Why I Write

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Author :
Publisher : Renard Press Ltd
ISBN 13 : 1913724263
Total Pages : 15 pages
Book Rating : 4.9/5 (137 download)

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Book Synopsis Why I Write by : George Orwell

Download or read book Why I Write written by George Orwell and published by Renard Press Ltd. This book was released on 2021-01-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

The Art of Client Service

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111922828X
Total Pages : 191 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Art of Client Service by : Robert Solomon

Download or read book The Art of Client Service written by Robert Solomon and published by John Wiley & Sons. This book was released on 2016-03-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Overdeliver

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401956769
Total Pages : 314 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Overdeliver by : Brian Kurtz

Download or read book Overdeliver written by Brian Kurtz and published by Hay House, Inc. This book was released on 2019-04-09 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Rats

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Author :
Publisher : Graymalkin Media
ISBN 13 : 1935169661
Total Pages : 125 pages
Book Rating : 4.9/5 (351 download)

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Book Synopsis Rats by : Paul Zindel

Download or read book Rats written by Paul Zindel and published by Graymalkin Media. This book was released on 2012-10-06 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sarah and her brother have grown up next to the world’s largest garbage dump on Staten Island in New York City. Little do they know, thousands of rodents at the dump have mutated into gruesome, killer rats and one of the workers there has just been badly mauled. Without mercy, the rats wreak havoc and devistation upon the once-peaceful neighborhood, entering homes through kitchen sinks and toilets. Now the entire city stands on the brink of total infestation. Can the kids save millions of innocent people from the approaching and unrelenting rat horde?

The Wedge

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Author :
Publisher :
ISBN 13 : 9781734194302
Total Pages : 312 pages
Book Rating : 4.1/5 (943 download)

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Book Synopsis The Wedge by : Scott Carney

Download or read book The Wedge written by Scott Carney and published by . This book was released on 2020-04-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this explosive investigation into the limits of endurance, journalist and New York Times bestselling author Scott Carney discovers how humans can wedge control over automatic physiological responses into the breaking point between stress and biology. We can reclaim our evolutionary destiny.

The Middle Finger Project

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Author :
Publisher : Penguin
ISBN 13 : 0525540334
Total Pages : 306 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Middle Finger Project by : Ash Ambirge

Download or read book The Middle Finger Project written by Ash Ambirge and published by Penguin. This book was released on 2020-02-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fresh, funny, and fearless, The Middle Finger Project is a point-by-point primer on how to get unstuck, slay imposter syndrome, trust in your own worth and ability, and become a strong, capable, wonderful, weird, brilliant, ballsy, unfuckwithable YOU. "Don't worry, this isn't a book about God, nor is it a book about Ryan Gosling (second in command). But it is a book about authority and becoming your own." --Ash Ambirge After a string of dead-end jobs and a death in the family, Ash Ambirge was down to her last $26 and sleeping in a Kmart parking lot when she faced the truth: No one was coming to her rescue. It was up to her to appoint herself. That night led to what eventually became a six-figure freelance career as a sought-after marketing and copywriting consultant, all while sipping coffee from her front porch in Costa Rica. She then launched The Middle Finger Project, a blog and online course hub, which has provided tens of thousands of young "women who disobey" with the tools and mindset to give everyone else's expectations the finger and get on your own path to happiness, wealth, independence, and adventure. In her first book, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Employing the signature wit and wordsmithing she's used to build an avid following, she offers paradigm-shifting advice along the lines of: • The best feeling in the world is knowing who you are and what you're capable of doing. • Life circumstances are not life sentences. If a Scranton girl who grew up in a trailer park can make it, so can you. • What you believe about yourself will either murder your chances or save your life. So why not believe something good? • You don't need a high-ranking job title to be authorized to contribute. You just need to contribute. • Be your own authority. Authority only works as long as you trust that someone smarter than you is making the rules. • The way you become a force is by being the most radically real version of yourself that you can be. • You only have 12 fucks a day to give, so use them wisely.

The Everything Guide To Writing Copy

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1440524033
Total Pages : 352 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Everything Guide To Writing Copy by : Steve Slaunwhite

Download or read book The Everything Guide To Writing Copy written by Steve Slaunwhite and published by Simon and Schuster. This book was released on 2007-06-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

No Logo

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Author :
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

The Copywriter's Handbook

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Author :
Publisher : Holt Paperbacks
ISBN 13 : 1250238005
Total Pages : 302 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Copywriter's Handbook by : Robert W. Bly

Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Fired Up or Burned Out

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1418567833
Total Pages : 255 pages
Book Rating : 4.4/5 (185 download)

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Book Synopsis Fired Up or Burned Out by : Michael L. Stallard

Download or read book Fired Up or Burned Out written by Michael L. Stallard and published by HarperCollins Leadership. This book was released on 2009-03-22 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indisputable evidence reveals that the greatest threat to America’s economy isn’t off-shoring labor, the need for downsizing, or unethical corporate practices--it’s employee disengagement. This widespread malady is the cause of billions of dollars lost, hours of dissatisfaction, and work lives lacking true value. In this game-changing guide, author Michael Stallard shares the three essential leadership actions necessary to transform even a lethargic, disconnected organization or office into an impassioned, innovative, and thriving workplace. By teaching readers what motivates their teams, providing essential tools for effective leadership, and analyzing the methods of twenty of the world’s greatest leaders, Fired Up or Burned Out offers everything you need to influence, motivate, and inspire your team to achieve greatness. Complete with a twenty-day learning plan and an assessment that will help you determine the health of your organization’s culture, this must-read book provides the key to establishing a happier, healthier workplace that’s not only good for business--it’s invigorating to the people who make it happen.

Mentored by a Millionaire

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Author :
Publisher : Wiley + ORM
ISBN 13 : 1118039955
Total Pages : 357 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Mentored by a Millionaire by : Steven K. Scott

Download or read book Mentored by a Millionaire written by Steven K. Scott and published by Wiley + ORM. This book was released on 2010-12-07 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike any book youve ever read, Mentored by a Millionaire is made up of fifteen mentoring sessions in which you will be mentored in the strategies, skills, and techniques used by super achievers who have become the worlds most successful men and women. You will be mentored in these sessions by Steve Scott, a man who has not only made millions himself, but has helped dozens of others make millions as well.

Miss Madeira

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Publisher :
ISBN 13 : 9780987782106
Total Pages : 306 pages
Book Rating : 4.7/5 (821 download)

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Book Synopsis Miss Madeira by : Austin Gary

Download or read book Miss Madeira written by Austin Gary and published by . This book was released on 2011-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Miss Madeira is the story of an "Old Maid" schoolteacher in the first half of the 20th century. No one knew the shocking secrets of her home life-only that she was a brilliant but formidable teacher, who produced several generations of students forever known as "Madeira's Kids." Torn between her love for a woman who would later became her sister-in-law and a former student, Amelia Madeira lived a complex life, the pain of which informed but did not destroy her astonishing career. Miss Madeira reveals what lies beneath the facade of a typical Midwestern town.

Essentials of Business Communication

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Publisher : South Western Educational Publishing
ISBN 13 : 9780324233643
Total Pages : 0 pages
Book Rating : 4.2/5 (336 download)

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Book Synopsis Essentials of Business Communication by : Mary Ellen Guffey

Download or read book Essentials of Business Communication written by Mary Ellen Guffey and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.

The Emperor of All Maladies

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439170916
Total Pages : 624 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Emperor of All Maladies by : Siddhartha Mukherjee

Download or read book The Emperor of All Maladies written by Siddhartha Mukherjee and published by Simon and Schuster. This book was released on 2011-08-09 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Pulitzer Prize and a documentary from Ken Burns on PBS, this New York Times bestseller is “an extraordinary achievement” (The New Yorker)—a magnificent, profoundly humane “biography” of cancer—from its first documented appearances thousands of years ago through the epic battles in the twentieth century to cure, control, and conquer it to a radical new understanding of its essence. Physician, researcher, and award-winning science writer, Siddhartha Mukherjee examines cancer with a cellular biologist’s precision, a historian’s perspective, and a biographer’s passion. The result is an astonishingly lucid and eloquent chronicle of a disease humans have lived with—and perished from—for more than five thousand years. The story of cancer is a story of human ingenuity, resilience, and perseverance, but also of hubris, paternalism, and misperception. Mukherjee recounts centuries of discoveries, setbacks, victories, and deaths, told through the eyes of his predecessors and peers, training their wits against an infinitely resourceful adversary that, just three decades ago, was thought to be easily vanquished in an all-out “war against cancer.” The book reads like a literary thriller with cancer as the protagonist. Riveting, urgent, and surprising, The Emperor of All Maladies provides a fascinating glimpse into the future of cancer treatments. It is an illuminating book that provides hope and clarity to those seeking to demystify cancer.

The Brand Mapping Strategy

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083394
Total Pages : 164 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Brand Mapping Strategy by : Karen Tiber Leland

Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

Dark Was the Night

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Author :
Publisher : Tania Lorena Rivera
ISBN 13 :
Total Pages : 153 pages
Book Rating : 4.4/5 (637 download)

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Book Synopsis Dark Was the Night by : Tania Lorena Rivera

Download or read book Dark Was the Night written by Tania Lorena Rivera and published by Tania Lorena Rivera. This book was released on 2021-09-05 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lucie Arnold is a mother with a secret fear of the dark. One Halloween night, three intruders penetrate her home and terrorize her and her four-year-old daughter. Plunged in darkness, she must find the courage to overcome her fears to save her daughter. But the traumatizing event triggers lost memories that come to haunt her amid all this horror, explaining the origin of her nyctophobia.

The College Solution

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Publisher : FT Press
ISBN 13 : 0132703327
Total Pages : 305 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis The College Solution by : Lynn O'Shaughnessy

Download or read book The College Solution written by Lynn O'Shaughnessy and published by FT Press. This book was released on 2008-06-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The College Solution helps readers look beyond over-hyped admission rankings to discover schools that offer a quality education at affordable prices. Taking the guesswork out of saving and finding money for college, this is a practical and insightful must-have guide for every parent!” —Jaye J. Fenderson, Seventeen’s College Columnist and Author, Seventeen’s Guide to Getting into College “This book is a must read in an era of rising tuition and falling admission rates. O’Shaughnessy offers good advice with blessed clarity and brevity.” —Jay Mathews, Washington Post Education Writer and Columnist “I would recommend any parent of a college-bound student read The College Solution.” —Kal Chany, Author, The Princeton Review’s Paying for College Without Going Broke “The College Solution goes beyond other guidebooks in providing an abundance of information about how to afford college, in addition to how to approach the selection process by putting the student first.” —Martha “Marty” O’Connell, Executive Director, Colleges That Change Lives “Lynn O’Shaughnessy always focuses on what’s in the consumer’s best interest, telling families how to save money and avoid making costly mistakes.” —Mark Kantrowitz, Publisher, FinAid.org and Author, FastWeb College Gold “An antidote to the hype and hysteria about getting in and paying for college! O’Shaughnessy has produced an excellent overview that demystifies the college planning process for students and families.” —Barmak Nassirian, American Association of Collegiate Registrars and Admissions Officers For millions of families, the college planning experience has become extremely stressful. And, unless your child is an elite student in the academic top 1%, most books on the subject won’t help you. Now, however, there’s a college guide for everyone. In The College Solution, top personal finance journalist Lynn O’Shaughnessy presents an easy-to-use roadmap to finding the right college program (not just the most hyped) and dramatically reducing the cost of college, too. Forget the rankings! Discover what really matters: the quality and value of the programs your child wants and deserves. O’Shaughnessy uncovers “industry secrets” on how colleges actually parcel out financial aid—and how even “average” students can maximize their share. Learn how to send your kids to expensive private schools for virtually the cost of an in-state public college...and how promising students can pay significantly less than the “sticker price” even at the best state universities. No other book offers this much practical guidance on choosing a college...and no other book will save you as much money! • Secrets your school’s guidance counselor doesn’t know yet The surprising ways colleges have changed how they do business • Get every dime of financial aid that’s out there for you Be a “fly on the wall” inside the college financial aid office • U.S. News & World Report: clueless about your child Beyond one-size-fits-all rankings: finding the right program for your teenager • The best bargains in higher education Overlooked academic choices that just might be perfect for you