lousy articles, post selfies, and wonder why clients weren’t beating down my virtual door. Desperate to carve a way out of corporate life, I vowed not to quit. My business was my obsession. Going out, meeting friends, and taking a break were a rarity. I thought it was the only way to be successful. I became a hermit. A recluse. Like the creepy guy kids fear in horror movies. “That’s Old Man Mitchell from No. 29. He never leaves the house.” “Some say he only goes outside to dispose of the dead bodies.” I wasn’t that bad, but my social life went on ice. I studied nutrition and learned the intricacies of exercise mechanics. I read books and invested in courses on social media, copywriting, and web design. Iron Paradise Fitness had consumed my entire life, and I loved it. It was the fire in my belly I’d been missing. The passion I needed. Although, it did make for awkward conversations on Tinder dates. “What do you like to do in your spare time?” The innocent question would come. “Well, I’m building my own business right now, so that’s my main focus.” “Ah, cool. But what do you like to do for fun?” “Work on my business.” “Yeah, but what about when you’re not doing that?” “I’m either working on my business, thinking about working on my business, or eating.” “Oh!…”
Download or read book Paris Letters written by Janice MacLeod and published by Macmillan Publishers Aus.. This book was released on 2014-03-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do you do when your great life-plan works out, and you're still unhappy? Successful, but on the verge of burnout, Janice MacLeod saved enough money to buy herself two years of freedom in Europe. Days into her stop in Paris, she met Christophe, and her fate was sealed. Forced to find a way to fund her expat future, Janice created a painted letter subscription service, sending out thousands of letters to people who are hungry to receive something beautiful. Paris Letters is the inspiring story of a woman who dared to discover a life she could love.
Download or read book The Holiday Plan written by Emma Lynden and published by Harpeth Road Press. This book was released on 2022-01-03 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the freshest new voices in clean and wholesome romantic fiction, The Holiday Plan is the perfect escape for fans of Debbie Macomber, Annie Rains, and Debbie Mason. Native New Yorker and author Verona Scott is battling heartbreak, both personally and professionally. Coming off a disastrous split with her ex, she’s struggling for inspiration to write her next book. And she’s lost without her favorite Aunt Theoni’s wisdom and guidance. Hoping for a fresh start and to avoid the holiday completely, she’s planned a Valentine’s detox: a luxurious trip alone to the historic Courtington Castle hotel, near the adorably quaint town of Camelot Creek, tucked into a picturesque valley in the Adirondacks. But escaping the heart-shaped balloons and red roses isn’t as easy as she thought. This won’t be the restful retreat she’d imagined. Instead, she’s just walked into one of the biggest matchmaking events of the year. Not to mention, the incredibly attractive single dad and dating coach Troy Turner is heading the whole thing up, and he’s on a mission to include Verona in the festivities. Troy is in the midst of a professional crisis of his own. After a bit of unfounded bad press, the very last thing he needs is a guest to cast doubt in the minds of his attendees. Will Troy change Verona’s mind about the most romantic day of the year? Just when sparks begin to fly, an unexpected visitor checks into the castle, stirring up the past. No matter what, for Verona, Valentine’s Day is the day where everything changes. A heartwarming, sweet romance that will whisk you away to a magical winter wonderland, and have you reaching for the hot cocoa and box of chocolates long after the holidays.
Book Synopsis The Adweek Copywriting Handbook by : Joseph Sugarman
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
