Hooked

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Publisher : Penguin
ISBN 13 : 0698190661
Total Pages : 203 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Hooked by : Nir Eyal

Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Fish!

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Publisher : Hachette UK
ISBN 13 : 1848941773
Total Pages : 77 pages
Book Rating : 4.8/5 (489 download)

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Book Synopsis Fish! by : Stephen C. Lundin

Download or read book Fish! written by Stephen C. Lundin and published by Hachette UK. This book was released on 2002-09-05 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a workplace where everyone chooses to bring energy, passion and a positive attitude to the job every day. In this engrossing parable, a fictional manager has the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Seattle's Pike Place Fish is a world famous market that is wildly successful thanks to its fun, bustling, joyful atmosphere and great customer service. By applying ingeniously simple lessons learned from the Pike Place, our manager discovers how to energise and transform her workplace. Addressing today's most pressing work issues with an engaging metaphor and an appealing message, FISH! offers wisdom that is easy to grasp, instantly applicable, and profound.

Age Later

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Publisher : St. Martin's Press
ISBN 13 : 1250230861
Total Pages : 166 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Age Later by : Nir Barzilai, M.D.

Download or read book Age Later written by Nir Barzilai, M.D. and published by St. Martin's Press. This book was released on 2020-06-16 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do some people avoid the slowing down, deteriorating, and weakening that plagues many of their peers decades earlier? Are they just lucky? Or do they know something the rest of us don’t? Is it possible to grow older without getting sicker? What if you could look and feel fifty through your eighties and nineties? Founder of the Institute for Aging Research at the Albert Einstein College of Medicine and one of the leading pioneers of longevity research, Dr. Nir Barzilai’s life’s work is tackling the challenges of aging to delay and prevent the onset of all age-related diseases including “the big four”: diabetes, cancer, heart disease, and Alzheimer’s. One of Dr. Barzilai’s most fascinating studies features volunteers that include 750 SuperAgers—individuals who maintain active lives well into their nineties and even beyond—and, more importantly, who reached that ripe old age never having experienced cardiovascular disease, cancer, diabetes, or cognitive decline. In Age Later, Dr. Barzilai reveals the secrets his team has unlocked about SuperAgers and the scientific discoveries that show we can mimic some of their natural resistance to the aging process. This eye-opening and inspirational book will help you think of aging not as a certainty, but as a phenomenon—like many other diseases and misfortunes—that can be targeted, improved, and even cured.

The Book of Charlatans

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Publisher : NYU Press
ISBN 13 : 1479897639
Total Pages : 528 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis The Book of Charlatans by : Jamāl al-Dīn ʿAbd al-Raḥīm al-Jawbarī

Download or read book The Book of Charlatans written by Jamāl al-Dīn ʿAbd al-Raḥīm al-Jawbarī and published by NYU Press. This book was released on 2020-11-10 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncovering the professional secrets of con artists and swindlers in the medieval Middle East The Book of Charlatans is a comprehensive guide to trickery and scams as practiced in the thirteenth century in the cities of the Middle East, especially in Syria and Egypt. The author, al-Jawbarī, was well versed in the practices he describes and may well have been a reformed charlatan himself. Divided into thirty chapters, his book reveals the secrets of everyone from “Those Who Claim to be Prophets” to “Those Who Claim to Have Leprosy” and “Those Who Dye Horses.” The material is informed in part by the author’s own experience with alchemy, astrology, and geomancy, and in part by his extensive research. The work is unique in its systematic, detailed, and inclusive approach to a subject that is by nature arcane and that has relevance not only for social history but also for the history of science. Covering everything from invisible writing to doctoring gemstones and quack medicine, The Book of Charlatans opens a fascinating window into a subculture of beggars’ guilds and professional con artists in the medieval Arab world. A bilingual Arabic-English edition.

The Literary Digest

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Author :
Publisher :
ISBN 13 :
Total Pages : 1034 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The Literary Digest by :

Download or read book The Literary Digest written by and published by . This book was released on 1905 with total page 1034 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Now I'm Reading!: Animal Antics - Level 1

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Author :
Publisher :
ISBN 13 : 1584760737
Total Pages : 134 pages
Book Rating : 4.5/5 (847 download)

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Book Synopsis Now I'm Reading!: Animal Antics - Level 1 by :

Download or read book Now I'm Reading!: Animal Antics - Level 1 written by and published by . This book was released on with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Blindsight

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Publisher : Macmillan
ISBN 13 : 1429955198
Total Pages : 388 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Blindsight by : Peter Watts

Download or read book Blindsight written by Peter Watts and published by Macmillan. This book was released on 2006-10-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hugo and Shirley Jackson award-winning Peter Watts stands on the cutting edge of hard SF with his acclaimed novel, Blindsight Two months since the stars fell... Two months of silence, while a world held its breath. Now some half-derelict space probe, sparking fitfully past Neptune's orbit, hears a whisper from the edge of the solar system: a faint signal sweeping the cosmos like a lighthouse beam. Whatever's out there isn't talking to us. It's talking to some distant star, perhaps. Or perhaps to something closer, something en route. So who do you send to force introductions with unknown and unknowable alien intellect that doesn't wish to be met? You send a linguist with multiple personalities, her brain surgically partitioned into separate, sentient processing cores. You send a biologist so radically interfaced with machinery that he sees x-rays and tastes ultrasound. You send a pacifist warrior in the faint hope she won't be needed. You send a monster to command them all, an extinct hominid predator once called vampire, recalled from the grave with the voodoo of recombinant genetics and the blood of sociopaths. And you send a synthesist—an informational topologist with half his mind gone—as an interface between here and there. Pray they can be trusted with the fate of a world. They may be more alien than the thing they've been sent to find. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Play Anything

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Publisher : Basic Books
ISBN 13 : 0465096506
Total Pages : 290 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Play Anything by : Ian Bogost

Download or read book Play Anything written by Ian Bogost and published by Basic Books. This book was released on 2016-09-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How filling life with play-whether soccer or lawn mowing, counting sheep or tossing Angry Birds -- forges a new path for creativity and joy in our impatient age Life is boring: filled with meetings and traffic, errands and emails. Nothing we'd ever call fun. But what if we've gotten fun wrong? In Play Anything, visionary game designer and philosopher Ian Bogost shows how we can overcome our daily anxiety; transforming the boring, ordinary world around us into one of endless, playful possibilities. The key to this playful mindset lies in discovering the secret truth of fun and games. Play Anything, reveals that games appeal to us not because they are fun, but because they set limitations. Soccer wouldn't be soccer if it wasn't composed of two teams of eleven players using only their feet, heads, and torsos to get a ball into a goal; Tetris wouldn't be Tetris without falling pieces in characteristic shapes. Such rules seem needless, arbitrary, and difficult. Yet it is the limitations that make games enjoyable, just like it's the hard things in life that give it meaning. Play is what happens when we accept these limitations, narrow our focus, and, consequently, have fun. Which is also how to live a good life. Manipulating a soccer ball into a goal is no different than treating ordinary circumstances- like grocery shopping, lawn mowing, and making PowerPoints-as sources for meaning and joy. We can "play anything" by filling our days with attention and discipline, devotion and love for the world as it really is, beyond our desires and fears. Ranging from Internet culture to moral philosophy, ancient poetry to modern consumerism, Bogost shows us how today's chaotic world can only be tamed-and enjoyed-when we first impose boundaries on ourselves.

The Bird Way

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Publisher : Penguin
ISBN 13 : 0735223033
Total Pages : 369 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Bird Way by : Jennifer Ackerman

Download or read book The Bird Way written by Jennifer Ackerman and published by Penguin. This book was released on 2021-05-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author of The Genius of Birds, a radical investigation into the bird way of being, and the recent scientific research that is dramatically shifting our understanding of birds -- how they live and how they think. “There is the mammal way and there is the bird way.” But the bird way is much more than a unique pattern of brain wiring, and lately, scientists have taken a new look at bird behaviors they have, for years, dismissed as anomalies or mysteries –– What they are finding is upending the traditional view of how birds conduct their lives, how they communicate, forage, court, breed, survive. They are also revealing the remarkable intelligence underlying these activities, abilities we once considered uniquely our own: deception, manipulation, cheating, kidnapping, infanticide, but also ingenious communication between species, cooperation, collaboration, altruism, culture, and play. Some of these extraordinary behaviors are biological conundrums that seem to push the edges of, well, birdness: a mother bird that kills her own infant sons, and another that selflessly tends to the young of other birds as if they were her own; a bird that collaborates in an extraordinary way with one species—ours—but parasitizes another in gruesome fashion; birds that give gifts and birds that steal; birds that dance or drum, that paint their creations or paint themselves; birds that build walls of sound to keep out intruders and birds that summon playmates with a special call—and may hold the secret to our own penchant for playfulness and the evolution of laughter. Drawing on personal observations, the latest science, and her bird-related travel around the world, from the tropical rainforests of eastern Australia and the remote woodlands of northern Japan, to the rolling hills of lower Austria and the islands of Alaska’s Kachemak Bay, Jennifer Ackerman shows there is clearly no single bird way of being. In every respect, in plumage, form, song, flight, lifestyle, niche, and behavior, birds vary. It is what we love about them. As E.O Wilson once said, when you have seen one bird, you have not seen them all.

Horse Crazy

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Publisher : Simon and Schuster
ISBN 13 : 1501196251
Total Pages : 304 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Horse Crazy by : Sarah Maslin Nir

Download or read book Horse Crazy written by Sarah Maslin Nir and published by Simon and Schuster. This book was released on 2021-08-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are over seven million horses in America -- even more than when they were the only means of transportation. Nir began riding horses when she was just two years old and hasn't stopped since. This is her funny, moving love letter to these graceful animals and the people who are obsessed with them. She takes us into the lesser-known corners of the riding world and profiles some of its most captivating figures, and speaks candidly of how horses have helped her overcome heartbreak and loss.

Getting Gamers

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Publisher : Rowman & Littlefield Publishers
ISBN 13 : 9781538121337
Total Pages : 0 pages
Book Rating : 4.1/5 (213 download)

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Book Synopsis Getting Gamers by : Jamie Madigan

Download or read book Getting Gamers written by Jamie Madigan and published by Rowman & Littlefield Publishers. This book was released on 2019-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A psychologist and life-long fan of video games helps you understand what psychology has to say about why video games and mobile game apps are designed the way they are, why players behave as they do, and the psychological tricks used to market and sell them.

The Athenaeum

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Publisher :
ISBN 13 :
Total Pages : 944 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis The Athenaeum by :

Download or read book The Athenaeum written by and published by . This book was released on 1904 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Secret Keeper

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Publisher : Simon and Schuster
ISBN 13 : 1439152810
Total Pages : 496 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Secret Keeper by : Kate Morton

Download or read book The Secret Keeper written by Kate Morton and published by Simon and Schuster. This book was released on 2013-07-16 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cloth bag containing ten copies of the title.

The Etude

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Publisher :
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Etude by :

Download or read book The Etude written by and published by . This book was released on 1914 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: A monthly journal for the musician, the music student, and all music lovers.

The 48 Laws of Power

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Publisher : Penguin
ISBN 13 : 0670881465
Total Pages : 481 pages
Book Rating : 4.6/5 (78 download)

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Book Synopsis The 48 Laws of Power by : Robert Greene

Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

Now I'm Reading!: My World - Pre-Reader

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Author :
Publisher : Now I'm Reading!
ISBN 13 : 1584762632
Total Pages : 134 pages
Book Rating : 4.5/5 (847 download)

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Book Synopsis Now I'm Reading!: My World - Pre-Reader by : Nora Gaydos

Download or read book Now I'm Reading!: My World - Pre-Reader written by Nora Gaydos and published by Now I'm Reading!. This book was released on 2004-07 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten phonics books that introduce the best of phonics and literature with short vowel sounds, basic consonants and beginning sight word introduction.

The McDonaldization of Society

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Publisher : SAGE Publications
ISBN 13 : 1506348564
Total Pages : 271 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The McDonaldization of Society by : George Ritzer

Download or read book The McDonaldization of Society written by George Ritzer and published by SAGE Publications. This book was released on 2018-01-12 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author is a proud sponsor of the 2020 SAGE Keith Roberts Teaching Innovations Award—enabling graduate students and early career faculty to attend the annual ASA pre-conference teaching and learning workshop. The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition! George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption. New to this Edition Examines how retailers like Amazon represent a new era of "datafication," the transformation of vast amounts of information into quantifiable data. Discusses how the digital world has almost unlimited potential to turn consumers into "prosumers" doing volunteer work formerly done by paid employees. This edition is more streamlined than previous editions to sharpen its argument and message, and make it more useable as a secondary reading in a wide range of courses