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Overdeliver
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Book Synopsis Overpromise and Overdeliver by : Rick Barrera
Download or read book Overpromise and Overdeliver written by Rick Barrera and published by Penguin. This book was released on 2009 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old cliche is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget, it was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in - and then overdelivered to keep them.
Download or read book Overdeliver written by Brian Kurtz and published by Hay House, Inc. This book was released on 2019-04-09 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: • The 4 Pillars of Being Extraordinary • The 5 Principles of why "Original Source" matters • The 7 Characteristics that are present in every world class copywriter • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline • Why customer service and fulfillment are marketing functions • That the most important capital you own has nothing to do with money • And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
Book Synopsis Overpromise and Overdeliver by : Rick Barrera
Download or read book Overpromise and Overdeliver written by Rick Barrera and published by Penguin. This book was released on 2004 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.
Book Synopsis The Generous Husband by : Paul Byerly
Download or read book The Generous Husband written by Paul Byerly and published by Karis Publishing. This book was released on 2004-11 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would your marriage improve if you could give your wife what she most wants? Generosity can work wonders, but only if you give what is most wanted. This book, which will help you target your giving, contains over 400 tips designed to meet her needs in the areas of touch, romance, gifts, service, a shared walk, communication, prayer, affirmation, time, and sex. Includes special tips for holidays and parents. Additional sections: Massage - Sexual and Non-Sexual Cooking for the Citchen Clueless The Flood - AKA Menstruation Buying Lingerie - Without Dying of Embarrassment Paul H. Byerly began e-mailing generous tips in 2001. His daily Generous Husband messages are now received by over two thousand men around the world.
Book Synopsis Measuring and Managing Information Risk by : Jack Freund
Download or read book Measuring and Managing Information Risk written by Jack Freund and published by Butterworth-Heinemann. This book was released on 2014-08-23 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the factor analysis of information risk (FAIR) methodology developed over ten years and adopted by corporations worldwide, Measuring and Managing Information Risk provides a proven and credible framework for understanding, measuring, and analyzing information risk of any size or complexity. Intended for organizations that need to either build a risk management program from the ground up or strengthen an existing one, this book provides a unique and fresh perspective on how to do a basic quantitative risk analysis. Covering such key areas as risk theory, risk calculation, scenario modeling, and communicating risk within the organization, Measuring and Managing Information Risk helps managers make better business decisions by understanding their organizational risk. Uses factor analysis of information risk (FAIR) as a methodology for measuring and managing risk in any organization. Carefully balances theory with practical applicability and relevant stories of successful implementation. Includes examples from a wide variety of businesses and situations presented in an accessible writing style.
Book Synopsis The Clockwork Muse by : Eviatar Zerubavel
Download or read book The Clockwork Muse written by Eviatar Zerubavel and published by Harvard University Press. This book was released on 1999-03-15 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who has blanched at the uphill prospect of finishing a thesis, dissertation, or book, this piece holds out something more practical than hope: a plan.
Book Synopsis Drug-Device Combination Products by : Andrew Lewis
Download or read book Drug-Device Combination Products written by Andrew Lewis and published by Elsevier. This book was released on 2009-12-15 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drug delivery systems represent a vast area of research and development within biomaterials and medicine and the demand for sophisticated drug delivery devices continues to drive novel product development. Advanced drug delivery devices can offer significant advantages over conventional drugs and devices alone, such as increased efficiency, improved performance and convenience. The purpose of this book is to illustrate how effective drug delivery can be achieved by means other than tablets. The book will provide a thorough analysis of the fundamentals, applications and new technologies of drug-device combination products for use throughout the human body. Part one provides readers with an introduction and background to the field. Chapters in Part two discuss areas of application such as catheter based products, drug eluting stents and beads and anti-biotic loaded cements. Part three covers the development of drug device combination products with chapters on such topics as pre-clinical testing, sterilisation, patent issues and regulation of drug device combination products. With its distinguished editor and team of international contributors, Drug-device combination products: delivery technologies and applications is an invaluable reference for product development specialists, materials scientists and engineers in the biomedical industry and academia as well as those concerned with drug delivery. Illustrates how effective drug delivery can be achieved by means other than tablets providing readers with a comprehensive introduction and background to the field Provides a thorough analysis of the fundamentals, applications and new technologies of drug device combination products Discusses areas of application such as catheter based products and reviews the development of drug device combination products including pre-clinical testing and sterilisation
Download or read book Cute Grit written by and published by Chin Music Press Inc.. This book was released on 2014-10-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A sumptuous, beautiful collection of cyborgs, sushi, and monsters–this book is a feast for the eyes and a phosphorescent display of creativity. Other than watching an octopus make love to a rainbow, I can’t think of anything I’d rather stare at than this book." – Matthew Inman, creator of The Oatmeal It's adorable, explosive and has more chibis than an Akibahara game store. Welcome to the whimsical world of Cute Grit, the digitally rendered pop art debut by video game developer and artist Enfu. Comprised of over 1,000 illustrations, this fantastical collection explores the intersections between video games, art and the Asian American experience through the lens of Enfu's wild, east-meets-west style. Re-discover your favorite game villains, cartoon characters, icons and cityscapes in a digital universe where Enfu unites the loveable, the warped, and the fantastic in a world both foreign and familiar, sweet and surly, gritty and cute. Ken "Enfu" Taya enjoys his day job in the video game industry as a developer for titles such as Halo 3 (XBO 360) and Scribblenauts Unmasked (WiiU, PC, 3DS). His commissioned illustrations and murals can be seen in stores and restaurants across the Pacific Northwest, and his popular bilingual comic, I Fart Rainbow, enjoys success in print and digital media outlets. Other Enfu collaborative projects include Enfu Snaps hats, Bombsheller leggings, and customized t-shirts. His first indie game, Matchfu, is set to release in late 2014. Ken Taya lives in Bellevue, Washington, with his wife and daughter.
Book Synopsis The Pumpkin Plan by : Mike Michalowicz
Download or read book The Pumpkin Plan written by Mike Michalowicz and published by Penguin. This book was released on 2012-07-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
Download or read book Skip the Line written by James Altucher and published by HarperCollins. This book was released on 2021-02-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entrepreneur, angel investor, and bestselling author of Choose Yourself busts the 10,000-hour rule of achieving mastery, offering a new mindset and dozens of techniques that will inspire any professional—no matter their age or managerial level—to pursue their passions and quickly acquire the skills they need to succeed and achieve their dreams. We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people’s interests and passions evolve. The key to riding this wave, entrepreneur James Altucher advises, is to constantly be curious about what’s next, to be comfortable with uncertainty so you can keep navigating the rough waters ahead, and most important, to pursue the things that interest you. In Skip the Line, he reveals how he went from struggling and depressed to making his personal, financial, and creative dreams come true, despite—and perhaps due to—his many failures along the way. Altucher combines his personal story with concrete—and unorthodox—insights that work. But Skip the Line isn’t about hacks and shortcuts—it’s about transforming the way you think, work, and live, letting your interests guide your learning, time, and resources. It’s about allowing yourself to do what comes naturally; the more you do what you love, the better you do it. While showing you how to approach change and crisis, Altucher gives you tools to help easily execute ideas, become an expert negotiator, attract the attention of those around you, scale promising ideas, and improve leadership—all of which will catapult you higher than you ever thought possible and at a speed that everyone will tell you is impossible.
Book Synopsis Thank You for My Service by : Mat Best
Download or read book Thank You for My Service written by Mat Best and published by Bantam. This book was released on 2019-08-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The unapologetic, laugh-your-ass-off military memoir both vets and civilians have been waiting for, from a five-tour Army Ranger turned YouTube phenomenon and zealous advocate for veterans Members of the military’s special operations branches share a closely guarded secret: They love their jobs. They relish the opportunity to fight. They are thankful for it, even, and hopeful that maybe, possibly, they’ll also get to kill a bunch of bad guys while they’re at it. You don’t necessarily need to thank them for their service—the pleasure is all theirs. In this hilarious and personal memoir, readers ride shotgun alongside former Army Ranger and private military contractor and current social media phenomenon Mat Best, into the action and its aftermath, both abroad and at home. From surviving a skin infection in the swampy armpit of America (aka Columbus, Georgia) to kicking down doors on the outskirts of Ramadi, from blowing up a truck full of enemy combatants to witnessing the effects of a suicide bombing right in front of your face, Thank You for My Service gives readers who love America and love the good guys fresh insight into what it’s really like inside the minds of the men and women on the front lines. It’s also a sobering yet steadying glimpse at life for veterans after the fighting stops, when the enemy becomes self-doubt or despair and you begin to wonder why anyone should be thanking you for anything, least of all your service. How do you keep going when something you love turns you into somebody you hate? For veterans and their friends and families, Thank You for My Service will offer comfort, in the form of a million laughs, and counsel, as a blueprint for what to do after the war ends and the real fight begins. And for civilians, this is the insider account of military life you won’t find anywhere else, told with equal amounts of heart and balls. It’s Deadpool meets Captain America, except one went to business school and one went to therapy, and it’s anyone’s guess which is which.
Book Synopsis Evidence-Based Medical Consultation E-Book by : Daniel Steinberg
Download or read book Evidence-Based Medical Consultation E-Book written by Daniel Steinberg and published by Elsevier Health Sciences. This book was released on 2007-10-30 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical consultation is an integral part of the job description for many internal medicine specialists who practice in an inpatient setting. This concise, pocket-sized handbook helps you to provide timely and effective, evidence-based consultations for a full range of commonly encountered clinical situations. Each chapter provides evidence-based answers to common medical consultation questions, giving you the practical guidance you need to successfully manage hospitalized patients. A practical organization expedites access to the most relevant health concerns for every type of hospitalized patient. 20-25 clinical questions for each patient type, followed by brief, evidence-based answers, address the most common clinical scenarios requiring medical consultation. A thorough and systematic search of current literature ensures that each clinical recommendation is based on the best available evidence.
Download or read book Customers for Life written by Carl Sewell and published by Crown Currency. This book was released on 2009-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.
Book Synopsis Advanced Pediatric Craniocervical Surgery by : Douglas L. Brockmeyer
Download or read book Advanced Pediatric Craniocervical Surgery written by Douglas L. Brockmeyer and published by Thieme. This book was released on 2011-01-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers state-of-the-art techniques! This text presents state-of-the-art techniques for surgery of the craniovertebral junction and cervical spine. It provides concise explanations of the underlying principles of each technique and insights into the unique issues in pediatric surgery. With this complete resource, you will gain the solid foundation in surgical concepts necessary to make critical clinical decisions as well as the technical knowledge and confidence to carry them out. Highlights include: Detailed explanations illuminating the links between embryology and normal and abnormal development of the craniovertebral junction and cervical spine In-depth discussion of the issues and techniques involved in both atlantoaxial and occipitocervical surgery in children An entire chapter devoted to managing craniocervical conditions of patients with Down Syndrome An examination of traumatic injuries of the craniocervical junction in children More than 100 step-by-step illustrations demonstrating key surgical techniques This readily accessible text will be a valuable asset in the library of physicians managing and treating craniocervical conditions, from the most experienced pediatric neurosurgeon to residents in the early stages of their careers.
Book Synopsis The Advertising Solution by : Craig Simpson
Download or read book The Advertising Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2016-10-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
Download or read book I Love Capitalism! written by Ken Langone and published by Penguin. This book was released on 2018-05-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller Iconoclastic entrepreneur and New York legend Ken Langone tells the compelling story of how a poor boy from Long Island became one of America's most successful businessmen. Ken Langone has seen it all on his way to a net worth beyond his wildest dreams. A pillar of corporate America for decades, he's a co-founder of Home Depot, a former director of the New York Stock Exchange, and a world-class philanthropist (including $200 million for NYU's Langone Health). In this memoir he finally tells the story of his unlikely rise and controversial career. It's also a passionate defense of the American Dream -- of preserving a country in which any hungry kid can reach the maximum potential of his or her talents and work ethic. In a series of fascinating stories, Langone shows how he struggled to get an education, break into Wall Street, and scramble for an MBA at night while competing with privileged competitors by day. He shares how he learned how to evaluate what a business is worth and apply his street smarts to 8-figure and 9-figure deals . And he's not shy about discussing, for the first time, his epic legal and PR battle with former NY Governor Eliot Spitzer. His ultimate theme is that free enterprise is the key to giving everyone a leg up. As he writes: This book is my love song to capitalism. Capitalism works! And I'm living proof -- it works for everybody. Absolutely anybody is entitled to dream big, and absolutely everybody should dream big. I did. Show me where the silver spoon was in my mouth. I've got to argue profoundly and passionately: I'm the American Dream.
Book Synopsis Intracranial Stereotactic Radiosurgery by : L Dade Lunsford
Download or read book Intracranial Stereotactic Radiosurgery written by L Dade Lunsford and published by Thieme. This book was released on 2011-01-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by recognized experts in the fields of neurologic surgery, neurology, physics, and radiation oncology, Intracranial Stereotactic Radiosurgery is a comprehensive reference for current techniques for radiosurgery of the brain. Following introductory chapters on the relevant history, radiobiology, and neuropathology of radiosurgery, the book provides detailed discussion of radiosurgical procedures for various disease entities, including arteriovenous malformations and fistulas, meningiomas, vestibular and nonvestibular schwannomas, movement disorders, epilepsy, ocular disorders, and brain metastases. These chapters address the benefits and limitations of radiosurgical techniques for each indication and describe the outcomes, possible complications and their management, and alternative treatments.Highlights: Review of all currently available treatment systems Discussion of frame-based versus frameless techniques Coverage of single and multisession radiosurgery with descriptions of indications and benefits of each approach More than 100 high-quality illustrations, many in full color Perspectives from international experts in the field This authoritative textbook will be invaluable to neurosurgeons, radiation oncologists, neuroradiologists, and medical physicists at all levels. It is also a helpful resource for neurologists and other physicians who refer patients for intracranial radiosurgery.
