New Retail: Born in China Going Global

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Author :
Publisher : Alarice International Limited
ISBN 13 : 0692041915
Total Pages : 227 pages
Book Rating : 4.6/5 (92 download)

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Book Synopsis New Retail: Born in China Going Global by : Ashley Dudarenok

Download or read book New Retail: Born in China Going Global written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2019-01-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World

Reshaping Retail

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118698886
Total Pages : 208 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Reshaping Retail by : Stefan Niemeier

Download or read book Reshaping Retail written by Stefan Niemeier and published by John Wiley & Sons. This book was released on 2013-06-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution – radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.

Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media

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Author :
Publisher : Alarice International Limited
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4./5 ( download)

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Book Synopsis Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media by : Ashley Dudarenok

Download or read book Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media written by Ashley Dudarenok and published by Alarice International Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

Innovation Factory: China’s Digital Playbook For Global Brands

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Author :
Publisher : Alarice International Limited
ISBN 13 : 988768953X
Total Pages : 78 pages
Book Rating : 4.8/5 (876 download)

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Book Synopsis Innovation Factory: China’s Digital Playbook For Global Brands by : Ashley Dudarenok

Download or read book Innovation Factory: China’s Digital Playbook For Global Brands written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2023-09-20 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The criticism of China used to be that it was good at manufacturing but not at innovating. It has now proven those critics wrong. On top of that, some of its companies have developed cutting edge management approaches. We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China. In this book you’ll learn: How China got to its current stage of digital transformation How Chinese brands optimize e-commerce and digital marketing What highly effective management approaches Chinese companies have used to ramp up profit and turn around failing enterprises Here's what's inside: Chapter 1 What’s Behind China’s Innovation? Chapter 2 A Closer Look at China’s Digital Development I Customer-centric Ecosystems Chapter 3 China’s Tech Giant Transformation II The Future of Retail: What DTC Brands Can Learn from China Chapter 4 Mobile First Chapter 5 The Impact of Social Commerce Chapter 6 Online Merge Offline (OMO) Chapter 7 The Human Touch: Last Mile Delivery, QR Codes and CRM III Innovative Management Models Chapter 8 Management and Leadership Models from China Chapter 9 What China Can Learn From the World Chapter 10 Learning Together "Successful Chinese startups prioritize adaptability, quick production, and deep investment in influencer marketing while overseas brands often opt for a more organic strategy, risking missed growth and copycat challenges." — Tingyi (Jenny) Chen, Co-founder of Walk the Chat “Social new retail, combining social media, e-commerce and offline retail provides seamless consumer experiences and growth opportunities for retailers. As AI progresses, it will further improve the social new retail experience in China.” — Sandrine Zerbib, Founder & Chairwoman of Full Jet & President of Baozun Brand Management

The Future of Global Retail

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Author :
Publisher : Routledge
ISBN 13 : 1000435679
Total Pages : 250 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Future of Global Retail by : Winter Nie

Download or read book The Future of Global Retail written by Winter Nie and published by Routledge. This book was released on 2021-09-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China’s retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which we call the “Beyond” the Value Chain Model. China’s new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.

Re-emergence Of China, The: The New Global Era

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Author :
Publisher : World Scientific
ISBN 13 : 1800611285
Total Pages : 378 pages
Book Rating : 4.8/5 (6 download)

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Book Synopsis Re-emergence Of China, The: The New Global Era by : Michael Lloyd

Download or read book Re-emergence Of China, The: The New Global Era written by Michael Lloyd and published by World Scientific. This book was released on 2021-10-06 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: In eleven chapters this book addresses the issue of the re-emergence of China and a new global order on the world stage, with implications for the existing US hegemonic liberal international order. The Re-Emergence of China reviews the history of China's astounding economic growth and geopolitical development over the past 30 years. It explores the economic, technological, and global development of China during this period; explores the political philosophy and praxis from imperial neo-Confucian times to the present socialist regime; the cultural and social development of China and the role of the Chinese diaspora; and examines the prospects for a new international order with a major role for China.This book will fit comfortably into the required reading schedule for graduate class modules in Chinese and East Asian studies, political theory, economic development, and contemporary political history. Of particular interest will be the exploration of the role of the Chinese diaspora in modern China's development. The authors' focus on the contemporary conflict between the US and China will also be of wider interest to political commentators as well as academic researchers in Chinese studies.The Re-Emergence of China can provide a guiding narrative for academics, researchers, policymakers, industry leaders and many other relevant professionals on how global society can be reshaped in the wake of China's re-emergence in the new global era. By focusing on China's integration with the economic and political world order, in terms of both its advances and setbacks, in addition to the historical contexts, readers can navigate the book's succinct coverage and conclusions on the development of a China polity which has become increasingly connected to the world in some ways, yet more disconnected in others.Related Link(s)

Resurrecting Retail

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Author :
Publisher : Figure 1 Publishing
ISBN 13 : 177327144X
Total Pages : 274 pages
Book Rating : 4.7/5 (732 download)

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Book Synopsis Resurrecting Retail by : Doug Stephens

Download or read book Resurrecting Retail written by Doug Stephens and published by Figure 1 Publishing. This book was released on 2021-04-13 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop.

The Contest of the Century

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Publisher : Vintage
ISBN 13 : 0307960781
Total Pages : 324 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Contest of the Century by : Geoff A. Dyer

Download or read book The Contest of the Century written by Geoff A. Dyer and published by Vintage. This book was released on 2014-02-04 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former Financial Times Beijing bureau chief, a balanced and far-seeing analysis of the emerging competition between China and the United States that will dominate twenty-first-century world affairs—an inside account of Beijing’s quest for influence and an explanation of how America can come out on top. The structure of global politics is shifting rapidly. After decades of rising, China has entered a new and critical phase where it seeks to turn its economic heft into global power. In this deeply informed book, Geoff Dyer makes a lucid and convincing argument that China and the United States are now embarking on a great power–style competition that will dominate the century. This contest will take place in every arena: from control of the seas, where China’s new navy is trying to ease the United States out of Asia and reassert its traditional leadership, to rewriting the rules of the global economy, with attempts to turn the renminbi into the predominant international currency, toppling the dominance of the U.S. dollar. And by investing billions to send its media groups overseas, Beijing hopes to shift the global debate about democracy and individual rights. Eyeing the high ground of international politics, China is taking the first steps in an ambitious global agenda. Yet Dyer explains how China will struggle to unseat the United States. China’s new ambitions are provoking intense anxiety, especially in Asia, while America’s global influence has deep roots. If Washington can adjust to a world in which it is no longer dominant but still immensely powerful, it can withstand China’s challenge. With keen insight based on a deep local knowledge—offering the reader visions of coastal Chinese beauty pageants and secret submarine bases, lockstep Beijing military parades and the neon media screens of Xinhua exported to New York City’s Times Square—The Contest of the Century is essential reading at a time of great uncertainty about America’s future, a road map for retaining a central role in the world.

Omni-personal Luxury

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Publisher : Springer Nature
ISBN 13 : 3030857697
Total Pages : 193 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Omni-personal Luxury by : Rebecca Schmitt

Download or read book Omni-personal Luxury written by Rebecca Schmitt and published by Springer Nature. This book was released on 2021-12-02 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.

Using Semiotics in Retail

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 139860383X
Total Pages : 297 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Using Semiotics in Retail by : Rachel Lawes

Download or read book Using Semiotics in Retail written by Rachel Lawes and published by Kogan Page Publishers. This book was released on 2022-02-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

Wealth and Power

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Author :
Publisher :
ISBN 13 : 0679643478
Total Pages : 497 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Wealth and Power by : Orville Schell

Download or read book Wealth and Power written by Orville Schell and published by . This book was released on 2013 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two leading experts on China evaluate its rise throughout the past one hundred fifty years, sharing portraits of key intellectual and political leaders to explain how China transformed from a country under foreign assault to a world giant.

Made in China

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Publisher : Duke University Press
ISBN 13 : 0822386755
Total Pages : 241 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Made in China by : Pun Ngai

Download or read book Made in China written by Pun Ngai and published by Duke University Press. This book was released on 2005-04-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China has evolved into an industrial powerhouse over the past two decades, a new class of workers has developed: the dagongmei, or working girls. The dagongmei are women in their late teens and early twenties who move from rural areas to urban centers to work in factories. Because of state laws dictating that those born in the countryside cannot permanently leave their villages, and familial pressure for young women to marry by their late twenties, the dagongmei are transient labor. They undertake physically exhausting work in urban factories for an average of four or five years before returning home. The young women are not coerced to work in the factories; they know about the twelve-hour shifts and the hardships of industrial labor. Yet they are still eager to leave home. Made in China is a compelling look at the lives of these women, workers caught between the competing demands of global capitalism, the socialist state, and the patriarchal family. Pun Ngai conducted ethnographic work at an electronics factory in southern China’s Guangdong province, in the Shenzhen special economic zone where foreign-owned factories are proliferating. For eight months she slept in the employee dormitories and worked on the shop floor alongside the women whose lives she chronicles. Pun illuminates the workers’ perspectives and experiences, describing the lure of consumer desire and especially the minutiae of factory life. She looks at acts of resistance and transgression in the workplace, positing that the chronic pains—such as backaches and headaches—that many of the women experience are as indicative of resistance to oppressive working conditions as they are of defeat. Pun suggests that a silent social revolution is underway in China and that these young migrant workers are its agents.

China Now

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis China Now by : N. Mark Lam

Download or read book China Now written by N. Mark Lam and published by McGraw-Hill Companies. This book was released on 2007 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description

A Village with My Name

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Publisher : University of Chicago Press
ISBN 13 : 022633905X
Total Pages : 262 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis A Village with My Name by : Scott Tong

Download or read book A Village with My Name written by Scott Tong and published by University of Chicago Press. This book was released on 2017-11-17 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: An “immensely readable” journey through modern Chinese history told through the experiences of the author’s extended family (Christian Science Monitor). When journalist Scott Tong moved to Shanghai, his assignment was to start the first full-time China bureau for “Marketplace,” the daily business and economics program on public radio stations across the US. But for Tong the move became much more: an opportunity to reconnect with members of his extended family who’d remained there after his parents fled the communists six decades prior. Uncovering their stories gave him a new way to understand modern China’s defining moments and its long, interrupted quest to go global. A Village with My Name offers a unique perspective on China’s transitions through the eyes of regular people who witnessed such epochal events as the toppling of the Qing monarchy, Japan’s occupation during WWII, exile of political prisoners to forced labor camps, mass death and famine during the Great Leap Forward, market reforms under Deng Xiaoping, and the dawn of the One Child Policy. Tong focuses on five members of his family, who each offer a specific window on a changing country: a rare American-educated girl born in the closing days of the Qing Dynasty, a pioneer exchange student, a toddler abandoned in wartime who later rides the wave of China’s global export boom, a young professional climbing the ladder at a multinational company, and an orphan (the author’s daughter) adopted in the middle of a baby-selling scandal fueled by foreign money. Through their stories, Tong shows us China anew, visiting former prison labor camps on the Tibetan plateau and rural outposts along the Yangtze, exploring the Shanghai of the 1930s, and touring factories across the mainland—providing a compelling and deeply personal take on how China became what it is today. “Vivid and readable . . . The book’s focus on ordinary people makes it refreshingly accessible.” —Financial Times “Tong tells his story with humor, a little snark, [and] lots of love . . . Highly recommended, especially for those interested in Chinese history and family journeys.” —Library Journal (starred review)

New Asian Emperors

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Publisher : John Wiley & Sons
ISBN 13 : 1118580508
Total Pages : 272 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis New Asian Emperors by : George T. Haley

Download or read book New Asian Emperors written by George T. Haley and published by John Wiley & Sons. This book was released on 2012-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Southeast Asia has a population of more than half a billion, yet its economy is dominated by about 40 families, most of Overseas Chinese descent. Their conglomerates span sectors as diverse as real estate, telecommunications, hotels, industrial goods, computers and sugar plantations. New Asian Emperors shows how and why Overseas Chinese companies continue to dominate the region and have extended their reach in East Asia, despite the Asian financial and SARS crises of the past decade. The authors base their conclusions on in-depth structured interviews spanning a decade with the often elusive Overseas Chinese CEOs including Li Ka-shing, Stan Shih, Victor Fung, Stephen Riady and Sukanto Tanoto, as well as on the strategic information that their companies use. The analysis of the New Asian Emperors’ present-day management techniques and practices draws on the history, culture and philosophical perspectives of the Overseas Chinese in Southeast Asia. In the midst of today’s global economic crisis, this book also takes a fresh look at the role and management practices of the Overseas Chinese as they continue to create some of Asia’s wealthiest and most successful companies. New Asian Emperors explains: The sources and characteristics of Overseas Chinese management Whether Overseas Chinese management practices will spread in the same way that Japanese management did in the 1970s Whether Western management technologies have found themselves outmaneuvered in Asia’s post-crisis arena The Overseas Chinese managers’ strategies for the informational black hole of Southeast Asia and what Western managers can learn from them The New Asian Emperors’ unique strategic perspectives and management styles revealed through exclusive, in-depth interviews The implications for successfully co-operating and competing with the Overseas Chinese of Southeast Asia New Asian Emperors offers key insights into the Overseas Chinese and the important role that cultural roots play in their dominance of Southeast Asian business.

The Coming Collapse of China

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Author :
Publisher : Random House
ISBN 13 : 1588360210
Total Pages : 368 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis The Coming Collapse of China by : Gordon G. Chang

Download or read book The Coming Collapse of China written by Gordon G. Chang and published by Random House. This book was released on 2001-09-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is hot. The world sees a glorious future for this sleeping giant, three times larger than the United States, predicting it will blossom into the world's biggest economy by 2010. According to Chang, however, a Chinese-American lawyer and China specialist, the People's Republic is a paper dragon. Peer beneath the veneer of modernization since Mao's death, and the symptoms of decay are everywhere: Deflation grips the economy, state-owned enterprises are failing, banks are hopelessly insolvent, foreign investment continues to decline, and Communist party corruption eats away at the fabric of society. Beijing's cautious reforms have left the country stuck midway between communism and capitalism, Chang writes. With its impending World Trade Organization membership, for the first time China will be forced to open itself to foreign competition, which will shake the country to its foundations. Economic failure will be followed by government collapse. Covering subjects from party politics to the Falun Gong to the government's insupportable position on Taiwan, Chang presents a thorough and very chilling overview of China's present and not-so-distant future.

China Dawn

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Author :
Publisher : Harper Collins
ISBN 13 : 0061741221
Total Pages : 487 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis China Dawn by : David Sheff

Download or read book China Dawn written by David Sheff and published by Harper Collins. This book was released on 2009-03-17 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine living through the breakthrough moments of Bill Gates, Steve Jobs, and the other icons of today's new economy. The kind of technological revolution that they led in Silicon Valley is now sweeping through China, but with much more dramatic implications. The dynamic entrepreneurs who are using technology to radically transform business and cultural life in China are fighting not only outdated business models and a tumultuous economy but also an unpredictable government that has a love-hate relationship with the Net, at once pushing its expansion at a feverish pace and censoring it. As Duncan Clark, cofounder of BDA, an Internet consulting company in Beijing, told author David Sheff, "This environment -- the regulations, the competition, the political uncertainties -- makes these the fastest, most courageous, nimblest-thinking people globally. To deal with this level of risk and still sleep is no small accomplishment. But they're hooked on it like some Chinese are becoming hooked on Starbucks cappuccino." In this irresistible, groundbreaking book, Sheff takes us into the trenches of the Chinese technology revolution, introducing the major and minor players who are leading China into the twenty-first century. Players like Bo Feng, the charismatic former sushi chef who is now one of the leading venture capitalists in China. And Edward Tian, a national hero who has been described as China's Steve Jobs and Bill Gates combined, who left his own start-up on the eve of its IPO in order to lead the government's attempt to bring broadband to the entire nation, in the process leapfrogging the United States, Europe, and the rest of Asia with the longest and fastest network in the world. As the U.S. technological revolution wanes, business leaders will be looking to the billion-plus potential customers in China for new growth. In addition, the world's newest member of the World Trade Organization will no longer be a bystander in the global economy; it will be a fierce competitor. And when hundreds of million Chinese have access to unprecedented information and communication, China itself will be profoundly altered. Jay Chang, an analyst who covers China for Credit Suisse First Boston, sums the seismic nature of the changes: "What happens when China successfully transforms from a mainly agrarian/industrial nation into one that has significant input from the information technology industry? What happens when eighty percent of the state-owned enterprises in China are able to link economically to the global Internet on fast pipes? What happens when China's engineering talent pool is able to gain access to high-end computing resources and exchange ideas and information easily with their global peers? What happens when fifty percent of the Chinese population gets wired in ten years -- six hundred million people, the largest number of Internet users in the world?" With its compelling, character-driven story, researched over the course of three years, China Dawn will be the definitive book on the subject.