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Author : Arthur H. Bell
Publisher : NTC/Contemporary Publishing Company
ISBN 13 : 9780844259130
Total Pages : 756 pages
Book Rating : 4.2/5 (591 download)
Download or read book NTC's Business Writer's Handbook written by Arthur H. Bell and published by NTC/Contemporary Publishing Company. This book was released on 1996 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James H. Shelton
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.0/5 ( download)
Download or read book Handbook for Technical Writing written by James H. Shelton and published by N T C Business Books. This book was released on 1994 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: To write every kind of document to achieve maximum impact. Section 4 gives fully executed examples of technical communications written by professional technical writers, with detailed explanations of how and why they communicate so effectively. A "Rules of the Road" Appendix of the basics of grammar and style rounds out this invaluable reference to help smooth your way to more polished and professional documents. In business and the technical disciplines the importance.
Author : Robert Levine
Publisher : Lulu.com
ISBN 13 : 1387314246
Total Pages : 128 pages
Book Rating : 4.3/5 (873 download)
Download or read book Topline, Bottom Line: A Simple, Brief, Comprehensive, and Irreverent Writing Guide for Professionals written by Robert Levine and published by Lulu.com. This book was released on 2017-11-19 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Topline, Bottom Line opens by stressing the importance of good writing to business in the Information Age. Part One devotes a chapter each to grammar, spelling, punctuation, accuracy of word choice, the impact of word choice on writing's tone or style, structuring sentences and paragraphs, organizing documents, and the composition process. Part Two presents strategies for the most common types of business writing: resumés and cover letters, other correspondence, company newsletter articles, descriptive writing like instructions and job descriptions, expository writing such as project reports and employee reviews, and persuasive writing like proposals. The conclusion asserts that words convey information as definitively as numbers, requiring an equal level of precision in their use; it also counsels that writing is an art, not a science, because only the unique circumstances of each writing situation determine what works best for that situation.
Author : Jeff Herman
Publisher : Prima Lifestyles
ISBN 13 : 9780761505082
Total Pages : 868 pages
Book Rating : 4.5/5 (5 download)
Download or read book Writer's Guide to Book Editors, Publishers, and Literary Agents, 1997-1998 written by Jeff Herman and published by Prima Lifestyles. This book was released on 1996-09-25 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the names and addresses of acquisitions editors at top publishing houses, as well as their area of expertise and information on top literary agents. First time and experienced authors will find the information they need to get their big break in the writing business instead of having their manuscripts end up in the slush pile.
Author : Kate L. Turabian
Publisher : University of Chicago Press
ISBN 13 : 022643060X
Total Pages : 479 pages
Book Rating : 4.2/5 (264 download)
Download or read book A Manual for Writers of Research Papers, Theses, and Dissertations, Ninth Edition written by Kate L. Turabian and published by University of Chicago Press. This book was released on 2018-04-27 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Kate L. Turabian first put her famous guidelines to paper, she could hardly have imagined the world in which today’s students would be conducting research. Yet while the ways in which we research and compose papers may have changed, the fundamentals remain the same: writers need to have a strong research question, construct an evidence-based argument, cite their sources, and structure their work in a logical way. A Manual for Writers of Research Papers, Theses, and Dissertations—also known as “Turabian”—remains one of the most popular books for writers because of its timeless focus on achieving these goals. This new edition filters decades of expertise into modern standards. While previous editions incorporated digital forms of research and writing, this edition goes even further to build information literacy, recognizing that most students will be doing their work largely or entirely online and on screens. Chapters include updated advice on finding, evaluating, and citing a wide range of digital sources and also recognize the evolving use of software for citation management, graphics, and paper format and submission. The ninth edition is fully aligned with the recently released Chicago Manual of Style, 17th edition, as well as with the latest edition of The Craft of Research. Teachers and users of the previous editions will recognize the familiar three-part structure. Part 1 covers every step of the research and writing process, including drafting and revising. Part 2 offers a comprehensive guide to Chicago’s two methods of source citation: notes-bibliography and author-date. Part 3 gets into matters of editorial style and the correct way to present quotations and visual material. A Manual for Writers also covers an issue familiar to writers of all levels: how to conquer the fear of tackling a major writing project. Through eight decades and millions of copies, A Manual for Writers has helped generations shape their ideas into compelling research papers. This new edition will continue to be the gold standard for college and graduate students in virtually all academic disciplines. Bestselling, trusted, and time-tested advice for writing research papers The best interpretation of Chicago style for higher education students and researchers Definitive, clear, and easy to read, with plenty of examples Shows how to compose a strong research question, construct an evidence-based argument, cite sources, and structure work in a logical way Essential for anyone interested in learning about research Everything any student or teacher needs to know concerning paper writing
Author : Jeff Herman
Publisher : Prima Lifestyles
ISBN 13 : 9780761522171
Total Pages : 938 pages
Book Rating : 4.5/5 (221 download)
Download or read book Writer's Guide to Book Editors, Publishers and Literary Agents, 2001-2002 written by Jeff Herman and published by Prima Lifestyles. This book was released on 2000-07-20 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Writer's Guide to Book Editors, Publishers, and Literary Agents gets you past the slush piles and into the hands of the right people. This one-of-a-kind reference gives you the names, addresses, and phone numbers of hundreds of top editors and agents and includes essays by savvy "insiders" who reveal the secrets to winning them over. More comprehensive than ever before, this year's edition gives you everything you need to know to get published, from writing the knockout book proposal to turning initial rejection into ultimate success. This deluxe edition includes a CD-ROM that contains the entire database of agents and publishers along with systems for tracking submissions, expenses, titles, and copyrights. In addition, direct links to Web sites mentioned in the book and an additional 50 links to writing-related sites give writers immediate access to the people they need to know. Includes over 15 utilities for writers such as Grammar Slammer, the Thinking Man's Thesaurus, and WriteExpress Rhymer! About the Author Jeff Herman is the owner of the Jeff Herman Literary Agency, one of New York's leading agencies for writers. Among his clients are the bestselling authors of the "Chicken Soup for the Soul series. He frequently speaks to writer's groups and conferences on the topic of getting published and can be reached at /www.jeffherman.com.
Author : Judith G. Myers PhD
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523096063
Total Pages : 295 pages
Book Rating : 4.5/5 (23 download)
Download or read book Plain Language in Government Writing written by Judith G. Myers PhD and published by Berrett-Koehler Publishers. This book was released on 2008-04-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Plain-English Guide to Government Writing Whether you're in the public or private sector, good writing skills are critical to your success in the workplace. Plain Language in Government Writing: A Step-by-Step Guide shows you how to apply federal plain-language guidelines to every type of writing — from emails, memos, and letters to agency communications, technical procedures, and budget justification statements. Through numerous exercises as well as examples from a variety of federal and state agencies, this practical guide walks you step-by-step through every phase of the writing process, providing tips for improved clarity, conciseness, and completeness. This valuable reference will help you: Write for diverse audiences in reader-friendly, plain language Overcome writer's block Gain confidence in your ability to write — and get results Make your writing visually appealing Prepare for briefings and presentations Recognize successful writing and identify what makes it effective A Plain-English Guide to Government Writing will enable you to express yourself more clearly and concisely, produce documents more efficiently, and work more effectively with others throughout the writing process.
Author : Stephen A. Kliment
Publisher : W. W. Norton & Company
ISBN 13 : 9780393730265
Total Pages : 240 pages
Book Rating : 4.7/5 (32 download)
Download or read book Writing for Design Professionals written by Stephen A. Kliment and published by W. W. Norton & Company. This book was released on 1998 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition—updated and expanded to address such issues as email etiquette and Web-based marketing, communication, and job searches—the best-selling Writing for Design Professionals is the standard guide for mastering the complexities of effective writing in professional practice. Stephen A. Kliment explains the principles of clear writing, from the formal “Dear Ms. Jones: I recently visited Polk Street Elementary School, and I agree the facility urgently needs to be modernized to make way for the progressive teaching techniques you have planned for your school district.... I believe that my firm, Izumi Associates, can make this happen” to the punchy remarks of the late William Caudill, “Say ‘frog,’ we’ll jump.” Dozens of sample letters, proposals, brochures, reports, book reviews, oral presentations, staff communications, and more—all drawn from the world of practice, and in both print and electronic formats—guide readers through the ins and outs of composing the end-products of writing. Writing for Design Professionals is organized for easy reference, and includes the following topics:• marketing: Web sites, correspondence, brochures and portfolios, proposals, newsletters, and other promotional tools• project writing• writing in school• job applications and Web-based job boards• writing in academe• writing for the media• writing as a career• public speaking plus: how to avoid jargon and gender-specific language, tailor your writing to your audience, enhance your writing with appropriate graphics, write to international clients, write as a product manufacturer, and measure the impact of what you write. Resources include lists of design media.Like a trustworthy desk-side consultant, Writing for Design Professionals, Second Edition, should be next to the computer of every architect, planner, interior designer, engineer, and student who wishes to present a polished, professional image through effective written communication.
Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083033
Total Pages : 392 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Marketing Plan Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2015-08-11 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliver Big-Picture Marketing Plans for Pennies on the Dollar Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Author : Ruth Ellen Kinzey
Publisher : Routledge
ISBN 13 : 113502426X
Total Pages : 244 pages
Book Rating : 4.1/5 (35 download)
Download or read book Using Public Relations Strategies to Promote Your Nonprofit Organization written by Ruth Ellen Kinzey and published by Routledge. This book was released on 2013-04-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.
Author : Eric Yaverbaum
Publisher : John Wiley & Sons
ISBN 13 : 111805279X
Total Pages : 391 pages
Book Rating : 4.1/5 (18 download)
Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author : David Abrahamson
Publisher : Routledge
ISBN 13 : 1317524535
Total Pages : 670 pages
Book Rating : 4.3/5 (175 download)
Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 1442244097
Total Pages : 311 pages
Book Rating : 4.4/5 (422 download)
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2015-11-05 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Author : Jeff Herman
Publisher : Prima Lifestyles
ISBN 13 : 9780761510123
Total Pages : 988 pages
Book Rating : 4.5/5 (11 download)
Download or read book Writer's Guide to Book Editors, Publishers, and Literary Agents, 1998-1999 written by Jeff Herman and published by Prima Lifestyles. This book was released on 1997 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A real find for the aspiring writer."--"The Associated Press "In-depth information."--"The Writer Who are they? What do they want? How do you win them over? Find the answers to these questions and more in the 1998-1999 edition of the "Writer's Guide to Book Editors, Publishers, and Literary Agents by Jeff Herman. Filled with "the information authors and aspiring authors need in order to avoid having a manuscript end up in the "slush pile," this comprehensive listing is organized in an easy-to-use format. It includes in-depth information about publishing houses and literary agents in the United States and Canada. The specifics include the names and addresses of editors and agents, what they're looking for, comission rates, and other key information. In addition, readers will discover the most common mistakes people make while attempting to solicit an agent (and how to avoid them) as well as numerous suggestions designed to increase the chances of getting representation. "Writer's Guide to Book Editors, Publishers, and Literary Agents also includes dozens of valuable essays giving readers insight and guidance into such topics as: - How to Write the Perfect Query Letter - The Knockout Nonfiction Book Proposal - How to Thrive After Signing a Publishing Contract - Mastering Ghostwriting and Collaboration - Free Versus Fee: The Issue of Literary Agency Fees About the Author "Jeff Herman is the founder of The Jeff Herman Literary Agency, a leading New York agency. He has sold hundreds of titles and represents dozens of top authors. Herman frequently speaks to writer's groups and at conferences on the topic of getting published.
Author : Alan C. Purves
Publisher :
ISBN 13 : 9780844258188
Total Pages : 76 pages
Book Rating : 4.2/5 (581 download)
Download or read book Creating the Writing Portfolio written by Alan C. Purves and published by . This book was released on 1995 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur James Wells
Publisher :
ISBN 13 :
Total Pages : 2248 pages
Book Rating : 4.3/5 (91 download)
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2003 with total page 2248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kate L. Turabian
Publisher : University of Chicago Press
ISBN 13 : 0226816397
Total Pages : 465 pages
Book Rating : 4.2/5 (268 download)
Download or read book A Manual for Writers of Research Papers, Theses, and Dissertations, Eighth Edition written by Kate L. Turabian and published by University of Chicago Press. This book was released on 2013-04-09 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A little more than seventy-five years ago, Kate L. Turabian drafted a set of guidelines to help students understand how to write, cite, and formally submit research writing. Seven editions and more than nine million copies later, the name Turabian has become synonymous with best practices in research writing and style. Her Manual for Writers continues to be the gold standard for generations of college and graduate students in virtually all academic disciplines. Now in its eighth edition, A Manual for Writers of Research Papers, Theses, and Dissertations has been fully revised to meet the needs of today’s writers and researchers. The Manual retains its familiar three-part structure, beginning with an overview of the steps in the research and writing process, including formulating questions, reading critically, building arguments, and revising drafts. Part II provides an overview of citation practices with detailed information on the two main scholarly citation styles (notes-bibliography and author-date), an array of source types with contemporary examples, and detailed guidance on citing online resources. The final section treats all matters of editorial style, with advice on punctuation, capitalization, spelling, abbreviations, table formatting, and the use of quotations. Style and citation recommendations have been revised throughout to reflect the sixteenth edition of The Chicago Manual of Style. With an appendix on paper format and submission that has been vetted by dissertation officials from across the country and a bibliography with the most up-to-date listing of critical resources available, A Manual for Writers remains the essential resource for students and their teachers.
