New Strategies In Higher Education Marketing

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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Author : Tripathi, Purnendu
Publisher : IGI Global
ISBN 13 : 1466640154
Total Pages : 388 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices by : Tripathi, Purnendu

Download or read book Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

New Strategies in Higher Education Marketing

Author : James A Burns
Publisher : Routledge
ISBN 13 : 1136582495
Total Pages : 192 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis New Strategies in Higher Education Marketing by : James A Burns

Download or read book New Strategies in Higher Education Marketing written by James A Burns and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

Advancing Higher Education

Author : Michael J. Worth
Publisher : Rowman & Littlefield
ISBN 13 : 1475845030
Total Pages : 283 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Advancing Higher Education by : Michael J. Worth

Download or read book Advancing Higher Education written by Michael J. Worth and published by Rowman & Littlefield. This book was released on 2019-07-25 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: “What is working now?” “Where are we going?” “What will the future of advancement look like? The book’s twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.” This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.

Strategic Brand Management in Higher Education

Author : Bang Nguyen
Publisher : Routledge
ISBN 13 : 0429639430
Total Pages : 441 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Strategic Brand Management in Higher Education by : Bang Nguyen

Download or read book Strategic Brand Management in Higher Education written by Bang Nguyen and published by Routledge. This book was released on 2019-02-13 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand. This book is unique in providing a composite overview of strategy, planning, and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions. Expert contributors from research and practice provide relevant and varying perspectives allowing readers to access information on international trends, theory, and practices about branding in higher education. Readers are exposed to the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid understanding of the emerging research area of branding concepts in higher education. Advanced students, and researchers will find this book a unique resource and it will also be of interest to brand practitioners in both education and public sector markets.

Active Learning Strategies in Higher Education

Author : Anastasia Misseyanni
Publisher : Emerald Group Publishing
ISBN 13 : 1787144887
Total Pages : 422 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Active Learning Strategies in Higher Education by : Anastasia Misseyanni

Download or read book Active Learning Strategies in Higher Education written by Anastasia Misseyanni and published by Emerald Group Publishing. This book was released on 2018-04-06 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on selected best practices for effective active learning in Higher Education. Contributors present the epistemology of active learning along with specific case studies from different disciplines and countries. Discussing issues around ICTs, collaborative learning, experiential learning and other active learning strategies.

Teaching Higher Education to Lead

Author : Sam Choon-Yin
Publisher : Business Expert Press
ISBN 13 : 1637421648
Total Pages : 233 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Teaching Higher Education to Lead by : Sam Choon-Yin

Download or read book Teaching Higher Education to Lead written by Sam Choon-Yin and published by Business Expert Press. This book was released on 2021-12-22 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition to provide education is tense, attributed to the ease to access and process information. Technological development has also landed a terrible blow to the employment situation, which forces higher education institutions to review what and how their students learn. Yet, the desire to retain and grow the number of students and gain commercially can sometimes cloud judgment of educational leaders. They need to know that poorly made decisions hurt the businesses and students. In this book, Sam Choon-Yin explores how technological development has the potential to transform higher education. However, the same technology also has the potential to disrupt the education sector. The author provides a critical outlook on the prevailing practices of the higher education institutions. By drawing our attention to the various challenges, the author shows how teaching and learning can be effectively carried out in the digital age to serve the needs of students and hiring companies, and ultimately the institutions of higher learning. Understanding the issues and challenges means better design of and delivery of the curriculum. At a deeper level, the book raises a complex question of “what makes an education institution different” as they aim to define themselves by fulfilling students’ desire. Understanding these issues forms the basis of power for higher education institutions to remain competitive and relevant in the age of digitization.

Handbook of Research on Enhancing Innovation in Higher Education Institutions

Author : Babi?, Verica
Publisher : IGI Global
ISBN 13 : 1799827097
Total Pages : 695 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Enhancing Innovation in Higher Education Institutions by : Babi?, Verica

Download or read book Handbook of Research on Enhancing Innovation in Higher Education Institutions written by Babi?, Verica and published by IGI Global. This book was released on 2020-03-27 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in higher education is a process of institutional adaptation to changes in the environment that enables higher education institutions to improve their existing practice and to be innovative at different levels and in different forms. Moreover, innovativeness is also related to internal characteristics of higher education institutions. Innovation in higher education can be observed as a result of the changing contexts in which higher education institutions function. Adjacently, a comprehensive approach to considering innovativeness is needed in order to enable the examination of different elements of innovativeness in higher education, that is, to identify the key factors that (de)stimulate innovations and affect their interactions with other relevant stakeholders at the national level and beyond. The Handbook of Research on Enhancing Innovation in Higher Education Institutions is a critical scholarly book that examines innovativeness in higher education and its complications and diversity. Starting from the view that higher education is currently confronted by global forces that require new research ideas, the publication suggests that comprehensive understanding of innovativeness is imperative for higher education’s institutions in the 21st century. Analyzing the recognized trends within the publication and concluding which aspects should be taken to improve innovativeness in higher education, this reference book outlines quality and innovation in teaching, innovative university-business cooperation, institutional framework and governance of higher education institutions, knowledge management, and leadership and organizational culture. It is ideal for curriculum designers, administrators, researchers, policymakers, academicians, professionals, and students.

University-Industry Collaboration Strategies in the Digital Era

Author : Günay, Durmu?
Publisher : IGI Global
ISBN 13 : 1799839028
Total Pages : 431 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis University-Industry Collaboration Strategies in the Digital Era by : Günay, Durmu?

Download or read book University-Industry Collaboration Strategies in the Digital Era written by Günay, Durmu? and published by IGI Global. This book was released on 2021-01-29 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive strategies and higher education-industry collaboration policies are playing a vital role in fostering the reputation and international rankings of higher education institutions. The positive impact of these policies may best be observed in the economic and social outputs of many countries such as the USA, Singapore, South Korea, and European Union (EU) countries such as Belgium, Germany, France, and the Netherlands. However, the number of academic publications that specifically concentrate on the impact of these policies on higher education institutions and authorities remains relatively limited. University-Industry Collaboration Strategies in the Digital Era is an essential research publication that provides comprehensive research on competitive strategies for higher education institutions that will allow them to forge beneficial partnerships with industries that will have a significant impact on their success. Highlighting a wide range of topics such as human resource management, network planning, and institutional structure, this book is ideal for administrators, education professionals, academicians, researchers, policymakers, and students.

How to Market a University

Author : Teresa Flannery
Publisher : Johns Hopkins University Press
ISBN 13 : 1421440342
Total Pages : 257 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis How to Market a University by : Teresa Flannery

Download or read book How to Market a University written by Teresa Flannery and published by Johns Hopkins University Press. This book was released on 2021-01-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.

EBOOK: Marketing Higher Education

Author : Felix Maringe
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335236863
Total Pages : 213 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Marketing Higher Education by : Felix Maringe

Download or read book EBOOK: Marketing Higher Education written by Felix Maringe and published by McGraw-Hill Education (UK). This book was released on 2008-12-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.

Higher Education Strategy and Planning

Author : Tony Strike
Publisher : Taylor & Francis
ISBN 13 : 1351797077
Total Pages : 276 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Higher Education Strategy and Planning by : Tony Strike

Download or read book Higher Education Strategy and Planning written by Tony Strike and published by Taylor & Francis. This book was released on 2017-07-14 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher Education Strategy and Planning is an indispensable guide for academic leaders, scholars, strategic planners and postgraduate students, particularly aimed at those who work in strategy and planning roles and leaders who need to plan and work with planners. The book is produced with the support of HESPA (the Higher Education Strategic Planners Association) and draws together experts from across the sector. Split into five parts, it covers context and positioning, integrated planning, centrality, co-ordination and cnnection, analytical capacity and capability, and insight and information.

Public Policy and Higher Education

Author : Edward P. St. John
Publisher : Routledge
ISBN 13 : 0415893569
Total Pages : 350 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis Public Policy and Higher Education by : Edward P. St. John

Download or read book Public Policy and Higher Education written by Edward P. St. John and published by Routledge. This book was released on 2013 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid changing economic and social contexts, radical changes have occurred in public higher education policies over the past three decades. Public Policy and Higher Educationprovides readers with new ways to analyze these complex state policies and offers the tools to examine how policies affect students’ access and success in college. Rather than arguing for a single approach, the authors examine how policymakers and higher education administrators can work to inform and influence change within systems of higher education using research-based evidence along with consideration of political and historical values and beliefs. Special Features: Case Studies—allow readers to examine strategies used by different types of colleges to improve access and retention. Reflective Exercises—encourage readers to discuss state and campus context for policy decisions and to think about the strategies used in a state or institution. Approachable Explanations—unpack complex public policies and financial strategies for readers who seek understanding of public policy in higher education. Research-Based Recommendations—explore how policymakers, higher education administrators and faculty can work together to improve quality, diversity, and financial stewardship. This textbook is an invaluable resource for graduate students, administrators, policymakers, and researchers who seek to learn more about the crucial contexts underlying policy decisions and college access.

Handbook of Research on Integrating Social Media into Strategic Marketing

Author : Hajli, Nick
Publisher : IGI Global
ISBN 13 : 1466683546
Total Pages : 462 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick

Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Strategic Marketing of Higher Education in Africa

Author : Emmanuel Mogaji
Publisher : Routledge
ISBN 13 : 1000027880
Total Pages : 243 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Strategic Marketing of Higher Education in Africa by : Emmanuel Mogaji

Download or read book Strategic Marketing of Higher Education in Africa written by Emmanuel Mogaji and published by Routledge. This book was released on 2020-01-20 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.

International Marketing of Higher Education

Author : Terry Wu
Publisher : Springer
ISBN 13 : 1137542918
Total Pages : 272 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis International Marketing of Higher Education by : Terry Wu

Download or read book International Marketing of Higher Education written by Terry Wu and published by Springer. This book was released on 2016-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

Learning Styles and Strategies for Management Students

Author : Carvalho, Luísa Cagica
Publisher : IGI Global
ISBN 13 : 1799821269
Total Pages : 306 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Learning Styles and Strategies for Management Students by : Carvalho, Luísa Cagica

Download or read book Learning Styles and Strategies for Management Students written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2020-03-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, globalization, advances in technology, greater access to information, and communication via social networks generate an explosion of knowledge and cause the working world to experience rapid change based on knowledge and continuous learning. The challenge for universities is to have a curriculum that prepares students for this digital world, but many characteristics of the school curriculum have been unchanged for decades. Consequently, student experiences can be very different from the experiences required by the labor market. In a learning environment, the desired results will not be achieved if several essential elements are not considered in the instructional teaching process, including learning style, age, and maturity level. Learning Styles and Strategies for Management Students is a critical scholarly resource that provides essential research on the growing recognition of the critical role of education through concepts and principles of styles and strategies of learning. Additionally, it explores key developments in the methodologies, strategies, and learning styles of students, mainly in management studies. Featuring an array of topics such as digital education, sustainability, and management, this book is ideal for academicians, researchers, administrators, curriculum designers, policymakers, practitioners, and students.

Strategic Curriculum Change in Universities

Author : Paul Blackmore
Publisher : Routledge
ISBN 13 : 1136279105
Total Pages : 234 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Strategic Curriculum Change in Universities by : Paul Blackmore

Download or read book Strategic Curriculum Change in Universities written by Paul Blackmore and published by Routledge. This book was released on 2012-06-25 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The curriculum is a live issue in universities across the world. Many stakeholders – governments, employers, professional and disciplinary groups and parents – express strong and often conflicting views about what higher education should achieve for its students. Many universities are reviewing their curricula at an institutional level, aware that they are in a competitive climate in which league tables encourage students to see themselves as consumers and the university as a product, or even a ‘brand’. The move has prompted renewed concern for some central educational questions, about both what is learnt and how. Strategic Curriculum Change explores the ways in which major universities across the world are reviewing their approaches to teaching and learning. It unites institution-level strategy with the underlying educational issues. The book is grounded in a major study of curriculum change in over twenty internationally-focused, research-intensive universities in the UK, US, Australia, The Netherlands, South Africa and Hong Kong. Chapters include: Achieving curriculum coherence: Curriculum design and delivery as social practice Assessment in curriculum change The whole-of-institution curriculum renewal undertaken by the University of Melbourne, 2005-2011 The physical and virtual environment for learning People and change: Academic work and leadership This book presents a theorised and contextualised approach to the study of the curriculum, and carries on much-needed research on the curriculum in higher education. It is an essential for the collection of all academics at university level, and those involved in policy making, quality assurance and enhancement.